{"id":11868,"date":"2024-11-01T10:53:43","date_gmt":"2024-11-01T10:53:43","guid":{"rendered":"https:\/\/tenjin.com\/?p=11868"},"modified":"2026-04-14T10:49:23","modified_gmt":"2026-04-14T10:49:23","slug":"rewarded-ads-101-launch-and-scale-with-proven-best-practices","status":"publish","type":"post","link":"https:\/\/tenjin.com\/pt\/blog\/rewarded-ads-101-launch-and-scale-with-proven-best-practices\/","title":{"rendered":"An\u00fancios recompensados 101: lan\u00e7ar e escalar com as melhores pr\u00e1ticas comprovadas"},"content":{"rendered":"<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"O que s\u00e3o an\u00fancios com recompensa? Um guia completo para criadores de jogos para dispositivos m\u00f3veis\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ObA9AgI2lY0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">O entusiasmo \u00e9 justificado! Este novo v\u00eddeo centra-se nas melhores pr\u00e1ticas comprovadas para o lan\u00e7amento e a expans\u00e3o de campanhas de publicidade com recompensas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Veja a sess\u00e3o em v\u00eddeo acima, apresentada por Tenjin &amp; Adjoe, para aprender:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">1. Como executar an\u00fancios com recompensa em modo autom\u00e1tico<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2. O que fazer quando a sua campanha de an\u00fancios com recompensas n\u00e3o est\u00e1 a ter o desempenho esperado<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">3. Quando ajustar os seus lances<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Compreender os an\u00fancios com recompensas<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Os an\u00fancios com recompensas surgiram como uma poderosa estrat\u00e9gia de monetiza\u00e7\u00e3o para os criadores de jogos para dispositivos m\u00f3veis, oferecendo aos utilizadores um incentivo para interagirem com os an\u00fancios em troca de recompensas no jogo. Este formato ganhou uma popularidade significativa na ind\u00fastria dos jogos para dispositivos m\u00f3veis, proporcionando uma situa\u00e7\u00e3o vantajosa tanto para os utilizadores como para os criadores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na sua ess\u00eancia, os an\u00fancios com recompensa permitem que os utilizadores ganhem moeda virtual, itens ou outros benef\u00edcios ao verem um v\u00eddeo curto ou ao conclu\u00edrem uma tarefa simples. Isto melhora a experi\u00eancia do utilizador ao oferecer recompensas tang\u00edveis, ao mesmo tempo que gera receitas para o editor do jogo. Em compara\u00e7\u00e3o com os formatos publicit\u00e1rios tradicionais, os an\u00fancios com recompensa s\u00e3o frequentemente menos intrusivos e melhor recebidos pelos utilizadores, o que conduz a taxas mais elevadas de envolvimento e reten\u00e7\u00e3o.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>As vantagens dos an\u00fancios com recompensas<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Os an\u00fancios com recompensa oferecem v\u00e1rias vantagens importantes para os criadores de jogos para dispositivos m\u00f3veis:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"571\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/09\/What-are-the-advantages-of-Rewarded-ads-1.png?resize=1024%2C571&#038;ssl=1\" alt=\"Vantagens dos an\u00fancios com recompensa \u2014 proporcionam um envolvimento mais profundo\" class=\"wp-image-11937\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/09\/What-are-the-advantages-of-Rewarded-ads-1.png?resize=1024%2C571&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/09\/What-are-the-advantages-of-Rewarded-ads-1.png?resize=300%2C167&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/09\/What-are-the-advantages-of-Rewarded-ads-1.png?resize=768%2C429&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/09\/What-are-the-advantages-of-Rewarded-ads-1.