{"id":8715,"date":"2018-03-08T11:28:00","date_gmt":"2018-03-08T11:28:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8715"},"modified":"2026-04-14T08:21:26","modified_gmt":"2026-04-14T08:21:26","slug":"the-2017-tenjin-ad-monetization-report","status":"publish","type":"post","link":"https:\/\/tenjin.com\/pt\/blog\/the-2017-tenjin-ad-monetization-report\/","title":{"rendered":"Relat\u00f3rio Tenjin Ad Monetization de 2017"},"content":{"rendered":"<p><strong>\u00c0 medida que a inova\u00e7\u00e3o m\u00f3vel avan\u00e7a, a publicidade na aplica\u00e7\u00e3o continua a ser um elemento essencial da monetiza\u00e7\u00e3o. Existem muitas op\u00e7\u00f5es dispon\u00edveis para os editores que procuram implementar solu\u00e7\u00f5es b\u00e1sicas, mas para obter o m\u00e1ximo potencial de receitas de publicidade, os gestores de monetiza\u00e7\u00e3o t\u00eam de acompanhar as tend\u00eancias do mercado. No mundo em r\u00e1pida evolu\u00e7\u00e3o da monetiza\u00e7\u00e3o de an\u00fancios m\u00f3veis, \u00e9 mais f\u00e1cil falar do que fazer.<\/strong><\/p>\n\n\n\n<p>Nos \u00faltimos anos, os editores de jogos\/apps casuais passaram a depender da coloca\u00e7\u00e3o de an\u00fancios para compensar a menor reten\u00e7\u00e3o e convers\u00e3o. Muitos editores midcore dependem agora de coloca\u00e7\u00f5es de an\u00fancios recompensadas para alimentar as suas economias in-app. Mesmo alguns editores hardcore que inicialmente se abstinham completamente de an\u00fancios est\u00e3o a come\u00e7ar a experimentar an\u00fancios para os seus segmentos de utilizadores bem retidos e n\u00e3o convertidos. Cada abordagem tem os seus pr\u00f3prios m\u00e9ritos e desafios, e decidir qual a estrat\u00e9gia mais adequada para o seu neg\u00f3cio requer uma s\u00f3lida compreens\u00e3o das nuances e subtilezas inerentes a cada uma.<\/p>\n\n\n\n<p>Com isso em mente, analis\u00e1mos mais de&nbsp;<strong>$300.000.000 em receitas de publicidade geradas por mais de 1.400 aplica\u00e7\u00f5es<\/strong>&nbsp;para fornecer um retrato detalhado da monetiza\u00e7\u00e3o moderna de an\u00fancios para celular. Depois de uma an\u00e1lise rigorosa, resumimos as nossas descobertas em seis ideias-chave de alto n\u00edvel que todos os gestores de monetiza\u00e7\u00e3o m\u00f3vel podem utilizar para otimizar eficazmente o seu portf\u00f3lio para os pr\u00f3ximos anos.<\/p>\n\n\n\n<p><strong><u>Que redes est\u00e3o a gerar mais receitas de an\u00fancios para os editores?<\/u><\/strong><br>Os editores n\u00e3o t\u00eam falta de op\u00e7\u00f5es quando se trata de rentabilizar os utilizadores atrav\u00e9s de publicidade na aplica\u00e7\u00e3o. Todas as principais redes continuaram a inovar os seus produtos este ano, explorando novos formatos, como o rich media, ao mesmo tempo que duplicaram as pr\u00e1ticas de segmenta\u00e7\u00e3o eficazes. Na sequ\u00eancia da sua aquisi\u00e7\u00e3o que se transformou num acordo de financiamento com a Orient Hontai Capital, a AppLovin continua a ser a principal escolha para os editores m\u00f3veis, gerando 18,98% das nossas receitas de publicidade registadas. Seguem-se a Google, a Unity Ads, a Tapjoy e a Adcolony, todas elas com quotas de mercado de monetiza\u00e7\u00e3o de an\u00fancios de dimens\u00e3o semelhante.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>AppLovin - 18.98%<\/li>\n\n\n\n<li>Google - 18.79%<\/li>\n\n\n\n<li>An\u00fancios Unity 11.99%<\/li>\n\n\n\n<li>Tapjoy - 11.48%<\/li>\n\n\n\n<li>AdColony - 10.51%<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/tenjin-marketing.s3.amazonaws.com\/top-10partners-by-ad-revenue2.png?ssl=1\" alt=\"\"\/><\/figure>\n\n\n\n<p><strong><u>Que impress\u00f5es de pa\u00eds est\u00e3o a gerar mais receitas de publicidade para os editores?