{"id":8461,"date":"2021-05-26T06:41:00","date_gmt":"2021-05-26T06:41:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8461"},"modified":"2023-11-02T09:31:32","modified_gmt":"2023-11-02T09:31:32","slug":"ios-14-uncertainty-is-driving-the-rise-of-alternative-android-app-stores","status":"publish","type":"post","link":"https:\/\/tenjin.com\/pt\/blog\/ios-14-uncertainty-is-driving-the-rise-of-alternative-android-app-stores\/","title":{"rendered":"A incerteza do iOS 14 est\u00e1 a impulsionar o surgimento de lojas de aplica\u00e7\u00f5es alternativas para Android"},"content":{"rendered":"<p>With uncertainty around iOS 14.5, advertisers are shifting their budgets to Android. While publishing on Google Play remains one of the most obvious options, the potential of acquiring users in alternative Android app stores is creating a larger opportunity for developers and marketers. Publishers are constantly searching for new platforms that have a high-quality user base together with the option to continue with deterministic attribution. That\u2019s why we feel that this is a perfect time to announce Tenjin\u2019s new support for alternative Android app stores.<\/p>\n\n\n\n<p>Starting from today, all Tenjin clients can start measuring advertising performance for the alternative Android stores. This includes install attribution, ROI, LTV measurement, and all the features that are currently available for Google Play and iOS apps.<\/p>\n\n\n\n<p>Before we jump into a \u2018how to\u2019, I would like to share some exclusive Tenjin data for Android ad spend and talk a bit about the \u2018go-to\u2019 country for alternative Android stores.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">iOS 14 concerns have pushed advertisers to reallocate their budgets to Android<\/h2>\n\n\n\n<p>As of this writing, advertisers are allocating more of their budgets to Android than to iOS. Following the release of iOS 14.5, Android spend increased to the point it has now overtaken iOS ad spend share.<img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/s3.amazonaws.com\/tenjin-blog\/2021\/05\/alternative-android-stores_01--1-.png?ssl=1\"><\/p>\n\n\n\n<p>Interestingly enough, we can see that this migration of ad spend was occurring in the last two years. Below is the data from two of our\u00a0<a href=\"https:\/\/blog.tenjin.com\/hypercasual-benchmark-2021-report\/\">hyper-casual benchmark reports<\/a>.\u00a0<img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/s3.amazonaws.com\/tenjin-blog\/2021\/05\/alternative-android-stores_02--1-.png?ssl=1\"><\/p>\n\n\n\n<p>As you can see, the trend was actually developing long before iOS 14 and Apple changes only seem to have boosted it. We expect to see this trend continue and for more budgets to get allocated to Google Play. Due to the rise in competition, it\u2019s fair to expect to see a rise in CPIs too and changes in other user acquisition metrics. That is why this is the perfect time to start leveraging what alternative Android stores can offer.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The key to scaling in China is alternative Android App Stores<\/h2>\n\n\n\n<p>The first country that comes to mind when we talk about alternative Android stores is of course China. Google Play has not been available in China since 2011. That resulted in the formation of a new app store ecosystem in China that consists of over 300 stores. Moreover, the share of iOS devices is only 13% (Q1 2021) \u2013&nbsp;<a href=\"https:\/\/www.counterpointresearch.com\/china-smartphone-share\/\">fonte<\/a>.<\/p>\n\n\n\n<p>It\u2019s evident that in order to tap into the Chinese user base, publishers need to figure out how to market their apps in alternative Android stores. Just to give one example, as of February 2021,&nbsp;<a href=\"https:\/\/appgallery.huawei.com\/%23\/Featured\">Huawei AppGallery<\/a>&nbsp;enjoys the biggest share in Android stores in China. It has roughly 37% of the market share (<a href=\"https:\/\/www.appinchina.co\/market\/app-stores\/\">fonte<\/a>), which translates into an eye-opening number of MAU (Monthly Active Users) of 261,389,000. Finally, good news for game publishers: there is a special category for games-only app stores in China.<\/p>\n\n\n\n<p>Of course, advertising in China is something different compared to the traditional ways of advertising on mobile. This is why we are introducing new training called \u2018#311 User Acquisition in China 101\u2019. If you are a Tenjin customer, please make sure to write to&nbsp;<a href=\"mailto:support@tenjin.com\">support@tenjin.com<\/a>&nbsp;to get this training.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to get started with alternative Android stores<\/h2>\n\n\n\n<p>When we were developing this new feature, we wanted to make sure that it\u2019s publishers have all the flexibility they need and that the setup would be really easy. And it is. It only takes two steps to start working with alternative Android stores:<\/p>\n\n\n\n<p>\u2013 Install the new&nbsp;<a href=\"https:\/\/github.com\/tenjin\/tenjin-android-sdk\">Android<\/a>&nbsp;ou&nbsp;<a href=\"https:\/\/github.com\/tenjin\/tenjin-unity-sdk\">Unity SDK<\/a>&nbsp;(v1.12.5)<\/p>\n\n\n\n<p>\u2013 Add the store URL or the URL that hosts the apk files to the new Tenjin app<\/p>\n\n\n\n<p>Full details are available in the dedicated&nbsp;<a href=\"https:\/\/docs.tenjin.com\/en\/tracking\/china_android.html\">documentation page<\/a>.<\/p>\n\n\n\n<p>Under the hood, we are using two types of device identifiers, namely OAID and IMEI, to do the attribution.<\/p>\n\n\n\n<p>That\u2019s it for today. Good luck with expanding to the new Android stores! Please email us at&nbsp;<a href=\"mailto:support@tenjin.com\">support@tenjin.com<\/a>&nbsp;if you have any questions or feedback.<\/p>","protected":false},"excerpt":{"rendered":"<p>With uncertainty around iOS 14.5, advertisers are shifting their budgets to Android. While publishing on Google Play remains one of the most obvious options, the potential of acquiring users in alternative Android app stores is creating a larger opportunity for developers and marketers. Publishers are constantly searching for new platforms that have a high-quality user&#8230;<\/p>","protected":false},"author":5,"featured_media":8462,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-8461","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-marketing-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>iOS 14 uncertainty is driving the rise of alternative Android app stores - Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/pt\/blog\/ios-14-uncertainty-is-driving-the-rise-of-alternative-android-app-stores\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"iOS 14 uncertainty is driving the rise of alternative Android app stores - Tenjin\" \/>\n<meta property=\"og:description\" content=\"With uncertainty around iOS 14.5, advertisers are shifting their budgets to Android. While publishing on Google Play remains one of the most obvious options, the potential of acquiring users in alternative Android app stores is creating a larger opportunity for developers and marketers. 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