{"id":10749,"date":"2024-01-16T14:50:37","date_gmt":"2024-01-16T14:50:37","guid":{"rendered":"https:\/\/tenjin.com\/?p=10749"},"modified":"2026-04-14T10:14:08","modified_gmt":"2026-04-14T10:14:08","slug":"from-hyper-to-hybrid-2024","status":"publish","type":"post","link":"https:\/\/tenjin.com\/pt\/blog\/from-hyper-to-hybrid-2024\/","title":{"rendered":"De hiper a h\u00edbrido em 2024"},"content":{"rendered":"

Introdu\u00e7\u00e3o<\/h2>\n\n\n\n

Neste relat\u00f3rio \"From Hyper to Hybrid in 2024\" (Do hiper ao h\u00edbrido em 2024), investigamos a evolu\u00e7\u00e3o da ind\u00fastria dos jogos para telem\u00f3veis, com especial destaque para o percurso exigente dos criadores de jogos hiper-casuais, que se esfor\u00e7am por adotar uma abordagem h\u00edbrida-casual. Esta mudan\u00e7a representa um desenvolvimento significativo na ind\u00fastria dos jogos para telem\u00f3veis, uma vez que os criadores combinam a simplicidade e a acessibilidade dos jogos hiper-casuais com uma mec\u00e2nica de jogo mais envolvente, t\u00edpica dos jogos casuais. Um aspeto crucial desta evolu\u00e7\u00e3o \u00e9 a estrat\u00e9gia de monetiza\u00e7\u00e3o. Tradicionalmente, os jogos hiper-casuais baseavam-se predominantemente em publicidade na aplica\u00e7\u00e3o (IAA)<\/a> para obter receitas. No entanto, o modelo h\u00edbrido \u00e9 \u00fanico na medida em que integra compras na aplica\u00e7\u00e3o (IAP)<\/a> com a IAA - criando um fluxo de receitas mais diversificado e potencialmente lucrativo.<\/p>\n\n\n\n

A nossa an\u00e1lise, que inclui dados de jogos hiper-casuais e h\u00edbridos-casuais, abrange as principais plataformas, pa\u00edses e redes de publicidade em termos de gastos com publicidade e compara a m\u00e9dia de custo por instala\u00e7\u00e3o (CPI)<\/a> para cada um.<\/p>\n\n\n\n

Nota:<\/strong> Este relat\u00f3rio ser\u00e1 atualizado periodicamente<\/strong>.<\/strong><\/p>\n\n\n\n

\u00daltima atualiza\u00e7\u00e3o em 23 de abril de 2024.<\/strong><\/p>\n\n\n\n

- A refer\u00eancia do IPC para redes de publicidade nos principais pa\u00edses foi adicionada \u00e0 parte inferior do relat\u00f3rio.<\/em><\/strong><\/p>\n\n\n\n

Resumo executivo<\/h2>\n\n\n\n
<\/div>\n\n\n\n
\"\"<\/figure>\n\n\n\n
<\/div>\n\n\n\n

Compara\u00e7\u00e3o de plataformas<\/h2>\n\n\n\n

Android vs iOS<\/h3>\n\n\n\n
<\/div>\n\n\n\n
\n
\n
Quota de gastos com publicidade por plataforma em 2023<\/h6>\n\n\n\n
<\/div>\n\n\n\n
\"\"<\/figure>\n<\/div>\n\n\n\n
\n
IPC m\u00e9dio por plataforma em 2023<\/h6>\n\n\n\n
<\/div>\n\n\n\n
\"\"<\/figure>\n<\/div>\n<\/div>\n\n\n\n
<\/div>\n\n\n\n

A percentagem de gastos com publicidade no Android est\u00e1 a aumentar, enquanto o IPC m\u00e9dio no Android diminuiu em compara\u00e7\u00e3o com o quarto trimestre de 2022 ($0.2). Em contraste, o CPI no iOS atingiu um recorde. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
<\/div>\n\n\n\n

Classifica\u00e7\u00e3o dos pa\u00edses<\/h2>\n\n\n\n

Os 10 principais pa\u00edses por gastos com publicidade em 2023<\/h3>\n\n\n\n

Android<\/h6>\n\n\n\n
<\/div>\n\n\n\n
\"\"<\/figure>\n\n\n\n
<\/div>\n\n\n\n

Parece improv\u00e1vel que algum pa\u00eds ultrapasse os EUA na primeira posi\u00e7\u00e3o tanto no Android como no iOS em breve. Al\u00e9m disso, podemos ver que os editores hiper e h\u00edbridos no Android preferem gastar em pa\u00edses com baixo IPC, como o Brasil e a \u00cdndia.<\/p>\n\n\n\n

<\/div>\n\n\n\n
iOS<\/h6>\n\n\n\n
<\/div>\n\n\n\n
\"\"<\/figure>\n\n\n\n
<\/div>\n\n\n\n

Em compara\u00e7\u00e3o com a nossa classifica\u00e7\u00e3o do quarto trimestre de 2022, a China subiu tr\u00eas posi\u00e7\u00f5es, enquanto o Brasil entrou na classifica\u00e7\u00e3o dos gastos com publicidade no iOS pela primeira vez.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
<\/div>\n\n\n\n

IPC m\u00e9dio para os 10 principais pa\u00edses por gastos com publicidade em 2023<\/h3>\n\n\n\n

Android<\/h6>\n\n\n\n
<\/div>\n\n\n\n
\"\"<\/figure>\n\n\n\n
<\/div>\n\n\n\n

Os nossos dados confirmam que os anunciantes no Android escolhem entre duas abordagens: <\/p>\n\n\n\n

