{"id":8294,"date":"2023-06-01T01:31:00","date_gmt":"2023-06-01T01:31:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8294"},"modified":"2026-04-14T10:02:50","modified_gmt":"2026-04-14T10:02:50","slug":"best-ad-networks-to-promote-hyper-or-hybrid-casual-games-in-2023-based-on-iap-ltv-ad-ltv-installs-retention","status":"publish","type":"post","link":"https:\/\/tenjin.com\/pt\/blog\/best-ad-networks-to-promote-hyper-or-hybrid-casual-games-in-2023-based-on-iap-ltv-ad-ltv-installs-retention\/","title":{"rendered":"Melhores redes de an\u00fancios para promover jogos casuais hiper ou h\u00edbridos em 2023 - com base em IAP LTV, Ad LTV, instala\u00e7\u00f5es e reten\u00e7\u00e3o"},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n

Uma das perguntas mais frequentes que ouvimos na Tenjin \u00e9: Quais s\u00e3o os melhores canais ou redes de publicidade para promover jogos hiper-casuais (e agora h\u00edbridos-casuais)?<\/p>\n\n\n\n

Elabor\u00e1mos esta publica\u00e7\u00e3o no blogue para responder a esta pergunta com base no conjunto de dados de 2022 da Tenjin.<\/p>\n\n\n\n

Antes de come\u00e7armos, vamos analisar as m\u00e9tricas para as quais voc\u00ea pode estar otimizando. Alguns otimizam para total de instala\u00e7\u00f5es<\/a>, outros para taxa de reten\u00e7\u00e3o<\/a> em um dia espec\u00edfico ou ad LTV<\/a>, e os desenvolvedores de jogos casuais h\u00edbridos podem se inclinar para IAPs<\/a> (compras no aplicativo). Voc\u00ea encontrar\u00e1 todas essas categorias para classifica\u00e7\u00f5es de redes de an\u00fancios, bem como an\u00e1lises adicionais por principais pa\u00edses, canais de monetiza\u00e7\u00e3o de an\u00fancios e tamb\u00e9m as \u00faltimas tend\u00eancias do setor em impress\u00f5es de an\u00fancios, eCPMs e IAPs em uma visualiza\u00e7\u00e3o consolidada em nosso relat\u00f3rio \u201cDe hiper para h\u00edbrido em 2023<\/a>\u201d.<\/p>\n\n\n\n

No entanto, se estiver com pressa e quiser apenas saber mais sobre as classifica\u00e7\u00f5es das redes de publicidade, continue a ler.<\/p>\n\n\n\n

As 5 principais redes de publicidade para promover jogos casuais hiper ou h\u00edbridos, por plataforma<\/h2>\n\n\n\n

Com base no total de instala\u00e7\u00f5es<\/h3>\n\n\n\n

Se o \u201ctotal de instala\u00e7\u00f5es\u201d for a m\u00e9trica para a qual est\u00e1 a otimizar, o conjunto de dados Tenjin de 2022 mostra que as seguintes redes de an\u00fancios foram mais eficientes (pela mesma ordem):<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

(Nota: as instala\u00e7\u00f5es representam o descarregamento e a abertura de uma aplica\u00e7\u00e3o por um utilizador pela primeira vez)<\/em><\/p>\n\n\n\n

Com base na m\u00e9dia mais elevada de reten\u00e7\u00e3o do Dia 1<\/h3>\n\n\n\n

Se a \u201cReten\u00e7\u00e3o no primeiro dia\u201d for a m\u00e9trica para a qual est\u00e1 a otimizar, o conjunto de dados Tenjin de 2022 mostra que as seguintes redes de an\u00fancios tiveram mais \u00eaxito (pela mesma ordem):<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

(Nota: A reten\u00e7\u00e3o no dia 1 refere-se ao grupo de utilizadores que regressaram \u00e0 aplica\u00e7\u00e3o 24 horas ap\u00f3s a data de instala\u00e7\u00e3o)<\/em><\/p>\n\n\n\n

Com base na m\u00e9dia mais elevada para a reten\u00e7\u00e3o do Dia 7<\/h3>\n\n\n\n

