{"id":12437,"date":"2025-04-07T12:05:13","date_gmt":"2025-04-07T12:05:13","guid":{"rendered":"https:\/\/tenjin.com\/?p=12437"},"modified":"2026-04-14T11:02:09","modified_gmt":"2026-04-14T11:02:09","slug":"tenjin-the-state-of-mobile-gaming-in-pakistan-in-2025","status":"publish","type":"post","link":"https:\/\/tenjin.com\/pt\/blog\/tenjin-the-state-of-mobile-gaming-in-pakistan-in-2025\/","title":{"rendered":"Tenjin: O estado dos jogos m\u00f3veis no Paquist\u00e3o em 2025"},"content":{"rendered":"<h2 class=\"wp-block-heading\">Vis\u00e3o geral<\/h2>\n\n\n\n<p>A ind\u00fastria de jogos m\u00f3veis do Paquist\u00e3o est\u00e1 a registar um crescimento sem precedentes, impulsionado pelo aumento da penetra\u00e7\u00e3o dos smartphones, pelo acesso \u00e0 Internet a pre\u00e7os acess\u00edveis e por um grupo crescente de talentosos criadores de jogos m\u00f3veis. De acordo com um relat\u00f3rio recente, o n\u00famero de jogadores no Paquist\u00e3o dever\u00e1 atingir 50,9 milh\u00f5es at\u00e9 2026, contribuindo para uma comunidade de jogos pr\u00f3spera e uma ind\u00fastria que dever\u00e1 gerar mais de $8 milh\u00f5es em receitas, impulsionada por uma base de jogadores em r\u00e1pido crescimento <em>(<\/em><a href=\"https:\/\/bloompakistan.com\/millions-of-gamers-expected-to-generate-over-8-million-for-pakistan\/?utm_source=chatgpt.com\"><em>Bloom Paquist\u00e3o, 2025<\/em><\/a><em>)<\/em>. \u00c0 medida que o interesse global nos mercados de jogo emergentes continua a aumentar, o Paquist\u00e3o est\u00e1 a posicionar-se como um ator-chave no ecossistema de jogo do Sul da \u00c1sia.<\/p>\n\n\n\n<p>Este relat\u00f3rio fornece uma vis\u00e3o aprofundada do estado dos jogos para telem\u00f3veis no Paquist\u00e3o em 2025, combinando informa\u00e7\u00f5es de 50 est\u00fadios de jogos para telem\u00f3veis paquistaneses com dados do sector sobre os jogos para telem\u00f3veis e editores com melhor desempenho em 2024, provenientes da AppMagic. Ao analisar as tend\u00eancias no desenvolvimento de jogos para telem\u00f3vel, estrat\u00e9gias de monetiza\u00e7\u00e3o e aquisi\u00e7\u00e3o de utilizadores, pretendemos destacar as oportunidades e os desafios que moldam a ind\u00fastria.<\/p>\n\n\n\n<p>Come\u00e7amos com as ideias de 50 editoras m\u00f3veis recolhidas atrav\u00e9s de um inqu\u00e9rito em 2025, seguidas dos dados da AppMagic de 2024 sobre jogos e editoras m\u00f3veis paquistaneses. Por fim, encerraremos com previs\u00f5es e conselhos dos principais especialistas do sector no Paquist\u00e3o.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Sobre Tenjin<\/h2>\n\n\n\n<p>A Tenjin permite que os editores m\u00f3veis em crescimento aumentem a escala com ferramentas de medi\u00e7\u00e3o de publicidade simples mas eficazes. A partir de $200\/m\u00eas, os utilizadores t\u00eam acesso a todas as funcionalidades sem custos ocultos. Com a confian\u00e7a de mais de 30.000 aplica\u00e7\u00f5es e parceiros como Meta, Google e Applovin, a Tenjin tem vindo a impulsionar o sucesso desde 2014, depois de se formar no programa de acelera\u00e7\u00e3o Y Combinator.