{"id":8378,"date":"2022-11-14T02:49:00","date_gmt":"2022-11-14T02:49:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8378"},"modified":"2026-04-14T09:56:18","modified_gmt":"2026-04-14T09:56:18","slug":"inmobi-tenjin-ad-monetization-report","status":"publish","type":"post","link":"https:\/\/tenjin.com\/pt\/blog\/inmobi-tenjin-ad-monetization-report\/","title":{"rendered":"Relat\u00f3rio de monetiza\u00e7\u00e3o de an\u00fancios da Tenjin e da InMobi: Um m\u00eas ap\u00f3s as altera\u00e7\u00f5es do Google Play"},"content":{"rendered":"

Tenjin and InMobi have combined their efforts to bring to you a new edition of the \u2018Ad monetization insights for mobile game developers<\/strong>\u2018 report. The infographic overviews the key aspects of the ad monetization market in October 2022. We have chosen to focus only on October to reveal the short-term effects of the new Google Play ad policy that took effect on 30th September 2022. The results might surprise you.<\/p>\n\n\n\n

It goes without saying that mobile ad monetization is going through turbulent times. It all started with the introduction of ATT (App Tracking Transparency) on iOS. The change has significantly decreased publishers\u2019 ad revenue from Apple\u2019s platform. As a result of ATT, Android has become a temporary safe haven for many IAA (in-app-advertisement) developers. Publishers have already gotten used to Android bringing them significantly more ad revenue than iOS (which was unthinkable just three years ago).<\/p>\n\n\n\n

However, now there is a new policy looming over Android apps<\/strong> \u2013 Google Play\u2019s all new \u2018Better Ads Experience<\/a>\u2019. This new policy ensures that interstitial ads will not be shown in unexpected ways to users. The big question now for everyone is: how big of a hit will this be?<\/p>\n\n\n\n

In this report we\u2019ve included the following insights:<\/p>\n\n\n\n