{"id":8654,"date":"2018-12-17T10:42:00","date_gmt":"2018-12-17T10:42:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8654"},"modified":"2026-04-14T08:30:58","modified_gmt":"2026-04-14T08:30:58","slug":"hyper-casual-cpi-report","status":"publish","type":"post","link":"https:\/\/tenjin.com\/pt\/blog\/hyper-casual-cpi-report\/","title":{"rendered":"Tenjin apresenta o relat\u00f3rio de refer\u00eancia de CPI dos jogos hiper-casuais de 2018"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/hubs.ly\/Q02h-BtX0\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"307\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-15.png?resize=1024%2C307&#038;ssl=1\" alt=\"Novo relat\u00f3rio: De hiper a h\u00edbrido em 2024\" class=\"wp-image-11086\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-15.png?resize=1024%2C307&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-15.png?resize=300%2C90&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-15.png?resize=768%2C230&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-15.png?resize=18%2C5&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-15.png?w=1400&amp;ssl=1 1400w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<p>A nossa an\u00e1lise de $48 milh\u00f5es em instala\u00e7\u00f5es hiper-casuais revela novas e poderosas percep\u00e7\u00f5es sobre o novo subg\u00e9nero de jogos para telem\u00f3vel mais quente.<\/p>\n\n\n\n<p><strong>Jogos hiper-casuais<\/strong>&nbsp;s\u00e3o o \u00faltimo fen\u00f3meno excitante a tomar forma no mundo dos jogos para telem\u00f3vel. Tornaram-se rapidamente um dos g\u00e9neros mais rent\u00e1veis e mais apreciados na loja de aplica\u00e7\u00f5es, e os jogadores de todo o mundo n\u00e3o se cansam. Felizmente para os editores, as redes de publicidade m\u00f3vel t\u00eam conseguido fornecer aos profissionais de marketing as op\u00e7\u00f5es de aquisi\u00e7\u00e3o pagas de que necessitam para aumentar as suas carteiras hiper-casuais com lucro. O mercado est\u00e1 a encher-se, o que significa que os editores t\u00eam de agir rapidamente para aproveitarem todas as vantagens poss\u00edveis.<\/p>\n\n\n\n<p>As nossas \u00faltimas&nbsp;<strong>relat\u00f3rio de refer\u00eancia<\/strong>&nbsp;resume nossa an\u00e1lise de mais de 240 milh\u00f5es de instala\u00e7\u00f5es hiper-casuais usando dados de amostra da plataforma Tenjin. Essas instala\u00e7\u00f5es representam $48 milh\u00f5es em gastos com an\u00fancios em 36 pa\u00edses durante o primeiro semestre de 2018. Para garantir a signific\u00e2ncia estat\u00edstica, apenas os pa\u00edses com 1 milh\u00e3o ou mais de instala\u00e7\u00f5es rastreadas foram inclu\u00eddos.<\/p>\n\n\n\n<p>A partir destes dados, obtivemos informa\u00e7\u00f5es sobre as seguintes quest\u00f5es:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Qual \u00e9 a rela\u00e7\u00e3o custo-efic\u00e1cia do subg\u00e9nero hiper-casual em compara\u00e7\u00e3o com os jogos para telem\u00f3vel em geral?<\/li>\n\n\n\n<li>Quais s\u00e3o os pa\u00edses que oferecem os custos de publica\u00e7\u00e3o mais baixos para os maiores retornos em termos de quota de mercado?<\/li>\n\n\n\n<li>Qual \u00e9 a rede de publicidade m\u00f3vel preferida dos editores hiper-casuais?<\/li>\n<\/ul>\n\n\n\n<p>Estas s\u00e3o apenas algumas das poderosas informa\u00e7\u00f5es que o ajudar\u00e3o a determinar as plataformas, os pa\u00edses e as redes mais rent\u00e1veis para o seu crescimento&nbsp;<strong>jogos hiper-casuais<\/strong>&nbsp;em 2018 e nos anos seguintes.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/resources.tenjin.com\/hyper-casual-cpi-benchmark-report-2018?utm_campaign=2018%20Hyper-Casual%20Benchmark%20Report&amp;utm_source=blog\" style=\"background-color:#6bb4e1\">Obtenha o relat\u00f3rio<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Our analysis of $48 million in hyper-casual installs reveals powerful new insights into mobile gaming\u2019s hottest new sub-genre. Hyper-casual games&nbsp;are the latest exciting phenomenon to take shape in the mobile gaming world. They\u2019ve quickly become one of the most profitable and widely enjoyed genres in the app store, and players around the world can\u2019t