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/09\/What-are-the-advantages-of-Rewarded-ads-1.png?resize=1200%2C670&amp;ssl=1 1200w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/09\/What-are-the-advantages-of-Rewarded-ads-1.png?w=1301&amp;ssl=1 1301w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Maior envolvimento dos utilizadores: Estudos demonstraram que os jogadores t\u00eam 4 a 9 vezes mais probabilidades de efetuar uma compra na aplica\u00e7\u00e3o ap\u00f3s interagirem com um an\u00fancio com recompensa. Este n\u00edvel mais elevado de envolvimento pode traduzir-se num aumento da monetiza\u00e7\u00e3o e da reten\u00e7\u00e3o.<\/li>\n\n\n\n<li>Melhoria da experi\u00eancia do utilizador: os an\u00fancios com recompensas s\u00e3o um formato publicit\u00e1rio n\u00e3o intrusivo com o qual os utilizadores optam ativamente por interagir, o que se traduz numa maior satisfa\u00e7\u00e3o e em melhores taxas de reten\u00e7\u00e3o.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"574\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/09\/What-are-the-advantages-of-rewarded-ads-2.png?resize=1024%2C574&#038;ssl=1\" alt=\"Vantagens dos an\u00fancios com recompensas \u2014 ROI mais r\u00e1pido\" class=\"wp-image-11939\" style=\"width:874px;height:auto\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/09\/What-are-the-advantages-of-rewarded-ads-2.png?resize=1024%2C574&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/09\/What-are-the-advantages-of-rewarded-ads-2.png?resize=300%2C168&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/09\/What-are-the-advantages-of-rewarded-ads-2.png?resize=768%2C430&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/09\/What-are-the-advantages-of-rewarded-ads-2.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/09\/What-are-the-advantages-of-rewarded-ads-2.png?resize=1200%2C673&amp;ssl=1 1200w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/09\/What-are-the-advantages-of-rewarded-ads-2.png?w=1299&amp;ssl=1 1299w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Retorno mais r\u00e1pido do investimento: Os programadores conseguem, muitas vezes, obter um retorno do seu investimento em publicidade em apenas 7 a 14 dias, o que \u00e9 substancialmente mais r\u00e1pido do que os canais publicit\u00e1rios tradicionais.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"574\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/10\/What-are-the-advantages-of-rewarded-ads-3.png?resize=1024%2C574&#038;ssl=1\" alt=\"Vantagens dos an\u00fancios com recompensas para o iOS\" class=\"wp-image-11943\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/10\/What-are-the-advantages-of-rewarded-ads-3.png?resize=1024%2C574&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/10\/What-are-the-advantages-of-rewarded-ads-3.png?resize=300%2C168&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/10\/What-are-the-advantages-of-rewarded-ads-3.png?resize=768%2C431&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/10\/What-are-the-advantages-of-rewarded-ads-3.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/10\/What-are-the-advantages-of-rewarded-ads-3.png?resize=1200%2C673&amp;ssl=1 1200w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/10\/What-are-the-advantages-of-rewarded-ads-3.png?w=1307&amp;ssl=1 1307w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Capacidade de adapta\u00e7\u00e3o \u00e0s mudan\u00e7as no modelo iOS: A evolu\u00e7\u00e3o do mercado iOS levou os profissionais de marketing a explorar novas solu\u00e7\u00f5es, e os an\u00fancios com recompensas revelaram-se uma alternativa valiosa face \u00e0s mudan\u00e7as nas plataformas.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Tipos de campanhas publicit\u00e1rias com recompensas<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"594\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/10\/Rewarded-ads-campaign-types.png?resize=1024%2C594&#038;ssl=1\" alt=\"Tipos de campanhas de an\u00fancios com recompensas\" class=\"wp-image-11944\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/10\/Rewarded-ads-campaign-types.png?resize=1024%2C594&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/10\/Rewarded-ads-campaign-types.png?resize=300%2C174&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/10\/Rewarded-ads-campaign-types.png?resize=768%2C446&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/10\/Rewarded-ads-campaign-types.