{"id":11489,"date":"2025-07-10T08:29:27","date_gmt":"2025-07-10T08:29:27","guid":{"rendered":"https:\/\/tenjin.com\/?p=11489"},"modified":"2026-04-23T10:04:53","modified_gmt":"2026-04-23T10:04:53","slug":"ad-mon-gaming-2025","status":"publish","type":"post","link":"https:\/\/tenjin.com\/pt\/blog\/ad-mon-gaming-2025\/","title":{"rendered":"Monetiza\u00e7\u00e3o de an\u00fancios em jogos m\u00f3veis - Relat\u00f3rio de refer\u00eancia 2025"},"content":{"rendered":"<h2 class=\"wp-block-heading\"><span id=\"docs-internal-guid-e05983e7-7fff-dfde-0b01-8d96d58e17f8\"><span style=\"font-size: 20pt; font-family: Arial, sans-serif; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline;\">Introdu\u00e7\u00e3o<\/span><\/span><\/h2>\n\n\n\n<p class=\"translation-block\">Os ganhos com a exibi\u00e7\u00e3o de an\u00fancios em jogos para telem\u00f3vel j\u00e1 tiveram anos melhores, mas apesar dos desafios, as oportunidades de receitas de an\u00fancios continuam a ser fortes. Cada vez mais editores de jogos est\u00e3o a adotar a \"monetiza\u00e7\u00e3o h\u00edbrida\" - uma mistura de <a href=\"https:\/\/docs.tenjin.com\/v1\/docs\/in-app-advertising-iaa?_gl=1*1uup73z*_gcl_au*NDQ1MTkwMjExLjE3MTgwNjM4OTM.\" target=\"_self\">publicidade na aplica\u00e7\u00e3o (IAA)<\/a> e <a href=\"https:\/\/docs.tenjin.com\/v1\/docs\/in-app-purchases-iap\" target=\"_self\">compras na aplica\u00e7\u00e3o (IAP)<\/a>.<\/p>\n\n\n\n<p>Embora os especialistas continuem a debater o r\u00e1cio realista entre o IAA e o IAP, se deve ser 50\/50, 70\/30 ou 80\/20, uma coisa \u00e9 certa: as receitas dos an\u00fancios constituem uma parte significativa das receitas da maioria dos editores m\u00f3veis.<\/p>\n\n\n\n<p>A Tenjin estabeleceu uma parceria com <a href=\"https:\/\/cas.ai\" target=\"_blank\" rel=\"noreferrer noopener\">Solu\u00e7\u00f5es de an\u00fancios inteligentes<\/a> (CAS) para fornecer dados de refer\u00eancia exclusivos para ajudar os editores. O relat\u00f3rio inclui dados de quota de mercado para canais de monetiza\u00e7\u00e3o de an\u00fancios e pa\u00edses, com base numa amostra da Tenjin, bem como a refer\u00eancia m\u00e9dia de eCPM com uma reparti\u00e7\u00e3o por pa\u00eds e formato, com base nos dados do CAS.AI.<\/p>\n\n\n\n<p>O relat\u00f3rio ser\u00e1 atualizado periodicamente com os dados relativos a cada trimestre. <\/p>\n\n\n\n<p><strong>Last updated on April 23, 2026<\/strong>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Q4 2025 dataset has been added.<\/li>\n\n\n\n<li>Q1 2026 dataset has been added. <\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Ad Revenue Share by Platform in Q1 2026<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"524\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Ad-Revenue-Share-by-Platform.png?resize=1024%2C524&#038;ssl=1\" alt=\"\" class=\"wp-image-17492\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Ad-Revenue-Share-by-Platform.png?resize=1024%2C524&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Ad-Revenue-Share-by-Platform.png?resize=300%2C154&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Ad-Revenue-Share-by-Platform.png?resize=768%2C393&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Ad-Revenue-Share-by-Platform.png?resize=1536%2C786&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Ad-Revenue-Share-by-Platform.png?resize=2048%2C1048&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Ad-Revenue-Share-by-Platform.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Ad-Revenue-Share-by-Platform.png?resize=360%2C184&amp;ssl=1 360w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p><strong>Android pulls ahead in ad revenue shares<\/strong>. In Q1 2026, Android accounts for 57% of ad revenue share compared to iOS at 43%. This builds on the directional shift we saw in Q4 2025, where Android held 60% of platform share against iOS at 40%. The trend is consistent and worth taking seriously.<\/p>\n\n\n\n<p>While the split is not dramatic, it is meaningful. Android&#8217;s larger global install base has always been a volume story, but seeing it translate into a clear revenue majority signals that the monetization gap between the two platforms is closing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ad Revenue Share by Ad Network in Q1 2026<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"746\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Ad-Revenue-Share-by-Ad-Network.png?resize=1024%2C746&#038;ssl=1\" alt=\"\" class=\"wp-image-17493\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Ad-Revenue-Share-by-Ad-Network.png?resize=1024%2C746&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Ad-Revenue-Share-by-Ad-Network.png?resize=300%2C219&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Ad-Revenue-Share-by-Ad-Network.png?resize=768%2C559&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Ad-Revenue-Share-by-Ad-Network.png?resize=1536%2C1119&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Ad-Revenue-Share-by-Ad-Network.png?resize=2048%2C1492&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Ad-Revenue-Share-by-Ad-Network.png?resize=16%2C12&amp;ssl=1 16w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Ad-Revenue-Share-by-Ad-Network.png?resize=360%2C262&amp;ssl=1 360w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p><strong>Network leadership is very different by platform. <\/strong>In Q1 2026, AppLovin commands 39% of iOS ad revenue share, a dominant position that leaves every other network trailing at a distance. Mintegral follows at 21%, with Unity Ads and Others both at 13%, and Liftoff and Google AdMob each at 7%.<\/p>\n\n\n\n<p>Android is a different conversation entirely. Google AdMob leads at 24%, but the field is far more competitive. AppLovin sits at 19%, matching Others also at 19%, with Mintegral at 17%, Unity Ads at 12%, and Liftoff at 9%. No single network runs away with it.<\/p>\n\n\n\n<p>The contrast between the two platforms reinforces a theme that has been consistent throughout this data.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Top 3 Ad Networks by Ad Revenue, Growth YOY Q1: 2025 vs 202<\/strong>6<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"566\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Top-3-Ad-Networks-by-Ad-Revenue.png?resize=1024%2C566&#038;ssl=1\" alt=\"\" class=\"wp-image-17494\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Top-3-Ad-Networks-by-Ad-Revenue.png?resize=1024%2C566&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Top-3-Ad-Networks-by-Ad-Revenue.png?resize=300%2C166&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Top-3-Ad-Networks-by-Ad-Revenue.png?resize=768%2C424&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Top-3-Ad-Networks-by-Ad-Revenue.png?resize=1536%2C849&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Top-3-Ad-Networks-by-Ad-Revenue.png?resize=2048%2C1132&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Top-3-Ad-Networks-by-Ad-Revenue.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Top-3-Ad-Networks-by-Ad-Revenue.png?resize=360%2C199&amp;ssl=1 360w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Growth is selective, and a pattern is forming. On iOS, Unity Ads leads year-over-year gains at 4%, followed by Liftoff at 2% and Mintegral at 1%. On Android, Google AdMob, Pangle, and Liftoff grew at 3%, 2%, and 2% respectively.<\/p>\n\n\n\n<p>Compare this Q1 data to Q4 2025, where Pangle surged 7% on Android and Unity Ads led iOS growth at 4%. Although Pangle&#8217;s gains have slowed, it remains in the top three networks. Unity Ads and Liftoff are the two networks showing consistent growth across both platforms and both periods.<\/p>\n\n\n\n<p>This shows that the networks worth watching are not always the biggest ones, but rather the ones that keep moving. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>iOS Ad Revenue Share by Country in Q1 202<\/strong>6<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"542\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/iOS-Ad-Revenue-Share-by-Country.png?resize=1024%2C542&#038;ssl=1\" alt=\"\" class=\"wp-image-17495\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/iOS-Ad-Revenue-Share-by-Country.png?resize=1024%2C542&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/iOS-Ad-Revenue-Share-by-Country.png?resize=300%2C159&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/iOS-Ad-Revenue-Share-by-Country.png?resize=768%2C406&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/iOS-Ad-Revenue-Share-by-Country.png?resize=1536%2C813&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/iOS-Ad-Revenue-Share-by-Country.png?resize=2048%2C1084&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/iOS-Ad-Revenue-Share-by-Country.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/iOS-Ad-Revenue-Share-by-Country.png?resize=360%2C191&amp;ssl=1 360w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>The US accounts for 56% of iOS ad revenue in Q1 2026, down from 59% in Q4 2025. Japan has grown from 9% to 11%, quietly becoming a more significant player. Russia holds at 6%, the UK at 5%, with Germany and Canada both at 3%.