{"id":8668,"date":"2018-11-15T10:52:00","date_gmt":"2018-11-15T10:52:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8668"},"modified":"2026-04-14T08:29:19","modified_gmt":"2026-04-14T08:29:19","slug":"3-ways-to-get-more-value-out-of-snapchat-ua-campaigns","status":"publish","type":"post","link":"https:\/\/tenjin.com\/pt\/blog\/3-ways-to-get-more-value-out-of-snapchat-ua-campaigns\/","title":{"rendered":"3 maneiras pelas quais a Tenjin permite que os profissionais de marketing de aplicativos obtenham mais valor de seus UA Snap\u0441hat"},"content":{"rendered":"

No m\u00eas passado, anunci\u00e1mos com orgulho que a Tenjin foi oficialmente nomeada Parceiro de medi\u00e7\u00e3o m\u00f3vel do Snapchat<\/a>!<\/p>\n\n\n\n

Os nossos utilizadores podem agora atribuir instala\u00e7\u00f5es do Snap e utilizar a Tenjin para calcular o ROI e o LTV de todos os utilizadores adquiridos atrav\u00e9s do Snap. Al\u00e9m disso, isto significa que os gestores de UA na Tenjin podem agora ver um retorno ainda maior dos seus esfor\u00e7os de aquisi\u00e7\u00e3o de utilizadores do Snapchat. Ao combinar aspectos da infraestrutura de crescimento da Tenjin com as poderosas ferramentas de segmenta\u00e7\u00e3o disponibilizadas pelo Snap, os profissionais de marketing de aplica\u00e7\u00f5es podem come\u00e7ar a executar qualquer n\u00famero de estrat\u00e9gias sofisticadas de marketing digital que os podem colocar \u00e0 frente da concorr\u00eancia.<\/p>\n\n\n\n

P\u00fablicos do Snapchat<\/h2>\n\n\n\n

A primeira carater\u00edstica a ter no seu radar \u00e9 P\u00fablicos do Snapchat<\/strong>uma poderosa ferramenta de sele\u00e7\u00e3o fornecida pelo Snap e que se torna ainda mais eficaz quando combinada com a arquitetura de crescimento Tenjin. Utilizadas em conjunto, estas ferramentas podem ser especialmente \u00fateis quando se tenta transferir utilizadores de elevado valor de um projeto mais antigo para um t\u00edtulo rec\u00e9m-lan\u00e7ado, na esperan\u00e7a de gerar mais receitas de IAP com conte\u00fado novo. Eis como se faz:<\/p>\n\n\n\n

Em primeiro lugar, crie um grupo de utilizadores pagantes e obtenha uma lista dos seus IDs de dispositivos de publicidade a partir de Cofre de dados<\/a>A solu\u00e7\u00e3o de armazenamento de dados propriet\u00e1ria da Tenjin que todos os pacote para programadores<\/a> clientes t\u00eam acesso. De seguida, carregue esta lista de IDs de dispositivos de publicidade para o Snap Audience Match (SAM). Utilizando estes ID, o Snap far\u00e1 corresponder automaticamente os utilizadores da sua lista com os utilizadores do Snap, produzindo uma lista de utilizadores pagantes conhecidos que podem ser utilizados na segmenta\u00e7\u00e3o da sua campanha Snap!<\/p>\n\n\n\n

Lembre-se de que estas listas podem ser utilizadas tanto para inclus\u00e3o como para supress\u00e3o, permitindo uma segmenta\u00e7\u00e3o mais eficiente quando se trata de filtrar utilizadores que n\u00e3o apresentam os comportamentos desejados nas convers\u00f5es de IAP ou no envolvimento com an\u00fancios. Certifique-se de que brinca com isto, uma vez que existem combina\u00e7\u00f5es ilimitadas de segmentos de utilizadores!<\/p>\n\n\n\n

