{"id":8733,"date":"2017-11-15T11:51:00","date_gmt":"2017-11-15T11:51:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8733"},"modified":"2023-09-19T11:53:11","modified_gmt":"2023-09-19T11:53:11","slug":"mobile-fingerprint-attribution-is-a-thing-of-the-past","status":"publish","type":"post","link":"https:\/\/tenjin.com\/pt\/blog\/mobile-fingerprint-attribution-is-a-thing-of-the-past\/","title":{"rendered":"Apresentamos uma melhor forma de acompanhar os utilizadores m\u00f3veis"},"content":{"rendered":"<p>Tenjin is proud to announce its new mobile web-based cookie attribution technology!<\/p>\n\n\n\n<p>Currently iOS marketers depend on inaccurate mobile fingerprinting technology to attribute a user\u2019s install to a clicked ad. At a high level, fingerprinting captures many attributes about a user\u2019s device when an ad is clicked and directed through a browser. The attributes collected on the click are matched as closely as possible to the attributes collected on the install of the app. If the attributes are the same, it\u2019s assumed that the user who clicked on the ad is the one who installed the app.<\/p>\n\n\n\n<p>This seems all well and good, but as you can imagine, many of these attributes change over time, or are similar amongst many simultaneous active devices, leaving inaccurate attributions and deteriorating accuracy.<\/p>\n\n\n\n<p>Marketing Land wrote an&nbsp;<a href=\"http:\/\/marketingland.com\/cookies-crumble-mobile-first-world-154114\">article<\/a>&nbsp;about how cookies are dead on mobile and the industry, thus far, dealt with inaccurate tracking on mobile iOS.<\/p>\n\n\n\n<p><strong>Tenjin lets you live in a new (more accurate) world now.<\/strong>&nbsp;The Tenjin team recently developed a proprietary solution using mobile cookies to track the source of iOS installs without deteriorating the user click-to-install experience or harming performance. Because cookies offer more accurate and reliable measurement, they\u2019re a better solution for mobile attribution analytics.<\/p>\n\n\n\n<p>This is another step towards creating technology for true user-based attribution on web and mobile.<\/p>\n\n\n\n<p>The technology is bundled with the newest release of the Tenjin\u2019s iOS SDK.<\/p>\n\n\n\n<p><strong>Update: September 6, 2016<\/strong><br>\u2014 We have removed the functionality to read cookies via a SafariViewController from the latest version of our iOS SDK in accordance with&nbsp;<a href=\"https:\/\/developer.apple.com\/app-store\/review\/guidelines\/#data-collection-and-storage\">Apple\u2019s App Store guidelines<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Tenjin is proud to announce its new mobile web-based cookie attribution technology! Currently iOS marketers depend on inaccurate mobile fingerprinting technology to attribute a user\u2019s install to a clicked ad. At a high level, fingerprinting captures many attributes about a user\u2019s device when an ad is clicked and directed through a browser. The attributes collected&#8230;<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,8],"tags":[],"class_list":["post-8733","post","type-post","status-publish","format-standard","hentry","category-best-practices","category-mobile-marketing-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Introducing a Better Way to Track Mobile Users - Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/pt\/blog\/mobile-fingerprint-attribution-is-a-thing-of-the-past\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Introducing a Better Way to Track Mobile Users - Tenjin\" \/>\n<meta property=\"og:description\" content=\"Tenjin is proud to announce its new mobile web-based cookie attribution technology! 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