{"id":11702,"date":"2024-07-01T16:50:25","date_gmt":"2024-07-01T16:50:25","guid":{"rendered":"https:\/\/tenjin.com\/?p=11702"},"modified":"2026-04-14T10:46:08","modified_gmt":"2026-04-14T10:46:08","slug":"adattributionkit-vs-skadnetwork-whats-the-difference","status":"publish","type":"post","link":"https:\/\/tenjin.com\/pt\/blog\/adattributionkit-vs-skadnetwork-whats-the-difference\/","title":{"rendered":"AdAttributionKit vs. SKAdNetwork: Qual \u00e9 a diferen\u00e7a?"},"content":{"rendered":"<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"AdAttributionKit vs. SKAdNetwork: Qual \u00e9 a diferen\u00e7a?\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/3oCNzVrvltk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">O que \u00e9 o AdAttributionKit?<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXdQval7_yRHjXAUBYVI-j-r_gn1jM4BLjCyyAYYlsiyl3ileT_346KnCE6mCtswZ1fqU0GMunZaJH0h94c5F5JcLSvw92ji_zU7RCmjoDIoYIhB7lFzqwuACR_tjx4E3s4B1TQGiJwTurLZhBZD--1ak9g?key=F2d1IOkZOP10YViUyEMmVg\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">O AdAttributionKit \u00e9 uma nova estrutura de atribui\u00e7\u00e3o apresentada pela Apple em <a href=\"https:\/\/developer.apple.com\/wwdc24\/\">WWDC 2024<\/a>. Trata-se, essencialmente, de uma vers\u00e3o mais avan\u00e7ada da SKAdNetwork j\u00e1 existente, que oferece v\u00e1rias melhorias e funcionalidades adicionais.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vamos analisar mais detalhadamente o que o AdAttributionKit tem para oferecer:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Retoma do compromisso com o iOS<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXd5aeunRFjeWu9p7rrTVthb0Yok0dJO1oFsj7HXooUcdkGcrGrPCOC0toZJ9srdvtIL9JWarZXx7OvRk6Pc5eykmOhVbtxKIHzIFuJ6C7GIcxqytIGEUp9A7r-jFGB7vbbTEEp1VGheFkxmgtg6x_GTffE?key=F2d1IOkZOP10YViUyEMmVg\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Eis o que a Apple disse sobre <a href=\"https:\/\/tenjin.com\/pt\/blog\/two-biggest-changes-for-ios-advertisers-in-2023-skadnetwork-5-and-privacy-manifest\/\">SKAdNetwork 5<\/a> na WWDC 2023:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cO SKAdNetwork 5 permitir\u00e1 medir o reengajamento. Para al\u00e9m de medir as convers\u00f5es ap\u00f3s um utilizador descarregar a sua aplica\u00e7\u00e3o, tamb\u00e9m poder\u00e1 medir as convers\u00f5es ap\u00f3s um utilizador abrir a sua aplica\u00e7\u00e3o ao tocar num an\u00fancio.\u201d (<a href=\"https:\/\/developer.apple.com\/videos\/play\/wwdc2023\/102\/?time=3114\">fonte<\/a>)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Embora n\u00e3o venhamos a ver o SKAdNetwork 5, a Apple cumpriu a sua promessa de reengajamento com o AdAttributionKit. Al\u00e9m disso, com o AdAttributionKit, a Apple tamb\u00e9m surpreende agradavelmente os anunciantes com o suporte a <a href=\"https:\/\/developer.apple.com\/ios\/universal-links\/\">Links universais<\/a>, que s\u00e3o, essencialmente, o equivalente em iOS a <a href=\"https:\/\/docs.tenjin.com\/docs\/deep-linking\">liga\u00e7\u00f5es diretas<\/a>. As liga\u00e7\u00f5es universais direcionam os utilizadores para um local espec\u00edfico dentro da aplica\u00e7\u00e3o quando clicam num an\u00fancio, proporcionando uma experi\u00eancia de utilizador mais fluida e personalizada.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Compatibilidade com v\u00e1rias lojas de aplica\u00e7\u00f5es<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXdzuLzxqae6uxf1QU1GIbZFK47psnjsLimL1_GWSwTWlM2EryOqpDPxmazhrvPU6F3K10ANiCpMx_qsxRGnNMaIq08EpPag6WuekBhTo4zOg2uocUYe5lvQJ_3honfzHMZZMDMHwcT4whPLEjd6QPVBV2E?key=F2d1IOkZOP10YViUyEMmVg\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Uma das poss\u00edveis raz\u00f5es pelas quais agora temos o AdAttributionKit em vez do SKAdNetwork 5 \u00e9 a introdu\u00e7\u00e3o de m\u00faltiplos<a href=\"https:\/\/developer.apple.com\/support\/dma-and-apps-in-the-eu\/#ios-app-euprimary\"> Lojas de aplica\u00e7\u00f5es (ou mercados) na UE no iOS<\/a>. A SKAdNetwork era compat\u00edvel apenas com a App Store nativa da Apple. O AdAttributionKit inclui suporte para lojas de aplica\u00e7\u00f5es de terceiros.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Verifica\u00e7\u00e3o mais rigorosa dos an\u00fancios<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXcbXc_2altvaD1klAfCAp1W_MBg8fJNeAPTQBS29dGVdP2weKch7yYOH75Y0pC2uyWXAeq8WSjOdq7jOSJ-1VMXExAPSODGwfdCwqYDh6qPrj8YxTdyNwfxA4cqdCArMkyg7NgIvtPNEbTchGd4vo-xVPU?key=F2d1IOkZOP10YViUyEMmVg\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">O AdAttributionKit introduz tamb\u00e9m requisitos de verifica\u00e7\u00e3o de an\u00fancios mais rigorosos para as aplica\u00e7\u00f5es dos editores que ir\u00e3o exibir os an\u00fancios:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Todas as impress\u00f5es devem ser assinadas com JSON Web Signature (JWS) para garantir a seguran\u00e7a da transa\u00e7\u00e3o de dados<\/li>\n\n\n\n<li>As impress\u00f5es de an\u00fancios s\u00f3 s\u00e3o contabilizadas quando o an\u00fancio \u00e9 visualizado durante mais de dois segundos<\/li>\n\n\n\n<li>S\u00f3 pode ser exibida uma impress\u00e3o de an\u00fancio de cada vez<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Estas medidas t\u00eam como objetivo garantir a integridade dos dados de atribui\u00e7\u00e3o, proporcionar informa\u00e7\u00f5es mais precisas aos anunciantes e reduzir a eventual ocorr\u00eancia de atividades fraudulentas.