P\u00fablicos semelhantes do Snapchat<\/h2>\n\n\n\n

Outra forma de aumentar os seus esfor\u00e7os no Snapchat com a Tenjin \u00e9 atrav\u00e9s de P\u00fablicos semelhantes<\/strong> (LAL), que permitem aos profissionais de marketing alargar a sua segmenta\u00e7\u00e3o para incluir utilizadores do Snapchat com carater\u00edsticas semelhantes a qualquer segmento de utilizadores correspondente, incluindo os identificados atrav\u00e9s de listas de IDs de publicidade. Muitos gestores de UA dizem-nos que esta \u00e9 uma das formas mais eficientes de segmentar os utilizadores certos no Snapchat.<\/p>\n\n\n\n

Tal como a correspond\u00eancia de audi\u00eancias, o processo \u00e9 bastante simples e envolve a obten\u00e7\u00e3o de IDs do DataVault, a correspond\u00eancia de audi\u00eancias no Snapchat e, em seguida, a escolha de um pa\u00eds para a segmenta\u00e7\u00e3o de s\u00f3sias. A partir da\u00ed, \u00e9 s\u00f3 escolher um tipo de s\u00f3sia: ou Similaridade, equil\u00edbrio ou alcance<\/em>. Isto \u00e9 especialmente \u00fatil quando se utiliza um segmento dos seus utilizadores mais envolvidos.<\/p>\n\n\n\n

Vis\u00e3o do p\u00fablico do Snapchat<\/h2>\n\n\n\n
\"Snap<\/figure>\n\n\n\n

Snap Audience Insight<\/em><\/p>\n\n\n\n

Por fim, temos o Perce\u00e7\u00e3o do p\u00fablico<\/strong> ferramenta. Ao visar um p\u00fablico com mais de 1.000 utilizadores, o Snap fornece informa\u00e7\u00f5es sobre a identifica\u00e7\u00e3o de tend\u00eancias, como dados demogr\u00e1ficos, localiza\u00e7\u00f5es, interesses pessoais e reparti\u00e7\u00f5es de dispositivos. Estes dados t\u00eam uma infinidade de utiliza\u00e7\u00f5es! Por exemplo, carregue uma lista de utilizadores que conclu\u00edram IAPs na sua aplica\u00e7\u00e3o e descubra os seus dados demogr\u00e1ficos pagantes e ajuste os seus or\u00e7amentos e estrat\u00e9gia de licita\u00e7\u00e3o em conformidade.<\/p>\n\n\n\n

Todas as op\u00e7\u00f5es acima podem ser utilizadas atrav\u00e9s do Gestor de an\u00fancios instant\u00e2neos<\/a> e API instant\u00e2nea<\/a>. O gestor de an\u00fancios \u00e9 especialmente \u00fatil quando os profissionais de marketing est\u00e3o a habituar-se ao novo conjunto de ferramentas e n\u00e3o disp\u00f5em necessariamente de recursos suficientes para gerir uma integra\u00e7\u00e3o de API. No entanto, se pretender simplificar os seus processos de otimiza\u00e7\u00e3o de an\u00fancios, a integra\u00e7\u00e3o da API \u00e9 algo que deve definitivamente considerar<\/p>\n\n\n\n

Apenas arranh\u00e1mos a superf\u00edcie do que pode fazer utilizando o Tenjin e o Snapchat! Fique atento a mais estrat\u00e9gias poderosas de marketing de crescimento.<\/p>","protected":false},"excerpt":{"rendered":"

Last month, we proudly announced that Tenjin has officially been named a Snapchat Mobile Measurement Partner! Our users are now able to attribute Snap installs and use Tenjin to calculate ROI & LTV for all Snap-acquired users. Furthermore, this means UA managers in Tenjin can now see even greater returns from their Snapchat user acquisition efforts….<\/p>","protected":false},"author":5,"featured_media":8669,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-8668","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practices"],"acf":[],"yoast_head":"\n3 Ways Tenjin Lets App Marketers Get More Value Out Of Their Snap\u0441hat UA | Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/pt\/blog\/3-ways-to-get-more-value-out-of-snapchat-ua-campaigns\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Ways Tenjin Lets App Marketers Get More Value Out Of Their Snap\u0441hat UA | Tenjin\" \/>\n<meta property=\"og:description\" content=\"Last month, we proudly announced that Tenjin has officially been named a Snapchat Mobile Measurement Partner! 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