<\/p>\n\n\n\n<p>The concentration is still real, but the distribution is slowly broadening. For developers with a global user base, the case for optimizing beyond the US is getting stronger.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Android Ad Revenue Share by Country in Q1 202<\/strong>6<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"542\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Android-Ad-Revenue-Share-by-Country.png?resize=1024%2C542&#038;ssl=1\" alt=\"\" class=\"wp-image-17496\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Android-Ad-Revenue-Share-by-Country.png?resize=1024%2C542&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Android-Ad-Revenue-Share-by-Country.png?resize=300%2C159&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Android-Ad-Revenue-Share-by-Country.png?resize=768%2C406&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Android-Ad-Revenue-Share-by-Country.png?resize=1536%2C813&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Android-Ad-Revenue-Share-by-Country.png?resize=2048%2C1084&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Android-Ad-Revenue-Share-by-Country.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Android-Ad-Revenue-Share-by-Country.png?resize=360%2C191&amp;ssl=1 360w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p><strong>Android&#8217;s global revenue base continues to spread. <\/strong>The The US leads Android ad revenue in Q1 2026 at 29%, down from 31% in Q4 2025. Russia holds second at 13%, up from 12%, with Japan at 5% and Brazil at 5%. Germany, the UK, Mexico, Korea, France, and Canada all sit between 2% and 4%, and Others accounts for a substantial 32%.<\/p>\n\n\n\n<p>That 32% in &#8220;Others&#8221; tells the real story. Android&#8217;s revenue base is genuinely global and continues to fragment across emerging markets. No single region outside the US is pulling ahead, but collectively they are where the opportunity is.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ad Revenue Share by Platform in Q4 2025<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"524\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Ad-Revenue-Share-by-Platform-1.png?resize=1024%2C524&#038;ssl=1\" alt=\"Ad Revenue Share by Platform in Q4 2025\" class=\"wp-image-17484\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Ad-Revenue-Share-by-Platform-1.png?resize=1024%2C524&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Ad-Revenue-Share-by-Platform-1.png?resize=300%2C154&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Ad-Revenue-Share-by-Platform-1.png?resize=768%2C393&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Ad-Revenue-Share-by-Platform-1.png?resize=1536%2C786&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Ad-Revenue-Share-by-Platform-1.png?resize=2048%2C1048&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Ad-Revenue-Share-by-Platform-1.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Ad-Revenue-Share-by-Platform-1.png?resize=360%2C184&amp;ssl=1 360w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p><strong>The platform split remains stable. <\/strong>The Android and iOS balance shifted only slightly quarter-over-quarter in Q3 to Q4 2025. Android moved from 61% to 60%, while iOS nudged up from 39% to 40%. This mix remains largely stable, but even marginal iOS growth is worth watching as monetization strategies continue to evolve across both platforms.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Ad Revenue Share by Ad Network in Q4 2025<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"566\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Ad-Revenue-Share-by-Ad-Network-1.png?resize=1024%2C566&#038;ssl=1\" alt=\"Ad Revenue Share by Ad Network in Q4 2025\" class=\"wp-image-17485\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Ad-Revenue-Share-by-Ad-Network-1.png?resize=1024%2C566&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Ad-Revenue-Share-by-Ad-Network-1.png?resize=300%2C166&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Ad-Revenue-Share-by-Ad-Network-1.png?resize=768%2C424&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Ad-Revenue-Share-by-Ad-Network-1.png?resize=1536%2C849&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Ad-Revenue-Share-by-Ad-Network-1.png?resize=2048%2C1132&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Ad-Revenue-Share-by-Ad-Network-1.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Ad-Revenue-Share-by-Ad-Network-1.png?resize=360%2C199&amp;ssl=1 360w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p><strong>Which ad networks are the best for each platform? <\/strong>The network landscape looks different depending on where you&#8217;re building. On <strong>iOS<\/strong>, AppLovin dominates with 40% share, followed by Mintegral at 20%. On <strong>Android<\/strong>, Google AdMob leads at 22%, with Others and Mintegral close behind at 20% and 17% respectively, and AppLovin also at 17%.<\/p>\n\n\n\n<p>This data demonstrates that <strong>network preferences are not universal. <\/strong>A strategy that performs on iOS won&#8217;t automatically translate to Android. Knowing where your spend is going, <em>and why<\/em>, is the first step to smarter monetization.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Top 3 Ad Networks by Ad Revenue, Growth YOY Q4: 2024 vs 2025<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"566\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Top-3-Ad-Networks-by-Ad-Revenue-1.png?resize=1024%2C566&#038;ssl=1\" alt=\"Top 3 Ad Networks by Ad Revenue, Growth YOY Q4: 2024 vs 2025\" class=\"wp-image-17486\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Top-3-Ad-Networks-by-Ad-Revenue-1.png?resize=1024%2C566&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Top-3-Ad-Networks-by-Ad-Revenue-1.png?resize=300%2C166&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Top-3-Ad-Networks-by-Ad-Revenue-1.png?resize=768%2C424&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Top-3-Ad-Networks-by-Ad-Revenue-1.png?resize=1536%2C849&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Top-3-Ad-Networks-by-Ad-Revenue-1.png?resize=2048%2C1132&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Top-3-Ad-Networks-by-Ad-Revenue-1.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Top-3-Ad-Networks-by-Ad-Revenue-1.png?resize=360%2C199&amp;ssl=1 360w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p><strong>Growth is happening, but not for everyone. <\/strong>Not every network grew between Q4 2024 and Q4 2025, but the ones that did tell an interesting story. On iOS, Unity Ads led with 4% growth, followed by Liftoff at 3% and Mintegral at 2%. On Android, Pangle surged 7% year-over-year, the strongest single-network gain across both platforms, with Liftoff at 2% and Unity Ads at 1%.<\/p>\n\n\n\n<p><strong>Pangle&#8217;s Android<\/strong> momentum signals a shift in how developers are choosing to diversify their ad network mix. More and more, relying on a single network is no longer a viable growth strategy. Publishers with the strongest returns are tracking performance across every channel, spotting these shifts early, and reallocating accordingly.<\/p>\n\n\n\n<p>The data to make these calls are accessible; a reliable mobile attribution kit helps give you a clarity so you can act and optimize faster. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>iOS Ad Revenue Share by Country in Q4 2025<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"542\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/iOS-Ad-Revenue-Share-by-Country-1.png?resize=1024%2C542&#038;ssl=1\" alt=\"\" class=\"wp-image-17489\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/iOS-Ad-Revenue-Share-by-Country-1.png?resize=1024%2C542&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/iOS-Ad-Revenue-Share-by-Country-1.png?resize=300%2C159&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/iOS-Ad-Revenue-Share-by-Country-1.png?resize=768%2C406&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/iOS-Ad-Revenue-Share-by-Country-1.png?resize=1536%2C813&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/iOS-Ad-Revenue-Share-by-Country-1.png?resize=2048%2C1084&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/iOS-Ad-Revenue-Share-by-Country-1.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/iOS-Ad-Revenue-Share-by-Country-1.png?resize=360%2C191&amp;ssl=1 360w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>When it comes to <strong>iOS ad monetization, it remains a US-dominated landscape. <\/strong>The geographic concentration of iOS ad monetization in Q4 2025 continues to be striking. The US accounts for 59% of all activity, dwarfing every other market. Japan comes in second at 9%, followed by Russia at 6%, the UK at 5%, and Germany and Canada both at 3%.<\/p>\n\n\n\n<p>The gap between the US and the rest of the world is a reminder that iOS monetization remains heavily weighted toward a single tier one market. For developers building global strategies, the opportunity in tier two markets like Japan, the UK, and Germany is real. However, with that there&#8217;s also a risk of underinvestment in the US. <\/p>\n\n\n\n<p>Understanding your geographical breakdown at this level of granularity is what separates reactive monetization from intentional growth. