{"id":10521,"date":"2023-11-27T11:31:58","date_gmt":"2023-11-27T11:31:58","guid":{"rendered":"https:\/\/tenjin.com\/?p=10521"},"modified":"2025-02-21T10:24:29","modified_gmt":"2025-02-21T10:24:29","slug":"mintegral-roas-bidding-heres-everything-you-need-to-know","status":"publish","type":"post","link":"https:\/\/tenjin.com\/pt\/blog\/mintegral-roas-bidding-heres-everything-you-need-to-know\/","title":{"rendered":"Licita\u00e7\u00e3o Mintegral ROAS: Aqui est\u00e1 tudo o que precisa de saber"},"content":{"rendered":"<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Concurso Mintegral ROAS 101\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/CdVwTp6rrnE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"translation-block\">Nesta publica\u00e7\u00e3o do blogue, analisamos os principais pontos de discuss\u00e3o apresentados no v\u00eddeo acima. Roman Garbar, da Tenjin, levanta quest\u00f5es relativamente \u00e0s campanhas <a href=\"https:\/\/docs.tenjin.com\/docs\/impression-level-ad-revenue-callbacks\" target=\"_self\">ROAS da Mintegral<\/a>, e Hector Almeida, Diretor Geral EMEA da Mintegral, fornece respostas esclarecedoras.<\/p>\n\n\n\n<p>Leia a publica\u00e7\u00e3o completa no blogue para ficar a saber mais:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>O que \u00e9 a licita\u00e7\u00e3o ROAS<\/li>\n\n\n\n<li>Que tipo de campanhas os anunciantes podem efetuar no Mintegral<\/li>\n\n\n\n<li>Quais s\u00e3o as vantagens de realizar campanhas ROAS na Mintegral<\/li>\n<\/ul>\n\n\n\n<p>...e muito mais.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/tenjin.com\/pt\/blog\/how-yomi-studio-unlocked-hyper-growth-with-tenjins-ad-revenue-callbacks\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"235\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/YOMI.png?resize=1024%2C235&#038;ssl=1\" alt=\"Veja como a YOMI Studio duplicou as suas instala\u00e7\u00f5es com campanhas ROAS\" class=\"wp-image-12217\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/YOMI.png?resize=1024%2C235&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/YOMI.png?resize=300%2C69&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/YOMI.png?resize=768%2C177&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/YOMI.png?resize=1536%2C353&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/YOMI.png?resize=18%2C4&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/YOMI.png?resize=1200%2C276&amp;ssl=1 1200w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/YOMI.png?w=1740&amp;ssl=1 1740w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<p class=\"translation-block\">Se pretende estabelecer campanhas ROAS Mintegral com a Tenjin, consulte o nosso guia detalhado sobre como configur\u00e1-las <a href=\"https:\/\/docs.tenjin.com\/docs\/mintegral?highlight=mintegral\" target=\"_self\">aqui<\/a>. Al\u00e9m disso, a Tenjin facilita aos utilizadores o envio dos seus dados de receitas de an\u00fancios para as seguintes <a href=\"https:\/\/docs.tenjin.com\/docs\/average-revenue-per-user-arpu\" target=\"_self\">redes de an\u00fancios<\/a>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>fonte de ferro<\/li>\n\n\n\n<li><a href=\"https:\/\/tenjin.com\/pt\/blog\/how-to-scale-hyper-or-hybrid-casual-games-with-unity-roas-campaigns\/\">Unidade<\/a><\/li>\n\n\n\n<li>Meta<\/li>\n\n\n\n<li>Descolagem<\/li>\n\n\n\n<li>TikTok<\/li>\n\n\n\n<li>Aura de Unity<\/li>\n\n\n\n<li>Adjoe<\/li>\n\n\n\n<li>Smadex<\/li>\n\n\n\n<li>An\u00fancios Moloco<\/li>\n\n\n\n<li>Adkomo<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/docs.tenjin.com\/docs\/impression-level-ad-revenue-callbacks\">Saiba mais<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Que tipo de campanhas podem os anunciantes realizar no Mintegral?