{"id":8407,"date":"2022-06-06T05:20:00","date_gmt":"2022-06-06T05:20:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8407"},"modified":"2026-04-14T08:58:36","modified_gmt":"2026-04-14T08:58:36","slug":"heres-how-mobile-advertisers-feel-about-marketing-post-idfa","status":"publish","type":"post","link":"https:\/\/tenjin.com\/pt\/blog\/heres-how-mobile-advertisers-feel-about-marketing-post-idfa\/","title":{"rendered":"Eis o que os anunciantes de telem\u00f3veis pensam do marketing p\u00f3s-IDFA"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Da Apple&nbsp;<a href=\"https:\/\/developer.apple.com\/wwdc22\/\">Confer\u00eancia Mundial de Desenvolvedores (WWDC) 2022<\/a>&nbsp;come\u00e7a hoje, assinalando o segundo anivers\u00e1rio de um momento marcante para o nosso setor. Foi na WWDC 2020 que a Apple anunciou, pela primeira vez, altera\u00e7\u00f5es \u00e0 forma como os programadores podiam aceder ao seu identificador para anunciantes (IDFA).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Assim, enquanto os olhos do mundo est\u00e3o postos no pr\u00f3ximo MacBook ou iPhone de design elegante, os nossos estar\u00e3o novamente voltados para as poss\u00edveis altera\u00e7\u00f5es na forma como a publicidade funciona no iOS. Com um&nbsp;<a href=\"https:\/\/9to5mac.com\/2022\/04\/27\/ios-16-could-expand-icloud-private-relay-to-hide-even-more-data\/\">expans\u00e3o proposta do Private Relay<\/a>&nbsp;e&nbsp;<a href=\"https:\/\/mobiledevmemo.com\/mobile-fingerprinting-obstruction-whats-the-potential-impact\/\">poss\u00edvel restri\u00e7\u00e3o \u00e0 recolha de impress\u00f5es digitais<\/a>, o an\u00fancio do iOS 16 trar\u00e1, sem d\u00favida, mais algumas surpresas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Consulte o nosso relat\u00f3rio t\u00e9cnico de refer\u00eancia sobre o setor<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Olhando para tr\u00e1s, para a WWDC 2020, como \u00e9 que o marketing m\u00f3vel mudou nos \u00faltimos dois anos e, em particular, desde que a transpar\u00eancia no rastreamento de aplica\u00e7\u00f5es (ATT) entrou em vigor h\u00e1 pouco mais de um ano? Na Tenjin, dedicamo-nos de corpo e alma a estas quest\u00f5es em nome dos nossos clientes, mas mesmo para n\u00f3s \u00e9 dif\u00edcil quantificar a dimens\u00e3o do desafio que os anunciantes m\u00f3veis enfrentam. Por isso, no in\u00edcio deste ano, estabelecemos uma parceria com&nbsp;<a href=\"https:\/\/growthfullstack.com\/\">Crescimento FullStack<\/a>&nbsp;e decidiu encomendar um inqu\u00e9rito junto de criadores de jogos e aplica\u00e7\u00f5es nos EUA e no Reino Unido para saber como t\u00eam vindo a sair-se as empresas fora da rede Tenjin.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tenho o prazer de anunciar que os resultados completos desta investiga\u00e7\u00e3o j\u00e1 foram publicados, dando-lhe a oportunidade de comparar a sua experi\u00eancia com o marketing centrado na privacidade com a de outros anunciantes em empresas de todos os tipos e dimens\u00f5es.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Saiba mais<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sabemos que a automatiza\u00e7\u00e3o \u00e9 a chave para escalar v\u00e1rias aplica\u00e7\u00f5es e jogos num mundo em que a privacidade \u00e9 uma prioridade, especialmente quando h\u00e1 de lidar com grandes quantidades de dados anonimizados da SKAdNetwork. Isto \u00e9 corroborado pela nossa investiga\u00e7\u00e3o, que revela que 98% dos anunciantes m\u00f3veis planeiam automatizar alguns ou todos os seus processos de marketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para saber mais sobre a fus\u00e3o e transforma\u00e7\u00e3o de dados, os relat\u00f3rios da SKAdNetwork e muito mais, basta enviar um e-mail para&nbsp;<a href=\"mailto:info@tenjin.com\">info@tenjin.com<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"https:\/\/resources.tenjin.com\/en-us\/appocalypse-now\" style=\"background-color:#6bb4e1\">Descarregar o documento t\u00e9cnico<\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Apple\u2019s&nbsp;Worldwide Developers Conference (WWDC) 2022&nbsp;starts today, marking two years since a seminal moment for our industry. WWDC 2020 was when Apple first announced changes to how developers could access its identifier for advertisers (IDFA). So while the eyes of the world are locked on the next sleek MacBook or iPhone, ours will again be fixed&#8230;<\/p>","protected":false},"author":5,"featured_media":8431,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-8407","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-marketing-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing post-IDFA | Tenjin<\/title>\n<meta name=\"description\" content=\"Explore survey insights into how mobile advertisers adapted their marketing strategies in the post-IDFA era and future privacy trends.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/pt\/blog\/heres-how-mobile-advertisers-feel-about-marketing-post-idfa\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing post-IDFA | Tenjin\" \/>\n<meta property=\"og:description\" content=\"Explore survey insights into how mobile advertisers adapted their marketing strategies in the post-IDFA era and future privacy trends.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/pt\/blog\/heres-how-mobile-advertisers-feel-about-marketing-post-idfa\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-06T05:20:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-14T08:58:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/SKAdNetwork-iOS-15-Validate-and-reveal@2x-scaled.jpg\" \/>\n\t<meta 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