{"id":12743,"date":"2025-09-01T10:39:29","date_gmt":"2025-09-01T10:39:29","guid":{"rendered":"https:\/\/tenjin.com\/?p=12743"},"modified":"2025-09-02T15:12:52","modified_gmt":"2025-09-02T15:12:52","slug":"how-this-indian-casual-gaming-studio-increased-roas-by-25-in-6-months-using-tenjin","status":"publish","type":"post","link":"https:\/\/tenjin.com\/pt\/blog\/how-this-indian-casual-gaming-studio-increased-roas-by-25-in-6-months-using-tenjin\/","title":{"rendered":"Como este est\u00fadio indiano de jogos casuais aumentou o ROAS em 25% em 6 meses usando a Tenjin"},"content":{"rendered":"

Neste estudo de caso, exploramos a forma como a Crimson Games LLC, um est\u00fadio indiano de jogos casuais, utilizou a Tenjin para aumentar o seu ROAS em 25% em 6 meses.<\/p>\n\n\n\n

Eis um resumo dos seus resultados impressionantes:<\/p>\n\n\n\n

- \u2248 25% aumento do ROAS<\/p>\n\n\n\n

- \u2248 Redu\u00e7\u00e3o significativa do trabalho manual<\/p>\n\n\n\n

\n
Descarregar o estudo de caso<\/a><\/div>\n<\/div>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Sobre a Crimson Games<\/h3>\n\n\n\n

Fundada em 2022, a Crimson Games partiu com a miss\u00e3o de criar jogos para telem\u00f3vel que sejam emocionalmente ressonantes e culturalmente relevantes, ou seja, jogos que se liguem verdadeiramente a jogadores de todo o mundo. <\/p>\n\n\n\n

Com a vis\u00e3o de alcan\u00e7ar mais de mil milh\u00f5es de utilizadores em todos os g\u00e9neros, a equipa dedica-se a criar experi\u00eancias de elevada reten\u00e7\u00e3o que v\u00e3o para al\u00e9m do entretenimento, promovendo um envolvimento profundo e duradouro.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Desafios<\/h3>\n\n\n\n

Antes de utilizar a Tenjin, a Crimson Games enfrentava desafios significativos na sua estrat\u00e9gia de aquisi\u00e7\u00e3o de utilizadores. Sem visibilidade exacta do seu retorno sobre o investimento em publicidade (ROAS)<\/strong>A tomada de decis\u00f5es informadas sobre a UA era dif\u00edcil. <\/p>\n\n\n\n

A comercializa\u00e7\u00e3o atrav\u00e9s de m\u00faltiplos canais apenas aumentou a complexidade - eles com dificuldades para atribuir instala\u00e7\u00f5es com exatid\u00e3o e acompanhar as m\u00e9tricas p\u00f3s-instala\u00e7\u00e3o<\/strong>o que dificultou a an\u00e1lise e a otimiza\u00e7\u00e3o do desempenho. <\/p>\n\n\n\n

As tentativas de resolver este problema com um plug-in de referenciador de instala\u00e7\u00e3o personalizada revelaram-se demoradas e exigiram uma manuten\u00e7\u00e3o cont\u00ednua.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Solu\u00e7\u00e3o<\/h3>\n\n\n\n

A Tenjin simplificou os esfor\u00e7os acima referidos, reunindo todos os dados essenciais num \u00fanico painel de controlo f\u00e1cil de utilizar, reduzindo drasticamente a carga de trabalho manual e permitindo que a Crimson Games se concentrasse no crescimento do seu neg\u00f3cio.<\/strong><\/p>\n\n\n\n

Com a Tenjin, a Crimson Games pode agora avaliar a efic\u00e1cia dos seus gastos com a aquisi\u00e7\u00e3o de utilizadores em menos de 14 dias - permitindo decis\u00f5es mais r\u00e1pidas e baseadas em dados sobre quais os canais de marketing que est\u00e3o verdadeiramente a gerar receitas e retorno do investimento (ROI). <\/p>\n\n\n\n


Este ciclo de feedback acelerado tem sido um divisor de \u00e1guas, permitindo \u00e0 equipa otimizar as campanhas quase em tempo real. Descobrindo as principais \u00e1reas problem\u00e1ticas em seus esfor\u00e7os de UA e marketing, A Tenjin desempenhou um papel crucial na melhoria da efici\u00eancia global, contribuindo para um aumento de 25% no ROAS em compara\u00e7\u00e3o com a sua configura\u00e7\u00e3o anterior.<\/strong><\/p>\n\n\n\n

