{"id":8647,"date":"2019-01-24T10:38:00","date_gmt":"2019-01-24T10:38:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8647"},"modified":"2026-04-14T08:31:13","modified_gmt":"2026-04-14T08:31:13","slug":"tenjin-presents-the-2018-mobile-ad-spend-report","status":"publish","type":"post","link":"https:\/\/tenjin.com\/pt\/blog\/tenjin-presents-the-2018-mobile-ad-spend-report\/","title":{"rendered":"Tenjin apresenta o relat\u00f3rio de gastos com publicidade m\u00f3vel de 2018"},"content":{"rendered":"<p>Analis\u00e1mos $1,04 mil milh\u00f5es de dados de gastos com publicidade m\u00f3vel da plataforma Tenjin para determinar que redes e g\u00e9neros est\u00e3o a liderar o grupo em termos de popularidade e rentabilidade.<\/p>\n\n\n\n<p>2018 foi um ano que nos passou a correr, mas que pareceu muito mais longo do que o esperado. Aconteceu tanta coisa num curto per\u00edodo de doze meses - especialmente no espa\u00e7o do marketing m\u00f3vel - que algo como o nosso&nbsp;<a href=\"https:\/\/blog.tenjin.io\/tenjin-is-now-a-snapchat-mobile-measurement-partner\/?__hstc=105908124.1a56e3730f6f13e43c32fb5b1a8ca535.1695012124209.1695095732931.1695118029670.8&amp;__hssc=105908124.12.1695118029670&amp;__hsfp=2360007836\">Parceria de medi\u00e7\u00e3o m\u00f3vel do Snapchat<\/a>&nbsp;parece uma mem\u00f3ria distante!<\/p>\n\n\n\n<p>Agora que nos instal\u00e1mos confortavelmente num novo ano, \u00e9 importante fazer uma retrospetiva de 2018 para resumir o seu impacto na nossa ind\u00fastria. Para isso, analis\u00e1mos uma amostra dos dados de gastos com an\u00fancios do ano passado da plataforma Tenjin e resumimos as suas maiores li\u00e7\u00f5es como insights acion\u00e1veis. Aprendemos que os gastos com an\u00fancios m\u00f3veis est\u00e3o a aumentar, os CPIs est\u00e3o em m\u00ednimos hist\u00f3ricos e descobrimos respostas para as seguintes perguntas cruciais:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Quais s\u00e3o os 20 principais g\u00e9neros de jogos para telem\u00f3vel em termos de gastos com publicidade e qual \u00e9 o seu CPI m\u00e9dio?<\/li>\n\n\n\n<li>Que pa\u00edses se tornaram mais rent\u00e1veis para os editores de conte\u00fados m\u00f3veis desde 2017?<\/li>\n\n\n\n<li>Existem redes de an\u00fancios de elevado desempenho com um CPI inferior ao do Facebook ou do Google?<\/li>\n<\/ul>\n\n\n\n<p>Estas s\u00e3o apenas algumas das informa\u00e7\u00f5es que ajudar\u00e3o os editores e os profissionais de marketing a tomar melhores decis\u00f5es de despesa e a desenvolver as suas marcas em 2019.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/resources.tenjin.com\/2018-ad-spending-report?utm_campaign=2018%20Ad%20Spending%20Report&amp;utm_source=blog\" style=\"background-color:#6bb4e1\">Obtenha o relat\u00f3rio<\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>We analyzed $1.04 billion of mobile ad spend data from the Tenjin platform to determine which networks and genres are leading the pack in terms of popularity and cost-effectiveness. 2018 was a year that simultaneously rushed past us yet felt much longer than expected. So much has happened in a brief twelve months \u2014 especially&#8230;<\/p>","protected":false},"author":7,"featured_media":8522,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8647","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tenjin Presents the 2018 Mobile Ad Spend Report | Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/pt\/blog\/tenjin-presents-the-2018-mobile-ad-spend-report\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tenjin Presents the 2018 Mobile Ad Spend Report | Tenjin\" \/>\n<meta property=\"og:description\" content=\"We analyzed $1.04 billion of mobile ad spend data from the Tenjin platform to determine which networks and genres are leading the pack in terms of popularity and cost-effectiveness. 2018 was a year that simultaneously rushed past us yet felt much longer than expected. 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