Se a \u201cReten\u00e7\u00e3o no 7\u00ba dia\u201d for a m\u00e9trica para a qual est\u00e1 a otimizar, o conjunto de dados Tenjin de 2022 mostra que as seguintes redes de an\u00fancios tiveram mais \u00eaxito (pela mesma ordem):<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

(Nota: A reten\u00e7\u00e3o no 7\u00ba dia refere-se ao grupo de utilizadores que regressaram \u00e0 aplica\u00e7\u00e3o 7 dias ap\u00f3s a data de instala\u00e7\u00e3o)<\/em><\/p>\n\n\n\n

Com base na m\u00e9dia mais elevada do dia 7 do an\u00fancio LTV<\/h3>\n\n\n\n

Se \u201cLTV da receita de an\u00fancios do dia 7\u201d for a m\u00e9trica que est\u00e1 a otimizar, o conjunto de dados Tenjin de 2022 mostra que as seguintes redes de an\u00fancios tiveram mais \u00eaxito (pela mesma ordem):<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

(Nota: O LTV da receita de an\u00fancios do dia 7 refere-se \u00e0 receita de an\u00fancios obtida com o grupo de utilizadores 7 dias ap\u00f3s a instala\u00e7\u00e3o)<\/em><\/p>\n\n\n\n

Com base na m\u00e9dia mais elevada para o dia 7 IAP LTV<\/h3>\n\n\n\n

Se \u201cDay 7 IAP LTV\u201d for a m\u00e9trica para a qual est\u00e1 a otimizar, o conjunto de dados Tenjin de 2022 mostra que as seguintes redes de an\u00fancios foram as mais bem sucedidas (pela mesma ordem):<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

(Nota: O LTV do IAP do dia 7 refere-se \u00e0s receitas do IAP obtidas com o grupo de utilizadores 7 dias ap\u00f3s a instala\u00e7\u00e3o)<\/em><\/p>\n\n\n\n

Obtenha mais informa\u00e7\u00f5es no nosso relat\u00f3rio \u201cFrom Hyper to Hybrid in 2023\u201d (Do hiper ao h\u00edbrido em 2023)<\/h2>\n\n\n\n

Segue-se uma lista completa das informa\u00e7\u00f5es adicionais que encontrar\u00e1 no relat\u00f3rio:<\/p>\n\n\n\n

    \n
  1. Tend\u00eancias de impress\u00f5es de an\u00fancios, eCPM e IAP em 2022, tanto no iOS como no Android<\/li>\n\n\n\n
  2. Classifica\u00e7\u00f5es por pa\u00eds com base em instala\u00e7\u00f5es, receitas de an\u00fancios e receitas de IAP<\/li>\n\n\n\n
  3. Classifica\u00e7\u00e3o dos canais de monetiza\u00e7\u00e3o de an\u00fancios com base nas receitas de an\u00fancios e no eCPM m\u00e9dio<\/li>\n<\/ol>\n\n\n\n
    \n
    Descarregar o relat\u00f3rio completo Novo<\/a><\/div>\n<\/div>\n\n\n\n

    <\/p>","protected":false},"excerpt":{"rendered":"

    One of the most popular questions we hear at Tenjin is: What are the best channels or ad networks to promote hyper-casual (and now hybrid-casual) games? We\u2019ve put together this blog post to answer this question based on Tenjin\u2019s 2022 data set. Before we get started, let\u2019s look at the metrics you might be optimizing…<\/p>","protected":false},"author":2,"featured_media":8396,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-8294","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-marketing-trends"],"acf":[],"yoast_head":"\nBest Ad Networks to Promote Hyper or Hybrid Casual Games in 2023 \u2013 based on IAP LTV, Ad LTV, Installs & Retention | Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/pt\/blog\/best-ad-networks-to-promote-hyper-or-hybrid-casual-games-in-2023-based-on-iap-ltv-ad-ltv-installs-retention\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Best Ad Networks to Promote Hyper or Hybrid Casual Games in 2023 \u2013 based on IAP LTV, Ad LTV, Installs & Retention | Tenjin\" \/>\n<meta property=\"og:description\" content=\"One of the most popular questions we hear at Tenjin is: What are the best channels or ad networks to promote hyper-casual (and now hybrid-casual) games? 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