{"id":10986,"date":"2024-01-25T13:12:17","date_gmt":"2024-01-25T13:12:17","guid":{"rendered":"https:\/\/tenjin.com\/?p=10986"},"modified":"2026-04-14T10:15:28","modified_gmt":"2026-04-14T10:15:28","slug":"from-hyper-to-hybrid-in-2024-ad-spend-cpi-by-platform-ad-network-country-rankings","status":"publish","type":"post","link":"https:\/\/tenjin.com\/pt\/blog\/from-hyper-to-hybrid-in-2024-ad-spend-cpi-by-platform-ad-network-country-rankings\/","title":{"rendered":"Do hiper para o h\u00edbrido em 2024 - gastos com publicidade e CPI por plataforma, rede de publicidade e classifica\u00e7\u00f5es por pa\u00eds"},"content":{"rendered":"

O nosso muito aguardado relat\u00f3rio do sector est\u00e1 aqui! \u201cFrom Hyper to Hybrid in 2024\u201d (Do hiper ao h\u00edbrido em 2024) fornece uma an\u00e1lise aprofundada das tend\u00eancias em evolu\u00e7\u00e3o no sector dos jogos para telem\u00f3vel. O relat\u00f3rio centra-se principalmente nos g\u00e9neros hiper-casual e h\u00edbrido-casual, bem como nas tend\u00eancias de aquisi\u00e7\u00e3o de utilizadores para ambos os g\u00e9neros\/modelos de neg\u00f3cio.<\/p>\n\n\n\n

A passagem do hiper para o h\u00edbrido representa um desenvolvimento significativo na ind\u00fastria dos jogos para telem\u00f3veis, uma vez que os criadores misturam a simplicidade e a acessibilidade dos jogos hiper-casuais com a mec\u00e2nica de jogo mais envolvente t\u00edpica dos jogos casuais. Um aspeto crucial desta evolu\u00e7\u00e3o \u00e9 a estrat\u00e9gia de monetiza\u00e7\u00e3o. Tradicionalmente, os jogos hiper-casuais baseavam-se predominantemente em publicidade na aplica\u00e7\u00e3o (IAA)<\/a> para obter receitas. No entanto, o modelo h\u00edbrido \u00e9 \u00fanico na medida em que integra compras na aplica\u00e7\u00e3o <\/a>(<\/a>IAP)<\/a> com a IAA - criando um fluxo de receitas mais diversificado e potencialmente lucrativo.<\/p>\n\n\n\n

\n

<\/p>\nCome\u00e7\u00e1mos 2023 com a frase apocal\u00edptica: \u201cO hiper-casual est\u00e1 morto\u201d. Mas isso era apenas uma parte da hist\u00f3ria. O hiper-casual n\u00e3o est\u00e1 morto. Sofreu duas altera\u00e7\u00f5es significativas. Em primeiro lugar, manteve-se na sua forma original em pa\u00edses emergentes como o Vietname. Em segundo lugar, est\u00e1 a adaptar o seu modelo de neg\u00f3cio para capitalizar as receitas dos IAP, dando origem a uma nova tend\u00eancia conhecida como Hybrid-Casual. O Hybrid-Casual representa uma evolu\u00e7\u00e3o do Hyper-Casual. N\u00e3o uma rutura.

Num mercado competitivo como o dos jogos para telem\u00f3vel, \u00e9 quase um milagre encontrar novas formas de rendimento. Em 2024, veremos est\u00fadios n\u00e3o hipercasuais a tentar desenvolver jogos H\u00edbrido-Casuais, como \u201cMatch Factory!\u201d da Peak, e est\u00fadios Hiper-Casuais a consolidar a sua estrat\u00e9gia comercial H\u00edbrido-Casual, descobrindo os melhores subg\u00e9neros a seguir, como a SayGames e a Supercent com Idle Arcade e a Voodoo com Puzzle. Este ano ser\u00e1 o ano do H\u00edbrido-Casual.<\/cite><\/blockquote>\n\n\n\n

- Carlos Pereira - Investigador de jogos m\u00f3veis e analista de neg\u00f3cios<\/strong><\/p>\n\n\n\n

