{"id":11161,"date":"2024-03-04T09:59:17","date_gmt":"2024-03-04T09:59:17","guid":{"rendered":"https:\/\/tenjin.com\/?p=11161"},"modified":"2026-04-14T10:17:10","modified_gmt":"2026-04-14T10:17:10","slug":"google-dma","status":"publish","type":"post","link":"https:\/\/tenjin.com\/pt\/blog\/google-dma\/","title":{"rendered":"DMA e Google: Fundamentos essenciais para os utilizadores da Tenjin"},"content":{"rendered":"<p class=\"wp-block-paragraph\">A Lei dos Mercados Digitais (DMA) da UE representa um avan\u00e7o significativo para os editores de aplica\u00e7\u00f5es m\u00f3veis que geram receitas ou veiculam publicidade atrav\u00e9s do Google no Espa\u00e7o Econ\u00f3mico Europeu (EEE) e no Reino Unido. A Tenjin est\u00e1 totalmente preparada e pronta para ajudar os editores nesta transi\u00e7\u00e3o.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">O que \u00e9 a Lei dos Mercados Digitais (DMA)?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A DMA \u00e9 uma proposta legislativa da Comiss\u00e3o Europeia que visa criar mercados digitais justos e competitivos na Uni\u00e3o Europeia. Tem como objetivo estabelecer um conjunto de regras que regulem o comportamento das grandes plataformas online, conhecidas como \u2018gatekeepers\u2019, para prevenir pr\u00e1ticas desleais e garantir condi\u00e7\u00f5es de concorr\u00eancia equitativas para as pequenas empresas e para a inova\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pode encontrar mais informa\u00e7\u00f5es sobre o DMA diretamente no site oficial da Comiss\u00e3o Europeia: <a href=\"https:\/\/commission.europa.eu\/strategy-and-policy\/priorities-2019-2024\/europe-fit-digital-age\/digital-markets-act-ensuring-fair-and-open-digital-markets_en\">Lei dos Mercados Digitais \u2013 Comiss\u00e3o Europeia<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A Google foi designada como um desses \u00abgatekeepers\u00bb. Por conseguinte, no \u00e2mbito do cumprimento do novo regulamento, a Google exige que os seus clientes recolham o consentimento dos utilizadores e o transmitam \u00e0 pr\u00f3pria empresa. Caso contr\u00e1rio, n\u00e3o poder\u00e3o utilizar os seus produtos para retargeting, publicidade personalizada e atribui\u00e7\u00e3o. A n\u00e3o implementa\u00e7\u00e3o destas altera\u00e7\u00f5es afetar\u00e1 tanto a monetiza\u00e7\u00e3o dos an\u00fancios como o desempenho publicit\u00e1rio.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Minimize a diminui\u00e7\u00e3o da rentabiliza\u00e7\u00e3o dos seus an\u00fancios no AdMob&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Como primeiro passo este ano, a Google exigiu que os editores obtivessem o consentimento dos utilizadores atrav\u00e9s de uma Plataforma de Gest\u00e3o de Consentimento (CMP) certificada pela Google no EEE. <a href=\"https:\/\/tenjin.com\/pt\/blog\/new-consent-rules-from-google-cmp-tcf\/\">Veja este v\u00eddeo para saber mais sobre os CMP e as novas regras de consentimento<\/a>. O incumprimento deste requisito resultar\u00e1 numa diminui\u00e7\u00e3o das receitas publicit\u00e1rias provenientes do Google AdMob. Al\u00e9m disso, instamos todos os utilizadores a confirmarem junto dos seus parceiros de media\u00e7\u00e3o se estes cumprem as regras de consentimento mais recentes da Google, de modo a evitar uma queda nos valores das receitas publicit\u00e1rias.<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Os utilizadores do Tenjin s\u00f3 precisam de se certificar de que est\u00e3o a utilizar <a href=\"https:\/\/github.com\/tenjin\/tenjin-unity-sdk\" target=\"_self\">o SDK mais recente do Tenjin<\/a> para recolher automaticamente o consentimento dos utilizadores. No caso de aplica\u00e7\u00f5es sem um CMP, os programadores podem transmitir manualmente os dados de consentimento \u2013  <a href=\"\/\/github.com\/tenjin\/tenjin-unity-sdk?tab=readme-ov-file#google-dma-parameters&quot;\" target=\"_self\">detalhes de implementa\u00e7\u00e3o<\/a>. Al\u00e9m disso, os editores t\u00eam agora a op\u00e7\u00e3o de desativar o <a href=\"https:\/\/github.com\/tenjin\/tenjin-unity-sdk\" target=\"_self\">SDK da Tenjin<\/a> assim que um utilizador optar por n\u00e3o permitir a \"Armazenagem e\/ou acesso a informa\u00e7\u00f5es num dispositivo (<a href=\"\/\/support.google.com\/adsense\/answer\/9804260?hl=en&quot;\" target=\"_self\">Finalidade 1<\/a>) atrav\u00e9s de uma CMP.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Reduzir o impacto no Google Ads<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Os anunciantes que pretendam veicular an\u00fancios atrav\u00e9s do Google no EEE t\u00eam de enviar os par\u00e2metros de consentimento ao Google.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O incumprimento deste requisito limitar\u00e1 os an\u00fancios exibidos pelo Google, desativando a capacidade de apresentar an\u00fancios personalizados e podendo resultar num fraco desempenho publicit\u00e1rio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os utilizadores do Tenjin n\u00e3o precisam de tomar quaisquer medidas adicionais para transmitir o consentimento \u00e0 Google. Desde que o SDK do Tenjin esteja atualizado para a vers\u00e3o mais recente e o consentimento seja recolhido atrav\u00e9s do CMP, o Tenjin ir\u00e1 envi\u00e1-lo de forma autom\u00e1tica e sem interrup\u00e7\u00f5es \u00e0 Google.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Apoiar os editores na adapta\u00e7\u00e3o \u00e0s altera\u00e7\u00f5es da DMA&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Em resumo, a DMA traz mudan\u00e7as significativas para os editores de aplica\u00e7\u00f5es m\u00f3veis que operam no EEE e no Reino Unido. O cumprimento dos novos regulamentos implica a recolha e a transmiss\u00e3o do consentimento dos utilizadores \u00e0 Google, o que \u00e9 crucial para manter uma monetiza\u00e7\u00e3o publicit\u00e1ria eficaz e o desempenho da publicidade.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A Tenjin est\u00e1 totalmente equipada e pronta para apoiar os editores nesta transi\u00e7\u00e3o, oferecendo compatibilidade perfeita com as principais plataformas de gest\u00e3o de consentimento (CMP) e garantindo uma recolha de consentimento sem complica\u00e7\u00f5es atrav\u00e9s da vers\u00e3o mais recente do SDK da Tenjin.<\/p>","protected":false},"excerpt":{"rendered":"<p>The EU&#8217;s Digital Markets Act (DMA) marks a significant development for mobile publishers who monetize or advertise through Google in the European Economic Area (EEA) and the UK. Tenjin has been fully equipped and ready to help publishers with this transition.&nbsp; What is the Digital Markets Act (DMA)? The DMA is a legislative proposal by&#8230;<\/p>","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-11161","post","type-post","status-publish","format-standard","hentry","category-mobile-marketing-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google DMA | Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/pt\/blog\/new-consent-rules-from-google-cmp-tcf\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google DMA | Tenjin\" \/>\n<meta property=\"og:description\" content=\"The EU&#8217;s Digital Markets Act (DMA) marks a significant development for mobile publishers who monetize or advertise through Google in the European Economic Area (EEA) and the UK. 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