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Resumo executivo<\/h2>\n\n\n\n<h4 class=\"wp-block-heading\">Inqu\u00e9rito&nbsp;<\/h4>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXeIM7cQh_XuBMwZ6Bfyyz5g2dnWGWJXjSTV6rQIroXYTTrwZjh0FJZeJbYmMXh4vCHEDrDoG2gAfbm3YbQREsEmAZDAe6TkxT9pqxb__VzhyqeI5CCDBVJv7-sdiA6dNASlXGZ1?key=n9isbHDGnVIHEPSAgAQRwQDq\" alt=\"Relat\u00f3rio sobre o estado dos jogos m\u00f3veis no Paquist\u00e3o em 2025 - Resumo executivo\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">AppMagic&nbsp;<\/h4>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXevStIr6u9mMWyaK7VCnS_CA2dPaPPGY68teU_UYW_aNZePZLh318IwuDqswrtGegrOFCX7OsVtRZwk-dLaZ1ZTIF23q_1-t338dhjUwRhjPA0ig07YLNftYpUP1IFuUnWPk1KC?key=n9isbHDGnVIHEPSAgAQRwQDq\" alt=\"O estado dos jogos para telem\u00f3veis no Paquist\u00e3o em 2025 - Resumo da AppMagic Insights\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Parte 1: Inqu\u00e9rito 2025&nbsp;<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Vis\u00e3o geral do neg\u00f3cio<\/h3>\n\n\n\n<p><strong>Reparti\u00e7\u00e3o dos est\u00fadios de jogos m\u00f3veis do Paquist\u00e3o por tamanho (2025)\u00a0<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcrRcEycdjXhp5FH9QsYtlrxkNOXcbXtgiXHrpaCQingvfutFE_9zLVdelCNZ3_EHkEa6bOTVqvogM0Fh43UaZOPfmBjhzQb8y0m6zLDksCqQvGeFWTiIP7vXL92MttNu6nUSbW?key=n9isbHDGnVIHEPSAgAQRwQDq\" alt=\"Reparti\u00e7\u00e3o dos est\u00fadios de jogos m\u00f3veis do Paquist\u00e3o por dimens\u00e3o em 2025\u00a0\"\/><\/figure>\n\n\n\n<p>- 40% dos inquiridos tinham uma dimens\u00e3o de empresa de 1-10 trabalhadores<\/p>\n\n\n\n<p>- 32% dos inquiridos tinham uma empresa com mais de 50 trabalhadores<\/p>\n\n\n\n<p>- 28% dos inquiridos tinham uma dimens\u00e3o de empresa entre 11 e 50 trabalhadores<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Reparti\u00e7\u00e3o dos est\u00fadios de jogos m\u00f3veis do Paquist\u00e3o por anos de opera\u00e7\u00e3o (2025)<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcFQc0qpclptYMHipON28PMtkDKrCBXYHyINjj-p8iyYf3wtJFKURPpNbAbfH1wH-DZ2293U-WZjoOWkrILfttVKYLFf9xSWVfxhfXdtc3ccwMLRC6qZc81PJ7RrwUe5uMH_JKlnw?key=n9isbHDGnVIHEPSAgAQRwQDq\" alt=\"Reparti\u00e7\u00e3o dos est\u00fadios de jogos m\u00f3veis do Paquist\u00e3o por anos de opera\u00e7\u00e3o (2025)\"\/><\/figure>\n\n\n\n<p>- 36% dos inquiridos estavam em atividade h\u00e1 1-3 anos e 5 anos, respetivamente&nbsp;<\/p>\n\n\n\n<p>- 18% dos inquiridos estavam em atividade h\u00e1 3-5 anos<\/p>\n\n\n\n<p>- 10% estava a funcionar h\u00e1 menos de 1 ano<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Reparti\u00e7\u00e3o dos est\u00fadios paquistaneses de jogos para telem\u00f3veis por g\u00e9nero principal (2025) - S\u00e3o permitidas v\u00e1rias respostas<br><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfYQV2hFloAI5YVCAaCykhN9jIxof9g2_DHIBmsWqLugaOkHrdiGiudsUXlO5-s64-nTal-NdlrZkMXe0zF_NTpeQtmiLgsvwIoCMYn5ZKGTzJ2xe9Y-hJG2YFniY1JvSaP8oDzrA?key=n9isbHDGnVIHEPSAgAQRwQDq\" alt=\"Reparti\u00e7\u00e3o dos est\u00fadios paquistaneses de jogos para telem\u00f3veis por g\u00e9nero principal (2025) - S\u00e3o