get&#8230;<\/p>","protected":false},"author":7,"featured_media":8655,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8654","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tenjin Presents The 2018 Hyper-Casual Games CPI Benchmark Report | Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/pt\/blog\/hyper-casual-cpi-report\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tenjin Presents The 2018 Hyper-Casual Games CPI Benchmark Report | Tenjin\" \/>\n<meta property=\"og:description\" content=\"Our analysis of $48 million in hyper-casual installs reveals powerful new insights into mobile gaming\u2019s hottest new sub-genre. Hyper-casual games&nbsp;are the latest exciting phenomenon to take shape in the mobile gaming world. They\u2019ve quickly become one of the most profitable and widely enjoyed genres in the app store, and players around the world can\u2019t get...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/pt\/blog\/hyper-casual-cpi-report\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2018-12-17T10:42:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-14T08:30:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/Tenjin-Presents-The-2018-Hyper-Casual-Games-CPI-Benchmark-Report.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2050\" \/>\n\t<meta property=\"og:image:height\" content=\"817\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Sunny Cha\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:site\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sunny Cha\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/tenjin.com\/blog\/hyper-casual-cpi-report\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/tenjin.com\/blog\/hyper-casual-cpi-report\/\"},\"author\":{\"name\":\"Sunny Cha\",\"@id\":\"https:\/\/tenjin.com\/#\/schema\/person\/f5e66ef1e16354fac8102e0aa356bc52\"},\"headline\":\"Tenjin Presents The 2018 Hyper-Casual Games CPI Benchmark Report\",\"datePublished\":\"2018-12-17T10:42:00+00:00\",\"dateModified\":\"2026-04-14T08:30:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/tenjin.com\/blog\/hyper-casual-cpi-report\/\"},\"wordCount\":243,\"publisher\":{\"@id\":\"https:\/\/tenjin.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/tenjin.com\/blog\/hyper-casual-cpi-report\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/Tenjin-Presents-The-2018-Hyper-Casual-Games-CPI-Benchmark-Report.png\",\"articleSection\":[\"Reports\"],\"inLanguage\":\"pt-PT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tenjin.com\/blog\/hyper-casual-cpi-report\/\",\"url\":\"https:\/\/tenjin.com\/blog\/hyper-casual-cpi-report\/\",\"name\":\"Tenjin Presents The 2018 Hyper-Casual Games CPI Benchmark Report | Tenjin\",\"isPartOf\":{\"@id\":\"https:\/\/tenjin.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/tenjin.com\/blog\/hyper-casual-cpi-report\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/tenjin.com\/blog\/hyper-casual-cpi-report\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/Tenjin-Presents-The-2018-Hyper-Casual-Games-CPI-Benchmark-Report.png\",\"datePublished\":\"2018-12-17T10:42:00+00:00\",\"dateModified\":\"2026-04-14T08:30:58+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/tenjin.com\/blog\/hyper-casual-cpi-report\/#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/tenjin.com\/blog\/hyper-casual-cpi-report\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\/\/tenjin.com\/blog\/hyper-casual-cpi-report\/#primaryimage\",\"url\":\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/Tenjin-Presents-The-2018-Hyper-Casual-Games-CPI-Benchmark-Report.png\",\"contentUrl\":\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/Tenjin-Presents-The-2018-Hyper-Casual-Games-CPI-Benchmark-Report.png\",\"width\":2050,\"height\":817},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/tenjin.com\/blog\/hyper-casual-cpi-report\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/tenjin.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Tenjin Presents The 2018 Hyper-Casual Games CPI Benchmark Report\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/tenjin.com\/#website\",\"url\":\"https:\/\/tenjin.com\/\",\"name\":\"Tenjin\",\"description\":\"Growth Made Simple\",\"publisher\":{\"@id\":\"https:\/\/tenjin.com\/#organization\"},\"alternateName\":\"Tenjin - 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