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/10\/Rewarded-ads-campaign-types.png?resize=1200%2C696&amp;ssl=1 1200w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/10\/Rewarded-ads-campaign-types.png?w=1303&amp;ssl=1 1303w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">No que diz respeito \u00e0 realiza\u00e7\u00e3o de campanhas publicit\u00e1rias com recompensas, h\u00e1 dois tipos principais a ter em conta:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Campanhas baseadas no tempo<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"574\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/10\/Rewarded-ads-time-based-campaigns.png?resize=1024%2C574&#038;ssl=1\" alt=\"campanhas publicit\u00e1rias com recompensas baseadas no tempo\" class=\"wp-image-11945\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/10\/Rewarded-ads-time-based-campaigns.png?resize=1024%2C574&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/10\/Rewarded-ads-time-based-campaigns.png?resize=300%2C168&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/10\/Rewarded-ads-time-based-campaigns.png?resize=768%2C431&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/10\/Rewarded-ads-time-based-campaigns.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/10\/Rewarded-ads-time-based-campaigns.png?resize=1200%2C673&amp;ssl=1 1200w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/10\/Rewarded-ads-time-based-campaigns.png?w=1305&amp;ssl=1 1305w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">As campanhas publicit\u00e1rias com recompensas baseadas no tempo recompensam os utilizadores pelo tempo que passam a jogar. O algoritmo da plataforma publicit\u00e1ria gere a l\u00f3gica de recompensas, garantindo que os utilizadores recebem recompensas suficientes para os manter envolvidos, sem que estas se tornem o seu \u00fanico foco.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Este tipo de campanha \u00e9 ideal para programadores com recursos limitados, uma vez que a plataforma publicit\u00e1ria gere a l\u00f3gica de recompensas. \u00c9 tamb\u00e9m uma boa op\u00e7\u00e3o para jogos em que o acompanhamento de eventos na aplica\u00e7\u00e3o pode ser complicado.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Campanhas baseadas em eventos<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"579\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/10\/Rewarded-ads-event-based-campaigns.png?resize=1024%2C579&#038;ssl=1\" alt=\"campanhas publicit\u00e1rias com recompensas baseadas em eventos\" class=\"wp-image-11946\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/10\/Rewarded-ads-event-based-campaigns.png?resize=1024%2C579&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/10\/Rewarded-ads-event-based-campaigns.png?resize=300%2C170&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/10\/Rewarded-ads-event-based-campaigns.png?resize=768%2C434&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/10\/Rewarded-ads-event-based-campaigns.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/10\/Rewarded-ads-event-based-campaigns.png?resize=1200%2C679&amp;ssl=1 1200w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/10\/Rewarded-ads-event-based-campaigns.png?w=1307&amp;ssl=1 1307w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">As campanhas publicit\u00e1rias com recompensas baseadas em eventos recompensam os utilizadores pela conclus\u00e3o de tarefas ou conquistas espec\u00edficas no jogo. Os programadores podem personalizar os momentos de recompensa de forma a alinh\u00e1-los com pontos-chave na progress\u00e3o do jogo, incentivando os utilizadores a atingirem n\u00edveis mais elevados em troca de recompensas maiores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Este tipo de campanha oferece maior flexibilidade na adapta\u00e7\u00e3o das recompensas ao progresso do utilizador, mas pode exigir mais recursos por parte do programador para monitorizar e implementar os eventos necess\u00e1rios na aplica\u00e7\u00e3o.