{"id":8537,"date":"2020-07-23T07:54:00","date_gmt":"2020-07-23T07:54:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8537"},"modified":"2024-04-15T02:10:25","modified_gmt":"2024-04-15T02:10:25","slug":"tenjin-case-study-tokyosmartgames","status":"publish","type":"post","link":"https:\/\/tenjin.com\/pt\/blog\/tenjin-case-study-tokyosmartgames\/","title":{"rendered":"Estudo de caso Tenjin: Jornada de aquisi\u00e7\u00e3o de utilizadores da TokyoSmartGames"},"content":{"rendered":"

A import\u00e2ncia de dados agregados facilmente ger\u00edveis nunca foi t\u00e3o grande, especialmente depois das recentes iOS 14<\/a> not\u00edcias. O nosso mais recente estudo de caso de cliente \u00e9 sobre a empresa de desenvolvimento de jogos de T\u00f3quio, TokyoSmartGames. A empresa utiliza a Tenjin para passar da utiliza\u00e7\u00e3o de folhas de c\u00e1lculo do Google para a cria\u00e7\u00e3o do seu pr\u00f3prio BI interno. O diretor da TokyoSmartGames, Kinoshita Tomohiro, explica como a equipa de aquisi\u00e7\u00e3o de utilizadores, composta por tr\u00eas pessoas, tem sucesso com a Tenjin.<\/p>\n\n\n\n

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DESCARREGAR O PDF<\/a><\/div>\n<\/div>\n\n\n\n

Come\u00e7os humildes<\/h1>\n\n\n\n

A TokyoSmartGames \u00e9 uma editora de jogos para telem\u00f3vel, sediada em T\u00f3quio, com quase uma d\u00e9cada de experi\u00eancia na cria\u00e7\u00e3o de jogos para telem\u00f3vel. Inicialmente, a sua aten\u00e7\u00e3o centra-se no crescimento org\u00e2nico. Depois, decidem experimentar a aquisi\u00e7\u00e3o de utilizadores pagos. \"Falando de aquisi\u00e7\u00e3o de utilizadores, bem, no passado n\u00e3o consegu\u00edamos realizar campanhas com acesso a dados completos de UA. Isto \u00e9 novo para a TokyoSmartGames\", explica Kinoshita Tomohiro, Diretor da TokyoSmartGames.<\/p>\n\n\n\n

Problema<\/h1>\n\n\n\n

A equipa passava cerca de vinte horas por m\u00eas a recolher dados de v\u00e1rias fontes e a compil\u00e1-los numa folha de c\u00e1lculo do Google. Tratava-se de um processo muito aborrecido para a pequena equipa da UA. Pensem no que poderiam fazer com esse tempo?! Al\u00e9m disso, mesmo quando todos os dados eram recolhidos, n\u00e3o conseguiam acompanhar o ROAS (retorno do investimento em publicidade) das campanhas.<\/p>\n\n\n\n

A TokyoSmartGames precisava de encontrar uma ferramenta que lhes permitisse medir o desempenho publicit\u00e1rio de aplica\u00e7\u00f5es baseadas em receitas de publicidade, como os jogos hiper-casuais. Precisavam de um produto que lhes permitisse, em \u00faltima an\u00e1lise, escalar a sua UA utilizando a automatiza\u00e7\u00e3o sem custos de produto de n\u00edvel empresarial.<\/p>\n\n\n\n

\"Screenshot-2020-07-29-at-15.05.40\"\/<\/figure>\n\n\n\n

Solu\u00e7\u00e3o<\/h1>\n\n\n\n

A TokyoSmartGames trabalhou em estreita colabora\u00e7\u00e3o com a Tenjin para automatizar os relat\u00f3rios de UA e de monetiza\u00e7\u00e3o de an\u00fancios. O objetivo era passar das folhas de c\u00e1lculo do Google para o seu painel de controlo interno. Um dos principais requisitos era que o novo relat\u00f3rio tivesse os KPIs hiper-casuais mais essenciais, como reten\u00e7\u00e3o, LTV de receita de an\u00fancios de coorte e ROAS.<\/p>\n\n\n\n

A TokyoSmartGames optou por criar o seu painel de controlo interno de BI com base nos dados da API Reporting Metrics da Tenjin. A ferramenta est\u00e1 dispon\u00edvel gratuitamente para todos os utilizadores da Tenjin. Integra dados da Tenjin com dados de mais de 300 parceiros integrados, incluindo dados para m\u00e9tricas de UA e Ad Monetization.<\/p>\n\n\n\n

\"Screenshot-2020-06-26-at-13.50.08\"\/<\/figure>\n\n\n\n

Conclus\u00e3o<\/h1>\n\n\n\n

A TokyoSmartGames atribui \u00e0 Tenjin o seu sucesso na publica\u00e7\u00e3o de jogos hiper-casuais.<\/p>\n\n\n\n

Como eles puderam personalizar e consolidar seus dados de UA e de monetiza\u00e7\u00e3o de an\u00fancios em um s\u00f3 lugar, eles podem dedicar mais tempo a tarefas criativas. Por exemplo, eles usaram esse tempo para testar novos canais e criar suas previs\u00f5es de LTV personalizadas.<\/p>\n\n\n\n

Alguns meses depois de utilizarem a ferramenta, viram o IPC m\u00e9dio descer 20%.<\/p>\n\n\n\n

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DESCARREGAR O PDF<\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

The importance of easily manageable aggregate data has never been so high, especially after recent iOS 14 news. Our latest client case study is about the Tokyo game development company, TokyoSmartGames. They use Tenjin to transition from using Google Spreadsheets to building their own internal BI. TokyoSmartGames Director, Kinoshita Tomohiro, provides insights into how the user acquisition…<\/p>","protected":false},"author":9,"featured_media":8476,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,6],"tags":[],"class_list":["post-8537","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practices","category-case-studies"],"acf":[],"yoast_head":"\nTenjin Case Study: TokyoSmartGames User Acquisition Journey - Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/pt\/blog\/tenjin-case-study-tokyosmartgames\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tenjin Case Study: TokyoSmartGames User Acquisition Journey - Tenjin\" \/>\n<meta property=\"og:description\" content=\"The importance of easily manageable aggregate data has never been so high, especially after recent iOS 14 news. 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