{"id":8703,"date":"2018-07-13T11:21:00","date_gmt":"2018-07-13T11:21:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8703"},"modified":"2023-09-20T06:12:38","modified_gmt":"2023-09-20T06:12:38","slug":"3-ways-deferred-deep-links-can-drive-growth-and-engagement-for-mobile-app-marketers","status":"publish","type":"post","link":"https:\/\/tenjin.com\/pt\/blog\/3-ways-deferred-deep-links-can-drive-growth-and-engagement-for-mobile-app-marketers\/","title":{"rendered":"3 maneiras pelas quais os links profundos adiados podem impulsionar o crescimento e o envolvimento dos profissionais de marketing de aplicativos m\u00f3veis"},"content":{"rendered":"

O dia 11 de julho de 2018 marca o anivers\u00e1rio de 10 anos desde que a tecnologia m\u00f3vel de liga\u00e7\u00e3o profunda foi disponibilizada pela primeira vez aos programadores com o lan\u00e7amento do iOS 2.0.<\/p>\n\n\n\n

Desde ent\u00e3o, tornou-se numa esp\u00e9cie de tema pol\u00e9mico. Os detractores do mundo da acad\u00e9mico<\/a> e setorial<\/a> citaram preocupa\u00e7\u00f5es de seguran\u00e7a e uma alegada falta de aplica\u00e7\u00f5es pr\u00e1ticas como impedimentos ao investimento. Por outro lado, os profissionais de marketing de aplica\u00e7\u00f5es de compras e m\u00fasica mais bem sucedidos dependem agora dos deep links em conjunto com an\u00fancios criativos din\u00e2micos para minimizar a fric\u00e7\u00e3o do funil e impulsionar as convers\u00f5es. Os n\u00fameros do tr\u00e1fego mostram que a utiliza\u00e7\u00e3o de deep links entre os profissionais de marketing de aplica\u00e7\u00f5es de compras, m\u00fasica e estilo de vida pode ser at\u00e9 60 vezes superior \u00e0 de outras categorias de aplica\u00e7\u00f5es, como viagens, jogos e comida e bebida. Os profissionais de marketing do segundo grupo est\u00e3o a perder algumas oportunidades valiosas.<\/p>\n\n\n\n

Como m\u00e9dia global compromisso<\/a> e reten\u00e7\u00e3o<\/a> continuarem a diminuir, est\u00e1 na altura de os profissionais de marketing de crescimento m\u00f3vel de todas as categorias analisarem atentamente os deep links e reavaliarem o papel que desempenham nas pilhas de crescimento modernas. As evid\u00eancias demonstraram que as campanhas de UA que utilizam links profundos podem produzir segmentos de utilizadores com m\u00e9tricas de crescimento duas vezes mais alto<\/a> como os adquiridos sem eles. Em muitos casos, a chave do seu sucesso foi liga\u00e7\u00e3o direta diferida<\/a>que podem direcionar os utilizadores para fluxos de onboarding contextualmente relevantes, mesmo que n\u00e3o tenham inicialmente a aplica\u00e7\u00e3o instalada. Ao passar dados para a aplica\u00e7\u00e3o para serem utilizados ap\u00f3s a instala\u00e7\u00e3o, os deferred deep links podem aumentar os funis UA e criar experi\u00eancias de utilizador iniciais que estabelecem as bases para melhores bases de utilizadores retidos. Aqui est\u00e3o apenas algumas maneiras pelas quais os profissionais de marketing de crescimento mobile de todas as categorias podem come\u00e7ar a usar os deferred deep links para impulsionar o crescimento e promover o engajamento.<\/p>\n\n\n\n

Gerar tr\u00e1fego de an\u00fancios sociais pagos com promo\u00e7\u00f5es na aplica\u00e7\u00e3o<\/strong>
Combinados com campanhas publicit\u00e1rias direcionadas nas redes sociais, os deferred deep links podem ser utilizados em conjunto com promo\u00e7\u00f5es in-app para criar fluxos de onboarding intuitivos que cumpram as promessas feitas no criativo da campanha. Uma aplica\u00e7\u00e3o de viagens que ofere\u00e7a pacotes de f\u00e9rias com desconto para casais pode realizar uma campanha no Facebook como esta.<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

