{"id":12781,"date":"2025-10-09T12:00:00","date_gmt":"2025-10-09T12:00:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=12781"},"modified":"2026-04-14T11:05:52","modified_gmt":"2026-04-14T11:05:52","slug":"app-growth-in-india-verve-case-study","status":"publish","type":"post","link":"https:\/\/tenjin.com\/pt\/blog\/app-growth-in-india-verve-case-study\/","title":{"rendered":"Crescimento das aplica\u00e7\u00f5es na \u00cdndia: Como a Verve Mobile aumentou os gastos com UA em 37%"},"content":{"rendered":"<h2 class=\"wp-block-heading\"><em>A Verve Mobile, l\u00edder indiana no desenvolvimento de aplica\u00e7\u00f5es de encontros (QuackQuack e Rebounce), utiliza a Tenjin para impulsionar o crescimento da aplica\u00e7\u00e3o, alcan\u00e7ando um aumento de 37% nos gastos com UA, poupan\u00e7a de tempo e conhecimentos profundos.<\/em><\/h2>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"333\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/10\/Verve_01-1.png?resize=1024%2C333&#038;ssl=1\" alt=\"Estudo de caso sobre o crescimento das aplica\u00e7\u00f5es na \u00cdndia - Verve Mobile Information\" class=\"wp-image-12802\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/10\/Verve_01-1-scaled.png?resize=1024%2C333&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/10\/Verve_01-1-scaled.png?resize=300%2C98&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/10\/Verve_01-1-scaled.png?resize=768%2C250&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/10\/Verve_01-1-scaled.png?resize=1536%2C499&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/10\/Verve_01-1-scaled.png?resize=2048%2C666&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/10\/Verve_01-1-scaled.png?resize=18%2C6&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Neste estudo de caso, exploramos a forma como a Verve Mobile, o principal criador de aplica\u00e7\u00f5es de encontros da \u00cdndia, utilizou a Tenjin para ultrapassar desafios e aumentar a aquisi\u00e7\u00e3o de utilizadores (UA). <\/p>\n\n\n\n<p><strong>Eis um resumo dos seus resultados impressionantes:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>37% aumento das despesas di\u00e1rias dos UA<\/li>\n\n\n\n<li>Poupan\u00e7as significativas de tempo e esfor\u00e7o: relat\u00f3rios e otimiza\u00e7\u00e3o<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"259\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/10\/Verve_02.png?resize=1024%2C259&#038;ssl=1\" alt=\"Crescimento das aplica\u00e7\u00f5es na \u00cdndia - Verve Mobile Results\" class=\"wp-image-12788\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/10\/Verve_02-scaled.png?resize=1024%2C259&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/10\/Verve_02-scaled.png?resize=300%2C76&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/10\/Verve_02-scaled.png?resize=768%2C194&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/10\/Verve_02-scaled.png?resize=1536%2C388&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/10\/Verve_02-scaled.png?resize=2048%2C517&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/10\/Verve_02-scaled.png?resize=18%2C5&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Sobre a Verve Mobile <\/h3>\n\n\n\n<p>Desde 2012, a Verve Mobile tem criado aplica\u00e7\u00f5es culturalmente relevantes que ligam as pessoas e promovem rela\u00e7\u00f5es genu\u00ednas. O seu portef\u00f3lio inclui a QuackQuack, a maior aplica\u00e7\u00e3o de encontros da \u00cdndia, e a Rebounce, uma plataforma para uma segunda oportunidade no amor. No mercado ferozmente competitivo de aplica\u00e7\u00f5es de encontros da \u00cdndia, dependem de uma UA simplificada e de uma medi\u00e7\u00e3o fi\u00e1vel para escalar eficazmente.