    \n
  1. Concentrar-se em pa\u00edses com baixo IPC, como o Brasil, o M\u00e9xico, a Indon\u00e9sia e a \u00cdndia <\/li>\n\n\n\n
  2. Ou concentrando-se nos pa\u00edses desenvolvidos, como os EUA, o Jap\u00e3o, o Canad\u00e1, o Reino Unido, a Coreia e a Alemanha<\/li>\n<\/ol>\n\n\n\n
    <\/div>\n\n\n\n
    iOS<\/h6>\n\n\n\n
    <\/div>\n\n\n\n
    \"\"<\/figure>\n\n\n\n
    <\/div>\n\n\n\n

    Apesar de ter o CPI mais elevado no iOS, o Jap\u00e3o ocupa a segunda posi\u00e7\u00e3o no \"Top 10 Countries by Ad Spend in 2023\" no iOS acima. Esta classifica\u00e7\u00e3o mostra que os anunciantes ainda est\u00e3o interessados em adquirir utilizadores em grande escala no Jap\u00e3o.<\/p>\n\n\n\n

    \"\"<\/a><\/figure>\n\n\n\n
    <\/div>\n\n\n\n

    Classifica\u00e7\u00f5es de redes de an\u00fancios<\/h2>\n\n\n\n

    As 5 principais redes de publicidade por gastos com publicidade em 2023<\/h3>\n\n\n\n

    Android<\/h6>\n\n\n\n
    <\/div>\n\n\n\n
    \"\"<\/figure>\n\n\n\n
    <\/div>\n\n\n\n

    O Google Ads ultrapassou a AppLovin e conquistou o primeiro lugar na classifica\u00e7\u00e3o das redes de publicidade por gastos com publicidade no Android em 2023.<\/p>\n\n\n\n

    <\/div>\n\n\n\n
    iOS<\/h6>\n\n\n\n
    <\/div>\n\n\n\n
    \"\"<\/figure>\n\n\n\n
    <\/div>\n\n\n\n

    A AppLovin mant\u00e9m a sua posi\u00e7\u00e3o como a principal rede de publicidade por gastos com publicidade no iOS em 2023, reflectindo o seu primeiro lugar do ano passado.<\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n
    <\/div>\n\n\n\n

    CPI m\u00e9dio para as 5 principais redes de an\u00fancios por gastos com an\u00fancios em 2023<\/h2>\n\n\n\n

    Android<\/h6>\n\n\n\n
    <\/div>\n\n\n\n
    \"\"<\/figure>\n\n\n\n
    <\/div>\n\n\n\n

    O Google Ads e a Mintegral s\u00e3o as principais escolhas para redes de publicidade rent\u00e1veis em jogos casuais hiper e h\u00edbridos no Android. A Mintegral manteve esta posi\u00e7\u00e3o desde o ano passado.<\/p>\n\n\n\n

    <\/div>\n\n\n\n
    iOS<\/h6>\n\n\n\n
    <\/div>\n\n\n\n
    \"\"<\/figure>\n\n\n\n
    <\/div>\n\n\n\n
    <\/div>\n\n\n\n

    Os IPCs das 5 principais redes de publicidade no iOS est\u00e3o muito pr\u00f3ximos, exceto a Mintegral, que se destaca notavelmente. Curiosamente, a Mintegral tamb\u00e9m assumiu a lideran\u00e7a em 2020, com um IPC de $0,15.<\/p>\n\n\n\n

    \"\"<\/a><\/figure>\n\n\n\n

    IPC m\u00e9dio mais baixo por rede de publicidade nos principais pa\u00edses <\/h2>\n\n\n\n

    Android<\/strong><\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n
    \"\"<\/figure>\n\n\n\n
    \"\"<\/figure>\n\n\n\n
    \"\"<\/figure>\n\n\n\n
    \"\"<\/figure>\n\n\n\n

    iOS<\/strong><\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n
    \"\"<\/figure>\n\n\n\n
    \"\"<\/figure>\n\n\n\n
    \"\"<\/figure>\n\n\n\n
    \"\"<\/figure>\n\n\n\n

    Metodologia<\/h2>\n\n\n\n

    O relat\u00f3rio consiste em dados an\u00f3nimos recolhidos pela Tenjin para jogos hiper-casuais e h\u00edbridos-casuais no per\u00edodo de 01.01.23 a 31.12.23. Apenas os pa\u00edses que ultrapassaram o limiar de $1 milh\u00f5es de gastos com publicidade foram inclu\u00eddos na classifica\u00e7\u00e3o de pa\u00edses.<\/p>","protected":false},"excerpt":{"rendered":"

    Introduction In this ‘From Hyper to Hybrid in 2024’ report, we investigate the evolving mobile gaming industry, with a special focus on the challenging journey of hyper-casual game developers as they strive to adopt a hybrid-casual approach. This shift represents a significant development in the mobile gaming industry, as developers blend the simplicity and accessibility…<\/p>","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10749","post","type-post","status-publish","format-standard","hentry","category-reports"],"acf":[],"yoast_head":"\nFrom Hyper to Hybrid in 2024 | Tenjin<\/title>\n<meta name=\"description\" content=\"Find the best ad networks, countries, by CPI and Ad Spend on both iOS and Android for both hyper and hybrid casual games\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From Hyper to Hybrid in 2024 | Tenjin\" \/>\n<meta property=\"og:description\" content=\"Find the best ad networks, countries, by CPI and Ad Spend on both iOS and Android for both hyper and hybrid casual games\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/pt\/blog\/from-hyper-to-hybrid-2024\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-16T14:50:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-14T10:14:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-Hyper-to-Hybrid-2024.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Roman Garbar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:site\" content=\"@TenjinMMP\" \/>\n<meta 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