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Android Ad Revenue Share by Country in Q4 2025<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"542\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Android-Ad-Revenue-Share-by-Country-1-1.png?resize=1024%2C542&#038;ssl=1\" alt=\"Android Ad Revenue Share by Country in Q4 2025\" class=\"wp-image-17488\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Android-Ad-Revenue-Share-by-Country-1-1.png?resize=1024%2C542&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Android-Ad-Revenue-Share-by-Country-1-1.png?resize=300%2C159&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Android-Ad-Revenue-Share-by-Country-1-1.png?resize=768%2C406&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Android-Ad-Revenue-Share-by-Country-1-1.png?resize=1536%2C813&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Android-Ad-Revenue-Share-by-Country-1-1.png?resize=2048%2C1084&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Android-Ad-Revenue-Share-by-Country-1-1.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Android-Ad-Revenue-Share-by-Country-1-1.png?resize=360%2C191&amp;ssl=1 360w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Unlike iOS, the patterns of <strong>ad monetization on Android reveals a more even distribution across the globe.  <\/strong>While the US still leads in Q4 2025 at 31%, the gap between first and the rest of the field is considerably smaller than on iOS. <\/p>\n\n\n\n<p>Russia comes in second at 12%, followed by Brazil at 6%, with Japan, Germany, the UK and Mexico all sitting at 4%. Korea and France follow at 2%, and Canada at 2%, with &#8220;Others&#8221; accounting for a significant 29%.<\/p>\n\n\n\n<p>The 29% in the &#8220;Others&#8221; category is worth paying attention to. It points to a fragmented global audience, which no single market dominates. Android&#8217;s monetization opportunity has a more even spread across geographies than iOS. This means that app developers should consider localization, network selection, and budget allocation by region.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Quota de receitas de an\u00fancios por plataforma no terceiro trimestre de 2025<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"515\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/adrevenue-by-platform-q3-2025.png?resize=1024%2C515&#038;ssl=1\" alt=\"adrevenue-by-platform-q3-2025\" class=\"wp-image-12937\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/adrevenue-by-platform-q3-2025.png?resize=1024%2C515&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/adrevenue-by-platform-q3-2025.png?resize=300%2C151&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/adrevenue-by-platform-q3-2025.png?resize=768%2C386&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/adrevenue-by-platform-q3-2025.png?resize=1536%2C772&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/adrevenue-by-platform-q3-2025.png?resize=2048%2C1029&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/adrevenue-by-platform-q3-2025.png?resize=18%2C9&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Quota de receitas de an\u00fancios por rede de an\u00fancios no terceiro trimestre de 2025<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"566\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/adrevenue-share-platform-q3-2025.png?resize=1024%2C566&#038;ssl=1\" alt=\"plataforma de partilha de receitas-q3-2025\" class=\"wp-image-12935\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/adrevenue-share-platform-q3-2025.png?resize=1024%2C566&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/adrevenue-share-platform-q3-2025.png?resize=300%2C166&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/adrevenue-share-platform-q3-2025.png?resize=768%2C424&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/adrevenue-share-platform-q3-2025.png?resize=1536%2C849&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/adrevenue-share-platform-q3-2025.png?resize=2048%2C1132&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/adrevenue-share-platform-q3-2025.png?resize=18%2C10&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>As 3 principais redes de an\u00fancios por receita de an\u00fancios, crescimento YOY Q3: 2024 vs 2025<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"566\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/top3-adnetworks-adrevenue-YOY-q3-2025.png?resize=1024%2C566&#038;ssl=1\" alt=\"top3-adnetworks-adrevenue-YOY-q3-2025\" class=\"wp-image-12934\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/top3-adnetworks-adrevenue-YOY-q3-2025.png?resize=1024%2C566&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/top3-adnetworks-adrevenue-YOY-q3-2025.png?resize=300%2C166&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/top3-adnetworks-adrevenue-YOY-q3-2025.png?resize=768%2C424&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/top3-adnetworks-adrevenue-YOY-q3-2025.png?resize=1536%2C849&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/top3-adnetworks-adrevenue-YOY-q3-2025.png?resize=2048%2C1132&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/top3-adnetworks-adrevenue-YOY-q3-2025.png?resize=18%2C10&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Quota de receitas de an\u00fancios iOS por pa\u00eds no terceiro trimestre de 2025<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"542\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/ios-adrevenue-by-country-q3-2025.png?resize=1024%2C542&#038;ssl=1\" alt=\"ios-adrevenue-by-country-q3-2025\" class=\"wp-image-12933\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/ios-adrevenue-by-country-q3-2025.png?resize=1024%2C542&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/ios-adrevenue-by-country-q3-2025.png?resize=300%2C159&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/ios-adrevenue-by-country-q3-2025.png?resize=768%2C406&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/ios-adrevenue-by-country-q3-2025.png?resize=1536%2C813&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/ios-adrevenue-by-country-q3-2025.png?resize=2048%2C1084&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/ios-adrevenue-by-country-q3-2025.png?resize=18%2C10&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Participa\u00e7\u00e3o na receita de an\u00fancios para Android por pa\u00eds no terceiro trimestre de 2025<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"542\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/android-adrevenue-q3-2025.png?resize=1024%2C542&#038;ssl=1\" alt=\"android-adrevenue-q3-2025\" class=\"wp-image-12936\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/android-adrevenue-q3-2025.png?resize=1024%2C542&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/android-adrevenue-q3-2025.png?resize=300%2C159&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/android-adrevenue-q3-2025.png?resize=768%2C406&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/android-adrevenue-q3-2025.png?resize=1536%2C813&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/android-adrevenue-q3-2025.png?resize=2048%2C1084&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/android-adrevenue-q3-2025.png?resize=18%2C10&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Quota de receitas de an\u00fancios por plataforma no segundo trimestre de 2025<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"515\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Ad-Revenue-Share-by-Platform-1.png?resize=1024%2C515&#038;ssl=1\" alt=\"Quota de receitas de an\u00fancios por plataforma no segundo trimestre de 2025\" class=\"wp-image-12636\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Ad-Revenue-Share-by-Platform-1.png?resize=1024%2C515&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Ad-Revenue-Share-by-Platform-1.png?resize=300%2C151&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Ad-Revenue-Share-by-Platform-1.png?resize=768%2C386&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Ad-Revenue-Share-by-Platform-1.png?resize=1536%2C772&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Ad-Revenue-Share-by-Platform-1.png?resize=2048%2C1029&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Ad-Revenue-Share-by-Platform-1.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Ad-Revenue-Share-by-Platform-1.png?resize=1200%2C603&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Quota de receitas de an\u00fancios por rede de an\u00fancios no segundo trimestre de 2025<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"566\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Ad-Revenue-Share-by-Ad-Network.png?resize=1024%2C566&#038;ssl=1\" alt=\"Quota de receitas de an\u00fancios por rede de an\u00fancios no segundo trimestre de 2025\" class=\"wp-image-12638\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Ad-Revenue-Share-by-Ad-Network.png?resize=1024%2C566&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Ad-Revenue-Share-by-Ad-Network.png?resize=300%2C166&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Ad-Revenue-Share-by-Ad-Network.png?resize=768%2C424&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Ad-Revenue-Share-by-Ad-Network.png?resize=1536%2C849&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Ad-Revenue-Share-by-Ad-Network.png?resize=2048%2C1132&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Ad-Revenue-Share-by-Ad-Network.