{"id":8604,"date":"2019-06-20T08:41:00","date_gmt":"2019-06-20T08:41:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8604"},"modified":"2026-04-14T08:35:07","modified_gmt":"2026-04-14T08:35:07","slug":"hyper-casual-market-size-2019","status":"publish","type":"post","link":"https:\/\/tenjin.com\/pt\/blog\/hyper-casual-market-size-2019\/","title":{"rendered":"Dimens\u00e3o do mercado hiper-casual em 2019 e outras informa\u00e7\u00f5es que precisa de saber"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Os jogos hipercasuais representam uma importante tend\u00eancia do setor que n\u00e3o ir\u00e1 desaparecer em 2019 \u2014 pelo contr\u00e1rio, o mercado destes jogos continuar\u00e1 a crescer e a evoluir. Como tal, os programadores e profissionais de marketing da \u00e1rea m\u00f3vel precisam de acompanhar de perto este segmento e determinar como \u00e9 que o mesmo ir\u00e1 afetar as suas estrat\u00e9gias atuais.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No evento \u00abWhite Nights\u00bb em S\u00e3o Petersburgo, apresent\u00e1mos os n\u00fameros reais relativos \u00e0 dimens\u00e3o do mercado e destac\u00e1mos outras conclus\u00f5es importantes:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. O p\u00fablico global dos jogos hipercasuais continua a crescer<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O mercado dos jogos hipercasuais registou um crescimento sem precedentes em 2018, dando um salto de 485% para atingir os 510 milh\u00f5es de utilizadores ativos mensais. Embora este crescimento tenha abrandado ligeiramente, isso n\u00e3o significa que o segmento dos jogos hipercasuais esteja acabado \u2014 longe disso. Nos primeiros seis meses de 2019, j\u00e1 assistimos a um novo aumento de 68%, que elevou a audi\u00eancia dos jogos hipercasuais para 860 milh\u00f5es de utilizadores ativos mensais (MAU).<img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/s3.amazonaws.com\/tenjin-blog\/2019\/07\/Screenshot-at-Jul-03-11-12-42.png?ssl=1\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vale a pena lembrar que, embora este crescimento seja impressionante, \u00e9 tamb\u00e9m extremamente recente. Como tal, continuaremos a ver o p\u00fablico e o mercado em geral a tomarem forma ao longo dos pr\u00f3ximos meses e anos. Para os programadores de aplica\u00e7\u00f5es m\u00f3veis, no entanto, este per\u00edodo \u00e9 um momento emocionante e prop\u00edcio para atrair e conquistar novos utilizadores.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Os jogos hipercasuais est\u00e3o a dominar as tabelas de aplica\u00e7\u00f5es gratuitas nas lojas de aplica\u00e7\u00f5es<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Os jogos hipercasuais n\u00e3o s\u00e3o apenas populares, s\u00e3o extremamente populares. As tabelas de aplica\u00e7\u00f5es gratuitas do Google Play e da App Store est\u00e3o repletas de t\u00edtulos hipercasuais. Nove das dez aplica\u00e7\u00f5es mais populares em geral s\u00e3o t\u00edtulos hipercasuais. E, apesar de serem \u201cgratuitas\u201d, estas aplica\u00e7\u00f5es continuam a gerar receitas \u2014 o g\u00e9nero hipercasual \u00e9 uma das principais raz\u00f5es para isso&nbsp;<a href=\"https:\/\/www.appannie.com\/en\/insights\/mobile-gaming\/the-state-of-mobile-games-in-2019-and-beyond\/\">74% de despesas de consumo<\/a>&nbsp;dedica-se aos jogos para dispositivos m\u00f3veis.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">(A t\u00edtulo de curiosidade, sete das dez principais aplica\u00e7\u00f5es s\u00e3o publicadas por clientes da Tenjin, o que comprova o sucesso da nossa plataforma de crescimento.).&nbsp;<a href=\"https:\/\/tenjin.com\/pt\/\">Visite a nossa p\u00e1gina principal<\/a>&nbsp;para ver como os nossos servi\u00e7os beneficiam os editores de aplica\u00e7\u00f5es m\u00f3veis em todo o mundo!)<img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/hAt0mPHh9t_4gEW-CWGl273kKIDvdgiyD5vDgBtnJa28QXakMNqmn4iY0YTiRwz_z4ulh-yW2ax8rSfxpKh2LOhPgSCxdSDkh3mmOMf6bA94krX04wfkWtdzIeE96xR34GpMU8a3\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. A concorr\u00eancia no segmento dos jogos hipercasuais est\u00e1 a aumentar<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 claro que, com tantos aplicativos no topo das tabelas de classifica\u00e7\u00e3o, a concorr\u00eancia no segmento dos jogos hipercasuais est\u00e1 a intensificar-se. As editoras superam frequentemente as ofertas umas das outras, o que torna mais dif\u00edcil manter margens de lucro elevadas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Parte da raz\u00e3o para esta concorr\u00eancia reside no facto de os jogos hipercasuais serem altamente rent\u00e1veis. Em 2018, o CPI m\u00e9dio de um jogo hipercasual era de $0,15 para o Android e de $0,36 para o iOS. Nos \u00faltimos seis meses, esses valores aumentaram, respetivamente, para $0,18 (+6%) e $0,47 (+29%).