{"id":8469,"date":"2021-02-23T06:54:00","date_gmt":"2021-02-23T06:54:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8469"},"modified":"2026-04-14T08:54:48","modified_gmt":"2026-04-14T08:54:48","slug":"webinar-marketing-science-w-tenjin","status":"publish","type":"post","link":"https:\/\/tenjin.com\/pt\/blog\/webinar-marketing-science-w-tenjin\/","title":{"rendered":"Webinar: Ci\u00eancia do Marketing com\/Tenjin"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Epis\u00f3dio #1: Cientistas de dados do setor dos jogos hipercasuais<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Carole Wai Hai, Diretora de Ci\u00eancia de Dados e Diretora-Geral da Tenjin, modera uma nova s\u00e9rie de webinars na qual conversa com especialistas do setor para debater aspetos da ci\u00eancia do marketing na \u00e1rea da tecnologia publicit\u00e1ria (Adtech), especificamente no \u00e2mbito dos jogos para dispositivos m\u00f3veis e dos jogos hipercasuais. Neste primeiro epis\u00f3dio, o painel discute as suas experi\u00eancias na \u00e1rea da Ci\u00eancia de Dados, a import\u00e2ncia desta para as empresas de jogos hipercasuais e os processos para a cria\u00e7\u00e3o de BI interno.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Eis o que vais encontrar neste epis\u00f3dio:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Qual \u00e9 a dimens\u00e3o atual da equipa de \u201cci\u00eancias de dados\u201d? Qual era a sua dimens\u00e3o quando entrou para a empresa? O que nos pode dizer sobre a vossa pilha de dados (ferramentas e tecnologia que utilizam)? Qu\u00e3o dif\u00edcil foi configur\u00e1-la?.&nbsp;<a href=\"https:\/\/youtu.be\/82bV-Tgf9tE?t=266\">4:26<\/a><\/li>\n\n\n\n<li>Qual \u00e9 um dos primeiros projetos que uma empresa do setor hipercasual enfrenta ao criar a sua equipa de Ci\u00eancia de Dados? Observou diferentes \u201cfases\u201d de maturidade de dados? Por exemplo, como foi o processo de cria\u00e7\u00e3o do vosso BI interno?&nbsp;<a href=\"https:\/\/youtu.be\/82bV-Tgf9tE?t=580\">9:40<\/a><\/li>\n\n\n\n<li>Qual foi um dos projetos mais interessantes (ou um fracasso total) que gostaria de partilhar com os ouvintes para lhes ensinar algo ou ajud\u00e1-los a evitar algum erro?&nbsp;<a href=\"https:\/\/youtu.be\/82bV-Tgf9tE?t=1092\">18:12<\/a><\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Juntam-se a Carole:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Julia Dahlgren, cientista de dados na Popcore<br>Sophie Hamelin, cientista de dados na Juicy Publishing<br>Yu Meng, Cientista de Dados Principal na Green Panda Games<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Ci\u00eancia do Marketing com a Tenjin\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/82bV-Tgf9tE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>","protected":false},"excerpt":{"rendered":"<p>Episode #1: Data Scientists of Hyper-casual Head of Data Science and Tenjin General Manager Carole Wai Hai moderates a new webinar series where she sits down with industry experts to discuss marketing science aspects in Adtech, specifically within mobile gaming and hyper-casual. In this premiere episode, the panel discusses their backgrounds in Data Science, its&#8230;<\/p>","protected":false},"author":9,"featured_media":8476,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-8469","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practices"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Webinar: Marketing Science with Tenjin | Tenjin<\/title>\n<meta name=\"description\" content=\"Watch Tenjin&#039;s marketing science webinar to learn data-driven strategies for attribution, growth analytics, and mobile app marketing success.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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