permitidas v\u00e1rias respostas\"\/><\/figure>\n\n\n\n<p>- 80% dos inquiridos centraram-se principalmente em jogos de simula\u00e7\u00e3o<\/p>\n\n\n\n<p>- 52% dos inquiridos concentraram-se principalmente em jogos casuais<\/p>\n\n\n\n<p>- 48% dos inquiridos centraram-se principalmente nos jogos hiper-casuais<\/p>\n\n\n\n<p>- 28% dos inquiridos concentraram-se principalmente em jogos de n\u00facleo m\u00e9dio<\/p>\n\n\n\n<p>- 26% dos inquiridos concentraram-se principalmente noutros g\u00e9neros de jogos<\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.youtube.com\/watch?v=UAFzK9wkQ9Q&amp;t=108s\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXe3KJnH1EruGuUl8UxIimIvkINfPklv4OoE-iLID1nV4YC-_bXc7XKcNfKuOenFi5uIqo0ifULsS7rmXzlJdhNojg9b6jcP_xtloykT8rXwLOsHNAF3P2KlM9Jmxiw4U2EIazN9CA?key=n9isbHDGnVIHEPSAgAQRwQDq\" alt=\"Finz Games: Porque \u00e9 que os est\u00fadios de jogos m\u00f3veis paquistaneses precisam de come\u00e7ar a utilizar uma MMP\"\/><\/a><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Monetiza\u00e7\u00e3o de an\u00fancios<\/h3>\n\n\n\n<p><strong>Detalhamento dos est\u00fadios de jogos m\u00f3veis do Paquist\u00e3o por receita m\u00e9dia mensal (2025)<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXeZBZVgfwrRLopQRkz54s0MOH8GNrUjl1MBp28vdV38o9sYeJl94TYJ2Z2u98stHjUJmaur0AfNd83T1XcVC3VXkbP983kcM8EkVmdtLuOSfk11sXYR7iZHgIlvdDUu_y9djV4sSw?key=n9isbHDGnVIHEPSAgAQRwQDq\" alt=\"Detalhamento dos est\u00fadios de jogos m\u00f3veis do Paquist\u00e3o por receita m\u00e9dia mensal (2025)\"\/><\/figure>\n\n\n\n<p>- 40% dos inquiridos tinham uma receita mensal por jogo inferior a $1.000<\/p>\n\n\n\n<p>- 40% dos inquiridos tinham uma receita mensal por jogo entre $1,000 - $10,000<\/p>\n\n\n\n<p>- 12% dos inquiridos tinham uma receita mensal por jogo entre $10,000 - $50,000<\/p>\n\n\n\n<p>- 8% dos inquiridos tinham uma receita mensal por jogo de $50.000+<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Divis\u00e3o dos est\u00fadios de jogos m\u00f3veis do Paquist\u00e3o por distribui\u00e7\u00e3o de modelo de receita (2025)<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXeTepjw9wafzbYJk3h27IM9KDonn-_3T929HII4Qme5vGjBRvz0wh2_lR5GEVCfTSI2sIMkFoh7CsuLutzgqYToy-p9je8aUMqTC_9wEEmYiO430xSvTBNGxWQMNqW2fRobgonbSw?key=n9isbHDGnVIHEPSAgAQRwQDq\" alt=\"Divis\u00e3o dos est\u00fadios de jogos m\u00f3veis do Paquist\u00e3o por distribui\u00e7\u00e3o de modelo de receita (2025)\"\/><\/figure>\n\n\n\n<p class=\"translation-block\">- 66% dos inquiridos monetizaram os seus jogos atrav\u00e9s de <a href=\"https:\/\/docs.tenjin.com\/v1\/docs\/zh\/in-app-advertising-iaa\" target=\"_self\">IAA (an\u00fancios na aplica\u00e7\u00e3o)<\/a> e <a href=\"https:\/\/docs.tenjin.com\/v1\/docs\/zh\/in-app-purchases-iap\" target=\"_self\">IAP (compras na aplica\u00e7\u00e3o)<\/a><\/p>\n\n\n\n<p>- 30% dos inquiridos monetizaram os seus jogos apenas atrav\u00e9s de IAA<\/p>\n\n\n\n<p>- 4% dos inquiridos monetizaram os seus jogos apenas atrav\u00e9s de IAP<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Aquisi\u00e7\u00e3o de usu\u00e1rios<\/h3>\n\n\n\n<p><strong>Detalhamento