{"id":8395,"date":"2022-08-08T04:26:00","date_gmt":"2022-08-08T04:26:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8395"},"modified":"2023-10-20T15:09:39","modified_gmt":"2023-10-20T15:09:39","slug":"how-to-scale-your-indie-studio-to-a-major-publisher-a-kooapps-case-study","status":"publish","type":"post","link":"https:\/\/tenjin.com\/pt\/blog\/how-to-scale-your-indie-studio-to-a-major-publisher-a-kooapps-case-study\/","title":{"rendered":"Como transformar o seu est\u00fadio independente numa grande editora - um estudo de caso da Kooapps"},"content":{"rendered":"<p><strong>No nosso mais recente estudo de caso, levamo-lo atrav\u00e9s da viagem da Kooapps \u00e0 medida que passam de um est\u00fadio independente para uma grande editora com a Tenjin. Aqui est\u00e1 um resumo dos resultados alcan\u00e7ados com a utiliza\u00e7\u00e3o da atribui\u00e7\u00e3o de an\u00fancios da Tenjin, do LTV de receitas de an\u00fancios com base em sess\u00f5es e do DataVault:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Aumento de 8x nas receitas depois de come\u00e7ar a utilizar a Tenjin<\/strong><\/li>\n\n\n\n<li><strong>Crescimento de 30x nos gastos com publicidade depois de come\u00e7ar a utilizar a Tenjin<\/strong><\/li>\n\n\n\n<li><strong>Aumento de 3x no LTV das campanhas publicit\u00e1rias do Snake.io<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>Sobre a Kooapps<\/strong><\/p>\n\n\n\n<p class=\"translation-block\"><a href=\"https:\/\/kooapps.com\/\" target=\"_self\">Kooapps <\/a>\u00e9 um est\u00fadio e editora de jogos para telem\u00f3veis. T\u00eam mais de 250 milh\u00f5es de utilizadores no seu portf\u00f3lio de jogos, com t\u00edtulos not\u00e1veis como <a href=\"https:\/\/snake.io\/\" target=\"_self\">Snake.io<\/a>, Stacky Bird e Pictoword.<\/p>\n\n\n\n<p><strong>O desafio<\/strong><\/p>\n\n\n\n<p>Em 2017, a equipa da Kooapps precisava de aumentar eficazmente a base de utilizadores das suas aplica\u00e7\u00f5es monetizadas por an\u00fancios. Como a Kooapps come\u00e7ou como um est\u00fadio independente, eles precisavam encontrar uma maneira inteligente de expandir seus neg\u00f3cios. Quando n\u00e3o se tem um investidor ou um editor, cada d\u00f3lar conta.  A Kooapps precisava de uma ferramenta que os ajudasse a perceber se os seus gastos com UA eram rent\u00e1veis, para que pudessem investir em campanhas com ROI positivo.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/dHkjQXIu4PeIksn-2D9zF6YhoKFaRJK1hjpybkm5vu42x0H7Vy7GWsdbLRQgsK96Rtzqlk1cGyImkEHCTSJGBLd0OdPXSb_8i04LPwP5e_jdsjfSVTmkBXisNWYFzyNgtn_6okUGdDCmR_C7-XYQ4mA\" alt=\"\"\/><\/figure>\n\n\n\n<p><strong>A solu\u00e7\u00e3o<\/strong><\/p>\n\n\n\n<p>Sendo a primeira MMP a suportar o c\u00e1lculo do ROI\/LTV para receitas de publicidade, a Tenjin foi a escolha \u00f3bvia para a Kooapps. O est\u00fadio come\u00e7ou com o plano gratuito e, gradualmente, tornou-se um utilizador avan\u00e7ado que utiliza o DataVault e as APIs da Tenjin.<\/p>\n\n\n\n<p>At\u00e9 hoje, a Kooapps utiliza o painel de controlo da Tenjin com o c\u00e1lculo do LTV da receita de an\u00fancios baseado em sess\u00f5es, juntamente com o DataVault, para uma verdadeira transpar\u00eancia das m\u00e9tricas. Apesar de ter acesso a dados de receita ao n\u00edvel da impress\u00e3o (ILRD) do seu fornecedor de media\u00e7\u00e3o para calcular o LTV no DataVault, a Kooapps optou por confiar na m\u00e9trica de LTV gerada pela Tenjin.<\/p>\n\n\n\n<p>A estimativa de LTV baseada em sess\u00f5es baseia-se em valores agregados, pelo que proporciona uma vis\u00e3o mais conservadora que inclui os utilizadores que optaram por n\u00e3o aderir aos an\u00fancios.  As altera\u00e7\u00f5es de privacidade do sector reduziram a quantidade de dados granulares dispon\u00edveis para os anunciantes. Por conseguinte, as m\u00e9tricas agregadas, como o LTV baseado na sess\u00e3o, tornam-se cada vez mais \u00fateis.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"https:\/\/4079671.fs1.hubspotusercontent-na1.net\/hubfs\/4079671\/Kooapps_case%20study.pdf?utm_campaign=Kooapps%20Campaign&amp;utm_source=blog\" style=\"background-color:#6bb4e1\">Descarregar estudo de caso<\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>No nosso mais recente estudo de caso, levamo-lo atrav\u00e9s da viagem da Kooapps \u00e0 medida que passam de um est\u00fadio independente para uma grande editora com a Tenjin. Aqui est\u00e1 um resumo dos resultados alcan\u00e7ados com a utiliza\u00e7\u00e3o da atribui\u00e7\u00e3o de an\u00fancios da Tenjin, do LTV de receitas de an\u00fancios com base em sess\u00f5es e do DataVault: Sobre a Kooapps A Kooapps \u00e9 um est\u00fadio e editora de jogos para telem\u00f3vel. Eles...<\/p>","protected":false},"author":5,"featured_media":8396,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,6],"tags":[],"class_list":["post-8395","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practices","category-case-studies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to scale your indie studio to a major publisher \u2013 a Kooapps case study - Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/pt\/blog\/how-to-scale-your-indie-studio-to-a-major-publisher-a-kooapps-case-study\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to scale your indie studio to a major publisher \u2013 a Kooapps case study - Tenjin\" \/>\n<meta property=\"og:description\" content=\"In our latest case study, we take you through the journey of Kooapps as they scale from an indie studio to a major publisher with Tenjin. 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