{"id":8328,"date":"2023-03-22T09:19:00","date_gmt":"2023-03-22T09:19:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8328"},"modified":"2026-04-14T09:59:12","modified_gmt":"2026-04-14T09:59:12","slug":"how-to-increase-roas-and-ltv-for-skan-campaigns-with-tiktok-tenjin","status":"publish","type":"post","link":"https:\/\/tenjin.com\/pt\/blog\/how-to-increase-roas-and-ltv-for-skan-campaigns-with-tiktok-tenjin\/","title":{"rendered":"Como aumentar o ROAS e o LTV para campanhas SKAN com TikTok &amp; Tenjin \u2013 Estudo de Caso Tokyo Tsushin"},"content":{"rendered":"<p class=\"translation-block\"><a href=\"https:\/\/tokyo-tsushin.com\/\" target=\"_self\">Tokyo Tsushin<\/a> estabeleceu uma parceria com a TikTok e a Tenjin para identificar facilmente os utilizadores que poderiam desencadear eventos valiosos na aplica\u00e7\u00e3o, como compras, subscri\u00e7\u00f5es e conclus\u00e3o de n\u00edveis, ao mesmo tempo que controlava os custos.<\/p>\n\n\n\n<p>A parceria resultou no seguinte:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>33% aumento do ROAS no dia 7<\/li>\n\n\n\n<li>Aumento de 24% no LTV do Dia 3<\/li>\n\n\n\n<li>6% diminui\u00e7\u00e3o do CPA<\/li>\n<\/ul>\n\n\n\n<p>Leia o estudo de caso completo abaixo e saiba como o conseguiram.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">O objetivo<\/h3>\n\n\n\n<h2 class=\"wp-block-heading\">Otimiza\u00e7\u00e3o da estrat\u00e9gia de segmenta\u00e7\u00e3o de utilizadores p\u00f3s-iOS14.5<\/h2>\n\n\n\n<p>A Tokyo Tsushin \u00e9 um dos maiores criadores japoneses de jogos casuais para telem\u00f3veis. A empresa tamb\u00e9m se dedica \u00e0 publicidade, ao investimento, a servi\u00e7os Web e a outras actividades. Em outubro de 2022, um dos seus jogos de puzzle, \"Draw Flights\", ficou classificado em #1 na classifica\u00e7\u00e3o da Japan App Store (jogos gratuitos).<\/p>\n\n\n\n<p>A introdu\u00e7\u00e3o da App Tracking Transparency (ATT) no iOS 14.5 alterou a forma como os anunciantes m\u00f3veis publicam an\u00fancios no iOS, limitando a forma como anunciantes como a Tokyo Tsushin chegam aos utilizadores que t\u00eam maiores probabilidades de desencadear eventos-chave na aplica\u00e7\u00e3o. Com estas altera\u00e7\u00f5es, a Tokyo Tsushin teve de descobrir como continuar a executar campanhas de aquisi\u00e7\u00e3o de utilizadores dentro das limita\u00e7\u00f5es da API SKAdNetwork (SKAN) da Apple.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">A solu\u00e7\u00e3o<\/h3>\n\n\n\n<h2 class=\"wp-block-heading\">Melhorar o desempenho da campanha atrav\u00e9s da otimiza\u00e7\u00e3o de eventos da aplica\u00e7\u00e3o<\/h2>\n\n\n\n<p>A equipa do Tokyo Tsushin decidiu estabelecer uma parceria com o TikTok para ativar&nbsp;<a href=\"https:\/\/ads.tiktok.com\/help\/article\/app-event-optimization?redirected=2\">Otimiza\u00e7\u00e3o de eventos de aplica\u00e7\u00f5es<\/a>&nbsp;(AEO) para as suas Campanhas Dedicadas. A AEO ajuda os profissionais de marketing a encontrar novos utilizadores que n\u00e3o s\u00f3 instalam, como tamb\u00e9m desencadeiam eventos espec\u00edficos e valiosos na aplica\u00e7\u00e3o, como compras, subscri\u00e7\u00f5es e conclus\u00e3o de n\u00edveis, tudo isto enquanto controlam os custos.<\/p>\n\n\n\n<p>Utilizando o AEO, a Tokyo Tsushin trabalhou com o TikTok para criar campanhas dedicadas que visavam os utilizadores iOS 14+ e trabalharam com a SKAdNetwork da Apple.