<\/u><\/strong><br>Com a grande maioria dos gastos in-app com origem nos Estados Unidos, n\u00e3o \u00e9 de surpreender que as impress\u00f5es de an\u00fancios mostradas aos utilizadores dos EUA estejam a gerar a grande maioria das receitas para os editores. Com uns impressionantes 60,93%, as impress\u00f5es dos EUA representam mais do que os 9 pa\u00edses seguintes juntos. O Reino Unido, o Canad\u00e1 e o Jap\u00e3o representam percentagens not\u00e1veis das receitas totais registadas. Em geral, os editores podem planear com seguran\u00e7a dar prioridade aos EUA em rela\u00e7\u00e3o a todos os outros pa\u00edses quando planeiam as suas iniciativas de rentabiliza\u00e7\u00e3o de an\u00fancios.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Estados Unidos 60.93%<\/li>\n\n\n\n<li>Gr\u00e3-Bretanha 8.66%<\/li>\n\n\n\n<li>China 6.24%<\/li>\n\n\n\n<li>Jap\u00e3o 5.84%<\/li>\n\n\n\n<li>Canad\u00e1 4.95%<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/tenjin-marketing.s3.amazonaws.com\/top-10countries-by-ad-revenue2.png?ssl=1\" alt=\"\"\/><\/figure>\n\n\n\n<p><strong><u>Que redes geram os eCPMs mais elevados para os editores?<\/u><\/strong><br>Uma taxa de preenchimento forte \u00e9 essencial para prever e dimensionar qualquer iniciativa de monetiza\u00e7\u00e3o de an\u00fancios, mas os profissionais experientes dir-lhe-\u00e3o que est\u00e1 longe de ser a \u00fanica vari\u00e1vel relevante. O eCPM m\u00e9dio de uma rede em termos geogr\u00e1ficos \u00e9 igualmente importante, especialmente para editores com audi\u00eancias globais. Os nossos dados revelaram que a Tapjoy, a ironSource, a Vungle e a AdColony s\u00e3o fortes l\u00edderes no que diz respeito ao eCPM m\u00e9dio. Vale a pena notar, no entanto, que este relat\u00f3rio agrega dados de v\u00e1rios formatos, incluindo paredes de ofertas e acordos diretos, resultando em eCPMs mais elevados entre redes como a Tapjoy que os oferecem.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tapjoy $13.62<\/li>\n\n\n\n<li>ironSource-Publisher $6.76<\/li>\n\n\n\n<li>Vungle $6.01<\/li>\n\n\n\n<li>AdColony $5.94<\/li>\n\n\n\n<li>AppLovin $4.13<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/tenjin-marketing.s3.amazonaws.com\/top-platform-ecpms2.png?ssl=1\" alt=\"\"\/><\/figure>\n\n\n\n<p><strong><u>Que utilizadores da plataforma geram os eCPMs mais elevados?<\/u><\/strong><br>Os editores experientes sabem que nem todos os utilizadores s\u00e3o iguais. Os dados comportamentais agregados dos utilizadores de Android e iOS sugerem dois perfis \u00fanicos, cada um exigindo uma abordagem especial. Embora a quota de mercado global esteja muito inclinada a favor do Android, os utilizadores do iOS gastam at\u00e9 2,5 vezes mais em compras na aplica\u00e7\u00e3o. Como resultado, os editores conseguem gerar eCPMs 20% mais elevados a partir de impress\u00f5es de an\u00fancios no iOS do que no Android.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>iOS $2.33<\/li>\n\n\n\n<li>Android $1.88<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/tenjin-marketing.s3.amazonaws.com\/platform-iosVandroid.png?ssl=1\" alt=\"\"\/><\/figure>\n\n\n\n<p><strong><u>Que impress\u00f5es de pa\u00eds geram os eCPMs mais elevados para os editores de aplica\u00e7\u00f5es?<\/u><\/strong><br>Saber que tipo de eCPM esperar das impress\u00f5es em qualquer geografia espec\u00edfica pode ser uma enorme vantagem ao prever a receita do seu portef\u00f3lio de aplica\u00e7\u00f5es. Os nossos dados sugerem que os eCPMs m\u00e9dios em todos os formatos s\u00e3o mais elevados na Austr\u00e1lia, nos EUA, seguidos de perto pelo Jap\u00e3o e pelo Reino Unido. Os editores de jogos casuais, ou qualquer outra pessoa que desenvolva t\u00edtulos que dependam fortemente das receitas de an\u00fancios in-app, estariam bem servidos se lan\u00e7assem os seus t\u00edtulos na Austr\u00e1lia antes de os lan\u00e7arem nos EUA.