{"id":8373,"date":"2022-11-22T02:28:00","date_gmt":"2022-11-22T02:28:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8373"},"modified":"2023-10-20T15:03:16","modified_gmt":"2023-10-20T15:03:16","slug":"how-to-create-the-biggest-play-and-earn-crypto-game-on-mobile-a-fumb-games-case-study","status":"publish","type":"post","link":"https:\/\/tenjin.com\/pt\/blog\/how-to-create-the-biggest-play-and-earn-crypto-game-on-mobile-a-fumb-games-case-study\/","title":{"rendered":"Como criar o maior jogo de criptografia \"jogue e ganhe\" no telem\u00f3vel - um estudo de caso da Fumb Games"},"content":{"rendered":"<p class=\"translation-block\"><a href=\"https:\/\/www.fumbgames.com\/\" target=\"_self\"><strong>Fumb Games<\/strong><\/a><strong> utilizou a sua pilha de an\u00e1lise de publicidade, que foi constru\u00edda em Tenjin, com a solu\u00e7\u00e3o web3 \u00fanica fornecida pela ZEBEDEE, para produzir o maior jogo \"jogar e ganhar\" no telem\u00f3vel. Neste estudo de caso, revelamos a sua f\u00f3rmula de sucesso, incluindo as ferramentas e a estrat\u00e9gia que utilizaram para alcan\u00e7ar os seguintes resultados:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u2153 dos jogadores criam uma carteira web3<\/li>\n\n\n\n<li>&gt; 700 000 instala\u00e7\u00f5es<\/li>\n\n\n\n<li>65% aumento da reten\u00e7\u00e3o no 7\u00ba dia<\/li>\n<\/ul>\n\n\n\n<p>Ferramentas utilizadas:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Atribui\u00e7\u00e3o de an\u00fancios (Tenjin)<\/li>\n\n\n\n<li>LTV de receita de an\u00fancios com base em sess\u00f5es (Tenjin)<\/li>\n\n\n\n<li><a href=\"https:\/\/zebedee.io\/\">ZEBEDEE<\/a><\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"https:\/\/4079671.fs1.hubspotusercontent-na1.net\/hubfs\/4079671\/Fumb%20Games.pdf\" style=\"background-color:#6bb4e1\">Descarregar estudo de caso<\/a><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Sobre a Fumb Games<\/h3>\n\n\n\n<p>A Fumb Games \u00e9 um est\u00fadio e editora de jogos m\u00f3veis fundado em 2016. O seu atual portf\u00f3lio de aplica\u00e7\u00f5es \u00e9 composto por mais de 10 jogos de v\u00e1rios g\u00e9neros, incluindo jogos de fus\u00e3o, jogos ociosos e jogos clicker. Todos os seus jogos foram publicados pela pr\u00f3pria empresa. Os t\u00edtulos da Fumb Games acumularam 10 milh\u00f5es de downloads no total.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">O desafio<\/h3>\n\n\n\n<p>Em 2018, a Fumb Games viu uma oportunidade de criar um jogo divertido que jogava com a ideia de minerar Bitcoin. Naquele ano, embora as App Stores tenham aceitado o jogo, devido \u00e0s pol\u00edticas de criptomoeda de muitas plataformas de publicidade, eles n\u00e3o puderam comercializ\u00e1-lo. Depois de dois lan\u00e7amentos falhados num per\u00edodo de quatro anos, em 2022, a equipa decidiu tentar uma \u00faltima vez, precisamente quando o boom do \"jogar e ganhar\" atingiu o seu auge.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">A solu\u00e7\u00e3o<\/h3>\n\n\n\n<p class=\"translation-block\">A Fumb Games utilizou a sua pilha de an\u00e1lise de publicidade, que foi constru\u00edda em <a href=\"https:\/\/ghostwhite-antelope-160361.hostingersite.com\/\" target=\"_self\">Tenjin<\/a>, com a solu\u00e7\u00e3o web3 \u00fanica fornecida pela ZEBEDEE, para produzir o maior jogo \"jogar e ganhar\" no telem\u00f3vel. A f\u00f3rmula de sucesso \u00e9 simples: O Bitcoin Miner monetiza-se principalmente com an\u00fancios; parte das receitas obtidas \u00e9 depois distribu\u00edda pelos jogadores sob a forma de satoshis, uma unidade muito pequena de Bitcoin (1 BTC \u00e9 composto por 100M satoshis). Como resultado, o Bitcoin Miner tornou-se uma ponte muito necess\u00e1ria para a web3 para o p\u00fablico m\u00f3vel convencional.<\/p>\n\n\n\n<p>Desde 2018, a Fumb Games publicou mais de 10 t\u00edtulos para telem\u00f3vel e utilizou a Tenjin para gerir todas as an\u00e1lises de marketing. Em quatro anos, conseguiram criar uma experi\u00eancia s\u00f3lida na execu\u00e7\u00e3o de campanhas de aquisi\u00e7\u00e3o de utilizadores para jogos m\u00f3veis com monetiza\u00e7\u00e3o de an\u00fancios. Gra\u00e7as \u00e0 Tenjin, a Fumb Games tem as ferramentas para encontrar o p\u00fablico que converte e monetiza bem o conceito \"jogar e ganhar\". Em suma, a Fumb Games utiliza m\u00e9todos comprovados de aquisi\u00e7\u00e3o de utilizadores m\u00f3veis para adquirir utilizadores com um baixo custo por instala\u00e7\u00e3o (CPI). Al\u00e9m disso, o conceito de aplicativo relacionado \u00e0 web3 garante um alto custo esperado por 1000 impress\u00f5es de an\u00fancios (eCPMs), pois os anunciantes de criptografia tendem a pagar mais do que a m\u00e9dia.