{"id":8614,"date":"2019-05-23T10:16:00","date_gmt":"2019-05-23T10:16:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8614"},"modified":"2026-04-14T08:33:58","modified_gmt":"2026-04-14T08:33:58","slug":"applovin-ironsource-mopub-tenjin-innovation-app-revenue","status":"publish","type":"post","link":"https:\/\/tenjin.com\/pt\/blog\/applovin-ironsource-mopub-tenjin-innovation-app-revenue\/","title":{"rendered":"Applovin, Ironsource e agora MoPub: A opini\u00e3o da Tenjin sobre a recente inova\u00e7\u00e3o nas receitas das aplica\u00e7\u00f5es e o que isso significa para os nossos clientes"},"content":{"rendered":"<p>Que progressos recentes na ind\u00fastria desde que a Tenjin criou um modelo de receitas de an\u00fancios por sess\u00e3o\/pa\u00eds personalizado para a Voodoo, no outono de 16!<\/p>\n\n\n\n<p>T\u00eam sido meses emocionantes para quem acompanha a inova\u00e7\u00e3o nos jogos m\u00f3veis gratuitos. Possivelmente impulsionados pelo sucesso dos jogos hiper-casuais, assistimos agora a uma grande inova\u00e7\u00e3o em torno das receitas publicit\u00e1rias: primeiro<a href=\"https:\/\/www.ironsrc.com\/blog\/introducing-user-ad-revenue\/\">&nbsp;A Ironsource lan\u00e7ou uma API de receitas de an\u00fancios ao n\u00edvel do utilizador em outubro passado<\/a>, depois de&nbsp;<a href=\"https:\/\/blog.applovin.com\/applovin-acquires-max-to-bring-in-app-header-bidding-to-its-network\/\">adquirindo o MAX Applovin<\/a>&nbsp;recentemente seguido de uma abordagem API semelhante.<\/p>\n\n\n\n<p>Esta semana, a MoPub deu um passo em frente e lan\u00e7ou a sua&nbsp;<a href=\"https:\/\/blog.tenjin.com\/welcome-to-the-next-level-of-ad-revenue-optimization\/\">vers\u00e3o de estimativas de receitas de publicidade baseadas em dados ao n\u00edvel das impress\u00f5es atrav\u00e9s de uma integra\u00e7\u00e3o SDK<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A nossa integra\u00e7\u00e3o com a MoPub: como beneficiam os nossos clientes empresariais<\/h2>\n\n\n\n<p>Acima de tudo, h\u00e1 duas coisas a saber pelos nossos clientes.<\/p>\n\n\n\n<p><strong>1. A implementa\u00e7\u00e3o e gest\u00e3o de dados granulares desta integra\u00e7\u00e3o aumenta a complexidade para os clientes que pretendem efetuar a integra\u00e7\u00e3o com os dados da MoPub por conta pr\u00f3pria.<\/strong><\/p>\n\n\n\n<p>No caso do SDK, os programadores t\u00eam a capacidade de encaminhar dados brutos ao n\u00edvel da impress\u00e3o para qualquer servi\u00e7o que pretendam para os organizar e analisar. Na pr\u00e1tica, isto parece f\u00e1cil, mas criar um pipeline ETL para qualquer programador individual \u00e9 muito dispendioso e demorado. Ao integrar-se com os dados de n\u00edvel de impress\u00e3o da MoPub diretamente a partir do dispositivo, o programador tem de criar um pipeline e um armaz\u00e9m que permita valores de impress\u00e3o que normalizem esquemas m\u00faltiplos, alta escalabilidade e sejam inferiores a 1 c\u00eantimo. O processo ETL associado tem de ter em conta a liga\u00e7\u00e3o de v\u00e1rios conjuntos de dados ao n\u00edvel do utilizador, da campanha, do site, do pa\u00eds ou do canal para cada tipo de parceiro.<\/p>\n\n\n\n<p>Em contrapartida, os clientes empresariais da Tenjin que integram o MoPub ver\u00e3o uma tabela dedicada no seu DataVault.<\/p>\n\n\n\n<p><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/s3.amazonaws.com\/tenjin-blog\/2019\/05\/Screen-Shot-2019-05-23-at-11.07.56.png?ssl=1\"><strong>2. Ao mesmo tempo, os dados de impress\u00e3o fornecem outra dimens\u00e3o e permitem novas t\u00e9cnicas de otimiza\u00e7\u00e3o de an\u00fancios.<\/strong><\/p>\n\n\n\n<p>No nosso an\u00fancio, enumer\u00e1mos algumas das coisas que os clientes do DataVault da Tenjin podem fazer com o apoio da nossa equipa de apoio ao cliente.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Analisar dados de receitas de impress\u00f5es: A MoPub fornecer\u00e1 aos clientes da Tenjin as suas estimativas de receitas de impress\u00f5es de an\u00fancios. Estes registos incluir\u00e3o outros campos de dados como a origem da procura, a coloca\u00e7\u00e3o do an\u00fancio, a moeda, as informa\u00e7\u00f5es sobre o pa\u00eds e muito mais.<\/li>\n\n\n\n<li>Determinar a quantidade ideal de impress\u00f5es a mostrar aos utilizadores: Os clientes podem agora identificar os valores de cada impress\u00e3o apresentada em fun\u00e7\u00e3o do formato do an\u00fancio e da ordem de impress\u00e3o.<\/li>\n\n\n\n<li>Esclarecer a precis\u00e3o das receitas: Para ter em conta quaisquer discrep\u00e2ncias, a MoPub ir\u00e1 assinalar os dados de receitas para indicar quais as fontes de rede que fornecem n\u00fameros exactos ou as suas estimativas. Isto ajuda os editores a determinar o eCPM m\u00e9dio com um maior grau de granularidade ao medir o ROI e construir modelos LTV.