{"id":14395,"date":"2026-01-13T07:59:50","date_gmt":"2026-01-13T07:59:50","guid":{"rendered":"https:\/\/tenjin.com\/?p=14395"},"modified":"2026-04-14T11:10:20","modified_gmt":"2026-04-14T11:10:20","slug":"how-this-turkish-studio-tripled-its-ad-spend-after-switching-to-tenjin-a-fusee-case-study","status":"publish","type":"post","link":"https:\/\/tenjin.com\/pt\/blog\/how-this-turkish-studio-tripled-its-ad-spend-after-switching-to-tenjin-a-fusee-case-study\/","title":{"rendered":"Como este est\u00fadio turco triplicou o seu investimento em publicidade depois de passar a utilizar o Tenjin \u2013 Um estudo de caso da Fusee"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Expandir um est\u00fadio de jogos h\u00edbridos e casuais j\u00e1 \u00e9 bastante dif\u00edcil. Pagar custos de atribui\u00e7\u00e3o elevados e ter de lidar com taxas ocultas inesperadas \u00e9 ainda mais dif\u00edcil.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Foi exatamente isso que a Fusee \u2014 um est\u00fadio sediado em Istambul, na Turquia, com mais de 150 milh\u00f5es de downloads \u2014 enfrentou ao expandir a aquisi\u00e7\u00e3o de utilizadores e continuar a intensificar os seus esfor\u00e7os de autopublica\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Eis um resumo dos seus resultados impressionantes:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"252\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/Fusee_01.png?resize=1024%2C252&#038;ssl=1\" alt=\"\" class=\"wp-image-14401\" style=\"aspect-ratio:4.063654538184726\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/Fusee_01-scaled.png?resize=1024%2C252&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/Fusee_01-scaled.png?resize=300%2C74&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/Fusee_01-scaled.png?resize=768%2C189&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/Fusee_01-scaled.png?resize=1536%2C378&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/Fusee_01-scaled.png?resize=2048%2C504&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/Fusee_01-scaled.png?resize=18%2C4&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Triplicar a despesa com publicidade na UA, mantendo um ROI s\u00f3lido<\/li>\n\n\n\n<li>2,5 vezes a receita mensal<\/li>\n\n\n\n<li>0 Tempo gasto a recolher dados manualmente<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/4079671.fs1.hubspotusercontent-na1.net\/hubfs\/4079671\/Case%20study_Fusee.pdf\" style=\"background-color:#6bb4e1\" target=\"_blank\" rel=\"noreferrer noopener\">Descarregar o estudo de caso<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Sobre a Fusee<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Fundada em 2009, a Fusee passou a dedicar-se exclusivamente aos jogos para dispositivos m\u00f3veis em 2015 e, desde ent\u00e3o, j\u00e1 ultrapassou os 150 milh\u00f5es de downloads em todo o mundo.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ao longo dos anos, lan\u00e7aram v\u00e1rios t\u00edtulos de sucesso com editoras de renome e, em 2023, come\u00e7aram a publicar por conta pr\u00f3pria com sucesso.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A miss\u00e3o deles \u00e9 continuar a criar jogos para dispositivos m\u00f3veis divertidos, simples e de alta qualidade, esfor\u00e7ando-se sempre por proporcionar a pr\u00f3xima experi\u00eancia que os jogadores adoram e \u00e0 qual voltam sempre.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"306\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/Fusee_04.png?resize=1024%2C306&#038;ssl=1\" alt=\"\" class=\"wp-image-14404\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/Fusee_04-scaled.png?resize=1024%2C306&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/Fusee_04-scaled.png?resize=300%2C90&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/Fusee_04-scaled.png?resize=768%2C229&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/Fusee_04-scaled.png?resize=1536%2C459&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/Fusee_04-scaled.png?resize=2048%2C612&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/Fusee_04-scaled.png?resize=18%2C5&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Desafios<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\">Antes da Tenjin, a Fusee recorria a um MMP que implicava <strong>custos de atribui\u00e7\u00e3o elevados<\/strong> e <strong>taxas ocultas inesperadas<\/strong>, mesmo depois de ter em conta os reembolsos do governo turco.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\">Al\u00e9m disso, <strong>problemas recorrentes na dete\u00e7\u00e3o de receitas publicit\u00e1rias fraudulentas<\/strong> obrigaram-nos a analisar manualmente os dados brutos, <strong>desperdi\u00e7ando horas todas as semanas<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\">A integra\u00e7\u00e3o foi complicada, a configura\u00e7\u00e3o baseava-se <strong>apenas<\/strong> nos dados do SDK, o que limitava a precis\u00e3o, e o <strong>painel de controlo era lento<\/strong> e apresentava atrasos.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\">Al\u00e9m disso, <strong>os pedidos de assist\u00eancia eram frequentemente atrasados ou ficavam por resolver<\/strong>.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Solu\u00e7\u00e3o<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A Tenjin resolveu todos os problemas que a Fusee enfrentava com o seu anterior MMP.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\"><strong>Pre\u00e7os: <\/strong>A Tenjin oferecia pre\u00e7os claros, econ\u00f3micos e totalmente transparentes. O seu modelo \u00abtudo inclu\u00eddo\u00bb permitiu \u00e0 Fusee expandir-se com confian\u00e7a, sabendo que quaisquer funcionalidades futuras estariam inclu\u00eddas <strong>sem custos adicionais<\/strong>. Mesmo sem os reembolsos 60% concedidos pelo governo turco, a Tenjin era a melhor op\u00e7\u00e3o para a Fusee em termos de pre\u00e7os.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Velocidade do painel de controlo: <\/strong>O painel de controlo do Tenjin tem-se revelado sempre r\u00e1pido e fi\u00e1vel.