{"id":13000,"date":"2025-11-20T10:39:39","date_gmt":"2025-11-20T10:39:39","guid":{"rendered":"https:\/\/tenjin.com\/?p=13000"},"modified":"2026-03-10T13:56:24","modified_gmt":"2026-03-10T13:56:24","slug":"introducing-site-id-optimization-sio-tool","status":"publish","type":"post","link":"https:\/\/tenjin.com\/pt\/blog\/introducing-site-id-optimization-sio-tool\/","title":{"rendered":"A Tenjin apresenta a ferramenta de otimiza\u00e7\u00e3o de ID do site para um melhor controlo da fraude e da qualidade dos UA"},"content":{"rendered":"<h3 class=\"wp-block-heading\">Com a nova API de otimiza\u00e7\u00e3o de ID de site (SIO), os anunciantes m\u00f3veis podem bloquear proactivamente IDs de site de baixo desempenho num lado MMP - uma novidade no sector.<\/h3>\n\n\n\n<p>A Tenjin est\u00e1 empenhada em ajudar os anunciantes a proteger os seus gastos. O combate \u00e0 fraude tem sido um elemento central do nosso plano de a\u00e7\u00e3o desde h\u00e1 muito tempo. O envio da nossa API SIO antes da ind\u00fastria demonstra esse compromisso.&nbsp;<\/p>\n\n\n\n<p>Independentemente de a ID de um site ter um desempenho inferior devido a fraude ou a um fornecimento de baixa qualidade, a Tenjin d\u00e1 aos anunciantes a possibilidade de filtrar essas fontes com mais controlo e precis\u00e3o.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Impacto no cliente<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>\"Isto \u00e9 muito fixe! Ajudou algumas campanhas a arrancarem para n\u00f3s. Nestas campanhas, vemos por vezes mais de 200 IPM e a Tenjin ajuda-nos a bloquear estes ID de s\u00edtios a n\u00edvel global.\"&nbsp;<\/p><cite>Chun-Kai Wang<br>Co-fundador &amp; CEO na Kooapps<\/cite><\/blockquote><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Porqu\u00ea a SIO?<\/strong><\/h2>\n\n\n\n<p>A otimiza\u00e7\u00e3o do ID do site \u00e9 essencial para uma aquisi\u00e7\u00e3o eficaz de utilizadores. Embora as redes de an\u00fancios forne\u00e7am frequentemente controlos para bloquear IDs de Web sites com baixo desempenho, nem todas o fazem. Nesses casos, a API SIO da Tenjin ajuda os anunciantes a analisar o desempenho ao n\u00edvel do ID do Web site e a bloquear diretamente as fontes com fraco desempenho.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>\"A Tenjin \u00e9 a \u00fanica MMP com otimiza\u00e7\u00e3o ao n\u00edvel do ID do site para controlo de fraudes e desempenho mais inteligente das campanhas.\"&nbsp;<\/p><cite>Jaspreet Bassan<br>Gestor de produtos Tenjin&nbsp;<\/cite><\/blockquote><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Como \u00e9 que funciona?<\/strong><\/h2>\n\n\n\n<p>Com a mais recente API SIO da Tenjin, os anunciantes t\u00eam mais controlo sobre a fraude e a qualidade dos UA. \u00c9 poss\u00edvel bloquear a atribui\u00e7\u00e3o de IDs de site de baixo desempenho. Esse bloqueio pode ser aplicado globalmente em todos os aplicativos, canais e campanhas, ou com escopo para um canal ou campanha espec\u00edfica.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>O que \u00e9 um ID de s\u00edtio?<\/strong><\/h2>\n\n\n\n<p>O ID do s\u00edtio tamb\u00e9m \u00e9 conhecido como <code data-no-translation=\"\" data-no-auto-translation=\"\">publisher_id<\/code> ou <code data-no-translation=\"\" data-no-auto-translation=\"\">source_id<\/code> que reflecte um identificador \u00fanico para a aplica\u00e7\u00e3o do editor, fonte ou site que apresentou um an\u00fancio.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Disponibilidade<\/strong><\/h2>\n\n\n\n<p class=\"translation-block\">The SIO is currently invite-only. To request access, contact <a href=\"mailto:support@tenjin.com\" target=\"_self\">support@tenjin.com<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Olhando para o futuro<\/strong><\/h2>\n\n\n\n<p>A SIO preenche a lacuna de longa data na aquisi\u00e7\u00e3o de utilizadores, colocando o controlo ao n\u00edvel do ID do site diretamente nas m\u00e3os dos anunciantes. Quer o desafio seja a fraude ou o fornecimento de baixa qualidade, a nossa API SIO oferece precis\u00e3o e exclus\u00e3o escal\u00e1vel, para que possa proteger os seus gastos e melhorar o ROAS.