{"id":11883,"date":"2024-11-06T10:24:23","date_gmt":"2024-11-06T10:24:23","guid":{"rendered":"https:\/\/tenjin.com\/?p=11883"},"modified":"2026-04-14T10:49:55","modified_gmt":"2026-04-14T10:49:55","slug":"how-to-set-up-and-optimize-roas-campaigns-in-unity-ads","status":"publish","type":"post","link":"https:\/\/tenjin.com\/pt\/blog\/how-to-set-up-and-optimize-roas-campaigns-in-unity-ads\/","title":{"rendered":"Como configurar e otimizar campanhas ROAS no Unity Ads"},"content":{"rendered":"<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Como configurar e otimizar campanhas ROAS no Unity Ads\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/1cFdxW1hH04?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/tenjin.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Nesta publica\u00e7\u00e3o, os nossos parceiros da Unity Ads orientam-nos sobre os pormenores das campanhas ROAS da Unity Ads, abordando quest\u00f5es-chave dos clientes da Tenjin. Abordamos os v\u00e1rios tipos de campanha, estrat\u00e9gias para uma configura\u00e7\u00e3o bem-sucedida e t\u00e9cnicas de otimiza\u00e7\u00e3o comprovadas para melhorar o desempenho. Quer seja novo no Unity Ads ou um utilizador experiente, este artigo ir\u00e1 fornecer-lhe informa\u00e7\u00f5es valiosas e estrat\u00e9gias para melhorar as suas <a href=\"https:\/\/docs.tenjin.com\/docs\/ad-mediation-revenue-metrics-callbacks?_gl=1*1mz75p1*_gcl_au*NjE1NDg4NTcuMTcyNTk0ODIxMQ..\" target=\"_self\">campanhas ROAS<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Compreender os objetivos das suas campanhas ROAS no Unity<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"579\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/11\/Unity-ROAS-Campaigns-FAQ-1.png?resize=1024%2C579&#038;ssl=1\" alt=\"Objetivos das campanhas de ROAS do Unity Ads\" class=\"wp-image-11978\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/11\/Unity-ROAS-Campaigns-FAQ-1.png?resize=1024%2C579&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/11\/Unity-ROAS-Campaigns-FAQ-1.png?resize=300%2C170&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/11\/Unity-ROAS-Campaigns-FAQ-1.png?resize=768%2C434&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/11\/Unity-ROAS-Campaigns-FAQ-1.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/11\/Unity-ROAS-Campaigns-FAQ-1.png?resize=1200%2C678&amp;ssl=1 1200w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/11\/Unity-ROAS-Campaigns-FAQ-1.png?w=1440&amp;ssl=1 1440w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Antes de dar in\u00edcio \u00e0 sua campanha de ROAS no Unity Ads, \u00e9 fundamental definir as suas metas e objetivos. Isto n\u00e3o s\u00f3 o ajudar\u00e1 a selecionar o tipo de campanha adequado, como tamb\u00e9m orientar\u00e1 os seus esfor\u00e7os de otimiza\u00e7\u00e3o.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alguns objetivos comuns que poder\u00e1 considerar incluem:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfUzIa-Yl41698a72HgeE9mRi0ARZOlNXsLQouTrmSJzEAOlhEyvA5Uxe5MQzX48tjpsDHeHG1ehFh_WW0hSbmdCsynqIN6juSFJ7QJUscbbZxWHJxHOPU1EgSI54BLQi654VBQxUSwjHzTF1KoQb8IagCp?key=Fs7N7Ca50wgotdtn7DjIZMMf\" alt=\"Objetivos das campanhas ROAS do Unity Ads - 2\"\/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Testes de lan\u00e7amento preliminar: O teu objetivo \u00e9 um lan\u00e7amento preliminar? Talvez tenhas acabado de desenvolver um novo jogo e queiras criar um prot\u00f3tipo para ver como os teus utilizadores reagem a diferentes est\u00edmulos na jogabilidade.<br><\/li>\n\n\n\n<li>Testes de criativos: O Unity Ads disponibiliza um conjunto abrangente de ferramentas para esta etapa, com o objetivo de determinar quais criativos publicit\u00e1rios, v\u00eddeos ou recursos interativos apresentam melhor desempenho, de modo a melhorar a sua estrat\u00e9gia global de marketing.<br><\/li>\n\n\n\n<li>Aquisi\u00e7\u00e3o de utilizadores: Angariar um n\u00famero espec\u00edfico de novos utilizadores para a sua aplica\u00e7\u00e3o ou jogo.