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Austr\u00e1lia $3.20<\/li>\n\n\n\n<li>Estados Unidos $3.17<\/li>\n\n\n\n<li>Jap\u00e3o $2.82<\/li>\n\n\n\n<li>Gr\u00e3-Bretanha $2.40<\/li>\n\n\n\n<li>Canad\u00e1 $2.31<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/tenjin-marketing.s3.amazonaws.com\/top-country-ecpms.png?ssl=1\" alt=\"\"\/><\/figure>\n\n\n\n<p><strong><u>Que g\u00e9neros de aplica\u00e7\u00f5es produzem os eCPMs mais elevados para os editores?<\/u><\/strong><br>Alinhar o interesse do p\u00fablico com o conte\u00fado do an\u00fancio \u00e9 a melhor forma de garantir um eCPM elevado, mas tamb\u00e9m \u00e9 \u00fatil saber quais os g\u00e9neros que geram as maiores receitas por impress\u00e3o. Os g\u00e9neros mais frequentemente associados a comportamentos de despesa elevada s\u00e3o os que geram mais receitas para os editores. As aplica\u00e7\u00f5es de casino est\u00e3o no topo da lista, seguidas das aplica\u00e7\u00f5es de livros e refer\u00eancias e dos jogos de interpreta\u00e7\u00e3o de pap\u00e9is. Tenha estes n\u00fameros em mente da pr\u00f3xima vez que estiver a negociar um acordo direto ou a navegar numa bolsa.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Casino $5.47<\/li>\n\n\n\n<li>Livros e refer\u00eancias $4.92<\/li>\n\n\n\n<li>Jogo de pap\u00e9is $4.19<\/li>\n\n\n\n<li>Jogos (Geral) $2.33<\/li>\n\n\n\n<li>Casual $2.19<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/tenjin-marketing.s3.amazonaws.com\/top-genre-ecpms.png?ssl=1\" alt=\"\"\/><\/figure>\n\n\n\n<p>Na Tenjin, trabalhamos em estreita colabora\u00e7\u00e3o com gestores de monetiza\u00e7\u00e3o de an\u00fancios de editoras de todas as dimens\u00f5es. Isso permitiu-nos compreender intimamente a import\u00e2ncia de uma vis\u00e3o acion\u00e1vel e baseada em dados quando se trata de desbloquear todo o potencial de um portf\u00f3lio de aplica\u00e7\u00f5es. As tend\u00eancias relacionadas com a geografia, o g\u00e9nero, a plataforma e a rede desempenham todas um papel fundamental no desenvolvimento de uma estrat\u00e9gia que funcione. Esperamos que estes insights ajudem a informar a sua estrat\u00e9gia de monetiza\u00e7\u00e3o de an\u00fancios no futuro, colocando-o a si e \u00e0 sua equipa bem \u00e0 frente da curva.<\/p>\n\n\n\n<p>Para saber mais sobre como a infraestrutura de dados de crescimento da Tenjin pode ajud\u00e1-lo a maximizar as receitas de publicidade, contacte-nos em&nbsp;<a href=\"mailto:sales@tenjin.io\">sales@tenjin.io<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>As mobile innovation drives ahead, in-app advertising remains a staple of monetization. There are plenty of options available for publishers looking to implement basic solutions, but in order to realize the maximum potential ad revenue, monetization managers need to keep up with market trends. In the rapidly evolving world of mobile ad monetization, this is&#8230;<\/p>","protected":false},"author":7,"featured_media":8716,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8715","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The 2017 Tenjin Ad Monetization Report | Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/pt\/blog\/the-2017-tenjin-ad-monetization-report\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The 2017 Tenjin Ad Monetization Report | Tenjin\" \/>\n<meta property=\"og:description\" content=\"As mobile innovation drives ahead, in-app advertising remains a staple of monetization. There are plenty of options available for publishers looking to implement basic solutions, but in order to realize the maximum potential ad revenue, monetization managers need to keep up with market trends. In the rapidly evolving world of mobile ad monetization, this is...