\n
Descarregar o estudo de caso<\/a><\/div>\n<\/div>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

In this case study, we explore how Crimson Games LLC, an Indian casual gaming studio, leveraged Tenjin to increase their ROAS by 25% in 6 months. Here\u2019s a snapshot of their impressive results: \u2013 \u2248 25% increase in ROAS \u2013 \u2248 Significant reduction in manual work About Crimson Games Founded in 2022, Crimson Games set…<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-12743","post","type-post","status-publish","format-standard","hentry","category-case-studies"],"acf":[],"yoast_head":"\nHow this Indian Casual Gaming Studio Increased ROAS by 25% in 6 Months Using Tenjin - Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/pt\/blog\/how-this-indian-casual-gaming-studio-increased-roas-by-25-in-6-months-using-tenjin\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How this Indian Casual Gaming Studio Increased ROAS by 25% in 6 Months Using Tenjin - Tenjin\" \/>\n<meta property=\"og:description\" content=\"In this case study, we explore how Crimson Games LLC, an Indian casual gaming studio, leveraged Tenjin to increase their ROAS by 25% in 6 months. Here\u2019s a snapshot of their impressive results: \u2013 \u2248 25% increase in ROAS \u2013 \u2248 Significant reduction in manual work About Crimson Games Founded in 2022, Crimson Games set...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/pt\/blog\/how-this-indian-casual-gaming-studio-increased-roas-by-25-in-6-months-using-tenjin\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-01T10:39:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-02T15:12:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2025\/08\/Crimson_social.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tabarak Paracha\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tabarak Paracha\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/tenjin.com\/blog\/how-this-indian-casual-gaming-studio-increased-roas-by-25-in-6-months-using-tenjin\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/tenjin.com\/blog\/how-this-indian-casual-gaming-studio-increased-roas-by-25-in-6-months-using-tenjin\/\"},\"author\":{\"name\":\"Tabarak Paracha\",\"@id\":\"https:\/\/tenjin.com\/ru\/#\/schema\/person\/db2fe12be97c068ae993d5f1877b9bd2\"},\"headline\":\"How this Indian Casual Gaming Studio Increased ROAS by 25% in 6 Months Using Tenjin\",\"datePublished\":\"2025-09-01T10:39:29+00:00\",\"dateModified\":\"2025-09-02T15:12:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/tenjin.com\/blog\/how-this-indian-casual-gaming-studio-increased-roas-by-25-in-6-months-using-tenjin\/\"},\"wordCount\":312,\"image\":{\"@id\":\"https:\/\/tenjin.com\/blog\/how-this-indian-casual-gaming-studio-increased-roas-by-25-in-6-months-using-tenjin\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/tenjin.com\/wp-content\/uploads\/2025\/08\/Crimson_01-1024x333.png\",\"articleSection\":[\"Case Studies\"],\"inLanguage\":\"pt-PT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tenjin.com\/blog\/how-this-indian-casual-gaming-studio-increased-roas-by-25-in-6-months-using-tenjin\/\",\"url\":\"https:\/\/tenjin.com\/blog\/how-this-indian-casual-gaming-studio-increased-roas-by-25-in-6-months-using-tenjin\/\",\"name\":\"How this Indian Casual Gaming Studio Increased ROAS by 25% in 6 Months Using Tenjin - Tenjin\",\"isPartOf\":{\"@id\":\"https:\/\/tenjin.com\/ru\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/tenjin.com\/blog\/how-this-indian-casual-gaming-studio-increased-roas-by-25-in-6-months-using-tenjin\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/tenjin.com\/blog\/how-this-indian-casual-gaming-studio-increased-roas-by-25-in-6-months-using-tenjin\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/tenjin.com\/wp-content\/uploads\/2025\/08\/Crimson_01-1024x333.png\",\"datePublished\":\"2025-09-01T10:39:29+00:00\",\"dateModified\":\"2025-09-02T15:12:52+00:00\",\"author\":{\"@id\":\"https:\/\/tenjin.com\/ru\/#\/schema\/person