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. Ainda h\u00e1 espa\u00e7o para novos editores de jogos hipercasuais<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Apesar do aumento da concorr\u00eancia, ainda h\u00e1 espa\u00e7o para novos est\u00fadios de jogos hipercasuais no mercado atual. Antes de 2018, tr\u00eas editoras principais competiam neste segmento: a Voodoo, a Ketchapp e a Good Job Games. Hoje, existem muitos novos intervenientes, incluindo:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kwalee<\/li>\n\n\n\n<li>Jogos em casa<\/li>\n\n\n\n<li>Tastypill<\/li>\n\n\n\n<li>Madbox<\/li>\n\n\n\n<li>Say Games<\/li>\n\n\n\n<li>Gueixa<\/li>\n\n\n\n<li>Azul Games<\/li>\n\n\n\n<li>Panda Verde<\/li>\n\n\n\n<li>Pipocas<\/li>\n\n\n\n<li>Lion Studios<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Para al\u00e9m destas novidades, estamos a assistir a novas oportunidades para os desenvolvedores de menor dimens\u00e3o colaborarem com editoras j\u00e1 consolidadas. Algumas parcerias recentes no \u00e2mbito dos jogos hipercasuais incluem a Voodoo\/h8games e a Say Games\/ESTOTY.<img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/AJhyH6JBA7-UtBCDym6podqEvXEtjok1B_kKRaYuGqwVYtwvkgQEwWaLakVTR10UPORDr-VH1ghhp4juns_i0i9ZBsFsQnnt514eF34HGTiO1euUC_EWVeKbypx2_C5xjbAMhXcP\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. Existe uma f\u00f3rmula para um jogo hipercasual de sucesso<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Embora o setor dos jogos hipercasuais esteja em evolu\u00e7\u00e3o, a maioria dos est\u00fadios j\u00e1 disp\u00f5e de um modelo de desenvolvimento claramente definido. A Voodoo destaca-se particularmente por uma \u201creceita\u201d altamente espec\u00edfica para a cria\u00e7\u00e3o de aplica\u00e7\u00f5es envolventes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Para petiscar:<\/strong>&nbsp;Os jogos hipercasuais s\u00e3o simples, mas cativantes. Os jogadores devem poder desfrutar de uma sess\u00e3o completa num \u00fanico minuto e, se quiserem, voltar a jogar.<\/li>\n\n\n\n<li><strong>No YouTube:<\/strong>&nbsp;&nbsp;Se o jogador assistir ao v\u00eddeo sobre a jogabilidade hipercasual no YouTube, dever\u00e1 compreender tudo de imediato.<\/li>\n\n\n\n<li><strong>Objetivos claros:<\/strong>&nbsp;Os jogos hipercasuais devem apresentar objetivos claros que qualquer novo utilizador consiga compreender. Poucos segundos ap\u00f3s iniciar a aplica\u00e7\u00e3o, deve ficar claro qual \u00e9 o objetivo geral.<\/li>\n\n\n\n<li><strong>Perdo\u00e1vel:<\/strong>&nbsp;Os jogos hipercasuais n\u00e3o devem ser excessivamente dif\u00edceis, o que muitas vezes leva os jogadores a desistirem por frustra\u00e7\u00e3o. Isso nem sempre significa que as aplica\u00e7\u00f5es n\u00e3o sejam desafiantes, mas os jogadores devem conseguir recuperar-se de um fracasso com relativa rapidez.<\/li>\n\n\n\n<li><strong>Inovador:<\/strong>&nbsp;Os jogos hipercasuais s\u00e3o, normalmente, uma combina\u00e7\u00e3o de v\u00e1rias mec\u00e2nicas de jogo. Como resultado, obt\u00e9m-se algo novo e inovador.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">6. Os jogos hipercasuais revolucionaram o processo de desenvolvimento de jogos<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O marketing tradicional de jogos para dispositivos m\u00f3veis \u00e9 um processo bastante simples \u2014 primeiro, o jogo \u00e9 criado e, em seguida, \u00e9 desenvolvido o material publicit\u00e1rio para apoiar a aquisi\u00e7\u00e3o de utilizadores (UA). Na maioria dos casos, os desenvolvedores precisam de v\u00e1rias itera\u00e7\u00f5es do jogo para realizar testes eficazes de aquisi\u00e7\u00e3o de utilizadores, o que limita as oportunidades de conceber criativos \u2014 afinal, \u00e9 mais dif\u00edcil promover elementos do jogo que est\u00e3o sujeitos a altera\u00e7\u00f5es. Para os est\u00fadios com poucos recursos, isto significa que os desenvolvedores ficam limitados a criar entre um e tr\u00eas jogos de cada vez.