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Ad-Revenue-Share-by-Ad-Network.png?resize=1200%2C663&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>As 3 principais redes de an\u00fancios por receita de an\u00fancios, crescimento YOY Q2: 2024 vs 2025<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"566\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Top-3-Ad-Networks-by-Ad-Revenue-Growth.png?resize=1024%2C566&#038;ssl=1\" alt=\"As 3 principais redes de an\u00fancios por crescimento da receita de an\u00fancios: 2\u00ba trimestre de 2024 vs 2\u00ba trimestre de 2025\" class=\"wp-image-12639\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Top-3-Ad-Networks-by-Ad-Revenue-Growth.png?resize=1024%2C566&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Top-3-Ad-Networks-by-Ad-Revenue-Growth.png?resize=300%2C166&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Top-3-Ad-Networks-by-Ad-Revenue-Growth.png?resize=768%2C424&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Top-3-Ad-Networks-by-Ad-Revenue-Growth.png?resize=1536%2C849&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Top-3-Ad-Networks-by-Ad-Revenue-Growth.png?resize=2048%2C1132&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Top-3-Ad-Networks-by-Ad-Revenue-Growth.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Top-3-Ad-Networks-by-Ad-Revenue-Growth.png?resize=1200%2C663&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Quota de receitas de an\u00fancios iOS por pa\u00eds no segundo trimestre de 2025<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"542\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS-Ad-Revenue-Share-by-Country.png?resize=1024%2C542&#038;ssl=1\" alt=\"Quota de receitas de an\u00fancios iOS por pa\u00eds no segundo trimestre de 2025\" class=\"wp-image-12641\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS-Ad-Revenue-Share-by-Country.png?resize=1024%2C542&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS-Ad-Revenue-Share-by-Country.png?resize=300%2C159&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS-Ad-Revenue-Share-by-Country.png?resize=768%2C406&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS-Ad-Revenue-Share-by-Country.png?resize=1536%2C813&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS-Ad-Revenue-Share-by-Country.png?resize=2048%2C1084&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS-Ad-Revenue-Share-by-Country.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS-Ad-Revenue-Share-by-Country.png?resize=1200%2C635&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Quota de receitas de an\u00fancios Android por pa\u00eds no segundo trimestre de 2025<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"542\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android-Ad-Revenue-Share-by-Country.png?resize=1024%2C542&#038;ssl=1\" alt=\"Quota de receitas de an\u00fancios Android por pa\u00eds no segundo trimestre de 2025\" class=\"wp-image-12642\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android-Ad-Revenue-Share-by-Country.png?resize=1024%2C542&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android-Ad-Revenue-Share-by-Country.png?resize=300%2C159&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android-Ad-Revenue-Share-by-Country.png?resize=768%2C406&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android-Ad-Revenue-Share-by-Country.png?resize=1536%2C813&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android-Ad-Revenue-Share-by-Country.png?resize=2048%2C1084&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android-Ad-Revenue-Share-by-Country.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android-Ad-Revenue-Share-by-Country.png?resize=1200%2C635&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Quota de receitas de an\u00fancios por plataforma no primeiro trimestre de 2025<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"401\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Ad-Revenue-Share-by-Platform.png?resize=1024%2C401&#038;ssl=1\" alt=\"\" class=\"wp-image-12546\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Ad-Revenue-Share-by-Platform.png?resize=1024%2C401&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Ad-Revenue-Share-by-Platform.png?resize=300%2C118&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Ad-Revenue-Share-by-Platform.png?resize=768%2C301&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Ad-Revenue-Share-by-Platform.png?resize=1536%2C602&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Ad-Revenue-Share-by-Platform.png?resize=2048%2C802&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Ad-Revenue-Share-by-Platform.png?resize=18%2C7&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Ad-Revenue-Share-by-Platform.png?resize=1200%2C470&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Quota de receitas de an\u00fancios iOS por rede de an\u00fancios no primeiro trimestre de 2025<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"348\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-5.png?resize=1024%2C348&#038;ssl=1\" alt=\"\" class=\"wp-image-12548\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-5.png?resize=1024%2C348&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-5.png?resize=300%2C102&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-5.png?resize=768%2C261&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-5.png?resize=1536%2C522&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-5.png?resize=2048%2C696&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-5.png?resize=18%2C6&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-5.png?resize=1200%2C408&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Quota de receitas de an\u00fancios Android por rede de an\u00fancios no primeiro trimestre de 2025<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"348\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-4.png?resize=1024%2C348&#038;ssl=1\" alt=\"\" class=\"wp-image-12550\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-4.png?resize=1024%2C348&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-4.png?resize=300%2C102&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-4.png?resize=768%2C261&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-4.png?resize=1536%2C522&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-4.png?resize=2048%2C696&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-4.png?resize=18%2C6&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-4.png?resize=1200%2C408&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>As 3 principais redes de an\u00fancios do iOS por receita de an\u00fancios, crescimento anual no primeiro trimestre: 2024 vs 2025<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"270\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Top-3-Ad-Networks.png?resize=1024%2C270&#038;ssl=1\" alt=\"\" class=\"wp-image-12553\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Top-3-Ad-Networks.png?resize=1024%2C270&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Top-3-Ad-Networks.png?resize=300%2C79&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Top-3-Ad-Networks.png?resize=768%2C202&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Top-3-Ad-Networks.png?resize=1536%2C404&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Top-3-Ad-Networks.png?resize=2048%2C539&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Top-3-Ad-Networks.png?resize=18%2C5&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Top-3-Ad-Networks.png?resize=1200%2C316&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>As 3 principais redes de an\u00fancios do Android por crescimento da receita de an\u00fancios: 1\u00ba trimestre de 2024 vs 1\u00ba trimestre de 2025<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"270\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Top-3-Ad-Networks.png?resize=1024%2C270&#038;ssl=1\" alt=\"\" class=\"wp-image-12554\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Top-3-Ad-Networks.png?resize=1024%2C270&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Top-3-Ad-Networks.png?resize=300%2C79&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Top-3-Ad-Networks.png?resize=768%2C202&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Top-3-Ad-Networks.png?resize=1536%2C404&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Top-3-Ad-Networks.png?resize=2048%2C539&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Top-3-Ad-Networks.png?resize=18%2C5&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Top-3-Ad-Networks.png?resize=1200%2C316&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Quota de receitas de an\u00fancios iOS por pa\u00eds no primeiro trimestre de 2025<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"501\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-6.png?resize=1024%2C501&#038;ssl=1\" alt=\"\" class=\"wp-image-12556\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-6.png?resize=1024%2C501&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-6.png?resize=300%2C147&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-6.png?resize=768%2C376&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-6.png?resize=1536%2C751&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-6.png?resize=2048%2C1002&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-6.