{"id":8411,"date":"2022-05-18T05:27:00","date_gmt":"2022-05-18T05:27:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8411"},"modified":"2026-04-14T08:58:53","modified_gmt":"2026-04-14T08:58:53","slug":"how-gaming-studios-can-start-self-publishing-and-scale-post-idfa","status":"publish","type":"post","link":"https:\/\/tenjin.com\/pt\/blog\/how-gaming-studios-can-start-self-publishing-and-scale-post-idfa\/","title":{"rendered":"Como \u00e9 que os est\u00fadios de jogos podem come\u00e7ar a publicar por conta pr\u00f3pria e a expandir-se ap\u00f3s a IDFA - um estudo de caso da Umami Games"},"content":{"rendered":"<p class=\"wp-block-paragraph\">A import\u00e2ncia de incorporar ferramentas automatizadas para obter insights a partir dos dados foi refor\u00e7ada pelas altera\u00e7\u00f5es \u00e0 pol\u00edtica de privacidade iOS 14.5. Neste estudo de caso, acompanhamos o percurso da Umami Games \u00e0 medida que esta empresa faz a transi\u00e7\u00e3o da elabora\u00e7\u00e3o manual de relat\u00f3rios em ferramentas como o Google Spreadsheets e o Trello para uma infraestrutura de dados totalmente automatizada ap\u00f3s a elimina\u00e7\u00e3o do IDFA.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Atrav\u00e9s da cria\u00e7\u00e3o de uma solu\u00e7\u00e3o interna de BI, utilizando o Tenjin para a atribui\u00e7\u00e3o e o GameAnalytics&nbsp;<a href=\"https:\/\/gameanalytics.com\/datasuite\">DataSuite<\/a>&nbsp;No que diz respeito \u00e0 an\u00e1lise de produtos, a Umami Games conseguiu expandir a sua equipa na \u00e1rea de produ\u00e7\u00e3o em mais de 100% e passar a a publica\u00e7\u00e3o pr\u00f3pria. A transi\u00e7\u00e3o para a automatiza\u00e7\u00e3o dos seus processos de dados permitiu-lhes poupar tempo e recursos e, consequentemente, concentrarem-se no seu objetivo final: criar jogos fant\u00e1sticos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"https:\/\/4079671.fs1.hubspotusercontent-na1.net\/hubfs\/4079671\/Umani_Games_Case_study%20(1).pdf\" style=\"background-color:#6bb4e1\">Descarregar estudo de caso<\/a><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Sobre a Umami Games<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.umami-games.com\/\">Umami Games<\/a>&nbsp;\u00e9 um est\u00fadio de jogos hipercasuais fundado em 2019 na Dinamarca. Desde ent\u00e3o, j\u00e1 conseguiu produzir cerca de 80 jogos e alcan\u00e7ou o sucesso rapidamente. Em 2021, um dos seus jogos para dispositivos m\u00f3veis, \u201c<a href=\"https:\/\/www.gamespress.com\/pt\/JoyPacs-ABC-Runner-Has-Reached-1st-place-in-the-US-Mobile-Game-Charts\">Corredor da ABC<\/a>\u201d chegou ao top 3 das tabelas da Apple dos jogos para dispositivos m\u00f3veis mais descarregados nos EUA e manteve-se nessa posi\u00e7\u00e3o durante quatro semanas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Conseguiram expandir o seu neg\u00f3cio e concentrar-se na cria\u00e7\u00e3o de jogos de excel\u00eancia ao automatizar os seus processos de dados, no contexto das altera\u00e7\u00f5es \u00e0 pol\u00edtica de privacidade iOS 14.5, em meados de 2020.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"the-challenge\"><strong>O desafio<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Antes das altera\u00e7\u00f5es de privacidade do iOS 14.5, muitos est\u00fadios de jogos, como a Umami Games, dependiam de relat\u00f3rios e processamento de dados manuais para tomar decis\u00f5es empresariais fundamentais. No entanto, ap\u00f3s a implementa\u00e7\u00e3o dessas altera\u00e7\u00f5es, tornou-se cada vez mais dif\u00edcil para os est\u00fadios expandirem-se com os seus processos manuais existentes. Segundo o cofundador e CEO da Umami Games, Riley Anderson, a vers\u00e3o iOS 14.5 deu aquele empurr\u00e3o final de incentivo para a transi\u00e7\u00e3o para uma infraestrutura de dados mais automatizada.