<\/p>\n\n\n\n<p>A \u00faltima atualiza\u00e7\u00e3o da API SIO \u00e9 apenas o in\u00edcio. A Tenjin est\u00e1 a investir numa nova vaga de capacidades antifraude que v\u00e3o para al\u00e9m do bloqueio b\u00e1sico. Entre em contacto connosco se quiser saber mais.<\/p>\n\n\n\n<div style=\"height:227px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/475af822d5c108036baeb0c42fc7727167163edfe2456ed2326303747001b5b1?s=48&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/475af822d5c108036baeb0c42fc7727167163edfe2456ed2326303747001b5b1?s=96&#038;d=mm&#038;r=g 2x' class='avatar avatar-48 photo' height='48' width='48' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__byline\">Gestor de conte\u00fados de marketing<\/p><p class=\"wp-block-post-author__name\">Tara Meyer<\/p><\/div><\/div>\n\n<div class=\"wp-block-post-author-biography\">Sou um estratega de marca e um contador de hist\u00f3rias que transforma dados complexos em narrativas claras e convincentes. Trago novos olhos para a atribui\u00e7\u00e3o m\u00f3vel e an\u00e1lise de aplica\u00e7\u00f5es, transformando insights em estrat\u00e9gias que se conectam com os utilizadores e impulsionam o crescimento. Apaixonado por clareza, conex\u00e3o e por transformar n\u00fameros em significado.<\/div>\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>With the new Site ID Optimization (SIO) API, mobile advertisers can proactively block low performing site IDs on an MMP side \u2013 an industry first. Tenjin is committed to helping advertisers protect their spend. Anti\u2011fraud has been core to our roadmap for a long time. Shipping our SIO API ahead of the industry demonstrates that&#8230;<\/p>","protected":false},"author":26,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-13000","post","type-post","status-publish","format-standard","hentry","category-product-updates"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tenjin Introduces Site ID Optimization Tool for Better Control Over Fraud and UA Quality - Tenjin<\/title>\n<meta name=\"description\" content=\"Tenjin launches Site ID Optimization (SIO) API, an industry-first that lets advertisers block fraudulent site IDs &amp; optimize UA quality.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/pt\/blog\/introducing-site-id-optimization-sio-tool\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tenjin Introduces Site ID Optimization Tool for Better Control Over Fraud and UA Quality\" \/>\n<meta property=\"og:description\" content=\"With the new Site ID Optimization (SIO) API, mobile advertisers can proactively block low performing site IDs on an MMP side \u2013 an industry first.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/pt\/blog\/introducing-site-id-optimization-sio-tool\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-20T10:39:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-10T13:56:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2025\/11\/Site-ID-Optimization_social.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tara Meyer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@taraxmeyer\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tara Meyer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/tenjin.com\/blog\/introducing-site-id-optimization-sio-tool\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/tenjin.com\/blog\/introducing-site-id-optimization-sio-tool\/\"},\"author\":{\"name\":\"Tara Meyer\",\"@id\":\"https:\/\/tenjin.com\/ru\/#\/schema\/person\/711d96a1c8a6444b1f0323479dcfad35\"},\"headline\":\"Tenjin Introduces Site ID Optimization Tool for Better Control Over Fraud and UA Quality\",\"datePublished\":\"2025-11-20T10:39:39+00:00\",\"dateModified\":\"2026-03-10T13:56:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/tenjin.com\/blog\/introducing-site-id-optimization-sio-tool\/\"},\"wordCount\":384,\"articleSection\":[\"Product Updates\"],\"inLanguage\":\"pt-PT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tenjin.com\/blog\/introducing-site-id-optimization-sio-tool\/\",\"url\":\"https:\/\/tenjin.com\/blog\/introducing-site-id-optimization-sio-tool\/\",\"name\":\"Tenjin Introduces Site ID Optimization Tool for Better Control Over Fraud and UA Quality - 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