Utilizar liga\u00e7\u00f5es diretas diferidas, que O Facebook suporta nativamente<\/a>Se o utilizador tiver um link profundo, a aplica\u00e7\u00e3o pode direcionar os utilizadores diretamente para essa promo\u00e7\u00e3o na aplica\u00e7\u00e3o durante a sua primeira sess\u00e3o. Os profissionais de marketing da Tenjin podem acompanhar as receitas resultantes da liga\u00e7\u00e3o direta, juntamente com todos os outros dados da campanha e do ROI, adicionando o URL da liga\u00e7\u00e3o direta da Tenjin \u00e0s campanhas atrav\u00e9s do gestor de an\u00fancios do Facebook. Esta \u00e9 uma das aplica\u00e7\u00f5es mais comuns da utiliza\u00e7\u00e3o de hiperliga\u00e7\u00f5es profundas, mas apenas arranha a superf\u00edcie do que \u00e9 poss\u00edvel.<\/p>\n\n\n\n

Campanhas de marketing de influ\u00eancia<\/strong>
O poder da influ\u00eancia cultural tornou-se essencial para muitas estrat\u00e9gias de marketing de aplica\u00e7\u00f5es. A ind\u00fastria dos jogos, em particular, onde as personalidades populares do streaming cultivam n\u00edveis de envolvimento sem precedentes com as suas audi\u00eancias, passou a contar com os influenciadores para impulsionar os downloads e aumentar o envolvimento. Com as liga\u00e7\u00f5es diretas diferidas, as campanhas de marketing de influenciadores podem tornar-se exponencialmente mais eficazes atrav\u00e9s de liga\u00e7\u00f5es \u00e0 mec\u00e2nica social do jogo.<\/p>\n\n\n\n

Uma editora de jogos de estrat\u00e9gia\/RPG que pretenda impulsionar instala\u00e7\u00f5es atrav\u00e9s de parcerias com streamers do Twitch pode criar e fornecer liga\u00e7\u00f5es profundas diferidas \u00fanicas que, quando utilizadas para instalar a aplica\u00e7\u00e3o, adicionam automaticamente os utilizadores \u00e0 respectiva guilda ou cl\u00e3 no jogo do streamer. Ao combinar a mec\u00e2nica do jogo com o envolvimento da comunidade, os editores de jogos para telem\u00f3vel podem minimizar o atrito da integra\u00e7\u00e3o, impulsionar a ativa\u00e7\u00e3o e aumentar a reten\u00e7\u00e3o. \u00c9 tamb\u00e9m uma forma eficaz de os profissionais de marketing garantirem o retorno do que pode ser um canal de maior risco, uma vez que as campanhas de influenciadores n\u00e3o oferecem os mesmos ciclos de feedback \u00fateis que os canais program\u00e1ticos.<\/p>\n\n\n\n

Marketing de conte\u00fados pr\u00f3prios<\/strong>
A manuten\u00e7\u00e3o de um calend\u00e1rio regular de publica\u00e7\u00e3o de conte\u00fados tornou-se um risco para qualquer tipo de marca, e as aplica\u00e7\u00f5es m\u00f3veis n\u00e3o s\u00e3o exce\u00e7\u00e3o. Enquanto muitas marcas de com\u00e9rcio e de estilo de vida baseadas na Web t\u00eam vindo a utilizar estruturas de liga\u00e7\u00e3o internas para transformar o tr\u00e1fego de conte\u00fados em convers\u00f5es h\u00e1 anos, uma nova vaga de marcas B2C foi criada de raiz para os telem\u00f3veis (Uber) ou est\u00e1 agora a assistir \u00e0 transfer\u00eancia de enormes quantidades de receitas para os canais m\u00f3veis. A Starbucks, que atualmente obt\u00e9m mais de 30% de receitas atrav\u00e9s da sua aplica\u00e7\u00e3o m\u00f3vel<\/a>\u00e9 um exemplo deste \u00faltimo.<\/p>\n\n\n\n