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"a-glimpse-of-their-processes-before-ios-14-5\">Um vislumbre dos seus processos antes do iOS 14.5<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Antes da implementa\u00e7\u00e3o das altera\u00e7\u00f5es \u00e0 pol\u00edtica de privacidade, a Umami Games testava os seus jogos no iOS em vez do Android e utilizava o GameAnalytics como servi\u00e7o gratuito para a an\u00e1lise de produtos. Trabalhavam em estreita colabora\u00e7\u00e3o com uma editora externa que decidia qual a ferramenta de an\u00e1lise de marketing ou de atribui\u00e7\u00e3o que deviam utilizar. Nessa altura, todas as extra\u00e7\u00f5es de dados eram feitas manualmente, utilizando ferramentas como o Google Spreadsheets e o MS Excel. Tamb\u00e9m criavam manualmente funis de convers\u00e3o e comparavam diferentes vers\u00f5es dos seus jogos no Trello. Com estes processos manuais, s\u00f3 tinham capacidade para gerir um jogo de cada vez.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"the-solution-results\"><strong>A Solu\u00e7\u00e3o e os Resultados<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"a-shift-to-an-automated-data-infrastructure-post-idfa\">A transi\u00e7\u00e3o para uma infraestrutura de dados automatizada ap\u00f3s o fim do IDFA<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">A Umami Games j\u00e1 vinha a ponderar a transi\u00e7\u00e3o para uma infraestrutura de dados mais automatizada h\u00e1 algum tempo, mas a vers\u00e3o iOS 14.5 deu-lhes o empurr\u00e3o final. Ao utilizar um pipeline de dados automatizado, o Tenjin para a atribui\u00e7\u00e3o e o GameAnalytics DataSuite para a an\u00e1lise de produtos, a Umami Games conseguiu expandir a sua equipa na \u00e1rea de produ\u00e7\u00e3o e passar para a autopublica\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A incorpora\u00e7\u00e3o de uma ferramenta automatizada que armazena dados hist\u00f3ricos tem sido fundamental para que consigam identificar valores at\u00edpicos \u2013 algo que n\u00e3o teriam conseguido com processos manuais. Um exemplo que Riley Anderson d\u00e1 a este respeito \u00e9 que, quando chega ao escrit\u00f3rio na segunda-feira de manh\u00e3, o sistema informa-a de que o jogo que criou na semana passada \u00e9 um valor at\u00edpico positivo, com um tempo de jogo 50% superior ao de todos os outros jogos que testou nos \u00faltimos dois anos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Depois de a Umami Games ter automatizado os seus processos, bastou-lhe contratar apenas um cientista de dados ou um analista de dados para criar complementos e visualiza\u00e7\u00f5es para a sua ferramenta j\u00e1 existente. Isto permitiu-lhes libertar tempo e recursos para se concentrarem na expans\u00e3o e no desenvolvimento de jogos de excel\u00eancia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Descarregue o relat\u00f3rio abaixo para obter um resumo de como os seus processos mudaram ap\u00f3s a implementa\u00e7\u00e3o do IDFA.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"https:\/\/4079671.fs1.hubspotusercontent-na1.net\/hubfs\/4079671\/Umani_Games_Case_study%20(1).pdf\" style=\"background-color:#6bb4e1\">Descarregar estudo de caso<\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>The importance of incorporating automated tools to gain data insights was escalated by the iOS 14.5 privacy changes. In this case study, we follow the journey of Umami Games as they make the switch from manual reporting in tools like Google Spreadsheets and Trello, to a fully automated data infrastructure post-IDFA. By building internal BI,&#8230;<\/p>","protected":false},"author":5,"featured_media":8412,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,6,8],"tags":[],"class_list":["post-8411","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practices","category-case-studies","category-mobile-marketing-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Umami Games Case Study | Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/pt\/blog\/how-gaming-studios-can-start-self-publishing-and-scale-post-idfa\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Umami Games Case Study | Tenjin\" \/>\n<meta property=\"og:description\" content=\"The importance of incorporating automated tools to gain data insights was escalated by the iOS 14.5 privacy changes. In this case study, we follow the journey of Umami Games as they make the switch from manual reporting in tools like Google Spreadsheets and Trello, to a fully automated data infrastructure post-IDFA. By building internal BI,...