{"id":8492,"date":"2021-01-28T07:11:00","date_gmt":"2021-01-28T07:11:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8492"},"modified":"2026-04-14T08:51:05","modified_gmt":"2026-04-14T08:51:05","slug":"hypercasual-benchmark-2021-report","status":"publish","type":"post","link":"https:\/\/tenjin.com\/pt\/blog\/hypercasual-benchmark-2021-report\/","title":{"rendered":"O novo relat\u00f3rio Hyper-Casual Benchmark 2021 est\u00e1 aqui!"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/hubs.ly\/Q02h-BtX0\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"307\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-10.png?resize=1024%2C307&#038;ssl=1\" alt=\"Do hiper para o h\u00edbrido em 2024 - gastos com publicidade e CPI por plataforma, rede de publicidade e classifica\u00e7\u00f5es por pa\u00eds\" class=\"wp-image-11076\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-10.png?resize=1024%2C307&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-10.png?resize=300%2C90&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-10.png?resize=768%2C230&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-10.png?resize=18%2C5&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-10.png?w=1400&amp;ssl=1 1400w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Lan\u00e7\u00e1mos o nosso relat\u00f3rio de refer\u00eancia sobre jogos hipercasuais para 2021, que pode descarregar abaixo. Apresentamos an\u00e1lises por plataforma, o CPI dos 10 principais pa\u00edses e redes publicit\u00e1rias, bem como as 10 principais redes publicit\u00e1rias por despesa publicit\u00e1ria e receitas publicit\u00e1rias.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O ano de 2020 n\u00e3o faltou em acontecimentos marcantes, incluindo a COVID-19 e o an\u00fancio da Apple na WWDC 2020 sobre a introdu\u00e7\u00e3o de novas regras de privacidade, o que causou grande agita\u00e7\u00e3o no ecossistema m\u00f3vel. O objetivo deste relat\u00f3rio \u00e9 garantir que os profissionais de marketing continuem a tomar decis\u00f5es informadas com base em insights essenciais. Eis o que poder\u00e1 encontrar neste relat\u00f3rio:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Qual \u00e9 a rede de publicidade n.\u00ba 1 em termos de receitas publicit\u00e1rias?<\/li>\n\n\n\n<li>Qual \u00e9 a mediana do IPC por plataforma, em termos de varia\u00e7\u00e3o hom\u00f3loga?<\/li>\n\n\n\n<li>De que forma \u00e9 que a Covid-19 afetou os gastos com publicidade por plataforma?<\/li>\n\n\n\n<li>Qual \u00e9 o pa\u00eds que ocupa o primeiro lugar em termos de IPC mediano nos horizontes Android e iOS?<\/li>\n<\/ol>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/blog.tenjin.com\/hypercasual-benchmark-2021-report\/\" style=\"background-color:#6bb4e1\">Obtenha o relat\u00f3rio<\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>We\u2019ve released our hyper-casual benchmark report for 2021 that you can download below. We provide platform insights, CPI for Top 10 countries and ad networks, and the Top 10 ad networks per ad spend and ad revenue. 2020 had no shortage of momentous events, including COVID-19 and Apple\u2019s announcement at WWDC 2020 to introduce new&#8230;<\/p>","protected":false},"author":9,"featured_media":8493,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8492","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hyper-Casual Benchmark Report | Tenjin<\/title>\n<meta name=\"description\" content=\"Explore the 2021 hyper-casual benchmark report with insights into CPI, retention, monetization, and market trends across mobile games.\" \/>\n<meta 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