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Otimiza\u00e7\u00e3o de campanhas publicit\u00e1rias com recompensas<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Uma otimiza\u00e7\u00e3o eficaz \u00e9 fundamental para maximizar o desempenho das suas campanhas publicit\u00e1rias com recompensas. Aqui ficam algumas boas pr\u00e1ticas a ter em conta:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Direcionamento e segmenta\u00e7\u00e3o<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"581\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/10\/How-to-optimize-your-rewarded-ads-2.png?resize=1024%2C581&#038;ssl=1\" alt=\"Como otimizar os an\u00fancios com recompensa 1\" class=\"wp-image-11947\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/10\/How-to-optimize-your-rewarded-ads-2.png?resize=1024%2C581&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/10\/How-to-optimize-your-rewarded-ads-2.png?resize=300%2C170&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/10\/How-to-optimize-your-rewarded-ads-2.png?resize=768%2C435&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/10\/How-to-optimize-your-rewarded-ads-2.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/10\/How-to-optimize-your-rewarded-ads-2.png?resize=1200%2C680&amp;ssl=1 1200w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/10\/How-to-optimize-your-rewarded-ads-2.png?w=1305&amp;ssl=1 1305w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Comece por se concentrar nos seus mercados com melhor desempenho, tais como os Estados Unidos, a Alemanha, a Fran\u00e7a, o Reino Unido, o Jap\u00e3o e a Coreia do Sul.<\/li>\n\n\n\n<li><\/li>\n\n\n\n<li>Dirija-se inicialmente a um p\u00fablico-alvo mais vasto para recolher dados e aperfei\u00e7oar as suas campanhas \u00e0 medida que estas avan\u00e7am.<\/li>\n\n\n\n<li><\/li>\n\n\n\n<li>Considere excluir, desde o in\u00edcio, os dispositivos e sistemas operativos n\u00e3o compat\u00edveis, a fim de melhorar o desempenho.<\/li>\n\n\n\n<li><\/li>\n\n\n\n<li>Aproveite os p\u00fablicos semelhantes para chegar a utilizadores potenciais com caracter\u00edsticas semelhantes \u00e0s do seu p\u00fablico atual.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Or\u00e7amenta\u00e7\u00e3o e Concursos P\u00fablicos<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"581\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/10\/How-to-optimize-your-rewarded-ads-1.png?resize=1024%2C581&#038;ssl=1\" alt=\"Como otimizar os an\u00fancios com recompensas 2\" class=\"wp-image-11948\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/10\/How-to-optimize-your-rewarded-ads-1.png?resize=1024%2C581&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/10\/How-to-optimize-your-rewarded-ads-1.png?resize=300%2C170&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/10\/How-to-optimize-your-rewarded-ads-1.png?resize=768%2C436&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/10\/How-to-optimize-your-rewarded-ads-1.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/10\/How-to-optimize-your-rewarded-ads-1.png?resize=1200%2C681&amp;ssl=1 1200w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/10\/How-to-optimize-your-rewarded-ads-1.png?w=1302&amp;ssl=1 1302w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>O or\u00e7amento necess\u00e1rio para uma campanha publicit\u00e1ria com recompensas pode variar em fun\u00e7\u00e3o de fatores como o tipo de jogo, a combina\u00e7\u00e3o de modelos de monetiza\u00e7\u00e3o e o n\u00famero de mercados-alvo.<\/li>\n\n\n\n<li><\/li>\n\n\n\n<li>Procure fazer uma oferta o mais elevada poss\u00edvel para garantir que os seus an\u00fancios sejam posicionados de forma competitiva e alcancem os melhores locais de exibi\u00e7\u00e3o.<\/li>\n\n\n\n<li><\/li>\n\n\n\n<li>Procure atingir 150 a 200 instala\u00e7\u00f5es di\u00e1rias por campanha durante a fase de testes.<\/li>\n\n\n\n<li><\/li>\n\n\n\n<li>Otimize continuamente, ajustando os lances, dividindo as faixas et\u00e1rias e aperfei\u00e7oando as fontes com base no desempenho.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Otimiza\u00e7\u00e3o granular<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Aproveitar as capacidades de otimiza\u00e7\u00e3o detalhadas da plataforma publicit\u00e1ria \u00e9 fundamental para maximizar o desempenho das suas campanhas de publicidade com recompensas. Isto inclui:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ajustar as ofertas com base nas faixas et\u00e1rias dos utilizadores e noutros fatores demogr\u00e1ficos, a fim de melhorar o ROI.