{"id":11825,"date":"2024-09-03T18:50:38","date_gmt":"2024-09-03T18:50:38","guid":{"rendered":"https:\/\/tenjin.com\/?p=11825"},"modified":"2026-04-14T10:48:00","modified_gmt":"2026-04-14T10:48:00","slug":"liveops-campaigns","status":"publish","type":"post","link":"https:\/\/tenjin.com\/pt\/blog\/liveops-campaigns\/","title":{"rendered":"Campanhas do LiveOps: Impulsionando o crescimento do aplicativo com insights de atribui\u00e7\u00e3o acion\u00e1veis"},"content":{"rendered":"

Neste artigo, exploramos como o Tenjin\u2019s Campanhas LiveOps<\/a> ajud\u00e1mos a melhorar o desempenho das aplica\u00e7\u00f5es de tr\u00eas clientes diferentes. Vamos analisar cada caso em pormenor, detalhando o desafio que enfrentaram, a solu\u00e7\u00e3o proposta e os resultados alcan\u00e7ados.<\/p>\n\n\n\n

Vamos explicar em pormenor como a implementa\u00e7\u00e3o das Campanhas LiveOps da Tenjin permitiu a estas empresas:<\/p>\n\n\n\n

    \n
  1. Melhore a reten\u00e7\u00e3o e o envolvimento dos utilizadores com a ajuda dos dados relativos aos criativos publicit\u00e1rios<\/li>\n\n\n\n
  2. Aumente o eCPM escolhendo o fornecedor certo de monetiza\u00e7\u00e3o publicit\u00e1ria para os utilizadores adquiridos<\/li>\n\n\n\n
  3. Aumente as receitas publicit\u00e1rias adaptando a monetiza\u00e7\u00e3o aos utilizadores org\u00e2nicos e aos utilizadores pagos<\/li>\n<\/ol>\n\n\n\n

    O que s\u00e3o as campanhas LiveOps?<\/h3>\n\n\n\n

    LiveOps<\/strong> As campanhas costumavam ser uma funcionalidade premium do Tenjin, mas agora est\u00e3o inclu\u00eddas em todos os pacotes por predefini\u00e7\u00e3o. Estas fornecem dados de atribui\u00e7\u00e3o diretamente \u00e0s suas aplica\u00e7\u00f5es. Os dados s\u00e3o depois processados pela sua aplica\u00e7\u00e3o e ajudam os anunciantes a rentabilizar a sua aplica\u00e7\u00e3o de forma mais eficaz.<\/p>\n\n\n\n

    Eis tr\u00eas formas como os nossos clientes t\u00eam utilizado as nossas Campanhas LiveOps para melhorar o desempenho das suas aplica\u00e7\u00f5es. <\/p>\n\n\n\n

    Caso de utiliza\u00e7\u00e3o 1: Melhorar a reten\u00e7\u00e3o e o envolvimento dos utilizadores com a ajuda de dados sobre criativos publicit\u00e1rios<\/h2>\n\n\n\n
      \n
    1. <\/li>\n<\/ol>\n\n\n\n

      Desafio:<\/strong><\/h3>\n\n\n\n

      Uma empresa l\u00edder no desenvolvimento de jogos casuais que utilizava Publicidade In-App (IAA)<\/a>, pretendia aumentar o valor ao longo da vida (LTV)<\/a> dos utilizadores na sua aplica\u00e7\u00e3o. Com uma vasta gama de minijogos, a empresa tinha dificuldade em identificar as prefer\u00eancias dos utilizadores e em orient\u00e1-los para os seus jogos favoritos. Isto levou a uma elevada rotatividade de utilizadores e a uma monetiza\u00e7\u00e3o publicit\u00e1ria<\/a>.<\/p>\n\n\n\n

      \"Campanhas<\/figure>\n\n\n\n

      Solu\u00e7\u00e3o:<\/strong><\/h3>\n\n\n\n

      A empresa utilizou o LiveOps Campaigns da Tenjin para obter dados de atribui\u00e7\u00e3o. Isto permitiu \u00e0 equipa determinar os jogos preferidos dos utilizadores com base nos criativos em que estes clicavam. Com esta informa\u00e7\u00e3o, a empresa conseguiu personalizar a experi\u00eancia do utilizador e direcionar os jogadores para os minijogos com maior potencial de os cativar.<\/p>\n\n\n\n

      Resultados:<\/strong><\/h3>\n\n\n\n

      Ao utilizar as Campanhas LiveOps da Tenjin, o cliente conseguiu um aumento not\u00e1vel de 3 a 4 vezes no LTV dos utilizadores. A correspond\u00eancia dos utilizadores com os minijogos adequados levou a um aumento de 3 vezes no tempo m\u00e9dio de jogo por sess\u00e3o, o que impulsionou significativamente as impress\u00f5es publicit\u00e1rias e as receitas.<\/p>\n\n\n\n

      Caso de utiliza\u00e7\u00e3o 2: Aumentar o eCPM ao escolher o fornecedor certo de monetiza\u00e7\u00e3o publicit\u00e1ria para os utilizadores adquiridos<\/strong><\/h2>\n\n\n\n
        \n
      1. <\/li>\n<\/ol>\n\n\n\n

