{"id":8736,"date":"2017-09-28T11:53:00","date_gmt":"2017-09-28T11:53:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8736"},"modified":"2023-09-20T06:20:54","modified_gmt":"2023-09-20T06:20:54","slug":"5-questions-to-help-find-your-indie-niche","status":"publish","type":"post","link":"https:\/\/tenjin.com\/pt\/blog\/5-questions-to-help-find-your-indie-niche\/","title":{"rendered":"5 perguntas para ajudar a encontrar o seu nicho indie"},"content":{"rendered":"


Creating a massive hit is every developer\u2019s hope, but it happens far too rarely to be a goal for the majority of indie developers.<\/p>\n\n\n\n

Successful indies, instead, find ways to thrive without ever rising into the top ranks of the app stores. \u201cYou probably don\u2019t know my games, and I make a pretty good living,\u201d indie developer Folmer Kelly said at a recent PocketGamer conference<\/a>. Instead of gunning to be the new Rovio, it\u2019s more realistic for devs to aim for the space between runaway success and dismal failure, a niche that lets them do what they love: make games. Asking the right questions can help devs find that place.<\/p>\n\n\n\n

What are people looking for?<\/strong>
A niche, no matter how small, grows from the seed of a demand. Developers should ask themselves if their game is actually something people want by checking every public signal available: Google Adwords or Google Trends, for instance, or browsing the top 500 games on App Annie for inspiration or competitive research. The \u201csweet spot\u201d of a niche can sometimes be found in genres of a game or an app that are only found outside of the top 100 rankings \u2014 never rising high enough to attract the attention of the largest developers.<\/p>\n\n\n\n

Are you targeting the right people?<\/strong>
Find out who\u2019s more likely to play \u2014 and more importantly, spend \u2014 in a potential niche by looking at the competitors\u2019 marketing. Hop onto their social media pages and get a feel for their demographic by checking their list of followers, as well as who engages with their content. You can also examine YouTube channels that have covered competitive games \u2014 often, streamers know their audience as well or even better than developers do.<\/p>\n\n\n\n

How is it different from other games in its space?<\/strong>
Clones and re-skins aren\u2019t just boring to develop, they\u2019re also poor business, due to the high acquisition costs required just to rise above the other clones in your niche. Formulate a unique value proposition for your game \u2014 whether that\u2019s a new monetization method or a different take on an established mechanic in the genre. Otherwise, you\u2019re just wasting resources.<\/p>\n\n\n\n

How much time will the game take to make?<\/strong>
Not all niches are suited to all developers. Genres like RPGs, strategy, or any multiplayer game are known for sinking companies that can\u2019t accurately estimate the time and resources needed to ship the game. \u201cI see so many people betting everything on one game; there\u2019s a huge chance it will fail. Keep it small and with quick turnaround,\u201d said Vladimir Roth of Qwiboo in an interview with Chartboost<\/a>.<\/p>\n\n\n\n

Lastly, do you love it?<\/strong>
A steady revenue stream is usually what people think about when they hear sustainability. But if you don\u2019t think your game is fun, your customers won\u2019t either. Match-3 may look like an overcrowded genre, but if you actually love making them, you may well rise above the average. Similarly, if you have a clear idea of how to make a game in an unknown genre \u2014 your groundbreaking sheep civilization simulator or black comedy soap opera narrative game \u2014 it may well be worth the bet. \u201cA great way to not make money is to make something you don\u2019t believe in. Make your game. Be confident,\u201d says indie developer Rami Ismail of Vlambeer, in an interview with GamesIndustry.biz<\/a>.<\/p>\n\n\n\n

It\u2019s becoming harder and harder to break into the games industry as an independent developer. But by asking yourself the right questions when first starting out, you\u2019ll greatly increase your chances of success.<\/p>","protected":false},"excerpt":{"rendered":"

Creating a massive hit is every developer\u2019s hope, but it happens far too rarely to be a goal for the majority of indie developers. Successful indies, instead, find ways to thrive without ever rising into the top ranks of the app stores. \u201cYou probably don\u2019t know my games, and I make a pretty good living,\u201d…<\/p>","protected":false},"author":7,"featured_media":8738,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-8736","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practices"],"acf":[],"yoast_head":"\n5 Questions to Help Find Your Indie Niche - Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/pt\/blog\/5-questions-to-help-find-your-indie-niche\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Questions to Help Find Your Indie Niche - Tenjin\" \/>\n<meta property=\"og:description\" content=\"Creating a massive hit is every developer\u2019s hope, but it happens far too rarely to be a goal for the majority of indie developers. 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