O gigante do caf\u00e9 com sede em Seattle tamb\u00e9m mant\u00e9m uma presen\u00e7a ativa no blogue da empresa<\/a>A Starbucks tamb\u00e9m est\u00e1 a desenvolver uma estrat\u00e9gia de marketing para os seus produtos m\u00f3veis, com hist\u00f3rias regulares sobre produtos sazonais. Utilizando liga\u00e7\u00f5es diretas diferidas, a Starbucks poderia facilmente come\u00e7ar a utilizar estas e outras pe\u00e7as de conte\u00fado pr\u00f3prio para dar in\u00edcio a experi\u00eancias de integra\u00e7\u00e3o com curadoria para o seu produto m\u00f3vel, chegando finalmente a uma oportunidade de convers\u00e3o para o produto que levou os leitores a agir em primeiro lugar. Este tipo de atividade integrada no funil fornece aos profissionais de marketing de conte\u00fados outra m\u00e9trica de desempenho que podem utilizar para orientar os seus esfor\u00e7os, contribuindo de forma significativa e mensur\u00e1vel para os resultados da marca.<\/p>\n\n\n\n

Com o cen\u00e1rio das aplica\u00e7\u00f5es m\u00f3veis a tornar-se cada vez mais competitivo, os profissionais de marketing precisam de utilizar todas as ferramentas dispon\u00edveis para impulsionar o crescimento e promover o envolvimento. Os deep links diferidos, embora talvez n\u00e3o sejam a solu\u00e7\u00e3o mais recente, representam uma oportunidade para as equipas de crescimento de qualquer dimens\u00e3o melhorarem o fluxo do funil e terem um impacto positivo nas principais m\u00e9tricas de desempenho da sua base de utilizadores.<\/p>\n\n\n\n

Para saber mais sobre como a Tenjin pode ajudar a sua equipa a tirar partido das liga\u00e7\u00f5es profundas diferidas como parte da estrat\u00e9gia de crescimento da sua aplica\u00e7\u00e3o, n\u00e3o hesite em contactar-nos em sales@tenjin.io.<\/p>","protected":false},"excerpt":{"rendered":"

