{"id":8300,"date":"2023-05-09T04:42:00","date_gmt":"2023-05-09T04:42:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8300"},"modified":"2026-04-14T10:02:25","modified_gmt":"2026-04-14T10:02:25","slug":"from-hyper-to-hybrid-in-2023-ad-network-country-ad-monetization-channel-rankings","status":"publish","type":"post","link":"https:\/\/tenjin.com\/pt\/blog\/from-hyper-to-hybrid-in-2023-ad-network-country-ad-monetization-channel-rankings\/","title":{"rendered":"De hiper a h\u00edbrido em 2023 - Classifica\u00e7\u00f5es de redes de an\u00fancios, pa\u00edses e canais de monetiza\u00e7\u00e3o de an\u00fancios"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/hubs.ly\/Q02h-BtX0\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"307\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-1.png?resize=1024%2C307&#038;ssl=1\" alt=\"Do hiper para o h\u00edbrido em 2024 - gastos com publicidade e CPI por plataforma, rede de publicidade e classifica\u00e7\u00f5es por pa\u00eds\" class=\"wp-image-11058\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-1.png?resize=1024%2C307&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-1.png?resize=300%2C90&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-1.png?resize=768%2C230&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-1.png?resize=18%2C5&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-1.png?w=1400&amp;ssl=1 1400w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<p>\u00c9 com grande entusiasmo que anunciamos o lan\u00e7amento do nosso novo relat\u00f3rio, \"From Hyper to Hybrid in 2023\", apresentado num novo formato. Este relat\u00f3rio fornece informa\u00e7\u00f5es cruciais sobre a ind\u00fastria a partir de v\u00e1rias dimens\u00f5es e m\u00e9tricas, fornecendo informa\u00e7\u00f5es valiosas para todos os interessados em fazer a transi\u00e7\u00e3o para o novo \"g\u00e9nero mais quente\".<\/p>\n\n\n\n<p>O panorama do neg\u00f3cio hiper-casual sofreu altera\u00e7\u00f5es significativas, com os lucros a deixarem de ser t\u00e3o robustos como eram no passado. Verifica-se uma forte tend\u00eancia decrescente nas receitas de publicidade devido \u00e0 App Tracking Transparency (ATT) no iOS, \u00e0s altera\u00e7\u00f5es no comportamento dos utilizadores ap\u00f3s a COVID e a v\u00e1rios outros factores. Devido a estas altera\u00e7\u00f5es, assiste-se a uma transi\u00e7\u00e3o de alguns criadores de hiperjogos para criadores de jogos h\u00edbridos.<\/p>\n\n\n\n<p>O nosso objetivo com este novo relat\u00f3rio \u00e9 ajudar os programadores na sua transi\u00e7\u00e3o para jogos h\u00edbridos, fornecendo informa\u00e7\u00f5es valiosas sobre publicidade e monetiza\u00e7\u00e3o.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"https:\/\/resources.tenjin.com\/2023-hyper-to-hybrid-ranking-report\" style=\"background-color:#6bb4e1\">Obter o relat\u00f3rio agora<\/a><\/div>\n<\/div>\n\n\n\n<p><strong>Vis\u00e3o geral do v\u00eddeo&nbsp;<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Melhores redes de publicidade para jogos hiper e h\u00edbridos em 2023\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Zk6mPKsyy2M?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Eis o que encontrar\u00e1 no relat\u00f3rio:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tend\u00eancias de impress\u00f5es de an\u00fancios, eCPM e IAP em 2022, tanto no iOS como no Android<\/li>\n\n\n\n<li>Classifica\u00e7\u00f5es de redes de an\u00fancios com base em instala\u00e7\u00f5es, reten\u00e7\u00e3o, LTV de an\u00fancios e LTV de IAP<\/li>\n\n\n\n<li>Classifica\u00e7\u00f5es por pa\u00eds com base em instala\u00e7\u00f5es, receitas de an\u00fancios e receitas de IAP<\/li>\n\n\n\n<li>Classifica\u00e7\u00e3o dos canais de monetiza\u00e7\u00e3o de an\u00fancios com base nas receitas de an\u00fancios e no eCPM m\u00e9dio<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>We are thrilled to announce the release of our new report, \u2018From Hyper to Hybrid in 2023\u2019, presented in a new format. This report delivers crucial industry insights from various dimensions and metrics, providing valuable information for all those interested in transitioning into the new \u2018hottest genre\u2019. The landscape of the hyper-casual business has undergone&#8230;<\/p>","protected":false},"author":2,"featured_media":8312,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8300","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>From Hyper to Hybrid in 2023 \u2013 Ad Network, Country, &amp; Ad Monetization Channel Rankings | Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/pt\/blog\/from-hyper-to-hybrid-in-2023-ad-network-country-ad-monetization-channel-rankings\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From Hyper to Hybrid in 2023 \u2013 Ad Network, Country, &amp; Ad Monetization Channel Rankings | Tenjin\" \/>\n<meta property=\"og:description\" content=\"We are thrilled to announce the release of our new report, \u2018From Hyper to Hybrid in 2023\u2019, presented in a new format. 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