<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"414\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/What-sort-of-campaigns-can-advertisers-run-on-Mintegral.png?resize=1024%2C414&#038;ssl=1\" alt=\"Que tipo de campanhas podem os anunciantes realizar no Mintegral?\" class=\"wp-image-10531\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/What-sort-of-campaigns-can-advertisers-run-on-Mintegral.png?resize=1024%2C414&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/What-sort-of-campaigns-can-advertisers-run-on-Mintegral.png?resize=300%2C121&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/What-sort-of-campaigns-can-advertisers-run-on-Mintegral.png?resize=768%2C310&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/What-sort-of-campaigns-can-advertisers-run-on-Mintegral.png?resize=18%2C7&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/What-sort-of-campaigns-can-advertisers-run-on-Mintegral.png?w=1252&amp;ssl=1 1252w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"translation-block\">\"A Mintegral tem diferentes op\u00e7\u00f5es de licita\u00e7\u00e3o dispon\u00edveis para os anunciantes nas nossas plataformas de autosservi\u00e7o. Uma das mais utilizadas \u00e9 o modelo CPI. <a href=\"https:\/\/docs.tenjin.com\/docs\/cost-per-install-cpi?highlight=cpi\" target=\"_self\">CPI<\/a> \u00e9 uma abordagem de licita\u00e7\u00e3o que \u00e9 manual. Os editores pagam por instala\u00e7\u00e3o, e podemos otimizar com base em cada uma das diferentes fontes de an\u00fancios. Podemos alterar o lance manualmente e aumentar o n\u00famero de utilizadores que instalam as aplica\u00e7\u00f5es dos nossos anunciantes.<\/p>\n\n\n\n<p class=\"translation-block\">Tamb\u00e9m temos o modelo <a href=\"https:\/\/docs.tenjin.com\/docs\/cost-per-1000-impressions-cpm\" target=\"_self\">CPM<\/a>, em que os anunciantes podem comprar 1000 impress\u00f5es. Aqui tamb\u00e9m a abordagem \u00e9 manual.<\/p>\n\n\n\n<p class=\"translation-block\">Depois temos a nova estrat\u00e9gia de licita\u00e7\u00e3o, que \u00e9 a estrat\u00e9gia de licita\u00e7\u00e3o ROAS. O ROAS bidding \u00e9 uma op\u00e7\u00e3o de licita\u00e7\u00e3o muito interessante. \u00c9 muito nova para n\u00f3s. <a href=\"https:\/\/docs.tenjin.com\/docs\/return-on-ad-spend-roas\" target=\"_self\">ROAS<\/a> \u00e9 a m\u00e9trica usada para rastrear a receita bruta gerada por cada d\u00f3lar gasto em publicidade. Mede a efic\u00e1cia da campanha publicit\u00e1ria. Compara cada d\u00f3lar investido e a receita gerada. \u00c9 o nosso mais recente mecanismo de licita\u00e7\u00e3o. Uma das principais vantagens deste mecanismo \u00e9 o facto de ser orientado pela aprendizagem autom\u00e1tica.\"<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Quais s\u00e3o as vantagens de executar o ROAS bidding com o Mintegral?<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"575\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/Why-ROAS-bidding.png?resize=1024%2C575&#038;ssl=1\" alt=\"Quais s\u00e3o as vantagens de executar o ROAS bidding com o Mintegral?\" class=\"wp-image-10533\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/Why-ROAS-bidding.png?resize=1024%2C575&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/Why-ROAS-bidding.png?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/Why-ROAS-bidding.png?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/Why-ROAS-bidding.