        Desafio:<\/strong><\/h3>\n\n\n\n

        Uma empresa de desenvolvimento de jogos de simula\u00e7\u00e3o que utiliza a IAA pretendia aperfei\u00e7oar a sua estrat\u00e9gia de monetiza\u00e7\u00e3o em v\u00e1rias plataformas de media\u00e7\u00e3o publicit\u00e1ria. A hip\u00f3tese que avan\u00e7aram era que a utiliza\u00e7\u00e3o do mesmo fornecedor para a aquisi\u00e7\u00e3o de utilizadores (UA) e para a monetiza\u00e7\u00e3o publicit\u00e1ria \u2014 por exemplo, a Applovin para a UA e a Applovin MAX para a monetiza\u00e7\u00e3o \u2014 melhoraria os seus resultados globais. No entanto, pretendiam testar essa hip\u00f3tese primeiro.<\/p>\n\n\n\n

        \"Campanhas<\/figure>\n\n\n\n

        Solu\u00e7\u00e3o:<\/strong><\/h3>\n\n\n\n

        Utilizaram as Campanhas LiveOps da Tenjin para transmitir dados de atribui\u00e7\u00e3o e configurar a aplica\u00e7\u00e3o de forma a alinhar os canais de aquisi\u00e7\u00e3o de utilizadores com os canais de monetiza\u00e7\u00e3o. Esta abordagem ajudou a empresa a otimizar as receitas, combinando produtos dos mesmos fornecedores, tais como o Google Ads com o AdMob, o TikTok com o Pangle, o AppLovin com o MAX, e assim por diante.<\/p>\n\n\n\n

        Resultados:<\/strong><\/h3>\n\n\n\n

        Ao implementar esta solu\u00e7\u00e3o, o cliente testou com sucesso a sua hip\u00f3tese e descobriu estrat\u00e9gias adicionais para aumentar o eCPM.<\/p>\n\n\n\n

        Caso de utiliza\u00e7\u00e3o 3: Aumentar as receitas publicit\u00e1rias atrav\u00e9s da personaliza\u00e7\u00e3o da monetiza\u00e7\u00e3o para utilizadores org\u00e2nicos e pagos<\/strong><\/h2>\n\n\n\n
          \n
        1. <\/li>\n<\/ol>\n\n\n\n

          Desafio:<\/strong><\/h3>\n\n\n\n

          Um dos nossos clientes constatou que os utilizadores org\u00e2nicos e os utilizadores pagos apresentam comportamentos e prefer\u00eancias diferentes, o que inclui uma toler\u00e2ncia diferente em rela\u00e7\u00e3o \u00e0 publicidade. No entanto, a equipa n\u00e3o dispunha de uma ferramenta que permitisse distinguir entre estes tipos de utilizadores.<\/p>\n\n\n\n

          \"Campanhas<\/figure>\n\n\n\n

          Solu\u00e7\u00e3o:<\/strong><\/h3>\n\n\n\n

          A empresa utilizou o LiveOps Campaigns da Tenjin para personalizar experi\u00eancias de utilizador e estrat\u00e9gias de monetiza\u00e7\u00e3o distintas para utilizadores org\u00e2nicos e adquiridos. <\/p>\n\n\n\n

          Resultados:<\/strong><\/h3>\n\n\n\n

          Com as Campanhas LiveOps, este cliente melhorou tanto as receitas publicit\u00e1rias como a experi\u00eancia do utilizador. Ao adaptar a frequ\u00eancia e os formatos dos an\u00fancios aos utilizadores org\u00e2nicos e aos utilizadores pagos, a empresa aumentou as receitas publicit\u00e1rias, mantendo ao mesmo tempo uma forte reten\u00e7\u00e3o de utilizadores.<\/p>","protected":false},"excerpt":{"rendered":"

          In this post, we explore how Tenjin\u2019s LiveOps Campaigns have helped boost the performance of 3 different clients\u2019 apps. We\u2019ll dive into each case, detailing the challenge they faced, the solution provided, and the results achieved. We\u2019ll elaborate on how adding Tenjin\u2019s LiveOps Campaigns enabled these companies to: What are LiveOps Campaigns? LiveOps Campaigns used…<\/p>","protected":false},"author":22,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,6],"tags":[],"class_list":["post-11825","post","type-post","status-publish","format-standard","hentry","category-best-practices","category-case-studies"],"acf":[],"yoast_head":"\nLiveOps Campaigns for App Growth | Tenjin<\/title>\n<meta name=\"description\" content=\"In this post, we explore how Tenjin\u2019s LiveOps Campaigns have helped boost the performance of 3 different clients\u2019 apps.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/pt\/blog\/liveops-campaigns\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LiveOps Campaigns for App Growth | Tenjin\" \/>\n<meta property=\"og:description\" content=\"In this post, we explore how Tenjin\u2019s LiveOps Campaigns have helped boost the performance of 3 different clients\u2019 apps.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/pt\/blog\/liveops-campaigns\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-03T18:50:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-14T10:48:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2024\/08\/LiveOps_social.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lily Zhu\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:site\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lily Zhu\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/liveops-campaigns\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/liveops-campaigns\\\/\"},\"author\":{\"name\":\"Lily Zhu\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/person\\\/d71957165a4cbd5ec9f358562b3325c1\"},\"headline\":\"LiveOps Campaigns: Driving App Growth with Actionable Attribution 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