<\/p>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">O desafio<\/h3>\n\n\n\n<p>A Verve Mobile realizou campanhas de UA em grande escala para a QuackQuack e a Rebounce em v\u00e1rios canais, mas o seu parceiro de medi\u00e7\u00e3o m\u00f3vel estava a falhar. <strong>As interrup\u00e7\u00f5es repetidas, os relat\u00f3rios fragmentados e a atribui\u00e7\u00e3o incorrecta deixaram-nos cegos. A falta de apoio prolongou estes problemas em atrasos<\/strong> e resolu\u00e7\u00e3o de problemas, causando incerteza nos seus relat\u00f3rios e, em \u00faltima an\u00e1lise, abrandando o crescimento. Com campanhas que abrangiam muitos canais, a utiliza\u00e7\u00e3o de dados pouco fi\u00e1veis tornava imposs\u00edvel associar os gastos aos resultados ou escalar de forma decisiva, especialmente no mercado indiano, que \u00e9 sens\u00edvel aos custos.<\/p>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"352\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/10\/Verve_03.png?resize=1024%2C352&#038;ssl=1\" alt=\"Estudo de caso sobre o crescimento de aplica\u00e7\u00f5es na \u00cdndia - Verve Mobile e Tenjin - Testemunho \" class=\"wp-image-12789\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/10\/Verve_03-scaled.png?resize=1024%2C352&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/10\/Verve_03-scaled.png?resize=300%2C103&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/10\/Verve_03-scaled.png?resize=768%2C264&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/10\/Verve_03-scaled.png?resize=1536%2C528&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/10\/Verve_03-scaled.png?resize=2048%2C704&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/10\/Verve_03-scaled.png?resize=18%2C6&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<div style=\"height:23px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">A solu\u00e7\u00e3o<\/h3>\n\n\n\n<p>Tal como a Verve Mobile resolve o dilema do casamenteiro, a Tenjin resolveu o puzzle da medi\u00e7\u00e3o do marketing. QuackQuack e Rebounce mudaram <strong>da adivinha\u00e7\u00e3o fragmentada para um funil UA unificado <\/strong>com atribui\u00e7\u00e3o precisa, otimiza\u00e7\u00e3o simplificada e visibilidade clara dos gastos em rela\u00e7\u00e3o aos resultados.<\/p>\n\n\n\n<p>Mas para vencer no mercado indiano de aplica\u00e7\u00f5es de encontros \u00e9 preciso mais do que ferramentas. <strong>O apoio pr\u00e1tico e reativo da Tenjin faz a diferen\u00e7a:<\/strong> dando prioridade aos passos seguintes, resolvendo rapidamente os problemas e dando \u00e0 Verve Mobile o controlo necess\u00e1rio para manter a sua vantagem.<\/p>\n\n\n\n<div style=\"height:23px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/4079671.fs1.hubspotusercontent-na1.net\/hubfs\/4079671\/App-Growth-Verve-Mobile-Case-Study.pdf\" style=\"background-color:#6bb4e1\" target=\"_blank\" rel=\"noreferrer noopener\">Descarregar o estudo de caso<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>A Verve Mobile, l\u00edder indiana no desenvolvimento de aplica\u00e7\u00f5es de encontros (QuackQuack e Rebounce), utiliza a Tenjin para impulsionar o crescimento da aplica\u00e7\u00e3o, alcan\u00e7ando um aumento de 37% nas despesas de UA, poupan\u00e7a de tempo e conhecimentos profundos. Neste estudo de caso, exploramos a forma como a Verve Mobile, o principal criador de aplica\u00e7\u00f5es de encontros da \u00cdndia, utilizou a Tenjin para ultrapassar desafios e aumentar a aquisi\u00e7\u00e3o de utilizadores (UA). Aqui est\u00e1 um instant\u00e2neo de...<\/p>","protected":false},"author":26,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-12781","post","type-post","status-publish","format-standard","hentry","category-case-studies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>App Growth in India: How Verve Mobile Scaled UA Spend by 37% | Tenjin<\/title>\n<meta name=\"description\" content=\"Learn how Verve Mobile scaled app growth by 37% in India&#039;s dating market. Proven UA strategies for growing apps in India with data-driven attribution insights.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/pt\/blog\/app-growth-in-india-verve-case-study\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"App Growth in India: How Verve Mobile Scaled UA Spend by 37% | Tenjin\" \/>\n<meta property=\"og:description\" content=\"Learn how Verve Mobile scaled app growth by 37% in India&#039;s dating market. 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