<br><br>Analisar m\u00e9tricas de convers\u00e3o: Noutras ocasi\u00f5es, poder\u00e1 ser-lhe pedido que analise as suas m\u00e9tricas de convers\u00e3o, ou seja, em que medida os v\u00eddeos que est\u00e1 a utilizar atualmente est\u00e3o a levar o p\u00fablico a instalar a sua aplica\u00e7\u00e3o.<br><br>Manter os gastos dentro do KPI-alvo: Outra abordagem consiste em gastar o m\u00e1ximo poss\u00edvel dentro de um KPI-alvo definido pelo anunciante, de modo a manter o desempenho em grande escala.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ao definir claramente os seus objetivos, poder\u00e1 ent\u00e3o escolher o tipo de campanha adequado do Unity Ads e as estrat\u00e9gias de otimiza\u00e7\u00e3o necess\u00e1rias para alcan\u00e7ar os resultados pretendidos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Como navegar pelos tipos de campanhas ROAS do Unity Ads<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A Unity Ads oferece um portf\u00f3lio diversificado de tipos de campanhas, cada uma concebida para responder a diferentes objetivos de marketing.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXduBwUGG5By5e8dWck9kG_9h7-HOYb16h703ex0n2HG2zzHeX5jvn6iZKKXBkyI5_9j2eDZkCsRKoG4zYyztVnyWSLKXnypLGls6Ylh6OTPH870p_U3jEXkDniOMtM0srLpazc7xZt75UP6YbUfoe-fl0xR?key=Fs7N7Ca50wgotdtn7DjIZMMf\" alt=\"Sinais de otimiza\u00e7\u00e3o das campanhas ROAS do Unity Ads\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Podemos dividir o conjunto de ferramentas em \u00abFerramentas de Escalabilidade\u00bb e \u00abFerramentas de Desempenho\u00bb.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Ferramentas de escala<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Instalar campanhas com lances est\u00e1ticos: Estas campanhas permitem-lhe definir um <a href=\"https:\/\/docs.tenjin.com\/v1\/docs\/en\/cost-per-install-cpi?\" target=\"_self\">custo por instala\u00e7\u00e3o (CPI)<\/a> fixo, otimizando a aquisi\u00e7\u00e3o de utilizadores a um valor igual ou inferior ao seu CPI pretendido.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instalar campanhas com lances automatizados: Estas campanhas utilizam lances din\u00e2micos para otimizar em fun\u00e7\u00e3o do lance m\u00e1ximo que definir, com o objetivo de angariar o maior n\u00famero poss\u00edvel de utilizadores dentro do seu or\u00e7amento di\u00e1rio. Normalmente, isto \u00e9 \u00fatil para lan\u00e7amentos preliminares.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Campanhas de teste de criativos: Estas campanhas permitem-lhe realizar testes A\/B com diferentes criativos publicit\u00e1rios, tais como v\u00eddeos ou recursos interativos, para determinar quais t\u00eam melhor desempenho e melhorar a sua estrat\u00e9gia global de marketing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Ferramentas de desempenho<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Campanhas otimizadas para o ROAS: Estas campanhas s\u00e3o otimizadas para <a href=\"https:\/\/docs.tenjin.com\/v1\/docs\/return-on-ad-spend-roas\">retorno do investimento em publicidade (ROAS)<\/a>, permitindo-lhe angariar utilizadores com maior probabilidade de gerar receitas ou interagir com a sua aplica\u00e7\u00e3o. Deve sempre ajustar e validar estas campanhas em fun\u00e7\u00e3o do seu objetivo real.<br><\/li>\n\n\n\n<li>Campanhas otimizadas para a reten\u00e7\u00e3o: Estas campanhas centram-se na aquisi\u00e7\u00e3o de utilizadores que t\u00eam maior probabilidade de regressar \u00e0 sua aplica\u00e7\u00e3o e de interagir com ela ao longo do tempo.<br><\/li>\n\n\n\n<li>Campanhas otimizadas para eventos: Estas campanhas foram concebidas para angariar utilizadores com maior probabilidade de realizar eventos espec\u00edficos na aplica\u00e7\u00e3o, tais como efetuar uma compra na aplica\u00e7\u00e3o ou atingir um determinado n\u00edvel.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Dependendo do modelo de monetiza\u00e7\u00e3o da sua aplica\u00e7\u00e3o e dos objetivos espec\u00edficos que definiu, pode escolher o tipo de campanha adequado para otimizar os seus esfor\u00e7os de aquisi\u00e7\u00e3o de utilizadores.