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-6.png?resize=1200%2C587&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Quota de receitas de an\u00fancios Android por pa\u00eds no primeiro trimestre de 2025<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"502\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-5.png?resize=1024%2C502&#038;ssl=1\" alt=\"\" class=\"wp-image-12557\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-5.png?resize=1024%2C502&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-5.png?resize=300%2C147&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-5.png?resize=768%2C376&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-5.png?resize=1536%2C753&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-5.png?resize=2048%2C1004&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-5.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-5.png?resize=1200%2C588&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p><br><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Quota de receitas de an\u00fancios por plataforma no ano completo de 2024<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"401\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/ad-revenue-ios-android.png?resize=1024%2C401&#038;ssl=1\" alt=\"Quota de receitas de an\u00fancios por plataforma no ano completo de 2024\" class=\"wp-image-12241\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/ad-revenue-ios-android.png?resize=1024%2C401&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/ad-revenue-ios-android.png?resize=300%2C118&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/ad-revenue-ios-android.png?resize=768%2C301&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/ad-revenue-ios-android.png?resize=1536%2C602&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/ad-revenue-ios-android.png?resize=2048%2C802&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/ad-revenue-ios-android.png?resize=18%2C7&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/ad-revenue-ios-android.png?resize=1200%2C470&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Quota de receitas de an\u00fancios iOS por pa\u00eds no ano completo de 2024<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"501\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-4.png?resize=1024%2C501&#038;ssl=1\" alt=\"Quota de receitas de an\u00fancios iOS por pa\u00eds no ano completo de 2024\" class=\"wp-image-12243\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-4.png?resize=1024%2C501&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-4.png?resize=300%2C147&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-4.png?resize=768%2C376&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-4.png?resize=1536%2C751&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-4.png?resize=2048%2C1002&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-4.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-4.png?resize=1200%2C587&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Quota de receitas de an\u00fancios Android por pa\u00eds no ano completo de 2024<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"502\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-4.png?resize=1024%2C502&#038;ssl=1\" alt=\"Quota de receitas de an\u00fancios Android por pa\u00eds no ano completo de 2024\" class=\"wp-image-12244\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-4.png?resize=1024%2C502&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-4.png?resize=300%2C147&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-4.png?resize=768%2C376&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-4.png?resize=1536%2C753&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-4.png?resize=2048%2C1004&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-4.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-4.png?resize=1200%2C588&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Quota de receitas de an\u00fancios iOS por rede de an\u00fancios no ano completo de 2024<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"348\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-4.png?resize=1024%2C348&#038;ssl=1\" alt=\"Quota de receitas de an\u00fancios iOS por rede de an\u00fancios no ano completo de 2024\" class=\"wp-image-12248\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-4.png?resize=1024%2C348&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-4.png?resize=300%2C102&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-4.png?resize=768%2C261&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-4.png?resize=1536%2C522&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-4.png?resize=2048%2C696&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-4.png?resize=18%2C6&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-4.png?resize=1200%2C408&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Quota de receitas de an\u00fancios Android por rede de an\u00fancios no ano completo de 2024<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"348\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-1-1.png?resize=1024%2C348&#038;ssl=1\" alt=\"Quota de receitas de an\u00fancios Android por rede de an\u00fancios no ano completo de 2024\" class=\"wp-image-12247\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-1-1.png?resize=1024%2C348&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-1-1.png?resize=300%2C102&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-1-1.png?resize=768%2C261&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-1-1.png?resize=1536%2C522&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-1-1.png?resize=2048%2C696&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-1-1.png?resize=18%2C6&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-1-1.png?resize=1200%2C408&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Resumo executivo<\/strong> para o segundo trimestre de 2024<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"602\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/summary-3.png?resize=1024%2C602&#038;ssl=1\" alt=\"\" class=\"wp-image-11793\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/summary-3.png?resize=1024%2C602&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/summary-3.png?resize=300%2C177&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/summary-3.png?resize=768%2C452&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/summary-3.png?resize=1536%2C904&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/summary-3.png?resize=2048%2C1205&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/summary-3.png?resize=18%2C12&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/summary-3.png?resize=1200%2C706&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Quota de receitas de an\u00fancios por plataforma no segundo trimestre de 2024<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"401\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/android_ioS.png?resize=1024%2C401&#038;ssl=1\" alt=\"Quota de receitas de an\u00fancios por plataforma no segundo trimestre de 2024\" class=\"wp-image-11808\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/android_ioS.png?resize=1024%2C401&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/android_ioS.png?resize=300%2C118&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/android_ioS.png?resize=768%2C301&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/android_ioS.png?resize=1536%2C602&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/android_ioS.png?resize=2048%2C802&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/android_ioS.png?resize=18%2C7&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/android_ioS.png?resize=1200%2C470&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Quota de receitas de an\u00fancios iOS por pa\u00eds no segundo trimestre de 2024<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"501\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-3.png?resize=1024%2C501&#038;ssl=1\" alt=\"Quota de receitas de an\u00fancios iOS por pa\u00eds no segundo trimestre de 2024\" class=\"wp-image-11810\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-3.png?resize=1024%2C501&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-3.png?resize=300%2C147&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-3.png?resize=768%2C376&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-3.png?resize=1536%2C751&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-3.png?resize=2048%2C1002&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-3.