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Integra\u00e7\u00e3o e Apoio: <\/strong>Desde o primeiro dia, a Tenjin prestou um apoio atencioso e pr\u00e1tico atrav\u00e9s de um <strong>canal dedicado no Slack.<\/strong> O processo de integra\u00e7\u00e3o foi simples, f\u00e1cil e flex\u00edvel.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Detec\u00e7\u00e3o exclusiva de fraudes nas receitas publicit\u00e1rias:<\/strong> Tenjin destaca-se por oferecer <a href=\"https:\/\/www.youtube.com\/watch?v=hy8ksi6R__k\"><strong>duas fontes de dados sobre receitas publicit\u00e1rias<\/strong><\/a> no painel de controlo: receitas publicit\u00e1rias provenientes da media\u00e7\u00e3o atrav\u00e9s do SDK e receitas publicit\u00e1rias obtidas diretamente das APIs das redes publicit\u00e1rias. A compara\u00e7\u00e3o destas fontes de dados ajuda a Fusee a identificar rapidamente discrep\u00e2ncias e a detetar anomalias nas receitas publicit\u00e1rias.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Ferramentas<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"295\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/Fusee_02.png?resize=1024%2C295&#038;ssl=1\" alt=\"\" class=\"wp-image-14402\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/Fusee_02-scaled.png?resize=1024%2C295&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/Fusee_02-scaled.png?resize=300%2C86&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/Fusee_02-scaled.png?resize=768%2C221&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/Fusee_02-scaled.png?resize=1536%2C443&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/Fusee_02-scaled.png?resize=2048%2C590&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/Fusee_02-scaled.png?resize=18%2C5&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Conclus\u00e3o<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A hist\u00f3ria de crescimento da Fusee mostra como o impulso da aquisi\u00e7\u00e3o de utilizadores (UA) e da autopublica\u00e7\u00e3o pode ser rapidamente travado por ferramentas que n\u00e3o foram concebidas para acompanhar o seu crescimento. Custos de atribui\u00e7\u00e3o elevados, taxas inesperadas, pain\u00e9is de controlo lentos e uma dete\u00e7\u00e3o de fraudes pouco fi\u00e1vel n\u00e3o se limitaram a afetar a efici\u00eancia dos gastos \u2014 criaram um entrave operacional que obrigou a equipa a recorrer ao trabalho manual e retardou a tomada de decis\u00f5es.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ao mudar para a Tenjin, a Fusee eliminou esses obst\u00e1culos gra\u00e7as a uma estrutura de pre\u00e7os transparente e com tudo inclu\u00eddo, a um painel de controlo r\u00e1pido e fi\u00e1vel e a um processo de integra\u00e7\u00e3o e apoio pr\u00e1ticos. Mais importante ainda, a visibilidade das receitas publicit\u00e1rias de duas fontes da Tenjin (SDK + APIs de rede direta) proporcionou \u00e0 Fusee uma forma pr\u00e1tica de detetar discrep\u00e2ncias e reduzir o tempo perdido na investiga\u00e7\u00e3o de fraudes.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"374\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/Fusee_03.png?resize=1024%2C374&#038;ssl=1\" alt=\"\" class=\"wp-image-14403\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/Fusee_03-scaled.png?resize=1024%2C374&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/Fusee_03-scaled.png?resize=300%2C110&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/Fusee_03-scaled.png?resize=768%2C281&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/Fusee_03-scaled.png?resize=1536%2C562&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/Fusee_03-scaled.png?resize=2048%2C749&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/Fusee_03-scaled.png?resize=18%2C7&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">O resultado: a Fusee expandiu-se com confian\u00e7a \u2014 triplicando os gastos com aquisi\u00e7\u00e3o de utilizadores (UA) sem comprometer o ROI, aumentando a receita mensal em 2,5 vezes e eliminando a necessidade de an\u00e1lise manual de dados \u2014 para que a equipa pudesse manter-se focada no que mais importa: criar excelentes jogos h\u00edbridos-casuais e expandir o seu sucesso na autopublica\u00e7\u00e3o.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/4079671.fs1.hubspotusercontent-na1.net\/hubfs\/4079671\/Case%20study_Fusee.pdf\" style=\"background-color:#6bb4e1\" target=\"_blank\" rel=\"noreferrer noopener\">Descarregar o estudo de caso<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Expandir um est\u00fadio de jogos h\u00edbridos e casuais j\u00e1 \u00e9 bastante dif\u00edcil. Arcar com custos elevados de atribui\u00e7\u00e3o e ter de lidar com taxas ocultas inesperadas \u00e9 ainda mais dif\u00edcil. Foi exatamente isso que a Fusee \u2014 um est\u00fadio sediado em Istambul, na Turquia, com mais de 150 milh\u00f5es de downloads \u2014 enfrentou ao expandir a aquisi\u00e7\u00e3o de utilizadores (UA) e continuar a intensificar os seus esfor\u00e7os de autopublica\u00e7\u00e3o. Eis um resumo dos seus resultados impressionantes: Sobre a Fusee\u2026<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-14395","post","type-post","status-publish","format-standard","hentry","category-case-studies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fusee Case Study | Tenjin<\/title>\n<meta name=\"description\" content=\"Learn how Fusee tripled its ad spend after switching to Tenjin, improving attribution accuracy and campaign performance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/pt\/blog\/how-this-turkish-studio-tripled-its-ad-spend-after-switching-to-tenjin-a-fusee-case-study\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How this Turkish Studio Tripled its Ad SpendAfter Switching to Tenjin\" \/>\n<meta property=\"og:description\" content=\"Scaling a hybrid-casual studio is hard enough. 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