{"id":8733,"date":"2017-11-15T11:51:00","date_gmt":"2017-11-15T11:51:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8733"},"modified":"2026-06-30T15:26:52","modified_gmt":"2026-06-30T15:26:52","slug":"mobile-fingerprint-attribution-is-a-thing-of-the-past","status":"publish","type":"post","link":"https:\/\/tenjin.com\/pt\/blog\/mobile-fingerprint-attribution-is-a-thing-of-the-past\/","title":{"rendered":"Apresentamos uma melhor forma de acompanhar os utilizadores m\u00f3veis"},"content":{"rendered":"<p class=\"wp-block-paragraph\">A Tenjin tem o orgulho de anunciar a sua nova tecnologia de atribui\u00e7\u00e3o de cookies baseada na Web m\u00f3vel!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Atualmente, os profissionais de marketing da iOS dependem de uma tecnologia imprecisa de \u00abfingerprinting\u00bb m\u00f3vel para atribuir a instala\u00e7\u00e3o de uma aplica\u00e7\u00e3o por parte de um utilizador a um an\u00fancio em que este clicou. Em termos gerais, o \u00abfingerprinting\u00bb capta v\u00e1rios atributos relativos ao dispositivo de um utilizador quando este clica num an\u00fancio e \u00e9 redirecionado atrav\u00e9s de um navegador. Os atributos recolhidos no momento do clique s\u00e3o comparados, na medida do poss\u00edvel, com os atributos recolhidos aquando da instala\u00e7\u00e3o da aplica\u00e7\u00e3o. Se os atributos forem id\u00eanticos, presume-se que o utilizador que clicou no an\u00fancio \u00e9 o mesmo que instalou a aplica\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Isto parece tudo muito bem, mas, como se pode imaginar, muitos destes atributos mudam com o tempo ou s\u00e3o semelhantes entre v\u00e1rios dispositivos ativos em simult\u00e2neo, o que resulta em atribui\u00e7\u00f5es imprecisas e numa diminui\u00e7\u00e3o da precis\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O Marketing Land publicou um&nbsp;<a href=\"http:\/\/marketingland.com\/cookies-crumble-mobile-first-world-154114\">artigo<\/a>&nbsp;sobre como os cookies est\u00e3o a desaparecer nos dispositivos m\u00f3veis e como o setor, at\u00e9 agora, tem lidado com o rastreamento impreciso nos dispositivos m\u00f3veis iOS.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>O Tenjin permite-te viver agora num mundo novo (mais preciso).<\/strong>&nbsp;A equipa da Tenjin desenvolveu recentemente uma solu\u00e7\u00e3o pr\u00f3pria que utiliza cookies m\u00f3veis para rastrear a origem das instala\u00e7\u00f5es do iOS, sem prejudicar a experi\u00eancia do utilizador desde o clique at\u00e9 \u00e0 instala\u00e7\u00e3o nem afetar o desempenho. Uma vez que os cookies oferecem uma medi\u00e7\u00e3o mais precisa e fi\u00e1vel, constituem uma solu\u00e7\u00e3o mais adequada para a an\u00e1lise de atribui\u00e7\u00e3o no ambiente m\u00f3vel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Este \u00e9 mais um passo no sentido de criar tecnologia para uma atribui\u00e7\u00e3o verdadeiramente baseada no utilizador na Web e em dispositivos m\u00f3veis.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A tecnologia est\u00e1 inclu\u00edda na vers\u00e3o mais recente do SDK iOS da Tenjin.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Atualiza\u00e7\u00e3o: 6 de setembro de 2016<\/strong><br>\u2014 Removemos a funcionalidade que permitia ler cookies atrav\u00e9s de um SafariViewController da vers\u00e3o mais recente do nosso SDK iOS, em conformidade com&nbsp;<a href=\"https:\/\/developer.apple.com\/app-store\/review\/guidelines\/#data-collection-and-storage\">Diretrizes da App Store da Apple<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Tenjin is proud to announce its new mobile web-based cookie attribution technology! Currently iOS marketers depend on inaccurate mobile fingerprinting technology to attribute a user\u2019s install to a clicked ad. At a high level, fingerprinting captures many attributes about a user\u2019s device when an ad is clicked and directed through a browser. The attributes collected&#8230;<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,8],"tags":[],"class_list":["post-8733","post","type-post","status-publish","format-standard","hentry","category-best-practices","category-mobile-marketing-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Better Ways to Track Mobile Users | Tenjin<\/title>\n<meta name=\"description\" content=\"Tenjin introduces cookie-based mobile attribution for iOS, offering an accurate alternative to fingerprinting for tracking user installs from ad clicks.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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