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-3.png?resize=1200%2C587&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Quota de receitas de an\u00fancios Android por pa\u00eds no segundo trimestre de 2024&nbsp;<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"502\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-3.png?resize=1024%2C502&#038;ssl=1\" alt=\"Quota de receitas de an\u00fancios Android por pa\u00eds no segundo trimestre de 2024\" class=\"wp-image-11797\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-3.png?resize=1024%2C502&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-3.png?resize=300%2C147&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-3.png?resize=768%2C376&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-3.png?resize=1536%2C753&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-3.png?resize=2048%2C1004&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-3.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-3.png?resize=1200%2C588&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Quota de receitas de an\u00fancios iOS por rede de an\u00fancios no segundo trimestre de 2024<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"348\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-3.png?resize=1024%2C348&#038;ssl=1\" alt=\"Quota de receitas de an\u00fancios iOS por rede de an\u00fancios no segundo trimestre de 2024\" class=\"wp-image-11811\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-3.png?resize=1024%2C348&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-3.png?resize=300%2C102&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-3.png?resize=768%2C261&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-3.png?resize=1536%2C522&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-3.png?resize=2048%2C696&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-3.png?resize=18%2C6&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-3.png?resize=1200%2C408&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Quota de receitas de an\u00fancios Android por rede de an\u00fancios no segundo trimestre de 2024&nbsp;<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"348\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-3.png?resize=1024%2C348&#038;ssl=1\" alt=\"Quota de receitas de an\u00fancios Android por rede de an\u00fancios no segundo trimestre de 2024\u00a0\" class=\"wp-image-11798\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-3.png?resize=1024%2C348&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-3.png?resize=300%2C102&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-3.png?resize=768%2C261&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-3.png?resize=1536%2C522&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-3.png?resize=2048%2C696&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-3.png?resize=18%2C6&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-3.png?resize=1200%2C408&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">eCPM m\u00e9dio por formato de an\u00fancio no segundo trimestre de 2024&nbsp;<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">eCPM m\u00e9dio para banners por pa\u00eds no segundo trimestre de 2024<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"566\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Banner-4.png?resize=1024%2C566&#038;ssl=1\" alt=\"eCPM m\u00e9dio para banners por pa\u00eds no segundo trimestre de 2024 - IOS\" class=\"wp-image-11801\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Banner-4.png?resize=1024%2C566&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Banner-4.png?resize=300%2C166&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Banner-4.png?resize=768%2C424&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Banner-4.png?resize=1536%2C849&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Banner-4.png?resize=2048%2C1132&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Banner-4.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Banner-4.png?resize=1200%2C663&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"565\" data-id=\"11799\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_banner-4.png?resize=1024%2C565&#038;ssl=1\" alt=\"eCPM m\u00e9dio para banners por pa\u00eds no segundo trimestre de 2024 - Android\" class=\"wp-image-11799\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_banner-4.png?resize=1024%2C565&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_banner-4.png?resize=300%2C166&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_banner-4.png?resize=768%2C424&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_banner-4.png?resize=1536%2C847&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_banner-4.png?resize=2048%2C1130&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_banner-4.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_banner-4.png?resize=1200%2C662&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">eCPM m\u00e9dio para an\u00fancios intersticiais por pa\u00eds no segundo trimestre de 2024<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"566\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Interstitial-3.png?resize=1024%2C566&#038;ssl=1\" alt=\"eCPM m\u00e9dio para an\u00fancios intersticiais por pa\u00eds no segundo trimestre de 2024 - iOS\" class=\"wp-image-11803\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Interstitial-3.png?resize=1024%2C566&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Interstitial-3.png?resize=300%2C166&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Interstitial-3.png?resize=768%2C424&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Interstitial-3.png?resize=1536%2C849&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Interstitial-3.png?resize=2048%2C1132&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Interstitial-3.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Interstitial-3.png?resize=1200%2C663&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"566\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Interstitial-3.png?resize=1024%2C566&#038;ssl=1\" alt=\"eCPM m\u00e9dio para an\u00fancios intersticiais por pa\u00eds no segundo trimestre de 2024 - Android\" class=\"wp-image-11804\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Interstitial-3.png?resize=1024%2C566&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Interstitial-3.png?resize=300%2C166&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Interstitial-3.png?resize=768%2C424&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Interstitial-3.png?resize=1536%2C849&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Interstitial-3.png?resize=2048%2C1132&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Interstitial-3.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Interstitial-3.png?resize=1200%2C663&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">eCPM m\u00e9dio para an\u00fancios recompensados por pa\u00eds no segundo trimestre de 2024<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"566\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Rewarded-3.png?resize=1024%2C566&#038;ssl=1\" alt=\"eCPM m\u00e9dio para an\u00fancios recompensados por pa\u00eds no segundo trimestre de 2024 - iOS\" class=\"wp-image-11807\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Rewarded-3.png?resize=1024%2C566&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Rewarded-3.png?resize=300%2C166&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Rewarded-3.png?resize=768%2C424&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Rewarded-3.png?resize=1536%2C849&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Rewarded-3.png?resize=2048%2C1132&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Rewarded-3.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Rewarded-3.png?resize=1200%2C663&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"566\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Rewarded-4.png?resize=1024%2C566&#038;ssl=1\" alt=\"eCPM m\u00e9dio para an\u00fancios recompensados por pa\u00eds no segundo trimestre de 2024 - Android\" class=\"wp-image-11820\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Rewarded-4.png?resize=1024%2C566&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Rewarded-4.png?resize=300%2C166&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Rewarded-4.png?resize=768%2C424&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Rewarded-4.png?resize=1536%2C849&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Rewarded-4.png?resize=2048%2C1132&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Rewarded-4.