July 11th, 2018 marks the 10 year anniversary since mobile deep linking technology was first made available to developers with the release of iOS 2.0. Since then, it\u2019s become something of a divisive topic. Detractors from the worlds of academia and industry have cited security concerns and an alleged lack of practical applications as deterrents to investment. On the…<\/p>","protected":false},"author":7,"featured_media":8704,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-8703","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practices"],"acf":[],"yoast_head":"\n3 Ways Deferred Deep Links Can Drive Growth And Engagement For Mobile App Marketers - Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/pt\/blog\/3-ways-deferred-deep-links-can-drive-growth-and-engagement-for-mobile-app-marketers\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Ways Deferred Deep Links Can Drive Growth And Engagement For Mobile App Marketers - Tenjin\" \/>\n<meta property=\"og:description\" content=\"July 11th, 2018 marks the 10 year anniversary since mobile deep linking technology was first made available to developers with the release of iOS 2.0. Since then, it\u2019s become something of a divisive topic. Detractors from the worlds of academia and industry have cited security concerns and an alleged lack of practical applications as deterrents to investment. On the...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/pt\/blog\/3-ways-deferred-deep-links-can-drive-growth-and-engagement-for-mobile-app-marketers\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2018-07-13T11:21:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-20T06:12:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/3-Ways-Deferred-Deep-Links-Can-Drive-Growth-And-Engagement-For-Mobile-App-Marketers.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"683\" \/>\n\t<meta property=\"og:image:height\" content=\"512\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sunny Cha\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sunny Cha\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/tenjin.com\/es\/blog\/3-ways-deferred-deep-links-can-drive-growth-and-engagement-for-mobile-app-marketers\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/tenjin.com\/es\/blog\/3-ways-deferred-deep-links-can-drive-growth-and-engagement-for-mobile-app-marketers\/\"},\"author\":{\"name\":\"Sunny Cha\",\"@id\":\"https:\/\/tenjin.com\/ru\/#\/schema\/person\/f5e66ef1e16354fac8102e0aa356bc52\"},\"headline\":\"3 Ways Deferred Deep Links Can Drive Growth And Engagement For Mobile App Marketers\",\"datePublished\":\"2018-07-13T11:21:00+00:00\",\"dateModified\":\"2023-09-20T06:12:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/tenjin.com\/es\/blog\/3-ways-deferred-deep-links-can-drive-growth-and-engagement-for-mobile-app-marketers\/\"},\"wordCount\":880,\"image\":{\"@id\":\"https:\/\/tenjin.com\/es\/blog\/3-ways-deferred-deep-links-can-drive-growth-and-engagement-for-mobile-app-marketers\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/3-Ways-Deferred-Deep-Links-Can-Drive-Growth-And-Engagement-For-Mobile-App-Marketers.jpeg\",\"articleSection\":[\"Best practices\"],\"inLanguage\":\"pt-PT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tenjin.com\/es\/blog\/3-ways-deferred-deep-links-can-drive-growth-and-engagement-for-mobile-app-marketers\/\",\"url\":\"https:\/\/tenjin.com\/es\/blog\/3-ways-deferred-deep-links-can-drive-growth-and-engagement-for-mobile-app-marketers\/\",\"name\":\"3 Ways Deferred Deep Links Can Drive Growth And Engagement For Mobile App Marketers - Tenjin\",\"isPartOf\":{\"@id\":\"https:\/\/tenjin.com\/ru\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/tenjin.com\/es\/blog\/3-ways-deferred-deep-links-can-drive-growth-and-engagement-for-mobile-app-marketers\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/tenjin.com\/es\/blog\/3-ways-deferred-deep-links-can-drive-growth-and-engagement-for-mobile-app-marketers\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/3-Ways-Deferred-Deep-Links-Can-Drive-Growth-And-Engagement-For-Mobile-App-Marketers.jpeg\",\"datePublished\":\"2018-07-13T11:21:00+00:00\",\"dateModified\":\"2023-09-20T06:12:38+00:00\",\"author\":{\"@id\":\"https:\/\/tenjin.com\/ru\/#\/schema\/person\/f5e66ef1e16354fac8102e0aa356bc52\"},\"breadcrumb\":{\"@id\":\"https:\/\/tenjin.com\/es\/blog\/3-ways