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Sinais de otimiza\u00e7\u00e3o de campanhas para campanhas ROAS do Unity Ads<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdh2U9Ir5YTg60hAIn93l94GGisDkNDdQN1Q99wNok87HR8EeXxwkjqUVxYiz6e-g7g-tVy-lzFXds5wO2P9VzYrJk_xVk-xgDEZLin2ayc8D37ymh4qCqFvhhZetX4-PkM8vDMUzwhBV-qqHgo7zsjS4l6?key=Fs7N7Ca50wgotdtn7DjIZMMf\" alt=\"Otimiza\u00e7\u00e3o de campanhas ROAS do Unity Ads\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 importante compreender quando e como otimizar as suas campanhas. No entanto, por vezes, \u00e9 dif\u00edcil perceber qual \u00e9, de facto, o desempenho da sua campanha. A Unity recomenda que utilize um conjunto de indicadores (como se pode ver na imagem abaixo) para identificar o que melhor se adequa \u00e0 sua situa\u00e7\u00e3o atual.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdVJqG7EFAemTvQ92vTe1q_RsSBRRZwudBD84oBlNl8ttdecp2Yu5-dxXxx7Hc3X5xfcTtQeXfv34qcMF7BB11DUuGmzkqpp_SZLLEJx2is28rthBt8kbUUI3hMcs7jEOvEnuP1Ps4bDhOec8ppODE6This?key=Fs7N7Ca50wgotdtn7DjIZMMf\" alt=\"Sinais e indicadores de otimiza\u00e7\u00e3o de campanhas ROAS do Unity Ads\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Ferramentas e relat\u00f3rios no Unity Ads para medir o ROAS das campanhas<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcjUpuWtNnOuML8kfPNou5nCgweMSb0cpt9W0PCVhD6Q1rp4U-RrZKTlyu7Jk5zxLFXugPj8Edtnh1xeEmiu11qRBDB5xN2jSACcWnM5m-bgKBCfsE8LR0XIzRC7TAJMgVTTiC7sjbTFo_9z6_IzKZSoBw?key=Fs7N7Ca50wgotdtn7DjIZMMf\" alt=\"Ferramentas e relat\u00f3rios das campanhas ROAS do Unity Ads\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">No texto acima, abord\u00e1mos os diferentes sinais e indicadores de otimiza\u00e7\u00e3o de campanhas. Mas, para al\u00e9m dos cart\u00f5es de an\u00e1lise e dos alertas de or\u00e7amento, pode encontrar estes indicadores nas seguintes ferramentas:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfg9NHEihT0mXI9Ed5gwwwdKNR1NFtVWnbcn6b0REVvBOxRC5IfCPOBA4nj6Y0_DK3-nBruNkBj2cgOWJKzi6YbEpjwxDrreqC9qc0gQKmAcpndJMY5XHmkVSsXouKz0RpBTISB4ofJmABPkOOn4TEAALfX?key=Fs7N7Ca50wgotdtn7DjIZMMf\" alt=\"Campanhas ROAS do Unity Ads: como decidir quais as ferramentas a utilizar para medir o desempenho\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">No <a href=\"https:\/\/www.youtube.com\/watch?v=1cFdxW1hH04\" target=\"_self\">v\u00eddeo<\/a> no in\u00edcio desta publica\u00e7\u00e3o, o especialista da Unity, Egor Ershov, apresenta-lhe cada uma das ferramentas em pormenor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Como come\u00e7ar a utilizar as campanhas ROAS do Unity Ads<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcYb1MqauqPV9FA-wHob2eh5OB8Kc3ppybAVADK6oUL437YxyRO33Sz4vlIZDowDyE3N91o2R9dK8JBEoHouVR_Ug2qk3Atfb8oqqE6m3fL2gWR-4dxxbZA4QhdvKWMsmDhz2Mtv9EXjHk0LzW85q6RnCw?key=Fs7N7Ca50wgotdtn7DjIZMMf\" alt=\"Como come\u00e7ar a utilizar as campanhas ROAS do Unity Ads \"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Depois de definir os seus objetivos, \u00e9 hora de configurar as suas campanhas ROAS do Unity Ads para que sejam bem-sucedidas. Aqui est\u00e3o os passos principais a seguir:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Escolher o tipo de campanha ROAS adequado<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">As campanhas ROAS s\u00e3o otimizadas com base no valor de um utilizador espec\u00edfico, em vez da probabilidade de esse utilizador instalar a aplica\u00e7\u00e3o, como acontece com as campanhas de instala\u00e7\u00e3o. \u00c9 complicado perceber qual a varia\u00e7\u00e3o de campanha ROAS que se deve utilizar. Deve sempre verificar o seu modelo de monetiza\u00e7\u00e3o e o g\u00e9nero do seu jogo.