{"id":8324,"date":"2023-03-30T08:50:00","date_gmt":"2023-03-30T08:50:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8324"},"modified":"2026-04-14T09:59:32","modified_gmt":"2026-04-14T09:59:32","slug":"how-a-small-puzzle-games-developer-turned-into-a-self-publishing-powerhouse-a-metajoy-case-study","status":"publish","type":"post","link":"https:\/\/tenjin.com\/pt\/blog\/how-a-small-puzzle-games-developer-turned-into-a-self-publishing-powerhouse-a-metajoy-case-study\/","title":{"rendered":"Como um pequeno criador de jogos de puzzle se transformou numa pot\u00eancia da auto-publica\u00e7\u00e3o - Um estudo de caso da Metajoy"},"content":{"rendered":"<p class=\"wp-block-paragraph\">A Metajoy estabeleceu uma parceria com a Tenjin para obter apoio na an\u00e1lise de marketing e na organiza\u00e7\u00e3o dos seus esfor\u00e7os de autopublica\u00e7\u00e3o. Conseguiram tirar partido das poderosas ferramentas de an\u00e1lise da Tenjin para compreender melhor a aquisi\u00e7\u00e3o e o envolvimento dos seus utilizadores e, assim, otimizar as suas campanhas de marketing em conformidade.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A Metajoy atribui os seguintes resultados \u00e0 sua parceria com a Tenjin:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Aumento da receita do 36% em rela\u00e7\u00e3o ao ano anterior<\/li>\n\n\n\n<li>Redu\u00e7\u00e3o de 30% nos custos de aquisi\u00e7\u00e3o de utilizadores<\/li>\n\n\n\n<li>Aumento de 15% na despesa com publicidade<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Para saber mais sobre como conseguiram estes resultados impressionantes, leia o estudo de caso completo abaixo<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"https:\/\/4079671.fs1.hubspotusercontent-na1.net\/hubfs\/4079671\/Metajoy%20EN%20(2).pdf\" style=\"background-color:#6bb4e1\">Descarregar estudo de caso<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"866\" height=\"374\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/metajoy-quote.png?resize=866%2C374&#038;ssl=1\" alt=\"metajoy-cita\u00e7\u00e3o-auto-publica\u00e7\u00e3o\" class=\"wp-image-8879\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/metajoy-quote.png?w=866&amp;ssl=1 866w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/metajoy-quote.png?resize=300%2C130&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/metajoy-quote.png?resize=768%2C332&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/metajoy-quote.png?resize=18%2C8&amp;ssl=1 18w\" sizes=\"(max-width: 866px) 100vw, 866px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Sobre a Metajoy<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A Metajoy \u00e9 uma empresa de desenvolvimento de jogos para dispositivos m\u00f3veis sediada em Chengdu, na China. \u00c9 especializada no desenvolvimento e na publica\u00e7\u00e3o de jogos casuais destinados a um p\u00fablico global. Com mais de 20 milh\u00f5es de downloads at\u00e9 \u00e0 data, a Metajoy tem vindo a ganhar notoriedade desde a sua funda\u00e7\u00e3o, em 2018. Atualmente, a empresa conta com uma equipa de mais de 80 pessoas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Desafio<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A Metajoy foi fundada em 2018. Come\u00e7ou por ser uma pequena equipa com menos de 10 pessoas, especializada no desenvolvimento de jogos para dispositivos m\u00f3veis que eram posteriormente publicados por outras empresas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com o passar do tempo, por\u00e9m, perceberam que queriam ter mais controlo sobre as suas cria\u00e7\u00f5es. Al\u00e9m disso, tornou-se evidente que, se tentassem publicar os seus jogos por conta pr\u00f3pria, poderiam aumentar significativamente as suas margens de lucro. Assim, decidiram aventurar-se na autopublica\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Naquele