<\/li>\n\n\n\n<li><\/li>\n\n\n\n<li>Otimizar a coloca\u00e7\u00e3o de an\u00fancios em diferentes editores e fontes, a fim de identificar os espa\u00e7os publicit\u00e1rios com melhor desempenho.<\/li>\n\n\n\n<li><\/li>\n\n\n\n<li>Monitorizar e ajustar continuamente as suas campanhas para garantir que atinge os seus KPIs alvo.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Otimiza\u00e7\u00e3o de criativos para an\u00fancios com recompensa<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"574\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/10\/Rewarded-ads-creatives.png?resize=1024%2C574&#038;ssl=1\" alt=\"Os criativos s\u00e3o importantes para os an\u00fancios com recompensa?\" class=\"wp-image-11949\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/10\/Rewarded-ads-creatives.png?resize=1024%2C574&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/10\/Rewarded-ads-creatives.png?resize=300%2C168&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/10\/Rewarded-ads-creatives.png?resize=768%2C431&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/10\/Rewarded-ads-creatives.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/10\/Rewarded-ads-creatives.png?resize=1200%2C673&amp;ssl=1 1200w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/10\/Rewarded-ads-creatives.png?w=1305&amp;ssl=1 1305w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Embora a localiza\u00e7\u00e3o e as recompensas oferecidas sejam os principais fatores que impulsionam o envolvimento dos utilizadores nas campanhas publicit\u00e1rias com recompensas, os elementos criativos continuam a desempenhar um papel importante no sucesso global dos seus an\u00fancios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No que diz respeito aos criativos para an\u00fancios com recompensa, tenha em conta as seguintes boas pr\u00e1ticas:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Evite utilizar an\u00fancios \u201cfalsos\u201d que apresentem o jogo de forma enganosa.<\/li>\n\n\n\n<li><\/li>\n\n\n\n<li>Utilize an\u00fancios em v\u00eddeo, uma vez que estes tendem a ter um desempenho melhor do que as imagens est\u00e1ticas.<\/li>\n\n\n\n<li><\/li>\n\n\n\n<li>Certifique-se de que os seus conte\u00fados criativos est\u00e3o localizados para a l\u00edngua do seu p\u00fablico-alvo.<\/li>\n\n\n\n<li><\/li>\n\n\n\n<li>Atualize os seus materiais publicit\u00e1rios pelo menos uma vez a cada 1-2 meses, para que se mantenham atuais e cativantes.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Lembre-se de que a mentalidade do utilizador ao interagir com an\u00fancios com recompensas \u00e9 semelhante \u00e0 que tem quando navega numa loja de aplica\u00e7\u00f5es, onde o valor das recompensas e a localiza\u00e7\u00e3o do an\u00fancio t\u00eam um impacto maior na sua decis\u00e3o de interagir. Embora os elementos criativos continuem a ser importantes, tornam-se secund\u00e1rios em rela\u00e7\u00e3o \u00e0 proposta de valor global e \u00e0 competitividade da localiza\u00e7\u00e3o do seu an\u00fancio.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><\/h2>","protected":false},"excerpt":{"rendered":"<p>The hype is real! This new video is focused on proven best practices for launching and scaling Rewarded Ad campaigns. Watch the video session above from Tenjin &amp; Adjoe to learn: 1. How to run Rewarded Ads on autopilot 2. What to do when your Rewarded Ad Campaign underperforms 3. When to adjust your bids&#8230;<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-11868","post","type-post","status-publish","format-standard","hentry","category-best-practices"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rewarded Ads 101 | Tenjin<\/title>\n<meta name=\"description\" content=\"This blog post is focused on proven best practices for launching and scaling Rewarded Ad campaigns (video included)\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/pt\/blog\/rewarded-ads-101-launch-and-scale-with-proven-best-practices\/\" \/>\n<meta property=\"og:locale\" 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