{"id":8547,"date":"2020-06-29T08:03:00","date_gmt":"2020-06-29T08:03:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8547"},"modified":"2023-09-20T05:42:17","modified_gmt":"2023-09-20T05:42:17","slug":"new-rules-of-attribution-ios-14","status":"publish","type":"post","link":"https:\/\/tenjin.com\/pt\/blog\/new-rules-of-attribution-ios-14\/","title":{"rendered":"A Apple lan\u00e7a novas regras de atribui\u00e7\u00e3o para o iOS 14, setembro"},"content":{"rendered":"

Durante a WWDC 2020, a Apple anunciou que os utilizadores do iOS14 ter\u00e3o de dar expl\u00edcita permiss\u00e3o \u00e0s aplica\u00e7\u00f5es quando recolhem IDFAs dos utilizadores<\/a>. Durante 8 anos, a tecnologia de atribui\u00e7\u00e3o utilizou o IDFA como forma determin\u00edstica de associar as fontes de publicidade \u00e0s instala\u00e7\u00f5es e foi uma pedra angular do sector. Dadas estas novas regras de atribui\u00e7\u00e3o, todos os intervenientes no ecossistema Adtech m\u00f3vel est\u00e3o novamente em p\u00e9 de igualdade e n\u00e3o h\u00e1 excep\u00e7\u00f5es para o iOS.<\/p>\n\n\n\n

A atribui\u00e7\u00e3o no iOS14 assumir\u00e1 uma forma diferente em setembro. Em substitui\u00e7\u00e3o da atribui\u00e7\u00e3o atrav\u00e9s do IDFA, a Apple introduziu a sua pr\u00f3pria solu\u00e7\u00e3o denominada SKAdNetwork<\/a>. Apresenta uma forma completamente diferente de atribuir utilizadores no ecossistema que tem como prioridade #1 a privacidade do utilizador e passa diretamente pela Apple.<\/p>\n\n\n\n

A miss\u00e3o da Tenjin \u00e9 ajudar os profissionais de marketing m\u00f3vel a tomar as decis\u00f5es certas com base em dados e, tal como a Apple, acreditamos que o rastreio deve ser transparente e estar sob o controlo do utilizador. Os m\u00e9todos espec\u00edficos est\u00e3o sempre a evoluir, mas o objetivo \u00e9 o mesmo.<\/p>\n\n\n\n

Dito isso, vemos muitas informa\u00e7\u00f5es contradit\u00f3rias sendo divulgadas por v\u00e1rias partes sobre como a atribui\u00e7\u00e3o do iOS funciona usando a SKAdNetwork e como ser\u00e1 no iOS14. Falando francamente, n\u00e3o h\u00e1 informa\u00e7\u00f5es oficiais suficientes para sugerir como todo o ecossistema se vai adaptar e interagir com este novo paradigma.<\/p>\n\n\n\n

A Tenjin est\u00e1 a conversar com as equipas da Apple e com outros parceiros do ecossistema afectados, para garantir que inovamos utilizando este novo paradigma da forma correta. Como continuamos a suportar todas as capacidades de atribui\u00e7\u00e3o n\u00e3o determin\u00edsticas, como a impress\u00e3o digital, tamb\u00e9m queremos confirmar quaisquer oportunidades para novas capacidades determin\u00edsticas utilizando a SKAdNetwork antes de fazer quaisquer afirma\u00e7\u00f5es sobre o que pode fazer e como os programadores podem interagir com ela.<\/p>\n\n\n\n

Sempre acredit\u00e1mos que a atribui\u00e7\u00e3o \u00e9 apenas uma pequena pe\u00e7a do puzzle do marketing, baixando o seu custo ao longo dos \u00faltimos anos para muitos programadores, mas \u00e9 essencial que seja bem feita e apoiada adequadamente, uma vez que \u00e9 uma pe\u00e7a fundamental para o marketing de desempenho. Aplaudimos a Apple por continuar a comoditizar parte da tecnologia de atribui\u00e7\u00e3o e iremos actualiz\u00e1-lo sobre as nossas descobertas e progressos para nos adaptarmos a este novo mundo no pr\u00f3ximo m\u00eas.<\/p>","protected":false},"excerpt":{"rendered":"

During WWDC 2020, Apple announced that iOS14 users will need to give explicit permission to apps when collecting users\u2019 IDFAs.  For 8 years, attribution technology used IDFA as the deterministic way of tying advertising sources to installs and was a cornerstone of the industry. Given these new rules for attribution, everyone in the mobile Adtech ecosystem…<\/p>","protected":false},"author":8,"featured_media":8548,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"tags":[],"class_list":["post-8547","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-skadnetwork"],"acf":[],"yoast_head":"\nApple rolls out new rules of attribution for iOS 14, September - Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/pt\/blog\/new-rules-of-attribution-ios-14\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apple rolls out new rules of attribution for iOS 14, September - Tenjin\" \/>\n<meta property=\"og:description\" content=\"During WWDC 2020, Apple announced that iOS14 users will need to give explicit permission to apps when collecting users\u2019 IDFAs.  For 8 years, attribution technology used IDFA as the deterministic way of tying advertising sources to installs and was a cornerstone of the industry. Given these new rules for attribution, everyone in the mobile Adtech ecosystem...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/pt\/blog\/new-rules-of-attribution-ios-14\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-29T08:03:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-20T05:42:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/Apple-rolls-out-new-rules-of-attribution-for-iOS-14-September.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Chris Farm\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chris Farm\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/tenjin.com\/zh\/blog\/new-rules-of-attribution-ios-14\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/tenjin.com\/zh\/blog\/new-rules-of-attribution-ios-14\/\"},\"author\":{\"name\":\"Chris Farm\",\"@id\":\"https:\/\/tenjin.com\/ru\/#\/schema\/person\/2a08b3eb1707d172ac3d5f44e45f0b58\"},\"headline\":\"Apple rolls out new rules of attribution for iOS 14, September\",\"datePublished\":\"2020-06-29T08:03:00+00:00\",\"dateModified\":\"2023-09-20T05:42:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/tenjin.com\/zh\/blog\/new-rules-of-attribution-ios-14\/\"},\"wordCount\":363,\"image\":{\"@id\":\"https:\/\/tenjin.com\/zh\/blog\/new-rules-of-attribution-ios-14\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/Apple-rolls-out-new-rules-of-attribution-for-iOS-14-September.png\",\"articleSection\":[\"SKAdNetwork\"],\"inLanguage\":\"pt-PT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tenjin.com\/zh\/blog\/new-rules-of-attribution-ios-14\/\",\"url\":\"https:\/\/tenjin.com\/zh\/blog\/new-rules-of-attribution-ios-14\/\",\"name\":\"Apple rolls out new rules of attribution for iOS 14, September - 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