-deferred-deep-links-can-drive-growth-and-engagement-for-mobile-app-marketers\/#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/tenjin.com\/es\/blog\/3-ways-deferred-deep-links-can-drive-growth-and-engagement-for-mobile-app-marketers\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\/\/tenjin.com\/es\/blog\/3-ways-deferred-deep-links-can-drive-growth-and-engagement-for-mobile-app-marketers\/#primaryimage\",\"url\":\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/3-Ways-Deferred-Deep-Links-Can-Drive-Growth-And-Engagement-For-Mobile-App-Marketers.jpeg\",\"contentUrl\":\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/3-Ways-Deferred-Deep-Links-Can-Drive-Growth-And-Engagement-For-Mobile-App-Marketers.jpeg\",\"width\":683,\"height\":512,\"caption\":\"Digital chain. Blockchain technology concept.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/tenjin.com\/es\/blog\/3-ways-deferred-deep-links-can-drive-growth-and-engagement-for-mobile-app-marketers\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/tenjin.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"3 Ways Deferred Deep Links Can Drive Growth And Engagement For Mobile App Marketers\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/tenjin.com\/ru\/#website\",\"url\":\"https:\/\/tenjin.com\/ru\/\",\"name\":\"Tenjin\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/tenjin.com\/ru\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-PT\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/tenjin.com\/ru\/#\/schema\/person\/f5e66ef1e16354fac8102e0aa356bc52\",\"name\":\"Sunny Cha\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\/\/tenjin.com\/ru\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/678aded2662b873a534eb59e485bf95d03d3393b1282391b13ff6d5549c9b6ab?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/678aded2662b873a534eb59e485bf95d03d3393b1282391b13ff6d5549c9b6ab?s=96&d=mm&r=g\",\"caption\":\"Sunny Cha\"},\"url\":\"https:\/\/tenjin.com\/pt\/blog\/author\/sunnycharoman\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"3 maneiras como os Deep Links Diferidos podem impulsionar o crescimento e o envolvimento dos profissionais de marketing de aplica\u00e7\u00f5es m\u00f3veis - Tenjin","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/tenjin.com\/pt\/blog\/3-ways-deferred-deep-links-can-drive-growth-and-engagement-for-mobile-app-marketers\/","og_locale":"pt_PT","og_type":"article","og_title":"3 Ways Deferred Deep Links Can Drive Growth And Engagement For Mobile App Marketers - Tenjin","og_description":"July 11th, 2018 marks the 10 year anniversary since mobile deep linking technology was first made available to developers with the release of iOS 2.0. Since then, it\u2019s become something of a divisive topic. Detractors from the worlds of academia and industry have cited security concerns and an alleged lack of practical applications as deterrents to investment. On the...","og_url":"https:\/\/tenjin.com\/pt\/blog\/3-ways-deferred-deep-links-can-drive-growth-and-engagement-for-mobile-app-marketers\/","og_site_name":"Tenjin","article_published_time":"2018-07-13T11:21:00+00:00","article_modified_time":"2023-09-20T06:12:38+00:00","og_image":[{"width":683,"height":512,"url":"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/3-Ways-Deferred-Deep-Links-Can-Drive-Growth-And-Engagement-For-Mobile-App-Marketers.jpeg","type":"image\/jpeg"}],"author":"Sunny Cha","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Sunny Cha","Tempo estimado de leitura":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/tenjin.com\/es\/blog\/3-ways-deferred-deep-links-can-drive-growth-and-engagement-for-mobile-app-marketers\/#article","isPartOf":{"@id":"https:\/\/tenjin.com\/es\/blog\/3-ways-deferred-deep-links-can-drive-growth-and-engagement-for-mobile-app-marketers\/"},"author":{"name":"Sunny Cha","@id":"https:\/\/tenjin.com\/ru\/#\/schema\/person\/f5e66ef1e16354fac8102e0aa356bc52"},"headline":"3 Ways Deferred Deep Links Can Drive Growth And Engagement For Mobile App Marketers","datePublished":"2018-07-13T11:21:00+00:00","dateModified":"2023-09-20T06:12:38+00:00","mainEntityOfPage":{"@id":"https:\/\/tenjin.com\/es\/blog\/3-ways-deferred-deep-links-can-drive-growth-and-engagement-for-mobile-app-marketers\/"},"wordCount":880,"image":{"@id":"https:\/\/tenjin.com\/es\/blog\/3-ways-deferred-deep-links-can-drive-growth-and-engagement-for-mobile-app-marketers\/#primaryimage"},"thumbnailUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/3-Ways-Deferred-Deep-Links-Can-Drive-Growth-And-Engagement-For-Mobile-App-Marketers.jpeg","articleSection":["Best