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/pt\/blog\/how-gaming-studios-can-start-self-publishing-and-scale-post-idfa\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-18T05:27:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-14T08:58:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/How-gaming-studios-can-start-self-publishing@2x-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"760\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Roman Garbar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:site\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Roman Garbar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/how-gaming-studios-can-start-self-publishing-and-scale-post-idfa\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/how-gaming-studios-can-start-self-publishing-and-scale-post-idfa\\\/\"},\"author\":{\"name\":\"Roman Garbar\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/person\\\/bbb089a8de6e9a87d102755431201f84\"},\"headline\":\"How gaming studios can start self-publishing and scale post-IDFA \u2013 an Umami Games case study\",\"datePublished\":\"2022-05-18T05:27:00+00:00\",\"dateModified\":\"2026-04-14T08:58:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/how-gaming-studios-can-start-self-publishing-and-scale-post-idfa\\\/\"},\"wordCount\":597,\"publisher\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/how-gaming-studios-can-start-self-publishing-and-scale-post-idfa\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/How-gaming-studios-can-start-self-publishing@2x-scaled.jpg\",\"articleSection\":[\"Best practices\",\"Case Studies\",\"Mobile Marketing Trends\"],\"inLanguage\":\"pt-PT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/how-gaming-studios-can-start-self-publishing-and-scale-post-idfa\\\/\",\"url\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/how-gaming-studios-can-start-self-publishing-and-scale-post-idfa\\\/\",\"name\":\"Umami Games Case Study | Tenjin\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/how-gaming-studios-can-start-self-publishing-and-scale-post-idfa\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/how-gaming-studios-can-start-self-publishing-and-scale-post-idfa\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/How-gaming-studios-can-start-self-publishing@2x-scaled.jpg\",\"datePublished\":\"2022-05-18T05:27:00+00:00\",\"dateModified\":\"2026-04-14T08:58:53+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/how-gaming-studios-can-start-self-publishing-and-scale-post-idfa\\\/#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/tenjin.com\\\/blog\\\/how-gaming-studios-can-start-self-publishing-and-scale-post-idfa\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/how-gaming-studios-can-start-self-publishing-and-scale-post-idfa\\\/#primaryimage\",\"url\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/How-gaming-studios-can-start-self-publishing@2x-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/How-gaming-studios-can-start-self-publishing@2x-scaled.jpg\",\"width\":2560,\"height\":760},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/how-gaming-studios-can-start-self-publishing-and-scale-post-idfa\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/tenjin.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How gaming studios can start self-publishing and scale post-IDFA \u2013 an Umami Games case study\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#website\",\"url\":\"https:\\\/\\\/tenjin.com\\\/\",\"name\":\"Tenjin\",\"description\":\"Growth Made Simple\",\"publisher\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#organization\"},\"alternateName\":\"Tenjin - Mobile Measurement Partner\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/tenjin.