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Testes mais f\u00e1ceis atrav\u00e9s do Modo de Desenvolvedor<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXd1xRLbOcE8TcVktc52IEhZQuHxoKQMKN1A8lzgMKzDpKvfAuPlYbVN9zswp2VxZqGo9Pwz7GFxwV4RZ_b5Ps4LDtbaCGdiBxLnlGsJoyspX7c_LQHoa1Ss7UHpsXmKxnQ85-MirbSUgex0f6tfbJKZU-Uk?key=F2d1IOkZOP10YViUyEMmVg\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Outro aspeto positivo do AdAttributionKit \u00e9 o novo \u201cModo de Desenvolvedor\u201d. Este novo modo de teste dever\u00e1 facilitar o teste da integra\u00e7\u00e3o com o AdAttributionKit. O Modo de Desenvolvedor incluir\u00e1 o seguinte:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 N\u00e3o h\u00e1 aleatoriza\u00e7\u00e3o temporal para os postbacks<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 Per\u00edodos de convers\u00e3o mais curtos<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 Transmiss\u00e3o r\u00e1pida de postback<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Quando \u00e9 que o AdAttributionKit entra em funcionamento?<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXejTebmQOTvHaf4XLiKJpk66prNHIczm-XEWwGAP7r6Aoc2toq4PFW9kAq1KBHV1A1ibgNzryAjhglZ1p0te9KOp2K299UlMuM78JsgAsxuADOB4LqssF2pulmxBfpb_GS-JTTlnUrZzJtsq05g_SjMWxGD?key=F2d1IOkZOP10YViUyEMmVg\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">As funcionalidades principais do AdAttributionKit j\u00e1 est\u00e3o dispon\u00edveis na vers\u00e3o 17.4 do iOS. No entanto, teremos de esperar at\u00e9 \u00e0 vers\u00e3o 18 do iOS, que ser\u00e1 lan\u00e7ada em setembro de 2024, para ter acesso ao suporte ao reengajamento e ao modo de programador.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Embora a introdu\u00e7\u00e3o do AdAttributionKit seja uma boa not\u00edcia para os anunciantes, a m\u00e1 not\u00edcia \u00e9 que vai demorar algum tempo at\u00e9 que <a href=\"https:\/\/docs.tenjin.com\/v1\/docs\/ad-network\">redes de publicidade<\/a> para o adotar. J\u00e1 assistimos a um cen\u00e1rio semelhante com o SKAdNetwork 4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Tem mais perguntas sobre o AdAttributionKit?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Para saber mais sobre o AdAttributionKit, n\u00e3o deixe de consultar o <a href=\"https:\/\/developer.apple.com\/documentation\/AdAttributionKit\">documenta\u00e7\u00e3o oficial da Apple<\/a> bem como o <a href=\"https:\/\/developer.apple.com\/documentation\/AdAttributionKit\">v\u00eddeo de apresenta\u00e7\u00e3o<\/a> ou envie-nos um e-mail para support@tenjin.com.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pode contar com a Tenjin para integrar o AdAttributionKit e fornecer-lhe ferramentas poderosas e f\u00e1ceis de utilizar.<\/p>","protected":false},"excerpt":{"rendered":"<p>What is AdAttributionKit? AdAttributionKit is a new attribution framework introduced by Apple at WWDC 2024. It is essentially a more advanced version of the existing SKAdNetwork, offering several enhancements and additional capabilities.&nbsp; Let&#8217;s take a closer look at what AdAttributionKit brings to the table: Re-engagement on iOS This is what Apple said about SKAdNetwork 5&#8230;<\/p>","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,8],"tags":[],"class_list":["post-11702","post","type-post","status-publish","format-standard","hentry","category-best-practices","category-mobile-marketing-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AdAttribution Kit vs SKAN | Tenjin<\/title>\n<meta name=\"description\" content=\"In this 3-minute video, we cover everything you need to know about AdAttributionKit, and how it&#039;s different from SKAdNetwork.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/pt\/blog\/adattributionkit-vs-skadnetwork-whats-the-difference\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AdAttribution Kit vs SKAN | Tenjin\" \/>\n<meta property=\"og:description\" content=\"In this 3-minute video, we cover everything you need to know about AdAttributionKit, and how it&#039;s different from SKAdNetwork.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/pt\/blog\/adattributionkit-vs-skadnetwork-whats-the-difference\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-01T16:50:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-14T10:46:08+00:00\" 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