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Rewarded-4.png?resize=1200%2C663&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Resumo executivo<\/strong> para o 1\u00ba trimestre de 2024<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"602\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/06\/summary-2.png?resize=1024%2C602&#038;ssl=1\" alt=\"\" class=\"wp-image-11593\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/06\/summary-2.png?resize=1024%2C602&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/06\/summary-2.png?resize=300%2C177&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/06\/summary-2.png?resize=768%2C452&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/06\/summary-2.png?resize=1536%2C904&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/06\/summary-2.png?resize=2048%2C1205&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/06\/summary-2.png?resize=18%2C12&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Quota de receitas de an\u00fancios por plataforma no primeiro trimestre de 2024<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"401\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/android_US.png?resize=1024%2C401&#038;ssl=1\" alt=\"Quota de receitas de an\u00fancios por plataforma no primeiro trimestre de 2024\" class=\"wp-image-11525\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/android_US.png?resize=1024%2C401&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/android_US.png?resize=300%2C118&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/android_US.png?resize=768%2C301&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/android_US.png?resize=1536%2C602&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/android_US.png?resize=2048%2C802&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/android_US.png?resize=18%2C7&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Trata-se de uma mudan\u00e7a dr\u00e1stica em rela\u00e7\u00e3o a cinco anos atr\u00e1s. Em 2019, o iOS tinha 63% da quota de receitas de an\u00fancios, enquanto o Android tinha 37%. Agora, a situa\u00e7\u00e3o inverteu-se quase completamente. A mudan\u00e7a \u00e9 amplamente impulsionada pela introdu\u00e7\u00e3o do App Tracking Transparency (ATT) em 2021. A maioria dos utilizadores de iOS opta por n\u00e3o participar quando v\u00ea o banner ATT. Por conseguinte, o valor desses utilizadores diminui para os anunciantes e, consequentemente, a potencial receita de an\u00fancios para os editores diminui.<\/p>\n\n\n\n<p><br><strong>Dica<\/strong>: Aumente as taxas de ades\u00e3o da ATT para aumentar as suas receitas de publicidade no iOS.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Quota de receitas de an\u00fancios iOS por pa\u00eds no primeiro trimestre de 2024<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"502\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-1.png?resize=1024%2C502&#038;ssl=1\" alt=\"Quota de receitas de an\u00fancios iOS por pa\u00eds no primeiro trimestre de 2024 - iOS\" class=\"wp-image-11526\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-1.png?resize=1024%2C502&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-1.png?resize=300%2C147&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-1.png?resize=768%2C376&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-1.png?resize=1536%2C753&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-1.png?resize=2048%2C1004&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-1.png?resize=18%2C9&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>A quota de mercado no iOS est\u00e1 fortemente inclinada para os EUA (55%). Al\u00e9m disso, os pa\u00edses fora do top 10, identificados como \"Outros\" na imagem acima, representam 10% da quota de mercado a n\u00edvel mundial.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Quota de receitas de an\u00fancios Android por pa\u00eds no primeiro trimestre de 2024&nbsp;<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"502\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-1.png?resize=1024%2C502&#038;ssl=1\" alt=\"Quota de receitas de an\u00fancios Android por pa\u00eds no primeiro trimestre de 2024 - Android\" class=\"wp-image-11527\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-1.png?resize=1024%2C502&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-1.png?resize=300%2C147&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-1.png?resize=768%2C376&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-1.png?resize=1536%2C753&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-1.png?resize=2048%2C1004&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-1.png?resize=18%2C9&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>No Android, os EUA ocupam o primeiro lugar com uma quota de mercado de 33%. No entanto, a quota de mercado \u00e9 significativamente mais fragmentada em compara\u00e7\u00e3o com o iOS. Al\u00e9m disso, os pa\u00edses fora do top 10, em termos de receitas de publicidade, representam coletivamente 29% da quota de mercado global.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Quota de receitas de an\u00fancios iOS por rede de an\u00fancios no primeiro trimestre de 2024<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"349\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-1.png?resize=1024%2C349&#038;ssl=1\" alt=\"Quota de receitas de an\u00fancios iOS por rede de an\u00fancios no primeiro trimestre de 2024 - iOS\" class=\"wp-image-11528\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-1.png?resize=1024%2C349&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-1.png?resize=300%2C102&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-1.png?resize=768%2C262&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-1.png?resize=1536%2C524&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-1.png?resize=2048%2C698&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-1.png?resize=18%2C6&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>As 5 principais redes de publicidade no iOS t\u00eam uma quota de receitas de publicidade de 88%, com a Applovin a liderar. Os dados indicam que o mercado de monetiza\u00e7\u00e3o de an\u00fancios para iOS \u00e9 um pouco concentrado, com a Applovin (37%) na lideran\u00e7a, seguida pela Unity Ads (16%), Google Admob (15%), Mintegral (11%) e ironSource (9%). Al\u00e9m disso, as outras redes de an\u00fancios representam coletivamente 12% do mercado. Isto sugere que, embora a Applovin seja o ator dominante, o mercado ainda tem um n\u00edvel moderado de fragmenta\u00e7\u00e3o entre os v\u00e1rios canais de monetiza\u00e7\u00e3o de an\u00fancios.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Quota de receitas de an\u00fancios Android por rede de an\u00fancios no primeiro trimestre de 2024&nbsp;<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"348\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-1.png?resize=1024%2C348&#038;ssl=1\" alt=\"Quota de receitas de an\u00fancios iOS por rede de an\u00fancios no primeiro trimestre de 2024 - Android\" class=\"wp-image-11529\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-1.png?resize=1024%2C348&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-1.png?resize=300%2C102&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-1.png?resize=768%2C261&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-1.png?resize=1536%2C522&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-1.png?resize=2048%2C696&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-1.png?resize=18%2C6&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>A Google AdMob (28%) lidera a quota de mercado de monetiza\u00e7\u00e3o de an\u00fancios no Android, seguida de perto pela Applovin (24%). A Unity Ads (13%) e a Mintegral (11%) tamb\u00e9m det\u00eam partes significativas. A ironSource \u00e9 respons\u00e1vel por 5% do mercado, enquanto outras redes de an\u00fancios representam coletivamente 19%. Em conjunto, a Applovin e a Google AdMob det\u00eam um pouco mais de metade da quota de mercado, com 52%. Esta distribui\u00e7\u00e3o mostra um panorama de mercado diversificado, com v\u00e1rios intervenientes importantes a contribu\u00edrem para as receitas dos an\u00fancios no Android.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/dashboard.tenjin.com\/signup\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"245\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/06\/tenjin.webp?resize=1024%2C245&#038;ssl=1\" alt=\"\" class=\"wp-image-11597\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/06\/tenjin.webp?resize=1024%2C245&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/06\/tenjin.webp?resize=300%2C72&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/06\/tenjin.webp?resize=768%2C184&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/06\/tenjin.webp?resize=1536%2C368&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/06\/tenjin.webp?resize=18%2C4&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/06\/tenjin.webp?w=1670&amp;ssl=1 1670w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">eCPM m\u00e9dio por formato de an\u00fancio no primeiro trimestre de 2024&nbsp;<\/h2>\n\n\n\n<p><strong>O que \u00e9 o eCPM?<\/strong><\/p>\n\n\n\n<p>eCPM significa \"effective Cost Per Mille\" (custo efetivo por mil), em que \"mille\" significa \"mil\" em latim. Essencialmente, o eCPM indica a receita que um editor obt\u00e9m por cada 1.000 vezes que um an\u00fancio \u00e9 apresentado na sua aplica\u00e7\u00e3o ou no seu Web site.