<\/p>\n\n\n\n<p>A outra pe\u00e7a desse puzzle \u00e9 a implementa\u00e7\u00e3o de um conceito web3 sustent\u00e1vel no jogo. Para isso, a Fumb Games fez uma parceria com a ZEBEDEE, uma FinTech de \u00faltima gera\u00e7\u00e3o focada em jogos. Com a plataforma da ZEBEDEE, o Bitcoin Miner paga aos jogadores com Bitcoin real apenas por jogar, em quantias t\u00e3o pequenas como uma fra\u00e7\u00e3o de um c\u00eantimo de USD. A capacidade de associar facilmente estas nano-transac\u00e7\u00f5es a eventos dentro do jogo permitiu \u00e0 Fumb Games criar um modelo de partilha de receitas que se enquadra naturalmente na jogabilidade e em que o custo das recompensas \u00e9 largamente compensado pelo aumento da reten\u00e7\u00e3o e, consequentemente, da monetiza\u00e7\u00e3o.<\/p>\n\n\n\n<p>Em m\u00e9dia, um jogador do Bitcoin Miner faz 8 levantamentos por m\u00eas, o que equivale a um fluxo constante de pequenas recompensas. Esta abordagem melhorou a reten\u00e7\u00e3o do jogo em todos os sectores, com um aumento de mais de 50%. Mas a melhoria mais acentuada ocorreu ap\u00f3s o dia 30, em que o jogo n\u00e3o tinha quase nenhuma reten\u00e7\u00e3o, mas agora conseguia manter uma parte significativa da base de utilizadores envolvida diariamente.<\/p>\n\n\n\n<p>A moral da hist\u00f3ria? Recompensar os utilizadores por jogarem um jogo simplesmente funciona. Especialmente quando se tem a capacidade de ajustar essas recompensas a um n\u00edvel muito granular, bem como de compreender bem os gastos com a aquisi\u00e7\u00e3o de utilizadores e o valor do tempo de vida dos jogadores que se est\u00e1 a atrair.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"https:\/\/4079671.fs1.hubspotusercontent-na1.net\/hubfs\/4079671\/Fumb%20Games.pdf\" style=\"background-color:#6bb4e1\">Descarregar estudo de caso<\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Fumb Games&nbsp;used their advertising analytics stack, which was built on Tenjin, with the unique web3 solution provided by ZEBEDEE, to produce the biggest \u201cplay and earn\u201d game on mobile. In this case study, we reveal their formula for success, including the tools and strategy that they used to achieve the following results: Tools used: About&#8230;<\/p>","protected":false},"author":5,"featured_media":8374,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,6],"tags":[],"class_list":["post-8373","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practices","category-case-studies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to create the biggest \u201cplay and earn\u201d crypto game on mobile \u2013 a Fumb Games Case Study | Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/pt\/blog\/how-to-create-the-biggest-play-and-earn-crypto-game-on-mobile-a-fumb-games-case-study\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to create the biggest \u201cplay and earn\u201d crypto game on mobile \u2013 a Fumb Games Case Study | Tenjin\" \/>\n<meta property=\"og:description\" content=\"Fumb Games&nbsp;used their advertising analytics stack, which was built on Tenjin, with the unique web3 solution provided by ZEBEDEE, to produce the biggest \u201cplay and earn\u201d game on mobile. In this case study, we reveal their formula for success, including the tools and strategy that they used to achieve the following results: Tools used: About...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/pt\/blog\/how-to-create-the-biggest-play-and-earn-crypto-game-on-mobile-a-fumb-games-case-study\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-22T02:28:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-20T15:03:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/How-to-create-the-biggest-play-and-earn@2x-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"760\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Roman Garbar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" 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