<\/p>\n\n\n\n<p>Al\u00e9m disso, para otimizar os relat\u00f3rios e a automatiza\u00e7\u00e3o das campanhas, a Tokyo Tsushin estabeleceu uma parceria com a Tenjin, um parceiro oficial de marketing de medi\u00e7\u00e3o do TikTok. Assim que a Tokyo Tsushin activou o AEO, conseguiu visualizar todos estes dados numa \u00fanica vista e automatizar a otimiza\u00e7\u00e3o da campanha utilizando a solu\u00e7\u00e3o de dados da Tenjin,&nbsp;<a href=\"https:\/\/docs.tenjin.com\/docs\/datavault-introduction\">Cofre de dados<\/a>. Com este painel de controlo de marketing simplificado, a Tokyo Tsushin conseguiu analisar as compras na aplica\u00e7\u00e3o, as receitas de publicidade, os custos e o ROI das campanhas em todos os seus canais de marketing.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/lf16-adcdn-va.ibytedtos.com\/obj\/i18nblog\/tt4b_cms\/en-US\/tipdilz7wysq-42OVdNnv78WL81oecPuxS6.png?ssl=1\" alt=\"tokyo-tsushin\"\/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">Os resultados<\/h3>\n\n\n\n<h2 class=\"wp-block-heading\">Obten\u00e7\u00e3o de ROAS e LTV elevados<\/h2>\n\n\n\n<p>Atrav\u00e9s da funcionalidade de teste A\/B de 14 dias fornecida pela TikTok, a Tokyo Tsushin conseguiu ver um aumento de 33% no retorno do investimento em publicidade (ROAS) do dia sete, juntamente com uma queda de 6,35% no custo por a\u00e7\u00e3o. A Tokyo Tsushin tamb\u00e9m aumentou o valor do tempo de vida no terceiro e no s\u00e9timo dia em 24% e 20%, e reduziu o seu custo por instala\u00e7\u00e3o (CPI) em 3% utilizando o AEO.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1200\" height=\"475\" src=\"https:\/\/i0.wp.com\/blog.tenjin.com\/\/home\/u224211618\/domains\/tenjin.com\/public_html\/wp-content\/uploads\/2023\/03\/Tokyo-Tsushin-quote.jpg?resize=1200%2C475&#038;ssl=1\" alt=\"Testemunho do Tokyo Tsushin sobre Tenjin\" class=\"wp-image-7259\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/03\/Tokyo-Tsushin-quote.jpg?w=1200&amp;ssl=1 1200w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/03\/Tokyo-Tsushin-quote.jpg?resize=300%2C119&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/03\/Tokyo-Tsushin-quote.jpg?resize=1024%2C405&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/03\/Tokyo-Tsushin-quote.jpg?resize=768%2C304&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/03\/Tokyo-Tsushin-quote.jpg?resize=18%2C7&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"translation-block\"><em>Como publicado originalmente em: <a href=\"https:\/\/www.tiktok.com\/business\/en-US\/inspiration\/tokyo-tsushin\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.tiktok.com\/business\/en-US\/inspiration\/tokyo-tsushin<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Tokyo Tsushin&nbsp;partnered with TikTok and Tenjin to easily identify users who would trigger valuable in-app events such as purchase, subscribe, and level completion, while controlling costs. The partnership resulted in the following: Read the full case study below and learn how they achieved this. The Objective Optimizing user targeting strategy post-iOS14.5 Tokyo Tsushin is one&#8230;<\/p>","protected":false},"author":2,"featured_media":8329,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-8328","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to increase ROAS and LTV for SKAN campaigns with TikTok &amp; Tenjin \u2013 A Tokyo Tsushin Case Study | Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/pt\/blog\/how-to-increase-roas-and-ltv-for-skan-campaigns-with-tiktok-tenjin\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to increase ROAS and LTV for SKAN campaigns with TikTok &amp; Tenjin \u2013 A Tokyo Tsushin Case Study | Tenjin\" \/>\n<meta property=\"og:description\" content=\"Tokyo Tsushin&nbsp;partnered with TikTok and Tenjin to easily identify users who would trigger valuable in-app events such as purchase, subscribe, and level completion, while controlling costs. 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