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">eCPM m\u00e9dio para banners por pa\u00eds no primeiro trimestre de 2024<\/h3>\n\n\n\n<p><strong>Banners<\/strong> s\u00e3o pequenos an\u00fancios de imagem colocados no layout de um jogo, vis\u00edveis para os utilizadores durante o jogo. Normalmente, estes an\u00fancios rodam automaticamente ap\u00f3s um determinado per\u00edodo de tempo.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">iOS<\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"565\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Banner-1.png?resize=1024%2C565&#038;ssl=1\" alt=\"eCPM m\u00e9dio para banners por pa\u00eds no primeiro trimestre de 2024 - iOS\" class=\"wp-image-11531\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Banner-1.png?resize=1024%2C565&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Banner-1.png?resize=300%2C166&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Banner-1.png?resize=768%2C424&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Banner-1.png?resize=1536%2C847&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Banner-1.png?resize=2048%2C1130&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Banner-1.png?resize=18%2C10&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Android<\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"565\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_banner-2.png?resize=1024%2C565&#038;ssl=1\" alt=\"eCPM m\u00e9dio para banners por pa\u00eds no primeiro trimestre de 2024 - Android\" class=\"wp-image-11534\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_banner-2.png?resize=1024%2C565&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_banner-2.png?resize=300%2C166&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_banner-2.png?resize=768%2C424&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_banner-2.png?resize=1536%2C847&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_banner-2.png?resize=2048%2C1130&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_banner-2.png?resize=18%2C10&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">eCPM m\u00e9dio para an\u00fancios intersticiais por pa\u00eds no primeiro trimestre de 2024<\/h3>\n\n\n\n<p><strong>An\u00fancios intersticiais<\/strong> s\u00e3o an\u00fancios de ecr\u00e3 inteiro que podem ser v\u00eddeos, imagens ou conte\u00fados interactivos. Os an\u00fancios intersticiais cobrem completamente a interface do jogo, n\u00e3o permitindo que o utilizador continue a jogar, a menos que decida fechar o an\u00fancio ou tocar nele.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">iOS<\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"565\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Interstitial-1.png?resize=1024%2C565&#038;ssl=1\" alt=\"eCPM m\u00e9dio para an\u00fancios intersticiais por pa\u00eds no primeiro trimestre de 2024 - iOS\" class=\"wp-image-11532\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Interstitial-1.png?resize=1024%2C565&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Interstitial-1.png?resize=300%2C166&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Interstitial-1.png?resize=768%2C424&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Interstitial-1.png?resize=1536%2C847&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Interstitial-1.png?resize=2048%2C1130&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Interstitial-1.png?resize=18%2C10&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Android<\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"565\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Interstitial-1.png?resize=1024%2C565&#038;ssl=1\" alt=\"eCPM m\u00e9dio para an\u00fancios intersticiais por pa\u00eds no primeiro trimestre de 2024 - Android\" class=\"wp-image-11535\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Interstitial-1.png?resize=1024%2C565&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Interstitial-1.png?resize=300%2C166&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Interstitial-1.png?resize=768%2C424&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Interstitial-1.png?resize=1536%2C847&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Interstitial-1.png?resize=2048%2C1130&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Interstitial-1.png?resize=18%2C10&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">eCPM m\u00e9dio para an\u00fancios recompensados por pa\u00eds no primeiro trimestre de 2024<\/h3>\n\n\n\n<p><strong>An\u00fancios premiados <\/strong>oferecem aos utilizadores a op\u00e7\u00e3o de ver um v\u00eddeo ou jogar um mini-jogo em troca de uma recompensa na aplica\u00e7\u00e3o. Estes an\u00fancios s\u00e3o iniciados pelo utilizador.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">iOS<\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"565\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/06\/iOS_Rewarded.png?resize=1024%2C565&#038;ssl=1\" alt=\"eCPM m\u00e9dio para an\u00fancios recompensados por pa\u00eds no primeiro trimestre de 2024 - iOS\" class=\"wp-image-11628\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/06\/iOS_Rewarded.png?resize=1024%2C565&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/06\/iOS_Rewarded.png?resize=300%2C166&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/06\/iOS_Rewarded.png?resize=768%2C424&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/06\/iOS_Rewarded.png?resize=1536%2C847&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/06\/iOS_Rewarded.png?resize=2048%2C1130&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/06\/iOS_Rewarded.png?resize=18%2C10&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Android<\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"565\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Rewarded-1.png?resize=1024%2C565&#038;ssl=1\" alt=\"eCPM m\u00e9dio para an\u00fancios recompensados por pa\u00eds no primeiro trimestre de 2024 - Android\" class=\"wp-image-11536\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Rewarded-1.png?resize=1024%2C565&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Rewarded-1.png?resize=300%2C166&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Rewarded-1.png?resize=768%2C424&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Rewarded-1.png?resize=1536%2C847&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Rewarded-1.png?resize=2048%2C1130&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Rewarded-1.png?resize=18%2C10&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><\/h3>\n\n\n\n<p>Em geral, verifica-se um crescimento not\u00e1vel do eCPM, que pode ser atribu\u00eddo ao n\u00famero crescente de jogos casuais h\u00edbridos que utilizam estrat\u00e9gias de monetiza\u00e7\u00e3o h\u00edbridas. Os utilizadores que est\u00e3o dispostos a fazer compras na aplica\u00e7\u00e3o s\u00e3o mais valorizados, o que leva a uma maior concorr\u00eancia entre as redes de publicidade.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Metodologia<\/strong><\/h2>\n\n\n\n<p>A parte de quota de mercado deste relat\u00f3rio consiste em dados an\u00f3nimos baseados em 146 mil milh\u00f5es de impress\u00f5es de an\u00fancios recolhidos pela Tenjin para jogos de todos os g\u00e9neros no intervalo de datas de 01.01.2024 a 30.06.2024.&nbsp;<\/p>\n\n\n\n<p>A parte do relat\u00f3rio relativa ao eCPM m\u00e9dio baseia-se em dados do CAS.AI, abrangendo 6 mil milh\u00f5es de impress\u00f5es de an\u00fancios e excluindo aplica\u00e7\u00f5es para crian\u00e7as.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Introdu\u00e7\u00e3o As receitas provenientes da exibi\u00e7\u00e3o de an\u00fancios em jogos para telem\u00f3vel j\u00e1 tiveram anos melhores, mas apesar dos desafios, as oportunidades de receitas de an\u00fancios continuam a ser fortes. Cada vez mais editores de jogos est\u00e3o a adotar a \"monetiza\u00e7\u00e3o h\u00edbrida\" - uma mistura de publicidade na aplica\u00e7\u00e3o (IAA) e compras na aplica\u00e7\u00e3o (IAP). Embora os especialistas continuem a debater o r\u00e1cio realista entre IAA e IAP, se...<\/p>","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-11489","post","type-post","status-publish","format-standard","hentry","category-reports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ad Monetization in Mobile Games - Benchmark Report 2025 | Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/pt\/blog\/ad-mon-gaming-2025\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ad Monetization in Mobile Games - Benchmark Report 2025 | Tenjin\" \/>\n<meta property=\"og:description\" content=\"Introduction Earnings from showing ads in mobile games have seen better years, but despite the challenges, ad revenue opportunities remain strong. More and more game publishers are increasingly adopting &#8220;hybrid monetization&#8221; \u2013 a mix of in-app advertising (IAA) and in-app purchases (IAP). 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