\/db2fe12be97c068ae993d5f1877b9bd2\"},\"breadcrumb\":{\"@id\":\"https:\/\/tenjin.com\/blog\/how-this-indian-casual-gaming-studio-increased-roas-by-25-in-6-months-using-tenjin\/#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/tenjin.com\/blog\/how-this-indian-casual-gaming-studio-increased-roas-by-25-in-6-months-using-tenjin\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\/\/tenjin.com\/blog\/how-this-indian-casual-gaming-studio-increased-roas-by-25-in-6-months-using-tenjin\/#primaryimage\",\"url\":\"https:\/\/tenjin.com\/wp-content\/uploads\/2025\/08\/Crimson_01-1024x333.png\",\"contentUrl\":\"https:\/\/tenjin.com\/wp-content\/uploads\/2025\/08\/Crimson_01-1024x333.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/tenjin.com\/blog\/how-this-indian-casual-gaming-studio-increased-roas-by-25-in-6-months-using-tenjin\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/tenjin.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How this Indian Casual Gaming Studio Increased ROAS by 25% in 6 Months Using Tenjin\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/tenjin.com\/ru\/#website\",\"url\":\"https:\/\/tenjin.com\/ru\/\",\"name\":\"Tenjin\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/tenjin.com\/ru\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-PT\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/tenjin.com\/ru\/#\/schema\/person\/db2fe12be97c068ae993d5f1877b9bd2\",\"name\":\"Tabarak Paracha\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\/\/tenjin.com\/ru\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/83f15363d462c9d22db6f4acdc6016f3fc9739ec40a906973d928d7df8301999?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/83f15363d462c9d22db6f4acdc6016f3fc9739ec40a906973d928d7df8301999?s=96&d=mm&r=g\",\"caption\":\"Tabarak Paracha\"},\"url\":\"https:\/\/tenjin.com\/pt\/blog\/author\/tabarak-paracha\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Como este est\u00fadio indiano de jogos casuais aumentou o ROAS em 25% em 6 meses usando a Tenjin - Tenjin","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/tenjin.com\/pt\/blog\/how-this-indian-casual-gaming-studio-increased-roas-by-25-in-6-months-using-tenjin\/","og_locale":"pt_PT","og_type":"article","og_title":"How this Indian Casual Gaming Studio Increased ROAS by 25% in 6 Months Using Tenjin - Tenjin","og_description":"In this case study, we explore how Crimson Games LLC, an Indian casual gaming studio, leveraged Tenjin to increase their ROAS by 25% in 6 months. Here\u2019s a snapshot of their impressive results: \u2013 \u2248 25% increase in ROAS \u2013 \u2248 Significant reduction in manual work About Crimson Games Founded in 2022, Crimson Games set...","og_url":"https:\/\/tenjin.com\/pt\/blog\/how-this-indian-casual-gaming-studio-increased-roas-by-25-in-6-months-using-tenjin\/","og_site_name":"Tenjin","article_published_time":"2025-09-01T10:39:29+00:00","article_modified_time":"2025-09-02T15:12:52+00:00","og_image":[{"width":1600,"height":900,"url":"https:\/\/tenjin.com\/wp-content\/uploads\/2025\/08\/Crimson_social.png","type":"image\/png"}],"author":"Tabarak Paracha","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Tabarak Paracha"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/tenjin.com\/blog\/how-this-indian-casual-gaming-studio-increased-roas-by-25-in-6-months-using-tenjin\/#article","isPartOf":{"@id":"https:\/\/tenjin.com\/blog\/how-this-indian-casual-gaming-studio-increased-roas-by-25-in-6-months-using-tenjin\/"},"author":{"name":"Tabarak Paracha","@id":"https:\/\/tenjin.com\/ru\/#\/schema\/person\/db2fe12be97c068ae993d5f1877b9bd2"},"headline":"How this Indian Casual Gaming Studio Increased ROAS by 25% in 6 Months Using Tenjin","datePublished":"2025-09-01T10:39:29+00:00","dateModified":"2025-09-02T15:12:52+00:00","mainEntityOfPage":{"@id":"https:\/\/tenjin.com\/blog\/how-this-indian-casual-gaming-studio-increased-roas-by-25-in-6-months-using-tenjin\/"},"wordCount":312,"image":{"@id":"https:\/\/tenjin.com\/blog\/how-this-indian-casual-gaming-studio-increased-roas-by-25-in-6-months-using-tenjin\/#primaryimage"},"thumbnailUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2025\/08\/Crimson_01-1024x333.png","articleSection":["Case