dos est\u00fadios de jogos m\u00f3veis do Paquist\u00e3o por foco principal de KPI de marketing (2025)<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcnNSLyMfrYsWAkX44MoqsXVa_QD-0yvU3mD9fRKnYlpFcU49qxmJf4u6Vq5B_cNXm2lhCwjlEAuELOgVJoWdN5rzDIqezdnZ94Rswq_34sNJViAnuqp8Vh3zr8mTnh2yWQ-7_5Rg?key=n9isbHDGnVIHEPSAgAQRwQDq\" alt=\"Detalhamento dos est\u00fadios de jogos m\u00f3veis do Paquist\u00e3o por foco principal de KPI de marketing (2025)\"\/><\/figure>\n\n\n\n<p>- 64% dos inquiridos afirmaram <a href=\"https:\/\/docs.tenjin.com\/v1\/docs\/return-on-ad-spend-roas\">ROAS (retorno do investimento em publicidade)<\/a> era o seu principal KPI de marketing<\/p>\n\n\n\n<p>- 14% dos inquiridos afirmaram <a href=\"https:\/\/docs.tenjin.com\/v1\/docs\/cost-per-install-cpi\">CPI (custo por instala\u00e7\u00e3o)<\/a> era o seu principal KPI de marketing<\/p>\n\n\n\n<p>- 14% dos inquiridos afirmaram que o Time To Profitability era o seu principal KPI de marketing<\/p>\n\n\n\n<p>- 8% dos inquiridos afirmaram <a href=\"https:\/\/docs.tenjin.com\/v1\/docs\/lifetime-value-ltv\">LTV (lifetime value)<\/a> era o seu principal KPI de marketing<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/tenjin.com\/pt\/blog\/how-a-pakistani-mobile-game-studio-increased-installs-by-2900-in-9-months\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdrDy0R4AL9Q0FSqmf2ytkTmikuYx2z6QUDN3wijj74YR90klDtvQUs0yFm3657ADLZ1XtD0IdaiAV9UKxVntDVQO6WceOVlN-IHdMJ04J9_Zb-dewtlp4QRZVVy4t2O0-5sct9pw?key=n9isbHDGnVIHEPSAgAQRwQDq\" alt=\"Como \u00e9 que a Gamivision aumentou as instala\u00e7\u00f5es em 2900% com Tenjin\"\/><\/a><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Divis\u00e3o dos est\u00fadios paquistaneses de jogos m\u00f3veis por maior desafio de UA (2025)\u00a0<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXddG2vEXzauVZG26-oAKxBjFLKC9nsggey8dEls27pyvklbnc--Zy180pIKzzTBAdD_Fb75d89Q314iZBOaa8aSyxJNI15nlIgBmV0Hf1aoFvnK1SCONraaJOevZYSbhSPg-v2luA?key=n9isbHDGnVIHEPSAgAQRwQDq\" alt=\"Divis\u00e3o dos est\u00fadios paquistaneses de jogos m\u00f3veis por maior desafio de UA (2025)\u00a0\"\/><\/figure>\n\n\n\n<p>- 27% dos inquiridos afirmaram que o IPC elevado era o seu maior desafio em mat\u00e9ria de EA<\/p>\n\n\n\n<p>- 25% dos inquiridos afirmaram que a baixa reten\u00e7\u00e3o era o seu maior desafio em termos de UA<\/p>\n\n\n\n<p>- 22% dos inquiridos afirmaram que as restri\u00e7\u00f5es or\u00e7amentais eram o seu maior desafio em mat\u00e9ria de EA<\/p>\n\n\n\n<p>- 21% dos inquiridos afirmaram que a falta de experi\u00eancia era o seu maior desafio em mat\u00e9ria de EA<\/p>\n\n\n\n<p>- 5% dos inquiridos afirmaram que n\u00e3o saber que MMP escolher era o seu maior desafio em termos de UA<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.youtube.com\/watch?v=UAFzK9wkQ9Q&amp;t=108s\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXe3KJnH1EruGuUl8UxIimIvkINfPklv4OoE-iLID1nV4YC-_bXc7XKcNfKuOenFi5uIqo0ifULsS7rmXzlJdhNojg9b6jcP_xtloykT8rXwLOsHNAF3P2KlM9Jmxiw4U2EIazN9CA?key=n9isbHDGnVIHEPSAgAQRwQDq\" alt=\"Finz Games: Porque \u00e9 que os est\u00fadios