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/pt\/blog\/the-2017-tenjin-ad-monetization-report\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2018-03-08T11:28:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-14T08:21:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/iStock_858499346-1520456662446.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"724\" \/>\n\t<meta property=\"og:image:height\" content=\"483\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sunny Cha\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:site\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sunny Cha\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/tenjin.com\/blog\/the-2017-tenjin-ad-monetization-report\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/tenjin.com\/blog\/the-2017-tenjin-ad-monetization-report\/\"},\"author\":{\"name\":\"Sunny Cha\",\"@id\":\"https:\/\/tenjin.com\/#\/schema\/person\/f5e66ef1e16354fac8102e0aa356bc52\"},\"headline\":\"The 2017 Tenjin Ad Monetization Report\",\"datePublished\":\"2018-03-08T11:28:00+00:00\",\"dateModified\":\"2026-04-14T08:21:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/tenjin.com\/blog\/the-2017-tenjin-ad-monetization-report\/\"},\"wordCount\":904,\"publisher\":{\"@id\":\"https:\/\/tenjin.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/tenjin.com\/blog\/the-2017-tenjin-ad-monetization-report\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/iStock_858499346-1520456662446.jpg\",\"articleSection\":[\"Reports\"],\"inLanguage\":\"pt-PT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tenjin.com\/blog\/the-2017-tenjin-ad-monetization-report\/\",\"url\":\"https:\/\/tenjin.com\/blog\/the-2017-tenjin-ad-monetization-report\/\",\"name\":\"The 2017 Tenjin Ad Monetization Report | Tenjin\",\"isPartOf\":{\"@id\":\"https:\/\/tenjin.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/tenjin.com\/blog\/the-2017-tenjin-ad-monetization-report\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/tenjin.com\/blog\/the-2017-tenjin-ad-monetization-report\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/iStock_858499346-1520456662446.jpg\",\"datePublished\":\"2018-03-08T11:28:00+00:00\",\"dateModified\":\"2026-04-14T08:21:26+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/tenjin.com\/blog\/the-2017-tenjin-ad-monetization-report\/#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/tenjin.com\/blog\/the-2017-tenjin-ad-monetization-report\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\/\/tenjin.com\/blog\/the-2017-tenjin-ad-monetization-report\/#primaryimage\",\"url\":\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/iStock_858499346-1520456662446.jpg\",\"contentUrl\":\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/iStock_858499346-1520456662446.jpg\",\"width\":724,\"height\":483,\"caption\":\"latina businesswoman looking at various business information.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/tenjin.com\/blog\/the-2017-tenjin-ad-monetization-report\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/tenjin.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The 2017 Tenjin Ad Monetization Report\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/tenjin.com\/#website\",\"url\":\"https:\/\/tenjin.com\/\",\"name\":\"Tenjin\",\"description\":\"Growth Made Simple\",\"publisher\":{\"@id\":\"https:\/\/tenjin.com\/#organization\"},\"alternateName\":\"Tenjin - 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