{"id":11216,"date":"2024-03-19T12:53:35","date_gmt":"2024-03-19T12:53:35","guid":{"rendered":"https:\/\/tenjin.com\/?p=11216"},"modified":"2024-03-19T20:51:55","modified_gmt":"2024-03-19T20:51:55","slug":"unveiling-the-magic-of-tenjins-datavault-with-kooapps","status":"publish","type":"post","link":"https:\/\/tenjin.com\/pt\/blog\/unveiling-the-magic-of-tenjins-datavault-with-kooapps\/","title":{"rendered":"Revelar a magia do DataVault da Tenjin com a Kooapps"},"content":{"rendered":"

Neste estudo de caso, desvendamos a magia da Cofre de dados<\/a>ou armaz\u00e9m de dados como um servi\u00e7o, atrav\u00e9s da perspetiva de um dos nossos principais clientes, Kooapps<\/a>. As equipas de marketing e de produtos da Kooapps utilizam o DataVault para desbloquear uma vasta gama de casos de utiliza\u00e7\u00e3o. No post abaixo, destacamos 5 deles, incluindo como eles o usam para:<\/p>\n\n\n\n

    \n
  1. Identificar compras impactantes na aplica\u00e7\u00e3o <\/li>\n\n\n\n
  2. Recusar os autores de fraudes e poupar o seu or\u00e7amento<\/li>\n\n\n\n
  3. Domine a promo\u00e7\u00e3o cruzada<\/a><\/li>\n\n\n\n
  4. Reagir rapidamente \u00e0s mudan\u00e7as no mercado<\/li>\n\n\n\n
  5. Fundir fontes de dados para obter informa\u00e7\u00f5es exclusivas<\/li>\n<\/ol>\n\n\n\n
    \"\"<\/figure>\n\n\n\n
    \n
    Descarregar o estudo de caso<\/a><\/div>\n<\/div>\n\n\n\n

    <\/p>\n\n\n\n

    <\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    Cinco casos de utiliza\u00e7\u00e3o para equipas de marketing de aplica\u00e7\u00f5es m\u00f3veis e de produtos<\/h2>\n\n\n\n

    Identificar compras impactantes na aplica\u00e7\u00e3o <\/h3>\n\n\n\n

    A Kooapps utiliza o DataVault da Tenjin para desenvolver um painel de controlo especial que monitoriza todos os compras na aplica\u00e7\u00e3o (IAPs)<\/a> em todo o seu portef\u00f3lio de jogos. Por exemplo, o painel de controlo \u00e9 utilizado pela equipa de produtos para identificar flutua\u00e7\u00f5es nos itens do jogo e ajuda-os a continuar a melhorar os seus jogos.<\/p>\n\n\n

    \n
    \"Caso<\/figure>\n<\/div>\n\n\n

    Recuse os autores de fraudes e poupe o seu or\u00e7amento<\/h3>\n\n\n\n

    O DataVault tamb\u00e9m funciona como a espinha dorsal do painel de controlo de alertas da Kooapps, que assinala eficazmente actividades fraudulentas. Utilizando v\u00e1rios tipos de regras, ajuda a identificar rapidamente comportamentos suspeitos. Por exemplo, pode detetar discrep\u00e2ncias entre a geolocaliza\u00e7\u00e3o e a moeda, oferecendo uma prote\u00e7\u00e3o abrangente contra transac\u00e7\u00f5es fraudulentas.<\/p>\n\n\n

    \n
    \"Caso<\/figure>\n<\/div>\n\n\n

    Domine a promo\u00e7\u00e3o cruzada<\/a><\/h3>\n\n\n\n

    Gra\u00e7as ao DataVault, a Kooapps pode medir o volume di\u00e1rio de utilizadores que transitam de um jogo para outro, seja atrav\u00e9s de envolvimento org\u00e2nico ou de gastos incentivados. Isto permite-lhes monitorizar o impacto de uma diminui\u00e7\u00e3o das instala\u00e7\u00f5es de um jogo no desempenho de outro jogo.<\/p>\n\n\n

    \n
    \"Caso<\/figure>\n<\/div>\n\n\n

    Reagir rapidamente \u00e0s mudan\u00e7as no mercado<\/h3>\n\n\n\n

    Ao utilizar o DataVault como base, a Kooapps criou um sistema que lhes permite detetar rapidamente as altera\u00e7\u00f5es na rede de publicidade<\/a> algoritmos, novas tend\u00eancias do sector e fontes de dados n\u00e3o fi\u00e1veis, comparando automaticamente n\u00fameros de v\u00e1rias fontes.<\/p>\n\n\n\n