de jogos m\u00f3veis paquistaneses precisam de come\u00e7ar a utilizar uma MMP\"\/><\/a><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Reparti\u00e7\u00e3o dos est\u00fadios de jogos m\u00f3veis do Paquist\u00e3o por regi\u00f5es-alvo para aquisi\u00e7\u00e3o de utilizadores (2025)\u00a0<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfOcmy7WX3mRnXLitERQCr6uNNcmUGFwAoHluEab6pPTLQXUgEqmp8NeCCTmr8lRBdMTmIswPLKp_oOpcATQUWwNQeTz4M3WblA0V51xuLmvG77-XestbKfHNXklozX7IjW7yrU?key=n9isbHDGnVIHEPSAgAQRwQDq\" alt=\"Reparti\u00e7\u00e3o dos est\u00fadios de jogos m\u00f3veis do Paquist\u00e3o por regi\u00f5es-alvo para aquisi\u00e7\u00e3o de utilizadores (2025)\u00a0\"\/><\/figure>\n\n\n\n<p>- 82% dos inquiridos realizam campanhas de UA a n\u00edvel mundial<\/p>\n\n\n\n<p>- 16% dos inquiridos visam apenas mercados estabelecidos para os UA<\/p>\n\n\n\n<p>- 2% dos inquiridos visam apenas os mercados emergentes para os UA<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Reparti\u00e7\u00e3o dos est\u00fadios de jogos m\u00f3veis do Paquist\u00e3o por canais de aquisi\u00e7\u00e3o de utilizadores mais utilizados (2025) - Respostas m\u00faltiplas poss\u00edveis<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXd49iQjaYasZZUUMiEui1FIjN7ybW4TmhS5o1I0k7SyXZMaUvEpGHww2_Y4ywKAKYqs1Cs1Nriw7GcsNM8_GPRDuQvcTqHxo-d6bC9XUNIjDnvJ-iuaSnK_is7EllTDSM25hRpzFQ?key=n9isbHDGnVIHEPSAgAQRwQDq\" alt=\"Reparti\u00e7\u00e3o dos est\u00fadios de jogos m\u00f3veis do Paquist\u00e3o por canais de aquisi\u00e7\u00e3o de utilizadores mais utilizados (2025) - Respostas m\u00faltiplas poss\u00edveis\"\/><\/figure>\n\n\n\n<p>- 41% dos inquiridos utilizaram o Google Ads como canal de UA<\/p>\n\n\n\n<p>- 20% dos inquiridos utilizaram a Mintegral como canal UA<\/p>\n\n\n\n<p>- 10% dos inquiridos utilizaram a Applovin como canal de UA<\/p>\n\n\n\n<p>- 10% dos inquiridos utilizaram o Unity Ads como canal de UA<\/p>\n\n\n\n<p>- 9,5% dos inquiridos utilizaram outros canais de UA<\/p>\n\n\n\n<p>- 6% dos inquiridos apenas recorreram ao crescimento org\u00e2nico para adquirir utilizadores<\/p>\n\n\n\n<p>- 3.5% dos inquiridos utilizaram o Meta como canal de UA<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Reparti\u00e7\u00e3o dos est\u00fadios de jogos m\u00f3veis do Paquist\u00e3o por tamanho da equipa de aquisi\u00e7\u00e3o de utilizadores (2025)\u00a0<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdGXtFfHELOtFvbVynKIxlBR1Qs214S4ruTo37tvtyLR1wbf6GzxDa2euvSVPoNMblCMKLXd7jsin0HZkGEHBFSh7cr56hDic4bYG6LxGPcBCpGGNV6-rbPKlLce9RqvphWQbPrbA?key=n9isbHDGnVIHEPSAgAQRwQDq\" alt=\"Reparti\u00e7\u00e3o dos est\u00fadios de jogos m\u00f3veis do Paquist\u00e3o por tamanho da equipa de aquisi\u00e7\u00e3o de utilizadores (2025)\u00a0\"\/><\/figure>\n\n\n\n<p>- 38% dos inquiridos tinham uma pessoa a trabalhar a tempo inteiro na sua equipa de UA<\/p>\n\n\n\n<p>- 24% dos inquiridos tinham 2-5 pessoas a trabalhar a tempo inteiro na sua equipa de UA<\/p>\n\n\n\n<p>- 20% dos inquiridos tinham uma pessoa a trabalhar a meio tempo na sua equipa de UA<\/p>\n\n\n\n<p>- 10% dos inquiridos tinham mais