{"id":8604,"date":"2019-06-20T08:41:00","date_gmt":"2019-06-20T08:41:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8604"},"modified":"2023-09-20T05:55:43","modified_gmt":"2023-09-20T05:55:43","slug":"hyper-casual-market-size-2019","status":"publish","type":"post","link":"https:\/\/tenjin.com\/pt\/blog\/hyper-casual-market-size-2019\/","title":{"rendered":"Dimens\u00e3o do mercado hiper-casual em 2019 e outras informa\u00e7\u00f5es que precisa de saber"},"content":{"rendered":"

Hyper-casual represents a major industry trend that won\u2019t fade away in 2019 \u2014 if anything, the market for these games will continue to grow and evolve. As such, mobile developers and marketers need to keep a close eye on the space and determine how it will impact their ongoing strategies.<\/p>\n\n\n\n

At White Nights at St. Petersburg, we showed the actual market size numbers and highlighted other key insights:<\/p>\n\n\n\n

1. The overall audience for hyper-casual is still growing<\/h2>\n\n\n\n

The hyper-casual market experienced unprecedented growth in 2018, leaping ahead by 485% to encompass 510 million monthly active users. While this growth has slowed somewhat, that doesn\u2019t mean hyper-casual is finished \u2014 far from it. Within the first six months of 2019, we\u2019ve already seen another 68% increase that carried the hyper-casual audience to 860 million MAU.<\/p>\n\n\n\n

It\u2019s worth remembering that while this growth is impressive, it\u2019s also remarkably new. As such, we will continue to see the audience and overall market take shape over the course of months and years. For mobile developers, however, this period is an exciting and opportune time to attract and acquire new users.<\/p>\n\n\n\n

2. Hyper-casual is dominating the free charts in app stores<\/h2>\n\n\n\n

Hyper-casual games aren\u2019t just popular, they\u2019re overwhelmingly popular. The free app charts for Google Play and the App Store are filled with hyper-casual titles. Nine of the top ten most popular apps overall are hyper-casual titles. And despite being \u201cfree\u201d, these apps still generate revenue \u2014 hyper-casual is a major reason why 74% of consumer spend<\/a> is dedicated to mobile games.<\/p>\n\n\n\n

(As an aside, seven of the top ten apps are published by Tenjin clients, which is a testament to our growth platform. Visit our main page<\/a> to see how our services benefit mobile publishers across the world!)<\/p>\n\n\n\n

3. Competition in hyper-casual is increasing<\/h2>\n\n\n\n

Of course, with so many apps topping the charts, competition in the hyper-casual space is intensifying. Publishers frequently outbid each other on a daily basis, making it harder to maintain high-profit margins.<\/p>\n\n\n\n

Part of the reason for this competition is that hyper-casual games are highly cost-effective. In 2018, the average CPI of a hyper-casual game was $0.15 for Android and $0.36 for iOS. Over the past six months, those figures have increased respectively to $0.18 (+6%) and $0.47 (+29%).<\/p>\n\n\n\n

4. There\u2019s still space for new hyper-casual publishers<\/h2>\n\n\n\n

For all the increased competition, there\u2019s still room for new hyper-casual studios in today\u2019s market. Before 2018, three main publishers were competing in the space: Voodoo, Ketchapp, and Good Job Games. Today, there are many new players, including:<\/p>\n\n\n\n