{"id":8508,"date":"2020-11-17T07:25:00","date_gmt":"2020-11-17T07:25:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8508"},"modified":"2024-04-15T01:39:35","modified_gmt":"2024-04-15T01:39:35","slug":"case-study-gamejam","status":"publish","type":"post","link":"https:\/\/tenjin.com\/pt\/blog\/case-study-gamejam\/","title":{"rendered":"Estudo de caso: Gamejam ROI +32% utilizando a API de Reporting Metrics"},"content":{"rendered":"<p><br>Partilhamos o nosso mais recente estudo de caso com o criador de jogos do Vietname, Gamejam. Falamos sobre como uma pequena equipa de aquisi\u00e7\u00e3o de utilizadores aprendeu a gerir campanhas sem dedicar muito tempo a essa tarefa. A equipa precisava de encontrar uma solu\u00e7\u00e3o que se centrasse na otimiza\u00e7\u00e3o da automatiza\u00e7\u00e3o das licita\u00e7\u00f5es. Integraram a API gratuita de Reporting Metrics da Tenjin para enriquecer o seu sistema de BI com dados de coorte da Tenjin.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/4079671.fs1.hubspotusercontent-na1.net\/hubfs\/4079671\/Gamejam%20(1).pdf\" style=\"background-color:#6bb4e1\">Obter o PDF<\/a><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"humblebeginnings\">Come\u00e7os humildes<\/h3>\n\n\n\n<p>A Gamejam \u00e9 uma pequena equipa de mais de 10 pessoas do Vietname. Com mais de 200 milh\u00f5es de instala\u00e7\u00f5es em todo o mundo, a Gamejam \u00e9 o programador hiper-casual de crescimento mais r\u00e1pido em 2020. A Gamejam tamb\u00e9m \u00e9 conhecida por criar jogos em colabora\u00e7\u00e3o com celebridades da m\u00fasica, como o DJ Marshmello e Tekashi 6ix9ine.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"problem\">Problema<\/h3>\n\n\n\n<p>\u00c9 crucial para um editor hiper-casual fazer licita\u00e7\u00f5es r\u00e1pidas e frequentes para potenciais instala\u00e7\u00f5es com elevado potencial de LTV. A Gamejam anuncia mais de 30 jogos em mais de 10 campanhas de canais de an\u00fancios em 25 pa\u00edses e in\u00fameras campanhas. Isto cria potencialmente &gt;7500 altera\u00e7\u00f5es de licita\u00e7\u00e3o que a equipa de UA verifica e ajusta diariamente. No entanto, para permitir licita\u00e7\u00f5es com este n\u00edvel de granularidade, o anunciante precisa de automatizar os seus fluxos de trabalho.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/s3.amazonaws.com\/tenjin-blog\/2020\/11\/Screenshot-2020-11-16-at-14.23.49.png?ssl=1\" alt=\"Screenshot-2020-11-16-at-14.23.49\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"solution\">Solu\u00e7\u00e3o<\/h3>\n\n\n\n<p>A Gamejam tem vindo a utilizar a Tenjin para c\u00e1lculos de atribui\u00e7\u00e3o e de LTV das receitas de publicidade atrav\u00e9s do painel de controlo gratuito. A equipa decide aumentar o n\u00edvel do seu conjunto de ferramentas e come\u00e7ar a utilizar a API Tenjin Reporting Metrics para enriquecer o seu sistema interno de BI com dados de ROI de coorte da Tenjin.<\/p>\n\n\n\n<p>A Gamejam integrou a Tenjin Reporting Metrics API com o seu sistema interno de BI para obter o ROI de coorte em cada dimens\u00e3o de licita\u00e7\u00e3o dispon\u00edvel. Como passo seguinte, a Gamejam criou uma camada de regras acionadas quando um an\u00fancio atinge um determinado objetivo. Por exemplo, uma vers\u00e3o simples desta regra - se o ROI &gt;50% da campanha A no primeiro dia, aumentar o lance 10%.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"conclusion\">Conclus\u00e3o<\/h3>\n\n\n\n<p>Ap\u00f3s a implementa\u00e7\u00e3o de licita\u00e7\u00f5es autom\u00e1ticas internas, a Gamejam verificou que o ROI aumentou 32% nos canais de an\u00fancios que suportam licita\u00e7\u00f5es.<\/p>\n\n\n\n<p>Al\u00e9m disso, a automatiza\u00e7\u00e3o das licita\u00e7\u00f5es permitiu \u00e0 Gamejam reestruturar a sua equipa de UA: de uma equipa de tr\u00eas pessoas, apenas uma est\u00e1 a fazer a gest\u00e3o da campanha. O que significa que o resto da equipa pode concentrar-se nos criativos e na automatiza\u00e7\u00e3o.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/4079671.fs1.hubspotusercontent-na1.net\/hubfs\/4079671\/Gamejam%20(1).pdf\" style=\"background-color:#6bb4e1\">Obter o PDF<\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>We share our newest case study with Vietnam game developer, Gamejam. We discuss how a small user acquisition team learned to manage campaigns without devoting significant time to the task. The team needed to find a solution that centered around optimizing their bid automation. They integrated Tenjin\u2019s free Reporting Metrics API in order to enrich&#8230;<\/p>","protected":false},"author":9,"featured_media":8344,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,6],"tags":[],"class_list":["post-8508","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practices","category-case-studies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Case Study: Gamejam ROI +32% using Reporting Metrics API - Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/pt\/blog\/case-study-gamejam\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Study: Gamejam ROI +32% using Reporting Metrics API - Tenjin\" \/>\n<meta property=\"og:description\" content=\"We share our newest case study with Vietnam game developer, Gamejam. 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