Eis uma pequena amostra de algumas informa\u00e7\u00f5es do relat\u00f3rio:<\/p>\n\n\n\n

    \n
  1. O Android continua a registar um aumento da quota de gastos com publicidade, enquanto o iOS regista um recorde de m\u00e9dia de CPI<\/a><\/li>\n\n\n\n
  2. O Jap\u00e3o, apesar do seu elevado IPC, continua a ser um mercado importante para os anunciantes no iOS<\/li>\n\n\n\n
  3. Os EUA mant\u00eam o seu dom\u00ednio em termos de gastos com publicidade<\/a> partilhar tanto no Android como no iOS<\/li>\n\n\n\n
  4. A Applovin, a Mintegral e o Google Ads est\u00e3o a lutar entre si pela posi\u00e7\u00e3o #1 em v\u00e1rias classifica\u00e7\u00f5es de redes de an\u00fancios<\/a><\/li>\n<\/ol>\n\n\n\n
    \n
    Obter o relat\u00f3rio agora<\/a><\/div>\n<\/div>\n\n\n\n
    <\/div>","protected":false},"excerpt":{"rendered":"

    Our much-awaited industry report is here! “From Hyper to Hybrid in 2024,” provides an in-depth analysis of the evolving trends in the mobile gaming industry. The report primarily focuses on the hyper-casual and hybrid-casual genres, and the user acquisition trends for both genres \/ business models. The shift from hyper to hybrid represents a significant…<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10986","post","type-post","status-publish","format-standard","hentry","category-reports"],"acf":[],"yoast_head":"\nFrom Hyper to Hybrid in 2024 - Ad Spend & CPI by Platform, Ad Network & Country Rankings | Tenjin<\/title>\n<meta name=\"description\" content=\"Find the best ad networks and countries for hyper and hybrid casual games by ad spend & CPI by platform\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/pt\/blog\/from-hyper-to-hybrid-in-2024-ad-spend-cpi-by-platform-ad-network-country-rankings\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From Hyper to Hybrid in 2024 - Ad Spend & CPI by Platform, Ad Network & Country Rankings | Tenjin\" \/>\n<meta property=\"og:description\" content=\"Find the best ad networks and countries for hyper and hybrid casual games by ad spend & CPI by platform\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/pt\/blog\/from-hyper-to-hybrid-in-2024-ad-spend-cpi-by-platform-ad-network-country-rankings\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-25T13:12:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-14T10:15:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-Hyper-to-Hybrid-2024.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tabarak Paracha\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:site\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tabarak Paracha\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/tenjin.com\/blog\/from-hyper-to-hybrid-in-2024-ad-spend-cpi-by-platform-ad-network-country-rankings\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/tenjin.com\/blog\/from-hyper-to-hybrid-in-2024-ad-spend-cpi-by-platform-ad-network-country-rankings\/\"},\"author\":{\"name\":\"Tabarak Paracha\",\"@id\":\"https:\/\/tenjin.com\/#\/schema\/person\/db2fe12be97c068ae993d5f1877b9bd2\"},\"headline\":\"From Hyper to Hybrid in 2024 – Ad Spend & CPI by Platform, Ad Network & Country Rankings\",\"datePublished\":\"2024-01-25T13:12:17+00:00\",\"dateModified\":\"2026-04-14T10:15:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/tenjin.com\/blog\/from-hyper-to-hybrid-in-2024-ad-spend-cpi-by-platform-ad-network-country-rankings\/\"},\"wordCount\":370,\"publisher\":{\"@id\":\"https:\/\/tenjin.com\/#organization\"},\"articleSection\":[\"Reports\"],\"inLanguage\":\"pt-PT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tenjin.com\/blog\/from-hyper-to-hybrid-in-2024-ad-spend-cpi-by-platform-ad-network-country-rankings\/\",\"url\":\"https:\/\/tenjin.com\/blog\/from-hyper-to-hybrid-in-2024-ad-spend-cpi-by-platform-ad-network-country-rankings\/\",\"name\":\"From Hyper to Hybrid in 2024 - 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