<\/li>\n\n\n\n<li>Descobrir padr\u00f5es em impress\u00f5es de eCPM elevado vs impress\u00f5es de eCPM baixo: que utilizadores t\u00eam eCPM elevado vs eCPM baixo.<\/li>\n<\/ul>\n\n\n\n<p>Os clientes da Tenjin Enterprise n\u00e3o precisam de descobrir estas t\u00e9cnicas por si pr\u00f3prios. Podem contar com o nosso Customer Success para os apoiar ao n\u00edvel do c\u00f3digo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">O que significa para os nossos clientes a recente inova\u00e7\u00e3o no dom\u00ednio das receitas publicit\u00e1rias<\/h2>\n\n\n\n<p>Os nossos clientes perguntam-nos frequentemente o que significa para eles a inova\u00e7\u00e3o no espa\u00e7o.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tudo continua a basear-se em estimativas. Mesmo as redes de publicidade que est\u00e3o a expor estes dados, como a Mopub, indicam se a receita da impress\u00e3o \u00e9 uma estimativa ou n\u00e3o<\/li>\n\n\n\n<li>Atualmente, existem mais de 15 c\u00e1lculos diferentes de estimativas de LTV das receitas de publicidade. Esperamos que o n\u00famero de c\u00e1lculos e a confus\u00e3o dos clientes aumentem. Fale com o seu gestor de conta se precisar de ajuda para escolher a abordagem mais adequada para si.<\/li>\n\n\n\n<li>Os clientes verificar\u00e3o que a soma de todas as receitas de impress\u00f5es de an\u00fancios fornecidas pelo fornecedor de media\u00e7\u00e3o n\u00e3o corresponder\u00e1 ao que consta das API de relat\u00f3rios. \u00c9 por isso que s\u00e3o todas estimativas. Verificamos que a MoPub est\u00e1 agora a aumentar a transpar\u00eancia em torno deste t\u00f3pico. O seu SDK assinalar\u00e1 os dados como \"publisher_defined\" \/ \"exact\" \/ \"approximate\" e os clientes Tenjin poder\u00e3o ver esta informa\u00e7\u00e3o no DataVault.<\/li>\n\n\n\n<li>Por outras palavras, existem aqui v\u00e1rias abordagens concorrentes: Ironsource\/Applovin (downloads di\u00e1rios de uma API) vs MoPub\/Fyber (subscri\u00e7\u00e3o de eventos SDK) e estimativas internas.<\/li>\n\n\n\n<li>Os clientes da Tenjin continuam a poder efetuar c\u00e1lculos personalizados das receitas de an\u00fancios utilizando o nosso&nbsp;<a href=\"https:\/\/docs.tenjin.com\/en\/dashboard\/custom.html\">Evento personalizado&nbsp;<\/a>carater\u00edstica.<\/li>\n\n\n\n<li>Apesar de integrarmos primeiro o MoPub, como sempre, apoiamos todos os tipos de modela\u00e7\u00e3o. Ajudamos os clientes da Tenjin Enterprise nas suas pr\u00f3prias integra\u00e7\u00f5es personalizadas de API, site_id e data warehouse das APIs da Applovin e da Ironsource. Entre em contacto com o seu gestor de conta se estiver interessado em obter apoio empresarial nesta mat\u00e9ria.<\/li>\n\n\n\n<li>Na Tenjin, a capacidade de obter dados sobre as receitas das impress\u00f5es diretamente no dispositivo afectar\u00e1 a forma como os programadores pensam a experi\u00eancia do utilizador e a monetiza\u00e7\u00e3o. Uma vez que os dados sobre as receitas dos an\u00fancios est\u00e3o acess\u00edveis instantaneamente no dispositivo, os programadores encontrar\u00e3o formas de os utilizar em tempo real para criar melhores experi\u00eancias para os seus utilizadores.<\/li>\n<\/ul>\n\n\n\n<p>Obrigado ao Chris, \u00e0 Carole e ao Makoto pelos coment\u00e1rios.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>What recent progress in the industry since Tenjin built out a custom-tailored session\/country ad revenue model for Voodoo back in autumn \u201816! It\u2019s been exciting months for anyone who is following innovation in free to play mobile games. Possibly driven by the success of hyper-casual games, we now have seen a lot of innovation around&#8230;<\/p>","protected":false},"author":10,"featured_media":8615,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-8614","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-updates"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Applovin, Ironsource and now MoPub: Tenjin\u2019s view on recent innovation in app revenue and what it means to our clients | Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/pt\/blog\/applovin-ironsource-mopub-tenjin-innovation-app-revenue\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Applovin, Ironsource and now MoPub: Tenjin\u2019s view on recent innovation in app revenue and what it means to our clients | Tenjin\" \/>\n<meta property=\"og:description\" content=\"What recent progress in the industry since Tenjin built out a custom-tailored session\/country ad revenue model for Voodoo back in autumn \u201816! It\u2019s been exciting months for anyone who is following innovation in free to play mobile games. 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