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/Why-ROAS-bidding.png?w=1502&amp;ssl=1 1502w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"translation-block\">\"\u00c9 muito bom para os anunciantes porque o ROAS bidding analisa e prev\u00ea os utilizadores <a href=\"https:\/\/docs.tenjin.com\/v1\/docs\/lifetime-value-ltv\" target=\"_self\">LTV<\/a> em tempo real. Isto \u00e9 \u00fatil porque o algoritmo \u00e9 capaz de ajustar as licita\u00e7\u00f5es de acordo com os objectivos de ROAS pretendidos. Tamb\u00e9m \u00e9 bom para n\u00f3s, porque reduz o trabalho manual do anunciante. Tudo aqui \u00e9 feito automaticamente atrav\u00e9s da aprendizagem autom\u00e1tica. Tamb\u00e9m abre a possibilidade de atrair diferentes utilizadores de alta qualidade que poderiam ser perdidos ao visar apenas canais ou subfontes espec\u00edficos. Por exemplo, algumas das aplica\u00e7\u00f5es de jogos podem estar a visar a concorr\u00eancia. Mas com o ROAS bidding, podemos encontrar o mesmo utilizador ou um utilizador rent\u00e1vel numa categoria diferente - por exemplo, uma aplica\u00e7\u00e3o utilit\u00e1ria, etc. No final do dia. Os lances de ROAS d\u00e3o-nos a flexibilidade de fazer lances mais elevados para utilizadores espec\u00edficos que o algoritmo prev\u00ea que ser\u00e3o mais rent\u00e1veis para os anunciantes. Isto acaba por ter um maior alcance para os nossos anunciantes.\"<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"528\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/Target-ROAS-customers.png?resize=1024%2C528&#038;ssl=1\" alt=\"Clientes-alvo ROAS\" class=\"wp-image-10535\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/Target-ROAS-customers.png?resize=1024%2C528&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/Target-ROAS-customers.png?resize=300%2C155&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/Target-ROAS-customers.png?resize=768%2C396&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/Target-ROAS-customers.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/Target-ROAS-customers.png?w=1496&amp;ssl=1 1496w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"translation-block\">\"Para alguns dos nossos anunciantes, verific\u00e1mos que o ROAS bidding n\u00e3o s\u00f3 aumentou o retorno do ROAS de cada campanha publicit\u00e1ria, como podemos ver (na imagem acima) com <a href=\"https:\/\/www.homagames.com\/\" target=\"_self\">HOMA<\/a>. Quando comparamos a campanha CPI com a campanha ROAS, vemos, em primeiro lugar, que temos um ROAS mais elevado e um gasto muito mais elevado dos jogos HOMA na aquisi\u00e7\u00e3o de novos utilizadores. Esta \u00e9 apenas uma prova de como o ROAS pode realmente aumentar a escala das campanhas dos nossos anunciantes.\"<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">As campanhas ROAS tamb\u00e9m est\u00e3o dispon\u00edveis para programadores independentes?<\/h2>\n\n\n\n<p>\"Sim, as campanhas ROAS est\u00e3o dispon\u00edveis para todos os anunciantes que pretendam comprar tr\u00e1fego atrav\u00e9s da plataforma de autosservi\u00e7o da Mintegral. No entanto, em geral, obtivemos melhores resultados com anunciantes de or\u00e7amento m\u00e9dio a elevado. Mas est\u00e1 dispon\u00edvel para todos.\"<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"564\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/How-to-unlock-ROAS-bidding.png?resize=1024%2C564&#038;ssl=1\" alt=\"Como desbloquear a licita\u00e7\u00e3o ROAS?\" class=\"wp-image-10539\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/How-to-unlock-ROAS-bidding.png?resize=1024%2C564&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/How-to-unlock-ROAS-bidding.png?resize=300%2C165&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/How-to-unlock-ROAS-bidding.png?resize=768%2C423&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/How-to-unlock-ROAS-bidding.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/How-to-unlock-ROAS-bidding.png?w=1496&amp;ssl=1 1496w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>\"Tamb\u00e9m gostaria de mencionar o or\u00e7amento m\u00ednimo que temos para as licita\u00e7\u00f5es de campanhas ROAS. Na verdade, recomendamos que se comece com um m\u00ednimo de $500 por dia e por pa\u00eds.