{"id":14534,"date":"2026-02-03T11:15:00","date_gmt":"2026-02-03T11:15:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=14534"},"modified":"2026-02-20T04:09:26","modified_gmt":"2026-02-20T04:09:26","slug":"supergaming-increase-app-installs","status":"publish","type":"post","link":"https:\/\/tenjin.com\/pt\/blog\/supergaming-increase-app-installs\/","title":{"rendered":"60 Days to Scale: How SuperGaming Increased App Installs by 25%"},"content":{"rendered":"<h3 class=\"wp-block-heading\"><em>Learn how SuperGaming built a faster, smarter UA engine across genres with Tenjin, and increased app installs by 25%<\/em><\/h3>\n\n\n\n<p>In this case study, we explore how SuperGaming, one of India\u2019s leading gaming companies leveraged Tenjin to overcome challenges and scale user acquisition (UA).<\/p>\n\n\n\n<p><strong>Eis um resumo dos seus resultados impressionantes:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>25% increased app installs within the first 60 days<\/li>\n\n\n\n<li>15% blended CPI reduction&nbsp;<\/li>\n\n\n\n<li>Significant uplift in ROAS<\/li>\n\n\n\n<li>Accurate cohort visibility<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">About SuperGaming<\/h2>\n\n\n\n<p class=\"translation-block\">SuperGaming is one of India\u2019s leading mobile game companies, building genre-defining IPs for a global audience. With over 200 million players worldwide, the studio operates a diverse portfolio spanning <strong>battle royale<\/strong>, <strong>social multiplayer<\/strong>, <strong>mid-core action<\/strong>, and <strong>casual strategy<\/strong>, across both iOS and Android. Known for a strong performance-driven and player first community culture, SuperGaming runs high-velocity live operations and large-scale user acquisition across multiple titles and markets.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">O desafio<\/h2>\n\n\n\n<p>Before Tenjin, their biggest hurdle was stitching together data from multiple user acquisition (UA) channels into a single reliable view. Running rapid experiments across multiple geographies required faster feedback loops.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"402\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/SuperGaming_03.png?resize=1024%2C402&#038;ssl=1\" alt=\"\" class=\"wp-image-14543\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/SuperGaming_03-scaled.png?resize=1024%2C402&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/SuperGaming_03-scaled.png?resize=300%2C118&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/SuperGaming_03-scaled.png?resize=768%2C301&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/SuperGaming_03-scaled.png?resize=1536%2C603&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/SuperGaming_03-scaled.png?resize=2048%2C804&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/SuperGaming_03-scaled.png?resize=18%2C7&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">A solu\u00e7\u00e3o<\/h2>\n\n\n\n<p>Tenjin was able to streamline SuperGaming\u2019s performance insights, unify their attribution, and allow them to scale their UA efforts with clarity and speed. This reduced overall analysis time and the data helped back optimization decisions.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"284\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/SuperGaming_02.png?resize=1024%2C284&#038;ssl=1\" alt=\"\" class=\"wp-image-14542\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/SuperGaming_02-scaled.png?resize=1024%2C284&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/SuperGaming_02-scaled.png?resize=300%2C83&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/SuperGaming_02-scaled.png?resize=768%2C213&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/SuperGaming_02-scaled.png?resize=1536%2C425&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/SuperGaming_02-scaled.png?resize=2048%2C567&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/SuperGaming_02-scaled.png?resize=18%2C5&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Os resultados<\/h2>\n\n\n\n<p>Just as fragmented attribution created blind spots in SuperGaming&#8217;s scaling engine, Tenjin provided a clean path forward. With 200M+ players across multiple titles and geographies, they moved from stitching together scattered UA data to a single, reliable view. It was enhanced with precise attribution, streamlined cohort tracking, and clear spend-to-outcome visibility.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"252\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/SuperGaming_01.png?resize=1024%2C252&#038;ssl=1\" alt=\"\" class=\"wp-image-14541\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/SuperGaming_01-scaled.png?resize=1024%2C252&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/SuperGaming_01-scaled.png?resize=300%2C74&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/SuperGaming_01-scaled.png?resize=768%2C189&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/SuperGaming_01-scaled.png?resize=1536%2C378&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/SuperGaming_01-scaled.png?resize=2048%2C504&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/SuperGaming_01-scaled.png?resize=18%2C4&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Within 60 days of switching their key titles to Tenjin, SuperGaming achieved a <strong>15% blended CPI reduction and a 25% increased app installs volume<\/strong>, all while gaining accurate cohort visibility. This enabled them to reallocate spend toward ROAS-positive channels, delivering significant uplift in returns.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"306\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/SuperGaming_04.png?resize=1024%2C306&#038;ssl=1\" alt=\"\" class=\"wp-image-14544\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/SuperGaming_04-scaled.png?resize=1024%2C306&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/SuperGaming_04-scaled.png?resize=300%2C90&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/SuperGaming_04-scaled.png?resize=768%2C229&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/SuperGaming_04-scaled.png?resize=1536%2C459&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/SuperGaming_04-scaled.png?resize=2048%2C612&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/SuperGaming_04-scaled.png?resize=18%2C5&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>But winning at India&#8217;s mobile gaming scale takes more than just a nice dashboard. Tenjin&#8217;s responsive, practical support made all the difference. Access to dedicated Slack channels for rapid issue resolution, an intuitive UI that cut analysis time, and hands-on guidance helped to tighten scaling cycles. <br><br><strong>The result? <\/strong>Cleaner attribution, faster feedback loops, and the control SuperGaming needed to keep their edge in one of the world&#8217;s most competitive gaming markets.<br><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/rebrand.ly\/cs-supergaming\" style=\"background-color:#6bb4e1\" target=\"_blank\" rel=\"noreferrer noopener\">Descarregar o estudo de caso<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Learn how SuperGaming built a faster, smarter UA engine across genres with Tenjin, and increased app installs by 25% In this case study, we explore how SuperGaming, one of India\u2019s leading gaming companies leveraged Tenjin to overcome challenges and scale user acquisition (UA). Here\u2019s a snapshot of their impressive results: About SuperGaming SuperGaming is one&#8230;<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-14534","post","type-post","status-publish","format-standard","hentry","category-case-studies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>60 Days to Scale: How SuperGaming Increased App Installs by 25%<\/title>\n<meta name=\"description\" content=\"SuperGaming Case Study: how to increase app installs by 25% in 60 days using Tenjin&#039;s attribution platform.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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