{"id":11611,"date":"2024-06-05T11:54:16","date_gmt":"2024-06-05T11:54:16","guid":{"rendered":"https:\/\/tenjin.com\/?p=11611"},"modified":"2025-05-27T15:15:21","modified_gmt":"2025-05-27T15:15:21","slug":"ad-monetization-benchmark-report-2025-ecpm-ad-revenue","status":"publish","type":"post","link":"https:\/\/tenjin.com\/pt\/blog\/ad-monetization-benchmark-report-2025-ecpm-ad-revenue\/","title":{"rendered":"Relat\u00f3rio de refer\u00eancia de monetiza\u00e7\u00e3o de an\u00fancios 2025 - Parcela da receita de an\u00fancios por plataforma, pa\u00eds e rede de an\u00fancios; eCPM por formato de an\u00fancio"},"content":{"rendered":"

Estabelecemos uma parceria com a Clever Ads Solutions (CAS) para lhe apresentar uma relat\u00f3rio de refer\u00eancia sobre a monetiza\u00e7\u00e3o de an\u00fancios em jogos para telem\u00f3vel<\/a>.<\/p>\n\n\n\n

Os ganhos com a exibi\u00e7\u00e3o de an\u00fancios em jogos para telem\u00f3vel j\u00e1 tiveram anos melhores, mas apesar dos desafios, as oportunidades de receitas de an\u00fancios continuam a ser fortes. Cada vez mais editores de jogos est\u00e3o a adotar a \"monetiza\u00e7\u00e3o h\u00edbrida\" - uma mistura de publicidade na aplica\u00e7\u00e3o (IAA)<\/a> e compras na aplica\u00e7\u00e3o (IAP)<\/a>.<\/p>\n\n\n\n

Embora os especialistas continuem a debater o r\u00e1cio realista de IAA e IAP, se deve ser 50\/50, 70\/30 ou 80\/20, uma coisa \u00e9 certa: receitas publicit\u00e1rias<\/a> constitui uma parte significativa das receitas da maioria dos editores m\u00f3veis.<\/p>\n\n\n\n

Algumas das principais conclus\u00f5es do relat\u00f3rio:<\/p>\n\n\n\n

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Obter o relat\u00f3rio<\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

We partnered with Clever Ads Solutions (CAS) to bring you an exclusive ad monetization in mobile games benchmark report. Earnings from showing ads in mobile games have seen better years, but despite the challenges, ad revenue opportunities remain strong. More and more game publishers are increasingly adopting “hybrid monetization” \u2013 a mix of in-app advertising…<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,8,1],"tags":[],"class_list":["post-11611","post","type-post","status-publish","format-standard","hentry","category-best-practices","category-mobile-marketing-trends","category-reports"],"acf":[],"yoast_head":"\nAd Monetization Benchmark Report 2025 - Ad Revenue Share by Platform, Country, & Ad Network; eCPM by Ad Format - Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/pt\/blog\/ad-monetization-benchmark-report-2025-ecpm-ad-revenue\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ad Monetization Benchmark Report 2025 - Ad Revenue Share by Platform, Country, & Ad Network; eCPM by Ad Format - Tenjin\" \/>\n<meta property=\"og:description\" content=\"We partnered with Clever Ads Solutions (CAS) to bring you an exclusive ad monetization in mobile games benchmark report. Earnings from showing ads in mobile games have seen better years, but despite the challenges, ad revenue opportunities remain strong. More and more game publishers are increasingly adopting “hybrid monetization” \u2013 a mix of in-app advertising...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/pt\/blog\/ad-monetization-benchmark-report-2025-ecpm-ad-revenue\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-05T11:54:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-27T15:15:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Cas-report_social.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tabarak Paracha\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tabarak Paracha\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/tenjin.com\/ja\/blog\/ad-monetization-benchmark-report-2025-ecpm-ad-revenue\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/tenjin.com\/ja\/blog\/ad-monetization-benchmark-report-2025-ecpm-ad-revenue\/\"},\"author\":{\"name\":\"Tabarak Paracha\",\"@id\":\"https:\/\/tenjin.com\/ru\/#\/schema\/person\/db2fe12be97c068ae993d5f1877b9bd2\"},\"headline\":\"Ad Monetization Benchmark Report 2025 – Ad Revenue Share by Platform, Country, & Ad Network; 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