de 10 pessoas a trabalhar a tempo inteiro na sua equipa de UA<\/p>\n\n\n\n<p>- 8% dos inquiridos tinham 5-10 pessoas a trabalhar a tempo inteiro na sua equipa de UA<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Distribui\u00e7\u00e3o dos est\u00fadios de jogos m\u00f3veis do Paquist\u00e3o por downloads pagos anuais (2025)\u00a0<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdKJpUSsR2psRx29Wxi0m85SS-Sfm23G6Wbu1jiQkB8jlUM5wHYPFaYH-_6dsNpPo51tmFnh-hdBSKvmf_fsD5Er84BNKTY_HRAKsCf3w-6MKueYHYHhvuLQs49MhZP5rhZ3KT7iA?key=n9isbHDGnVIHEPSAgAQRwQDq\" alt=\"Distribui\u00e7\u00e3o dos est\u00fadios de jogos m\u00f3veis do Paquist\u00e3o por downloads pagos anuais (2025)\u00a0\"\/><\/figure>\n\n\n\n<p>- 38% dos inquiridos obt\u00eam menos de 240 mil transfer\u00eancias pagas por ano<\/p>\n\n\n\n<p>- 22% dos inquiridos obt\u00eam anualmente entre 600 mil e 5 milh\u00f5es de descarregamentos pagos<\/p>\n\n\n\n<p>- 18% dos inquiridos obt\u00eam anualmente mais de 12 milh\u00f5es de transfer\u00eancias pagas<\/p>\n\n\n\n<p>- 14% dos inquiridos obt\u00eam entre 240K e 600K descarregamentos pagos anualmente<\/p>\n\n\n\n<p>- 8% dos inquiridos obt\u00eam anualmente entre 5M e 12M de descarregamentos pagos<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Parte 2: Perspectivas da AppMagic para 2024<\/h2>\n\n\n\n<p><strong>As 10 maiores editoras m\u00f3veis do Paquist\u00e3o em 2024 por receita de jogos<\/strong><\/p>\n\n\n\n<p><em>*Declara\u00e7\u00e3o de exonera\u00e7\u00e3o de responsabilidade: Os valores das receitas incluem apenas as compras na aplica\u00e7\u00e3o (IAP) e n\u00e3o os an\u00fancios na aplica\u00e7\u00e3o (IAA)<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXe_ZsZrs43fMB71pmhHlBwq_G4A2JsG280zx8dQwCHQUK9e2ffCTfSA1XrvMqBH8YvPM2arBVjTJo1HDPf6TmMJcumVOsdyV3PzJZ8s0i4tn1qF1e1qmP7MqadSVsGmpLLlApSEdA?key=n9isbHDGnVIHEPSAgAQRwQDq\" alt=\"As 10 maiores editoras m\u00f3veis do Paquist\u00e3o em 2024 por receita de jogos\"\/><\/figure>\n\n\n\n<p><strong>Os 10 principais editores m\u00f3veis do Paquist\u00e3o em 2024 por downloads<\/strong><\/p>\n\n\n\n<p><em>*Declara\u00e7\u00e3o de exonera\u00e7\u00e3o de responsabilidade: Os n\u00fameros de transfer\u00eancias incluem transfer\u00eancias org\u00e2nicas e pagas<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXc-3zTKfldmy5rY_U0YNw7sYJp8bmppGNqSOIG5yHg26waJM7gu_kq-b28qrOJqGX6fTJTxJZfs3HN9oXyvv_lCOWVUKD3XeFW1YCDYlw6t-2kwErYtaRIXD-FAY-ExSxy0WPNs_g?key=n9isbHDGnVIHEPSAgAQRwQDq\" alt=\"Os 10 principais editores m\u00f3veis do Paquist\u00e3o em 2024 por downloads\"\/><\/figure>\n\n\n\n<p><strong>Os 10 melhores jogos para telem\u00f3vel dos est\u00fadios paquistaneses em 2024 por receita de jogos<\/strong><\/p>\n\n\n\n<p><em>*Declara\u00e7\u00e3o de exonera\u00e7\u00e3o de responsabilidade: Os valores das receitas incluem apenas as compras na aplica\u00e7\u00e3o (IAP) e n\u00e3o os an\u00fancios na aplica\u00e7\u00e3o (IAA)<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcNpcmYV9v-yhVshYmi3wOmxTn4rGUsQ87zM7KjoaM02jOkFEV7QlAQa63yOqMlEKQCQI2FeUeoQUNaKZsc7YWitLRwbzZzvJT-DEODz8uWuNWgAtsXxIrQzYGzKKhzWAKAt6QvrQ?key=n9isbHDGnVIHEPSAgAQRwQDq\" alt=\"Os 