\"<\/p>\n\n\n\n<h2 class=\"wp-block-heading translation-block\">As campanhas de ROAS da Mintegral funcionam bem para todos os m\u00e9todos de monetiza\u00e7\u00e3o (<a href=\"https:\/\/docs.tenjin.com\/docs\/in-app-purchases-iap?highlight=in-app\" target=\"_self\">IAP<\/a>, <a href=\"https:\/\/docs.tenjin.com\/docs\/in-app-advertising-iaa?highlight=in-app&amp;_gl=1*q73gio*_gcl_au*MTE3OTAxMzkwNi4xNjk0NDE0MzIy\" target=\"_self\">IAA<\/a>, H\u00edbrido, Baseado em assinatura) ou apenas para um em particular?<\/h2>\n\n\n\n<p>\"Em geral, as campanhas ROAS funcionam com todos os m\u00e9todos de monetiza\u00e7\u00e3o. S\u00e3o adequadas para qualquer aplica\u00e7\u00e3o que tenha uma rela\u00e7\u00e3o clara entre os gastos com an\u00fancios e uma forma clara de medir a receita proveniente de uma campanha de an\u00fancios espec\u00edfica. \u00c9 adequado para IAA, IAP e subscri\u00e7\u00f5es.\"<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Se estou a fazer receitas de an\u00fancios, \u00e9 crucial para mim fazer uma licita\u00e7\u00e3o no Dia 0. Ent\u00e3o, posso licitar no Dia 0 aqui e quais s\u00e3o as outras op\u00e7\u00f5es?<\/h2>\n\n\n\n<p class=\"translation-block\">\"Como funciona \u00e9 que temos os dados de postback. Primeiro, precisamos de 2 semanas de postbacks de todos os canais. Assim que tivermos essas 2 semanas de postbacks, definimos a meta de ROAS. E essa meta de ROAS deve ser baseada no valor da vida \u00fatil (<a href=\"https:\/\/docs.tenjin.com\/docs\/lifetime-value-ltv?highlight=ltv&amp;_gl=1*ooun1i*_gcl_au*MTY1MjM1ODE1MC4xNjk5OTQ3MjU1\" target=\"_self\">LTV<\/a>) do usu\u00e1rio.\"<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"563\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/Mintegral-ROAS-Bidding-Best-Practices.png?resize=1024%2C563&#038;ssl=1\" alt=\"Melhores pr\u00e1ticas de licita\u00e7\u00e3o do Mintegral ROAS\" class=\"wp-image-10542\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/Mintegral-ROAS-Bidding-Best-Practices.png?resize=1024%2C563&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/Mintegral-ROAS-Bidding-Best-Practices.png?resize=300%2C165&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/Mintegral-ROAS-Bidding-Best-Practices.png?resize=768%2C422&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/Mintegral-ROAS-Bidding-Best-Practices.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/Mintegral-ROAS-Bidding-Best-Practices.png?w=1448&amp;ssl=1 1448w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"translation-block\">\"Se o anunciante estiver a executar <a href=\"https:\/\/docs.tenjin.com\/docs\/return-on-ad-spend-roas?highlight=roas\" target=\"_self\">campanhas ROAS <\/a> com outras redes de publicidade, podemos definir o mesmo objetivo ou um objetivo semelhante e ver o desempenho ap\u00f3s algumas semanas. Uma vez definido, recomendamos come\u00e7ar com um lance semelhante ao <a href=\"https:\/\/docs.tenjin.com\/docs\/cost-per-install-cpi?highlight=cpi\" target=\"_self\">CPI<\/a> multiplicado por 1,2 ou 1,5 e, ap\u00f3s as primeiras 2 semanas, come\u00e7ar\u00edamos a ter uma vis\u00e3o clara do desempenho. Assim que tivermos isso, adaptamo-nos de acordo com os resultados e fazemos recomenda\u00e7\u00f5es. Recomendamos a utiliza\u00e7\u00e3o de diferentes criativos de an\u00fancios. Normalmente, recomendamos aos anunciantes que carreguem pelo menos 4 conjuntos de criativos e pelo menos 1 an\u00fancio jog\u00e1vel. E, ao mesmo tempo, quando os nossos anunciantes estiverem a executar campanhas ROAS, tamb\u00e9m recomendamos vivamente que executem campanhas CPI ao mesmo tempo. Isto permitir-nos-ia expandir o alcance. As campanhas de ROAS visariam os utilizadores que o algoritmo pode prever como sendo de elevado valor, mas as campanhas de CPI tamb\u00e9m poderiam alcan\u00e7ar manualmente diferentes fontes de an\u00fancios. E tamb\u00e9m poder\u00edamos otimizar manualmente e alimentar o algoritmo com os utilizadores que quis\u00e9ssemos segmentar.