{"id":7910,"date":"2023-08-10T14:05:00","date_gmt":"2023-08-10T14:05:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=7910"},"modified":"2026-04-14T10:06:49","modified_gmt":"2026-04-14T10:06:49","slug":"from-hyper-to-hybrid-h1-2023-follow-up-report-ad-network-country-rankings-iap-ecpm-trends","status":"publish","type":"post","link":"https:\/\/tenjin.com\/pt\/blog\/from-hyper-to-hybrid-h1-2023-follow-up-report-ad-network-country-rankings-iap-ecpm-trends\/","title":{"rendered":"Do hiper ao h\u00edbrido - Relat\u00f3rio de acompanhamento do primeiro semestre de 2023 (classifica\u00e7\u00f5es de redes de an\u00fancios e pa\u00edses + tend\u00eancias de IAP e eCPM)"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/hubs.ly\/Q02h-BtX0\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"307\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform.png?resize=1024%2C307&#038;ssl=1\" alt=\"Do hiper para o h\u00edbrido em 2024 - gastos com publicidade e CPI por plataforma, rede de publicidade e classifica\u00e7\u00f5es por pa\u00eds\" class=\"wp-image-11056\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform.png?resize=1024%2C307&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform.png?resize=300%2C90&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform.png?resize=768%2C230&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform.png?resize=18%2C5&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform.png?w=1400&amp;ssl=1 1400w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<p>No seguimento da publica\u00e7\u00e3o de '<a href=\"https:\/\/blog.tenjin.com\/from-hyper-to-hybrid-in-2023-ad-network-country-ad-monetization-channel-rankings\/\">De hiper a h\u00edbrido em 2023<\/a>', utiliz\u00e1mos dados da Tenjin do primeiro semestre de 2023 para revelar as tend\u00eancias mais recentes da publicidade m\u00f3vel e da monetiza\u00e7\u00e3o de an\u00fancios.<\/p>\n\n\n\n<p>O novo relat\u00f3rio abrange o primeiro semestre de 2023 e \u00e9 composto pelas seguintes informa\u00e7\u00f5es:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Compara\u00e7\u00e3o entre a m\u00e9dia&nbsp;<a href=\"https:\/\/docs.tenjin.com\/docs\/effective-cost-per-mille-ecpm\">eCPM<\/a>&nbsp;em H2 2022 vs H1 2023 em Android e iOS<\/li>\n\n\n\n<li>Compara\u00e7\u00e3o entre os&nbsp;<a href=\"https:\/\/docs.tenjin.com\/docs\/in-app-purchases-iap\">compras na aplica\u00e7\u00e3o (IAPs)<\/a>&nbsp;em H2 2022 vs H1 2023 em Android e iOS<\/li>\n\n\n\n<li>Principais pa\u00edses com base em&nbsp;<a href=\"https:\/\/docs.tenjin.com\/docs\/install\">total de instala\u00e7\u00f5es<\/a>&nbsp;no Android e no iOS<\/li>\n\n\n\n<li>Principais redes de publicidade com base no total de instala\u00e7\u00f5es no Android e no iOS<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"https:\/\/4079671.fs1.hubspotusercontent-na1.net\/hubfs\/4079671\/follow-up-from-hc-to-hb-2023.pdf\" style=\"background-color:#6bb4e1\">Obter o relat\u00f3rio agora<\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>No seguimento do relat\u00f3rio \"From Hyper to Hybrid in 2023\", utiliz\u00e1mos os dados da Tenjin do primeiro semestre de 2023 para revelar as tend\u00eancias mais recentes da publicidade m\u00f3vel e da monetiza\u00e7\u00e3o de an\u00fancios. O novo relat\u00f3rio abrange o primeiro semestre de 2023 e consiste nas seguintes informa\u00e7\u00f5es:<\/p>","protected":false},"author":5,"featured_media":7911,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8,1],"tags":[],"class_list":["post-7910","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-marketing-trends","category-reports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>From Hyper to Hybrid \u2013 H1 2023 Follow Up Report (Ad Network &amp; Country Rankings + IAP &amp; eCPM Trends) | Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/pt\/blog\/from-hyper-to-hybrid-h1-2023-follow-up-report-ad-network-country-rankings-iap-ecpm-trends\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From Hyper to Hybrid \u2013 H1 2023 Follow Up Report (Ad Network &amp; Country Rankings + IAP &amp; eCPM Trends) | Tenjin\" \/>\n<meta property=\"og:description\" content=\"In a follow-up to the \u2018From Hyper to Hybrid in 2023\u2019 report, we\u2019ve used Tenjin data from H1 2023 to unveil the most recent trends in mobile advertising and ad monetization. The new report covers the first half of 2023, and consists of the following insights:\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/pt\/blog\/from-hyper-to-hybrid-h1-2023-follow-up-report-ad-network-country-rankings-iap-ecpm-trends\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-10T14:05:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-14T10:06:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/From-Hyper-to-Hybrid-H1-2023-Follow-Up-Report-@2x-scaled.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"760\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Roman Garbar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:site\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Roman Garbar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/tenjin.com\/blog\/from-hyper-to-hybrid-h1-2023-follow-up-report-ad-network-country-rankings-iap-ecpm-trends\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/tenjin.com\/blog\/from-hyper-to-hybrid-h1-2023-follow-up-report-ad-network-country-rankings-iap-ecpm-trends\/\"},\"author\":{\"name\":\"Roman Garbar\",\"@id\":\"https:\/\/tenjin.com\/#\/schema\/person\/bbb089a8de6e9a87d102755431201f84\"},\"headline\":\"From Hyper to Hybrid \u2013 H1 2023 Follow Up Report (Ad Network &amp; 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