practices"],"inLanguage":"pt-PT"},{"@type":"WebPage","@id":"https:\/\/tenjin.com\/es\/blog\/3-ways-deferred-deep-links-can-drive-growth-and-engagement-for-mobile-app-marketers\/","url":"https:\/\/tenjin.com\/es\/blog\/3-ways-deferred-deep-links-can-drive-growth-and-engagement-for-mobile-app-marketers\/","name":"3 maneiras como os Deep Links Diferidos podem impulsionar o crescimento e o envolvimento dos profissionais de marketing de aplica\u00e7\u00f5es m\u00f3veis - Tenjin","isPartOf":{"@id":"https:\/\/tenjin.com\/ru\/#website"},"primaryImageOfPage":{"@id":"https:\/\/tenjin.com\/es\/blog\/3-ways-deferred-deep-links-can-drive-growth-and-engagement-for-mobile-app-marketers\/#primaryimage"},"image":{"@id":"https:\/\/tenjin.com\/es\/blog\/3-ways-deferred-deep-links-can-drive-growth-and-engagement-for-mobile-app-marketers\/#primaryimage"},"thumbnailUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/3-Ways-Deferred-Deep-Links-Can-Drive-Growth-And-Engagement-For-Mobile-App-Marketers.jpeg","datePublished":"2018-07-13T11:21:00+00:00","dateModified":"2023-09-20T06:12:38+00:00","author":{"@id":"https:\/\/tenjin.com\/ru\/#\/schema\/person\/f5e66ef1e16354fac8102e0aa356bc52"},"breadcrumb":{"@id":"https:\/\/tenjin.com\/es\/blog\/3-ways-deferred-deep-links-can-drive-growth-and-engagement-for-mobile-app-marketers\/#breadcrumb"},"inLanguage":"pt-PT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/tenjin.com\/es\/blog\/3-ways-deferred-deep-links-can-drive-growth-and-engagement-for-mobile-app-marketers\/"]}]},{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/tenjin.com\/es\/blog\/3-ways-deferred-deep-links-can-drive-growth-and-engagement-for-mobile-app-marketers\/#primaryimage","url":"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/3-Ways-Deferred-Deep-Links-Can-Drive-Growth-And-Engagement-For-Mobile-App-Marketers.jpeg","contentUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/3-Ways-Deferred-Deep-Links-Can-Drive-Growth-And-Engagement-For-Mobile-App-Marketers.jpeg","width":683,"height":512,"caption":"Digital chain. Blockchain technology concept."},{"@type":"BreadcrumbList","@id":"https:\/\/tenjin.com\/es\/blog\/3-ways-deferred-deep-links-can-drive-growth-and-engagement-for-mobile-app-marketers\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/tenjin.com\/"},{"@type":"ListItem","position":2,"name":"3 Ways Deferred Deep Links Can Drive Growth And Engagement For Mobile App Marketers"}]},{"@type":"WebSite","@id":"https:\/\/tenjin.com\/ru\/#website","url":"https:\/\/tenjin.com\/ru\/","name":"Tenjin","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/tenjin.com\/ru\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-PT"},{"@type":"Person","@id":"https:\/\/tenjin.com\/ru\/#\/schema\/person\/f5e66ef1e16354fac8102e0aa356bc52","name":"Sunny Cha","image":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/tenjin.com\/ru\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/678aded2662b873a534eb59e485bf95d03d3393b1282391b13ff6d5549c9b6ab?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/678aded2662b873a534eb59e485bf95d03d3393b1282391b13ff6d5549c9b6ab?s=96&d=mm&r=g","caption":"Sunny Cha"},"url":"https:\/\/tenjin.com\/pt\/blog\/author\/sunnycharoman\/"}]}},"_links":{"self":[{"href":"https:\/\/tenjin.com\/pt\/wp-json\/wp\/v2\/posts\/8703","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tenjin.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tenjin.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tenjin.com\/pt\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/tenjin.com\/pt\/wp-json\/wp\/v2\/comments?post=8703"}],"version-history":[{"count":0,"href":"https:\/\/tenjin.com\/pt\/wp-json\/wp\/v2\/posts\/8703\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tenjin.com\/pt\/wp-json\/wp\/v2\/media\/8704"}],"wp:attachment":[{"href":"https:\/\/tenjin.com\/pt\/wp-json\/wp\/v2\/media?parent=8703"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tenjin.com\/pt\/wp-json\/wp\/v2\/categories?post=8703"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tenjin.com\/pt\/wp-json\/wp\/v2\/tags?post=8703"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}