momento, por\u00e9m, o setor do marketing m\u00f3vel j\u00e1 era muito competitivo \u2014 especialmente para uma equipa pequena que entrava no mercado global. A Metajoy precisava de uma vantagem sobre a concorr\u00eancia, para al\u00e9m de criar jogos excelentes. No entanto, nessa altura, n\u00e3o tinham qualquer experi\u00eancia na publica\u00e7\u00e3o de jogos por conta pr\u00f3pria. O novo empreendimento parecia muito arriscado no in\u00edcio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uma vez que a auto-publica\u00e7\u00e3o representava um desafio assustador para a Metajoy, dada a sua falta de experi\u00eancia na \u00e1rea, ficou claro que precisavam de uma solu\u00e7\u00e3o de marketing que lhes permitisse lidar com as complexidades do setor com facilidade e confian\u00e7a.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Solu\u00e7\u00e3o<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A Metajoy estabeleceu uma parceria com a Tenjin para obter apoio na an\u00e1lise de marketing e na organiza\u00e7\u00e3o dos seus esfor\u00e7os de autopublica\u00e7\u00e3o. Conseguiram tirar partido das poderosas ferramentas de an\u00e1lise da Tenjin para compreender melhor a aquisi\u00e7\u00e3o e o envolvimento dos seus utilizadores e, assim, otimizar as suas campanhas de marketing. Atrav\u00e9s desta parceria, a equipa da Metajoy identificou tr\u00eas fatores-chave que a ajudaram a obter uma vantagem competitiva na ind\u00fastria dos jogos para dispositivos m\u00f3veis.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Os m\u00f3dulos de forma\u00e7\u00e3o exclusivos da Tenjin, ministrados regularmente<\/li>\n\n\n\n<li>Relat\u00f3rios avan\u00e7ados e automatiza\u00e7\u00e3o com a tecnologia do produto DataVault da Tenjin<\/li>\n\n\n\n<li>Maiores margens de lucro gra\u00e7as aos pre\u00e7os competitivos da Tenjin<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A Tenjin come\u00e7ou por ministrar forma\u00e7\u00e3o personalizada sobre aquisi\u00e7\u00e3o de utilizadores \u00e0 Metajoy, o que lan\u00e7ou as bases para o sucesso do seu neg\u00f3cio editorial. As sess\u00f5es de forma\u00e7\u00e3o foram pr\u00e1ticas e inclu\u00edram uma an\u00e1lise abrangente das estrat\u00e9gias de aquisi\u00e7\u00e3o de utilizadores com melhor desempenho. A forma\u00e7\u00e3o centrou-se tamb\u00e9m na an\u00e1lise eficaz do comportamento dos utilizadores e na utiliza\u00e7\u00e3o dessa informa\u00e7\u00e3o para otimizar a aquisi\u00e7\u00e3o de utilizadores. Com o sucesso das sess\u00f5es de forma\u00e7\u00e3o iniciais, a Tenjin continuou a trabalhar em estreita colabora\u00e7\u00e3o com a Metajoy para desenvolver e implementar uma s\u00e9rie de campanhas de marketing bem-sucedidas que alcan\u00e7aram e envolveram eficazmente o seu p\u00fablico-alvo. Gra\u00e7as \u00e0 parceria entre a Tenjin e a Metajoy, o neg\u00f3cio editorial desta \u00faltima tem conseguido alcan\u00e7ar um crescimento e sucesso significativos ao longo dos anos.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"308\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/tools-for-self-publishing.png?resize=1024%2C308&#038;ssl=1\" alt=\"Ferramentas para a autopublica\u00e7\u00e3o\" class=\"wp-image-8882\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/tools-for-self-publishing.png?resize=1024%2C308&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/tools-for-self-publishing.png?resize=300%2C90&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/tools-for-self-publishing.png?resize=768%2C231&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/tools-for-self-publishing.png?resize=18%2C5&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/tools-for-self-publishing.png?w=1158&amp;ssl=1 1158w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 medida que a Metajoy continuava a crescer e a expandir as suas opera\u00e7\u00f5es, a