{"id":8450,"date":"2021-07-21T06:26:00","date_gmt":"2021-07-21T06:26:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8450"},"modified":"2026-04-14T08:56:49","modified_gmt":"2026-04-14T08:56:49","slug":"hyper-casual-benchmark-report-h1-2020","status":"publish","type":"post","link":"https:\/\/tenjin.com\/pt\/blog\/hyper-casual-benchmark-report-h1-2020\/","title":{"rendered":"Relat\u00f3rio de refer\u00eancia hiper-casual: H1 2020"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/hubs.ly\/Q02h-BtX0\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"307\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-8.png?resize=1024%2C307&#038;ssl=1\" alt=\"Do hiper para o h\u00edbrido em 2024 - gastos com publicidade e CPI por plataforma, rede de publicidade e classifica\u00e7\u00f5es por pa\u00eds\" class=\"wp-image-11072\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-8.png?resize=1024%2C307&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-8.png?resize=300%2C90&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-8.png?resize=768%2C230&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-8.png?resize=18%2C5&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-8.png?w=1400&amp;ssl=1 1400w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<p>Saiba como obter o seu exemplar da nossa mais recente publica\u00e7\u00e3o&nbsp;<a href=\"http:\/\/bit.ly\/2YjvZQk\">relat\u00f3rio de refer\u00eancia<\/a>&nbsp;para&nbsp;<strong>2021<\/strong>.<\/p>\n\n\n\n<p>O nosso relat\u00f3rio de refer\u00eancia hiper-casual para o primeiro semestre de 2020 est\u00e1 aqui; pode descarreg\u00e1-lo abaixo. Neste relat\u00f3rio, encontra os IPC e IPM medianos para jogos hiper-casuais, com a reparti\u00e7\u00e3o por pa\u00eds e rede de publicidade para os primeiros seis meses de 2020. Al\u00e9m disso, encontrar\u00e1 as principais redes de publicidade por gastos e receitas com an\u00fancios.<\/p>\n\n\n\n<p>No primeiro semestre deste ano, n\u00e3o faltaram grandes eventos. Nomeadamente, a COVID-19. Fizemos um&nbsp;<a href=\"https:\/\/blog.tenjin.com\/covid-19-hyper-casual-in-2020\/\">painel<\/a>&nbsp;sobre a COVID-19 e os seus efeitos no sector hiper-casual at\u00e9 \u00e0 publica\u00e7\u00e3o do presente relat\u00f3rio.<\/p>\n\n\n\n<p>Algumas das quest\u00f5es a que respondemos no relat\u00f3rio:<\/p>\n\n\n\n<p>Quais s\u00e3o os IPCs para os 10 principais pa\u00edses e redes de an\u00fancios?<br>Quais s\u00e3o as 10 principais redes de publicidade por gastos e receitas com an\u00fancios?<br>Quais s\u00e3o os IPM das 10 principais redes de publicidade?<\/p>\n\n\n\n<p>Esperamos que seja \u00fatil para as suas estrat\u00e9gias de monetiza\u00e7\u00e3o e UA.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-link-color wp-element-button\" style=\"background-color:#6bb4e1\">OBTER O RELAT\u00d3RIO<\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Find out how to get your copy of our latest&nbsp;benchmark report&nbsp;for&nbsp;2021. Our hyper-casual benchmark report for H1 2020 is here; you can download it below. Inside you find median CPIs and IPMs for hyper-casual games with the breakdown per top country and ad network for the first six months of 2020. Plus, you will find&#8230;<\/p>","protected":false},"author":9,"featured_media":8451,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8450","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hyper-casual Benchmark Report: H1 2020 | Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/pt\/blog\/hyper-casual-benchmark-report-h1-2020\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hyper-casual Benchmark Report: H1 2020 | Tenjin\" \/>\n<meta property=\"og:description\" content=\"Find out how to get your copy of our latest&nbsp;benchmark report&nbsp;for&nbsp;2021. Our hyper-casual benchmark report for H1 2020 is here; you can download it below. Inside you find median CPIs and IPMs for hyper-casual games with the breakdown per top country and ad network for the first six months of 2020. Plus, you will find...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/pt\/blog\/hyper-casual-benchmark-report-h1-2020\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-21T06:26:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-14T08:56:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/Hyper-casual-Benchmark-Report-H1-2020.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ebony Nicole Simone\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:site\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ebony Nicole Simone\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/tenjin.com\/blog\/hyper-casual-benchmark-report-h1-2020\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/tenjin.com\/blog\/hyper-casual-benchmark-report-h1-2020\/\"},\"author\":{\"name\":\"Ebony Nicole Simone\",\"@id\":\"https:\/\/tenjin.com\/#\/schema\/person\/30e5e0ac1a4b29affd2ee5317c5fa1a2\"},\"headline\":\"Hyper-casual Benchmark Report: H1 2020\",\"datePublished\":\"2021-07-21T06:26:00+00:00\",\"dateModified\":\"2026-04-14T08:56:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/tenjin.com\/blog\/hyper-casual-benchmark-report-h1-2020\/\"},\"wordCount\":162,\"publisher\":{\"@id\":\"https:\/\/tenjin.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/tenjin.com\/blog\/hyper-casual-benchmark-report-h1-2020\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/Hyper-casual-Benchmark-Report-H1-2020.jpeg\",\"articleSection\":[\"Reports\"],\"inLanguage\":\"pt-PT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tenjin.com\/blog\/hyper-casual-benchmark-report-h1-2020\/\",\"url\":\"https:\/\/tenjin.com\/blog\/hyper-casual-benchmark-report-h1-2020\/\",\"name\":\"Hyper-casual Benchmark Report: H1 2020 | Tenjin\",\"isPartOf\":{\"@id\":\"https:\/\/tenjin.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/tenjin.com\/blog\/hyper-casual-benchmark-report-h1-2020\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/tenjin.com\/blog\/hyper-casual-benchmark-report-h1-2020\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/Hyper-casual-Benchmark-Report-H1-2020.jpeg\",\"datePublished\":\"2021-07-21T06:26:00+00:00\",\"dateModified\":\"2026-04-14T08:56:49+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/tenjin.com\/blog\/hyper-casual-benchmark-report-h1-2020\/#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/tenjin.com\/blog\/hyper-casual-benchmark-report-h1-2020\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\/\/tenjin.com\/blog\/hyper-casual-benchmark-report-h1-2020\/#primaryimage\",\"url\":\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/Hyper-casual-Benchmark-Report-H1-2020.jpeg\",\"contentUrl\":\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/Hyper-casual-Benchmark-Report-H1-2020.jpeg\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/tenjin.com\/blog\/hyper-casual-benchmark-report-h1-2020\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/tenjin.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Hyper-casual Benchmark Report: H1 2020\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/tenjin.com\/#website\",\"url\":\"https:\/\/tenjin.com\/\",\"name\":\"Tenjin\",\"description\":\"Growth Made Simple\",\"publisher\":{\"@id\":\"https:\/\/tenjin.com\/#organization\"},\"alternateName\":\"Tenjin - 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