10 melhores jogos para telem\u00f3vel dos est\u00fadios paquistaneses em 2024 por receita de jogos\"\/><\/figure>\n\n\n\n<p><strong>Os 10 melhores jogos para telem\u00f3vel dos est\u00fadios paquistaneses em 2024, por downloads<\/strong><\/p>\n\n\n\n<p><em>*Declara\u00e7\u00e3o de exonera\u00e7\u00e3o de responsabilidade: Os n\u00fameros de transfer\u00eancias incluem transfer\u00eancias org\u00e2nicas e pagas<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXc2B6HgTv9Fm6W7WAnV2eEqVMmv2ojf3G3S6st_Kup8XzHtNlpIZyZC9hBFZkY0LBsAi27KB0FKsL8vEPXjpF_MASba4TGijfhDjv9kctx0800Ahx0JeBO0tTI_CbC24z3CJvxvvg?key=n9isbHDGnVIHEPSAgAQRwQDq\" alt=\"Os 10 melhores jogos para telem\u00f3vel dos est\u00fadios paquistaneses em 2024, por downloads\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Parte 3: Previs\u00f5es e conselhos de especialistas do sector<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXf7iumdMH87qQMtaQEMBeZs-qw2yFGdSSF4ZQid5oKU8vJxYvTR0RTLDcOXqodkvJv9R1dctZX-1uuH0md9k4761E4KNrsfbALxYt1OmqQ1PWRkkWCjpGVf_WHg0Ozzgn8f9j1h?key=n9isbHDGnVIHEPSAgAQRwQDq\" alt=\"O estado dos jogos m\u00f3veis no Paquist\u00e3o em 2025 - Previs\u00e3o de Waqas Ahmed da Hazel Mobile\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdFLPkaC8JsrzmCqq4E5Z5Y5QzVZz1Py5LZsaDzjG8N_35I9LqGNxya514maKHuUHGzdnTtgE-kjtmy-rokmOpvZMRWm145QqqA2JkTFSREvadhcn43rZaKX1e_bZhnQwVf2oAA2A?key=n9isbHDGnVIHEPSAgAQRwQDq\" alt=\"O estado dos jogos m\u00f3veis no Paquist\u00e3o em 2025 - Previs\u00e3o de Usman Sheikh do Grupo OZI\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdsZ6xQ-8bkP_WrcHa4OV0llBYKdr9IqwvFG_THi6A8CaSyg2fNmMnJmZTOr4hYx2JIpI4tlrVMhMcnemAVXcwTURqptK49yRoGZyBt3pJbHnhVIoXzXXZ-Nq6H94EBd1m_sWjbdg?key=n9isbHDGnVIHEPSAgAQRwQDq\" alt=\"O estado dos jogos m\u00f3veis no Paquist\u00e3o em 2025 - Previs\u00e3o de S.M.Mehdi Rizvi\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Metodologia<\/h2>\n\n\n\n<p>Este relat\u00f3rio sobre O Estado dos Jogos M\u00f3veis no Paquist\u00e3o em 2025 baseia-se numa combina\u00e7\u00e3o de dados de inqu\u00e9ritos, informa\u00e7\u00f5es de mercado e opini\u00f5es de especialistas. A metodologia para cada sec\u00e7\u00e3o \u00e9 descrita abaixo:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Parte 1: Inqu\u00e9rito 2025<\/h4>\n\n\n\n<p>Entre janeiro e fevereiro de 2025, realiz\u00e1mos um inqu\u00e9rito a 50 est\u00fadios de jogos para telem\u00f3veis com sede no Paquist\u00e3o. O inqu\u00e9rito centrou-se nas principais \u00e1reas de neg\u00f3cio, incluindo a estrutura da empresa, estrat\u00e9gias de aquisi\u00e7\u00e3o de utilizadores e pr\u00e1ticas de monetiza\u00e7\u00e3o de an\u00fancios. As respostas foram recolhidas atrav\u00e9s de um question\u00e1rio online e complementadas com discuss\u00f5es de acompanhamento sempre que necess\u00e1rio. As informa\u00e7\u00f5es agregadas s\u00e3o apresentadas em formato gr\u00e1fico ao longo do relat\u00f3rio.