    Por exemplo, monitorizam a sua quota de volume (SOV) para cada rede de publicidade atrav\u00e9s do DataVault, o que lhes permite identificar mudan\u00e7as nas tend\u00eancias do sector. Quaisquer anomalias nos dados levam a uma investiga\u00e7\u00e3o mais aprofundada para determinar se resultam de altera\u00e7\u00f5es ou erros do algoritmo.<\/p>\n\n\n

    \n
    \"Caso<\/figure>\n<\/div>\n\n\n

    Fundir fontes de dados para obter informa\u00e7\u00f5es exclusivas<\/h3>\n\n\n\n

    Para expandir os seus conhecimentos empresariais, a Kooapps combina o DataVault com fontes de dados adicionais, como o Firebase e a an\u00e1lise interna. Esta an\u00e1lise combinada ajuda a sua equipa a identificar fontes de atividade suspeita no jogo, tais como utilizadores que apresentam uma reten\u00e7\u00e3o acima da m\u00e9dia na fase inicial e que, mais tarde, n\u00e3o continuam a jogar o jogo. Posteriormente, \u00e9 utilizada para negociar compensa\u00e7\u00f5es das redes de publicidade que forneceram tr\u00e1fego suspeito.<\/p>\n\n\n

    \n
    \"Caso<\/figure>\n<\/div>\n\n\n
    \n
    Descarregar o estudo de caso<\/a><\/div>\n<\/div>\n\n\n\n

    N\u00famero ilimitado de casos de utiliza\u00e7\u00e3o <\/h3>\n\n\n\n

    Os casos de utiliza\u00e7\u00e3o do DataVault v\u00e3o para al\u00e9m dos que mencion\u00e1mos acima. Desenvolva os seus pr\u00f3prios casos de utiliza\u00e7\u00e3o ou pe\u00e7a ajuda \u00e0 equipa da Tenjin com base nas suas necessidades empresariais.<\/p>\n\n\n\n

    Saiba mais<\/a><\/p>","protected":false},"excerpt":{"rendered":"

    In this case study, we unveil the magic of Tenjin\u2019s DataVault, or data warehouse as a service, through the lens of one of our star clients, Kooapps. The marketing and product teams at Kooapps use DataVault to unlock a wide range of use cases. In the post below, we\u2019ve highlighted 5 of them, including how…<\/p>","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,6,8],"tags":[],"class_list":["post-11216","post","type-post","status-publish","format-standard","hentry","category-best-practices","category-case-studies","category-mobile-marketing-trends"],"acf":[],"yoast_head":"\nUnveiling the Magic of Tenjin\u2019s DataVault\u00a0with Kooapps - Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/pt\/blog\/unveiling-the-magic-of-tenjins-datavault-with-kooapps\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Unveiling the Magic of Tenjin\u2019s DataVault\u00a0with Kooapps\" \/>\n<meta property=\"og:description\" content=\"In this case study, we unveil the magic of Tenjin\u2019s DataVault, or data warehouse as a service, through the lens of one of our star clients, Kooapps.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/pt\/blog\/unveiling-the-magic-of-tenjins-datavault-with-kooapps\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-19T12:53:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-19T20:51:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2024\/03\/DV-Kooapps.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Roman Garbar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Roman Garbar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/tenjin.com\/blog\/unveiling-the-magic-of-tenjins-datavault-with-kooapps\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/tenjin.com\/blog\/unveiling-the-magic-of-tenjins-datavault-with-kooapps\/\"},\"author\":{\"name\":\"Roman Garbar\",\"@id\":\"https:\/\/tenjin.com\/ru\/#\/schema\/person\/bbb089a8de6e9a87d102755431201f84\"},\"headline\":\"Unveiling the Magic of Tenjin\u2019s DataVault\u00a0with Kooapps\",\"datePublished\":\"2024-03-19T12:53:35+00:00\",\"dateModified\":\"2024-03-19T20:51:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/tenjin.com\/blog\/unveiling-the-magic-of-tenjins-datavault-with-kooapps\/\"},\"wordCount\":456,\"image\":{\"@id\":\"https:\/\/tenjin.com\/blog\/unveiling-the-magic-of-tenjins-datavault-with-kooapps\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/tenjin.com\/wp-content\/uploads\/2024\/03\/Screenshot-2024-03-19-at-11.36.57-1024x315.png\",\"articleSection\":[\"Best practices\",\"Case Studies\",\"Mobile Marketing Trends\"],\"inLanguage\":\"pt-PT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tenjin.com\/blog\/unveiling-the-magic-of-tenjins-datavault-with-kooapps\/\",\"url\":\"https:\/\/tenjin.com\/blog\/unveiling-the-magic-of-tenjins-datavault-with-kooapps\/\",\"name\":\"Unveiling the Magic of Tenjin\u2019s DataVault\u00a0with Kooapps - 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