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-PT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#organization\",\"name\":\"Tenjin\",\"url\":\"https:\\\/\\\/tenjin.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/images.webp\",\"contentUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/images.webp\",\"width\":429,\"height\":117,\"caption\":\"Tenjin\"},\"image\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/TenjinMMP\",\"https:\\\/\\\/www.youtube.com\\\/@TenjinMMP\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/tenjin\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/person\\\/bbb089a8de6e9a87d102755431201f84\",\"name\":\"Roman Garbar\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fe7957b272f6044b3f45b39cd1bb097cb540cf7f0b903790729fa43b1e43d739?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fe7957b272f6044b3f45b39cd1bb097cb540cf7f0b903790729fa43b1e43d739?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fe7957b272f6044b3f45b39cd1bb097cb540cf7f0b903790729fa43b1e43d739?s=96&d=mm&r=g\",\"caption\":\"Roman Garbar\"},\"url\":\"https:\\\/\\\/tenjin.com\\\/pt\\\/blog\\\/author\\\/romantenjin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Estudo de caso da Umami Games | Tenjin","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/tenjin.com\/pt\/blog\/how-gaming-studios-can-start-self-publishing-and-scale-post-idfa\/","og_locale":"pt_PT","og_type":"article","og_title":"Umami Games Case Study | Tenjin","og_description":"The importance of incorporating automated tools to gain data insights was escalated by the iOS 14.5 privacy changes. In this case study, we follow the journey of Umami Games as they make the switch from manual reporting in tools like Google Spreadsheets and Trello, to a fully automated data infrastructure post-IDFA. By building internal BI,...","og_url":"https:\/\/tenjin.com\/pt\/blog\/how-gaming-studios-can-start-self-publishing-and-scale-post-idfa\/","og_site_name":"Tenjin","article_published_time":"2022-05-18T05:27:00+00:00","article_modified_time":"2026-04-14T08:58:53+00:00","og_image":[{"width":2560,"height":760,"url":"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/How-gaming-studios-can-start-self-publishing@2x-scaled.jpg","type":"image\/jpeg"}],"author":"Roman Garbar","twitter_card":"summary_large_image","twitter_creator":"@TenjinMMP","twitter_site":"@TenjinMMP","twitter_misc":{"Escrito por":"Roman Garbar","Tempo estimado de leitura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/tenjin.com\/blog\/how-gaming-studios-can-start-self-publishing-and-scale-post-idfa\/#article","isPartOf":{"@id":"https:\/\/tenjin.com\/blog\/how-gaming-studios-can-start-self-publishing-and-scale-post-idfa\/"},"author":{"name":"Roman Garbar","@id":"https:\/\/tenjin.com\/#\/schema\/person\/bbb089a8de6e9a87d102755431201f84"},"headline":"How gaming studios can start self-publishing and scale post-IDFA \u2013 an Umami Games case study","datePublished":"2022-05-18T05:27:00+00:00","dateModified":"2026-04-14T08:58:53+00:00","mainEntityOfPage":{"@id":"https:\/\/tenjin.com\/blog\/how-gaming-studios-can-start-self-publishing-and-scale-post-idfa\/"},"wordCount":597,"publisher":{"@id":"https:\/\/tenjin.com\/#organization"},"image":{"@id":"https:\/\/tenjin.com\/blog\/how-gaming-studios-can-start-self-publishing-and-scale-post-idfa\/#primaryimage"},"thumbnailUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/How-gaming-studios-can-start-self-publishing@2x-scaled.jpg","articleSection":["Best practices","Case Studies","Mobile Marketing Trends"],"inLanguage":"pt-PT"},{"@type":"WebPage","@id":"https:\/\/tenjin.com\/blog\/how-gaming-studios-can-start-self-publishing-and-scale-post-idfa\/","url":"https:\/\/tenjin.com\/blog\/how-gaming-studios-can-start-self-publishing-and-scale-post-idfa\/","name":"Estudo de caso da Umami Games | Tenjin","isPartOf":{"@id":"https:\/\/tenjin.