Studies"],"inLanguage":"pt-PT"},{"@type":"WebPage","@id":"https:\/\/tenjin.com\/blog\/how-this-indian-casual-gaming-studio-increased-roas-by-25-in-6-months-using-tenjin\/","url":"https:\/\/tenjin.com\/blog\/how-this-indian-casual-gaming-studio-increased-roas-by-25-in-6-months-using-tenjin\/","name":"Como este est\u00fadio indiano de jogos casuais aumentou o ROAS em 25% em 6 meses usando a Tenjin - Tenjin","isPartOf":{"@id":"https:\/\/tenjin.com\/ru\/#website"},"primaryImageOfPage":{"@id":"https:\/\/tenjin.com\/blog\/how-this-indian-casual-gaming-studio-increased-roas-by-25-in-6-months-using-tenjin\/#primaryimage"},"image":{"@id":"https:\/\/tenjin.com\/blog\/how-this-indian-casual-gaming-studio-increased-roas-by-25-in-6-months-using-tenjin\/#primaryimage"},"thumbnailUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2025\/08\/Crimson_01-1024x333.png","datePublished":"2025-09-01T10:39:29+00:00","dateModified":"2025-09-02T15:12:52+00:00","author":{"@id":"https:\/\/tenjin.com\/ru\/#\/schema\/person\/db2fe12be97c068ae993d5f1877b9bd2"},"breadcrumb":{"@id":"https:\/\/tenjin.com\/blog\/how-this-indian-casual-gaming-studio-increased-roas-by-25-in-6-months-using-tenjin\/#breadcrumb"},"inLanguage":"pt-PT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/tenjin.com\/blog\/how-this-indian-casual-gaming-studio-increased-roas-by-25-in-6-months-using-tenjin\/"]}]},{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/tenjin.com\/blog\/how-this-indian-casual-gaming-studio-increased-roas-by-25-in-6-months-using-tenjin\/#primaryimage","url":"https:\/\/tenjin.com\/wp-content\/uploads\/2025\/08\/Crimson_01-1024x333.png","contentUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2025\/08\/Crimson_01-1024x333.png"},{"@type":"BreadcrumbList","@id":"https:\/\/tenjin.com\/blog\/how-this-indian-casual-gaming-studio-increased-roas-by-25-in-6-months-using-tenjin\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/tenjin.com\/"},{"@type":"ListItem","position":2,"name":"How this Indian Casual Gaming Studio Increased ROAS by 25% in 6 Months Using Tenjin"}]},{"@type":"WebSite","@id":"https:\/\/tenjin.com\/ru\/#website","url":"https:\/\/tenjin.com\/ru\/","name":"Tenjin","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/tenjin.com\/ru\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-PT"},{"@type":"Person","@id":"https:\/\/tenjin.com\/ru\/#\/schema\/person\/db2fe12be97c068ae993d5f1877b9bd2","name":"Tabarak Paracha","image":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/tenjin.com\/ru\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/83f15363d462c9d22db6f4acdc6016f3fc9739ec40a906973d928d7df8301999?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/83f15363d462c9d22db6f4acdc6016f3fc9739ec40a906973d928d7df8301999?s=96&d=mm&r=g","caption":"Tabarak Paracha"},"url":"https:\/\/tenjin.com\/pt\/blog\/author\/tabarak-paracha\/"}]}},"_links":{"self":[{"href":"https:\/\/tenjin.com\/pt\/wp-json\/wp\/v2\/posts\/12743","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tenjin.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tenjin.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tenjin.com\/pt\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/tenjin.com\/pt\/wp-json\/wp\/v2\/comments?post=12743"}],"version-history":[{"count":7,"href":"https:\/\/tenjin.com\/pt\/wp-json\/wp\/v2\/posts\/12743\/revisions"}],"predecessor-version":[{"id":12798,"href":"https:\/\/tenjin.com\/pt\/wp-json\/wp\/v2\/posts\/12743\/revisions\/12798"}],"wp:attachment":[{"href":"https:\/\/tenjin.com\/pt\/wp-json\/wp\/v2\/media?parent=12743"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tenjin.com\/pt\/wp-json\/wp\/v2\/categories?post=12743"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tenjin.com\/pt\/wp-json\/wp\/v2\/tags?post=12743"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}