equipa percebeu a necessidade de forma\u00e7\u00e3o mais avan\u00e7ada para acompanhar as \u00faltimas tend\u00eancias tecnol\u00f3gicas. Como resultado, procuraram integrar o produto de armaz\u00e9m de dados da Tenjin,<a href=\"https:\/\/docs.tenjin.com\/v1\/docs\/glossary-datavault\">&nbsp;Cofre de dados<\/a>, na sua pilha tecnol\u00f3gica interna. Com o novo sistema de intelig\u00eancia empresarial j\u00e1 implementado, come\u00e7aram a gerar relat\u00f3rios exclusivos que lhes permitiam analisar os dados de marketing da forma que lhes era necess\u00e1ria. Estes relat\u00f3rios proporcionaram \u00e0 equipa informa\u00e7\u00f5es valiosas sobre os seus dados de marketing, permitindo-lhes tomar decis\u00f5es baseadas em dados que os ajudariam a atingir os seus objetivos. Al\u00e9m disso, o DataVault forneceu \u00e0 Metajoy dados granulares cruciais, dando \u00e0 equipa acesso \u00e0 informa\u00e7\u00e3o de que precisava, sempre que necess\u00e1rio.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1112\" height=\"628\" src=\"https:\/\/i0.wp.com\/blog.tenjin.com\/\/home\/u224211618\/domains\/tenjin.com\/public_html\/wp-content\/uploads\/2023\/03\/self-publish-results-puzzle-games.png?resize=1112%2C628&#038;ssl=1\" alt=\"Resultados da autopublica\u00e7\u00e3o de jogos de quebra-cabe\u00e7as\" class=\"wp-image-7269\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/03\/self-publish-results-puzzle-games.png?w=1112&amp;ssl=1 1112w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/03\/self-publish-results-puzzle-games.png?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/03\/self-publish-results-puzzle-games.png?resize=1024%2C578&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/03\/self-publish-results-puzzle-games.png?resize=768%2C434&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/03\/self-publish-results-puzzle-games.png?resize=18%2C10&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A Metajoy conseguiu implementar a sua estrat\u00e9gia de aquisi\u00e7\u00e3o de utilizadores sem qualquer receio de perder a maior parte das suas margens de lucro, gra\u00e7as \u00e0 atribui\u00e7\u00e3o econ\u00f3mica da Tenjin. Isto revelou-se especialmente ben\u00e9fico nas campanhas destinadas a pa\u00edses de N\u00edvel 3. Com outros fornecedores de an\u00e1lise de marketing, o pre\u00e7o da atribui\u00e7\u00e3o pode atingir o custo por instala\u00e7\u00e3o (CPI) dessas campanhas, mas, com a atribui\u00e7\u00e3o econ\u00f3mica da Tenjin, conseguiram poupar nos custos, que puderam ser canalizados para outras \u00e1reas importantes, como o desenvolvimento de um bom jogo e a aquisi\u00e7\u00e3o de utilizadores. Al\u00e9m disso, o pre\u00e7o acess\u00edvel da atribui\u00e7\u00e3o permitiu \u00e0 Metajoy expandir as suas campanhas para um leque mais alargado de p\u00fablicos, resultando numa maior aquisi\u00e7\u00e3o de utilizadores e no crescimento das receitas.<\/p>","protected":false},"excerpt":{"rendered":"<p>Metajoy partnered with Tenjin to get help with marketing analytics and organizing their self-publishing efforts. They were able to leverage Tenjin\u2019s powerful analytics tools to gain a better understanding of their user acquisition and engagement and to optimize their marketing campaigns accordingly. Metajoy attributes the following as the results of their partnership with Tenjin: To&#8230;<\/p>","protected":false},"author":12,"featured_media":8325,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-8324","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MetaJoy Case Study | Tenjin<\/title>\n<meta name=\"description\" content=\"Discover how MetaJoy evolved into a successful self-publishing studio by optimizing user acquisition, monetization, and growth with Tenjin.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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