\"<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Existem outras formas de enviar receitas de publicidade ou dados de MMP para a Mintegral para al\u00e9m de um MMP?<\/h2>\n\n\n\n<p>\"Sim, podemos obter os postbacks de 3 formas diferentes. Atrav\u00e9s do <a href=\"https:\/\/docs.tenjin.com\/docs\/mmp\">MMP<\/a>diretamente atrav\u00e9s da plataforma de media\u00e7\u00e3o de an\u00fancios se os seus dados IAA, bem como diretamente atrav\u00e9s do SDK da Mintegral\".<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Com que frequ\u00eancia recomenda aos anunciantes que actualizem os an\u00fancios criativos nas campanhas ROAS?<\/h2>\n\n\n\n<p>\"Recomendamos a atualiza\u00e7\u00e3o dos an\u00fancios a cada 2-3 semanas. Tamb\u00e9m verific\u00e1mos que os an\u00fancios reproduz\u00edveis s\u00e3o muito importantes, pelo que esta \u00e9 uma forte recomenda\u00e7\u00e3o para os nossos anunciantes.\"<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">As campanhas CPI e ROAS est\u00e3o de alguma forma relacionadas?<\/h2>\n\n\n\n<p>\"N\u00e3o est\u00e3o ligadas. Mas recomendamos aos nossos anunciantes que executem ambas as campanhas ao mesmo tempo. Porque com as campanhas de CPI podemos escolher quais as aplica\u00e7\u00f5es espec\u00edficas a segmentar, e podemos pensar em segmentar, por exemplo, aplica\u00e7\u00f5es de concorrentes onde acreditamos que ter\u00edamos tipos de utilizadores semelhantes. E o ROAS \u00e9 totalmente automatizado. O algoritmo encontra utilizadores que s\u00e3o valiosos em diferentes aplica\u00e7\u00f5es e categorias. Esta \u00e9 uma das principais carater\u00edsticas das campanhas de ROAS - podemos expandir a segmenta\u00e7\u00e3o e o alcance com o objetivo de atingir sempre o objetivo de ROAS pretendido. E assim que atingirmos o objetivo, podemos aumentar os gastos.\"<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">O que \u00e9 que os anunciantes devem esperar quando acabam de iniciar campanhas ROAS?<\/h2>\n\n\n\n<p>\"Trata-se de definir as expectativas. \u00c9 muito importante falar diretamente com o seu gestor de conta Mintegral e definir boas expectativas, definir um bom objetivo de ROAS. No final do dia, esta ser\u00e1 a chave para encontrar um bom equil\u00edbrio entre atingir o objetivo e ter um alcance muito maior de utilizadores.\"<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"548\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/Mintegral-ROAS-Bidding-Setting-expectations-1024x548.png?resize=1024%2C548&#038;ssl=1\" alt=\"Que expectativas definir com o concurso de ROAS da Mintegral?\" class=\"wp-image-10547\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/Mintegral-ROAS-Bidding-Setting-expectations.png?resize=1024%2C548&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/Mintegral-ROAS-Bidding-Setting-expectations.png?resize=300%2C161&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/Mintegral-ROAS-Bidding-Setting-expectations.png?resize=768%2C411&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/Mintegral-ROAS-Bidding-Setting-expectations.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/Mintegral-ROAS-Bidding-Setting-expectations.png?w=1476&amp;ssl=1 1476w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>\"Nas fases iniciais das campanhas de ROAS, como mencionado, concentramo-nos na recolha de dados e na otimiza\u00e7\u00e3o das licita\u00e7\u00f5es com a nossa aprendizagem autom\u00e1tica. Em seguida, os anunciantes analisar\u00e3o constantemente o objetivo do ROAS.<\/p>\n\n\n\n<p>E mitigar a meio da campanha significa que tamb\u00e9m \u00e9 poss\u00edvel que, a dada altura, a campanha ROAS possa n\u00e3o estar a ter o desempenho esperado. E quando isso acontece, n\u00f3s avaliamos principalmente o desempenho do aplicativo nos diferentes canais. Tamb\u00e9m verificar\u00edamos as campanhas de CPI e usar\u00edamos esses dados para otimizar.