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/tenjin.com\/blog\/how-gaming-studios-can-start-self-publishing-and-scale-post-idfa\/#primaryimage"},"image":{"@id":"https:\/\/tenjin.com\/blog\/how-gaming-studios-can-start-self-publishing-and-scale-post-idfa\/#primaryimage"},"thumbnailUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/How-gaming-studios-can-start-self-publishing@2x-scaled.jpg","datePublished":"2022-05-18T05:27:00+00:00","dateModified":"2026-04-14T08:58:53+00:00","breadcrumb":{"@id":"https:\/\/tenjin.com\/blog\/how-gaming-studios-can-start-self-publishing-and-scale-post-idfa\/#breadcrumb"},"inLanguage":"pt-PT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/tenjin.com\/blog\/how-gaming-studios-can-start-self-publishing-and-scale-post-idfa\/"]}]},{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/tenjin.com\/blog\/how-gaming-studios-can-start-self-publishing-and-scale-post-idfa\/#primaryimage","url":"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/How-gaming-studios-can-start-self-publishing@2x-scaled.jpg","contentUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/How-gaming-studios-can-start-self-publishing@2x-scaled.jpg","width":2560,"height":760},{"@type":"BreadcrumbList","@id":"https:\/\/tenjin.com\/blog\/how-gaming-studios-can-start-self-publishing-and-scale-post-idfa\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/tenjin.com\/"},{"@type":"ListItem","position":2,"name":"How gaming studios can start self-publishing and scale post-IDFA \u2013 an Umami Games case study"}]},{"@type":"WebSite","@id":"https:\/\/tenjin.com\/#website","url":"https:\/\/tenjin.com\/","name":"Tenjin","description":"Crescimento Simplificado","publisher":{"@id":"https:\/\/tenjin.com\/#organization"},"alternateName":"Tenjin - Mobile Measurement Partner","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/tenjin.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-PT"},{"@type":"Organization","@id":"https:\/\/tenjin.com\/#organization","name":"Tenjin","url":"https:\/\/tenjin.com\/","logo":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/tenjin.com\/#\/schema\/logo\/image\/","url":"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/04\/images.webp","contentUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/04\/images.webp","width":429,"height":117,"caption":"Tenjin"},"image":{"@id":"https:\/\/tenjin.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/TenjinMMP","https:\/\/www.youtube.com\/@TenjinMMP","https:\/\/www.linkedin.com\/company\/tenjin"]},{"@type":"Person","@id":"https:\/\/tenjin.com\/#\/schema\/person\/bbb089a8de6e9a87d102755431201f84","name":"Roman Garbar","image":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/secure.gravatar.com\/avatar\/fe7957b272f6044b3f45b39cd1bb097cb540cf7f0b903790729fa43b1e43d739?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/fe7957b272f6044b3f45b39cd1bb097cb540cf7f0b903790729fa43b1e43d739?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fe7957b272f6044b3f45b39cd1bb097cb540cf7f0b903790729fa43b1e43d739?s=96&d=mm&r=g","caption":"Roman Garbar"},"url":"https:\/\/tenjin.com\/pt\/blog\/author\/romantenjin\/"}]}},"_links":{"self":[{"href":"https:\/\/tenjin.com\/pt\/wp-json\/wp\/v2\/posts\/8411","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tenjin.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tenjin.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tenjin.com\/pt\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/tenjin.com\/pt\/wp-json\/wp\/v2\/comments?post=8411"}],"version-history":[{"count":1,"href":"https:\/\/tenjin.com\/pt\/wp-json\/wp\/v2\/posts\/8411\/revisions"}],"predecessor-version":[{"id":17343,"href":"https:\/\/tenjin.com\/pt\/wp-json\/wp\/v2\/posts\/8411\/revisions\/17343"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tenjin.com\/pt\/wp-json\/wp\/v2\/media\/8412"}],"wp:attachment":[{"href":"https:\/\/tenjin.com\/pt\/wp-json\/wp\/v2\/media?parent=8411"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tenjin.com\/pt\/wp-json\/wp\/v2\/categories?post=8411"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tenjin.com\/pt\/wp-json\/wp\/v2\/tags?post=8411"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}