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Parte 2: Perspectivas da AppMagic para 2024<\/h4>\n\n\n\n<p>Para conhecer as tend\u00eancias hist\u00f3ricas do mercado, colabor\u00e1mos com a AppMagic, uma plataforma l\u00edder de intelig\u00eancia do mercado m\u00f3vel, para analisar os jogos m\u00f3veis e as editoras com melhor desempenho no Paquist\u00e3o em 2024. Esses dados oferecem uma vis\u00e3o retrospetiva do setor, destacando os principais participantes e as tend\u00eancias que moldaram o mercado at\u00e9 2025.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Parte 3: Previs\u00f5es de especialistas para 2025<\/h4>\n\n\n\n<p>Para fornecer uma perspetiva de futuro, reunimos previs\u00f5es e conselhos estrat\u00e9gicos dos principais especialistas do sector no ecossistema de jogos m\u00f3veis do Paquist\u00e3o. Estes especialistas partilharam as suas opini\u00f5es sobre as tend\u00eancias, os desafios e as oportunidades previstas para o sector em 2025. As suas ideias servem de orienta\u00e7\u00e3o valiosa para os programadores, editores e investidores que navegam no cen\u00e1rio em evolu\u00e7\u00e3o.<\/p>","protected":false},"excerpt":{"rendered":"<p>Vis\u00e3o geral A ind\u00fastria de jogos m\u00f3veis do Paquist\u00e3o est\u00e1 a registar um crescimento sem precedentes, impulsionado pelo aumento da penetra\u00e7\u00e3o dos smartphones, pelo acesso \u00e0 Internet a pre\u00e7os acess\u00edveis e por um grupo crescente de talentosos criadores de jogos m\u00f3veis. De acordo com um relat\u00f3rio recente, o n\u00famero de jogadores no Paquist\u00e3o dever\u00e1 atingir 50,9 milh\u00f5es at\u00e9 2026, contribuindo para uma comunidade de jogos pr\u00f3spera e uma ind\u00fastria projectada...<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8,1],"tags":[],"class_list":["post-12437","post","type-post","status-publish","format-standard","hentry","category-mobile-marketing-trends","category-reports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tenjin: The State of Mobile Gaming in Pakistan in 2025 | Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/pt\/blog\/tenjin-the-state-of-mobile-gaming-in-pakistan-in-2025\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tenjin: The State of Mobile Gaming in Pakistan in 2025 | Tenjin\" \/>\n<meta property=\"og:description\" content=\"Overview Pakistan\u2019s mobile gaming industry is experiencing unprecedented growth, driven by increasing smartphone penetration, affordable internet access, and a rising pool of talented mobile game developers. According to a recent report, the number of gamers in Pakistan is expected to reach 50.9 million by 2026, contributing to a thriving gaming community and an industry projected...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/pt\/blog\/tenjin-the-state-of-mobile-gaming-in-pakistan-in-2025\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-07T12:05:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-14T11:02:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2025\/04\/Pakistani-Report_social.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tabarak Paracha\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" 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