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como orienta\u00e7\u00e3o geral, pode consultar a lista abaixo para identificar o tipo de campanha adequado:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXehtOhBr8SNYe_ROrgWn-ZQOItLHCAlemIlk5Nt3vHhD2oAkGIgzAP2ayAADl28Uw2Ua9a7K5f6BEK6s2_PLtr-iX0sAYwg8bKqrxazeD_mh1BhgQ6qqfs_ExFMsIuRww8UKAtV7SDfkm0Y546oKIX7ILs?key=Fs7N7Ca50wgotdtn7DjIZMMf\" alt=\"Campanhas ROAS do Unity Ads \u2014 casos de utiliza\u00e7\u00e3o e como escolher o tipo de campanha adequado\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, deve consultar o centro de conhecimento do Unity Ads para verificar quando \u00e9 que a sua campanha se torna efetivamente eleg\u00edvel para iniciar diferentes campanhas de ROAS para o mesmo jogo. Certifique-se de que consulta sempre o mesmo dia da coorte e n\u00e3o o per\u00edodo hist\u00f3rico relativo.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcSeGEvdSFZf-2iCt9tP-n3C-vehVBF9HiCaDH4REDs8tTV9R-UZNhTRXhlqUef7j94rYwEICKJ1v606AynhbnDmW6Vd5aa4JIn0YWRIzyDYq_qG0kzO3INwrN-RcCkxA_UWZUx3Rvq1TRufNrLzIqtg2_7?key=Fs7N7Ca50wgotdtn7DjIZMMf\" alt=\"Campanhas ROAS do Unity Ads: Requisitos de elegibilidade e de dados\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Na verdade, toda a informa\u00e7\u00e3o acima prov\u00e9m do seu MMP.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Configurar o acompanhamento de eventos p\u00f3s-instala\u00e7\u00e3o na sua MMP<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">As campanhas ROAS do Unity Ads baseiam-se nos dados do seu parceiro de medi\u00e7\u00e3o m\u00f3vel (MMP), como o Tenjin, para otimizar as m\u00e9tricas de receitas e de envolvimento. Certifique-se de que configurou corretamente a liga\u00e7\u00e3o de dados entre o Unity Ads e o seu MMP, seguindo as orienta\u00e7\u00f5es fornecidas pelo seu MMP.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Eis como se desenrola o processo, passo a passo, no Tenjin, tanto para os dados de IAP como para os de receitas publicit\u00e1rias:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXe65a1Kncp51Vci__PieZ-7arZIYT7igLlxkSjFUIvG_kbojiEqlFvdQikep3q_Q92cRr1koGPX2hYUQYTdA7c5FGQZtAnlpU582-mKNvHEQYJo4bO-yHKlYxvET-dFrBDVNFuHmPv-hV0AmPyBdGhuIqo?key=Fs7N7Ca50wgotdtn7DjIZMMf\" alt=\"Campanhas ROAS do Unity Ads: acompanhamento de eventos p\u00f3s-instala\u00e7\u00e3o para dados de compras dentro da aplica\u00e7\u00e3o (IAP) com o seu MMP\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Cria\u00e7\u00e3o de uma campanha ROAS<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Na verdade, criar a campanha ROAS \u00e9 simples. Pode seguir os passos indicados na imagem abaixo.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcWQiPCOlGgUwn4aIkWQN9mza0ppbAyw9JV8_J_qFTnq-pGH7qHUM86fVPESbvdEeQDD4KPOaUZArcGGU8XmF9WonWUNLYmxpmf_4uVN0Xe50Ef985K_bvU0QIz6yRnyexeOpAXd5cTD1OaT12rimz5XCE?key=Fs7N7Ca50wgotdtn7DjIZMMf\" alt=\"Campanhas ROAS do Unity Ads: acompanhamento de eventos p\u00f3s-instala\u00e7\u00e3o para dados de receitas publicit\u00e1rias com o seu MMP\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph translation-block\"><strong><em>O especialista em Unity, Egor Ershov, aprofunda este tema no v\u00eddeo <\/em><\/strong><a href=\"https:\/\/www.youtube.com\/watch?v=1cFdxW1hH04\" target=\"_self\"><strong><em> v\u00eddeo<\/em><\/strong><\/a><strong><em> acima. Assista \u00e0 sess\u00e3o completa para obter informa\u00e7\u00f5es e estrat\u00e9gias valiosas.<\/em><\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>In this post, our partners at Unity Ads guide us through the ins and outs of Unity Ads ROAS campaigns, addressing key questions from Tenjin clients. We cover the various campaign types, strategies for successful setup, and proven optimization techniques to boost performance. Whether you\u2019re new to Unity Ads or a seasoned user, this article&#8230;<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-11883","post","type-post","status-publish","format-standard","hentry","category-best-practices"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Unity Ads Setup &amp; Optimization | Tenjin<\/title>\n<meta name=\"description\" content=\"Learn about the Unity Ads ROAS campaign types, strategies for successful setup, and proven optimization techniques to boost performance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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