\"<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Quando diz \"n\u00f3s\", est\u00e1 a referir-se aos gestores de conta?<\/h2>\n\n\n\n<p>\"A Mintegral \u00e9 uma empresa bastante grande, temos milhares de anunciantes. Por isso, n\u00e3o podemos nomear um gestor de conta espec\u00edfico para todas as nossas contas. Por isso, temos dois m\u00e9todos de trabalho, consoante o or\u00e7amento e a dimens\u00e3o dos nossos anunciantes. Podemos dar-lhes um gestor de conta designado ou temos um e-mail de apoio geral onde todos os nossos gestores de conta ajudam a responder a perguntas. Assim, a Mintegral est\u00e1 acess\u00edvel a todos os nossos anunciantes.\"<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">O que \u00e9 que vem a seguir com a Mintegral?<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"561\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/Whats-next-with-Mintegral-ROAS-bidding.png?resize=1024%2C561&#038;ssl=1\" alt=\"O que est\u00e1 para vir com o Mintegral ROAS bidding?\" class=\"wp-image-10550\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/Whats-next-with-Mintegral-ROAS-bidding.png?resize=1024%2C561&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/Whats-next-with-Mintegral-ROAS-bidding.png?resize=300%2C164&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/Whats-next-with-Mintegral-ROAS-bidding.png?resize=768%2C421&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/Whats-next-with-Mintegral-ROAS-bidding.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/11\/Whats-next-with-Mintegral-ROAS-bidding.png?w=1478&amp;ssl=1 1478w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>\"Portanto, neste momento, o ROAS do dia 0 est\u00e1 totalmente pronto. E j\u00e1 estamos a trabalhar com as ROAS de dia 3 com alguns anunciantes da IAA. Isto \u00e9 algo que est\u00e1 a ser testado atualmente. Por outro lado, estamos tamb\u00e9m a testar as solu\u00e7\u00f5es ROAS IAA+IAP. Assim, o principal objetivo \u00e9 expandir as nossas capacidades de ROAS. Portanto, se algum anunciante quiser testar nossas solu\u00e7\u00f5es IAA e IAP, ele deve entrar em contato conosco.\"<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Qual \u00e9 a melhor forma de entrar em contacto convosco?<\/h2>\n\n\n\n<p>\"Pode sempre ir ao nosso s\u00edtio Web e contactar-nos, pode tamb\u00e9m inscrever-se gratuitamente com uma nova conta e contactar-nos atrav\u00e9s do formul\u00e1rio do s\u00edtio Web ou contactar diretamente comigo em hector@mintegral.com\"<\/p>","protected":false},"excerpt":{"rendered":"<p>In this blog post, we dive into the main talking points presented in the above video. Roman Garbar of Tenjin raises questions regarding Mintegral&#8217;s ROAS campaigns, and Hector Almeida General Manager EMEA at Mintegral provides insightful responses. Read the full blog post to learn about: \u2026and much more. If you&#8217;re looking to establish Mintegral ROAS&#8230;<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,8],"tags":[],"class_list":["post-10521","post","type-post","status-publish","format-standard","hentry","category-best-practices","category-mobile-marketing-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mintegral ROAS Bidding: Here&#039;s everything you need to know - Tenjin<\/title>\n<meta name=\"description\" content=\"Discover best practices for Mintegral ROAS bidding. The video includes insights on recommended budget. ROAS goals. Support for IAP and IAA.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/pt\/blog\/mintegral-roas-bidding-heres-everything-you-need-to-know\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mintegral ROAS Bidding: Here&#039;s everything you need to know - Tenjin\" \/>\n<meta property=\"og:description\" content=\"Discover best practices for Mintegral ROAS bidding. The video includes insights on recommended budget. ROAS goals. 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