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os est\u00fadios de jogos hipercasuais, no entanto, funcionam com um processo de desenvolvimento extremamente acelerado. \u00c9 poss\u00edvel conceber, testar e lan\u00e7ar novas aplica\u00e7\u00f5es no espa\u00e7o de um m\u00eas, o que facilita a produ\u00e7\u00e3o de conte\u00fados criativos em paralelo \u2014 ou mesmo antes \u2014 das mec\u00e2nicas de jogo propriamente ditas. Por exemplo, uma equipa de jogos hipercasuais poderia conceber 50 recursos criativos adequados para o YouTube e criar um jogo em torno dos elementos visuais mais cativantes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Isso n\u00e3o quer dizer que esta abordagem n\u00e3o crie os seus pr\u00f3prios estrangulamentos. Quando se come\u00e7a pelo design criativo e se trabalha de tr\u00e1s para a frente, por vezes pode acabar-se com uma excelente ideia criativa que n\u00e3o tem uma aplica\u00e7\u00e3o com boa reten\u00e7\u00e3o. Dito isto, a produ\u00e7\u00e3o de jogos hipercasuais \u00e9 t\u00e3o acelerada que \u00e9 mais f\u00e1cil iterar ideias \u00fanicas ou passar rapidamente para outro projeto.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">7. N\u00e3o \u00e9 preciso gastar tanto dinheiro em ferramentas ao criar aplica\u00e7\u00f5es hipercasuais<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Existem in\u00fameros recursos de conce\u00e7\u00e3o de jogos \u00e0 disposi\u00e7\u00e3o dos programadores de aplica\u00e7\u00f5es m\u00f3veis, desde motores avan\u00e7ados a ferramentas anal\u00edticas detalhadas. No caso dos jogos hipercasuais com designs minimalistas, estes recursos tendem a ser mais econ\u00f3micos do que as alternativas para consolas ou PC.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em 2019, podemos utilizar o Facebook como ferramenta de pesquisa para acompanhar conceitos de jogos hipercasuais e criatividade publicit\u00e1ria. A Game Analytics disponibiliza recursos detalhados para ajudar a analisar as m\u00e9tricas das aplica\u00e7\u00f5es. A Tenjin oferece diversos servi\u00e7os para ajudar os programadores a calcular as receitas publicit\u00e1rias, o LTV e o ROI publicit\u00e1rio \u2014 e ir\u00e1 ensinar aos est\u00fadios como tirar partido de cada m\u00e9trica de forma eficaz.<img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/A25fe-pZxV8_gjQuudR36_NvVIvRhukn375WQ8ECxZIcHsagO1vnFshMBObfh3BWddAj48mWSWniTFgLPvuR946JHuNG5X5PluYUVez3SfBfwrg6wyV2vOsJUCWTDHNfAcmomo1g\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os jogos hipercasuais est\u00e3o apenas a dar os primeiros passos. \u00c0 medida que o p\u00fablico internacional cresce e os est\u00fadios aperfei\u00e7oam os seus ciclos de desenvolvimento, podemos esperar ainda mais aplica\u00e7\u00f5es de alta qualidade \u2014 e, com isso, uma concorr\u00eancia cada vez maior. Se precisar de ajuda para se estabelecer no mercado dos jogos hipercasuais,<a href=\"https:\/\/www.tenjin.io\/signup?__hstc=105908124.1a56e3730f6f13e43c32fb5b1a8ca535.1695012124209.1695095732931.1695118029670.8&amp;__hssc=105908124.1.1695118029670&amp;__hsfp=2360007836\">&nbsp;Tenjin<\/a>\u2018A equipa de sucesso do cliente da [nome da empresa] pode ajudar. Basta enviar-nos um e-mail para info@tenjin.com para saber mais, ou consultar recursos adicionais como&nbsp;<a href=\"https:\/\/blog.tenjin.com\/hyper-casual-games-the-complete-developers-guide\/\">o nosso guia completo para desenvolvedores de jogos hipercasuais<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Hyper-casual represents a major industry trend that won\u2019t fade away in 2019 \u2014 if anything, the market for these games will continue to grow and evolve. As such, mobile developers and marketers need to keep a close eye on the space and determine how it will impact their ongoing strategies. At White Nights at St&#8230;.<\/p>","protected":false},"author":10,"featured_media":8605,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-8604","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-marketing-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hyper-Casual Market Size 2019 | Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/pt\/blog\/hyper-casual-market-size-2019\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hyper-Casual Market Size 2019 | Tenjin\" \/>\n<meta property=\"og:description\" content=\"Hyper-casual represents a major industry trend that won\u2019t fade away in 2019 \u2014 if anything, the market for these games will continue to grow and evolve. As such, mobile developers and marketers need to keep a close eye on the space and determine how it will impact their ongoing strategies. 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