![\"\"\/](\"https:\/\/i0.wp.com\/s3.amazonaws.com\/tenjin-marketing\/0457b21954372567afc66061d89cbe2d3e7aacf0_1_690x412.png?ssl=1\")
<\/figure>\n\n\n\nThese users, however, don\u2019t come from nowhere. Usually, at this point, the indie dev is buying the installs in countries such as Philippines (with its low CPI), Australia or Canada. You might be spending a couple of hundred dollars to get a thousand (test) users per week or so. At this stage, getting insight into some of your growth data starts to become valuable. Let\u2019s take another look at our retention dashboard, but now with the granularity of looking at specific campaigns.<\/p>\n\n\n\n Out of this view there\u2019s a first type of insight you can get from looking at your growth data. You can start seeing which campaigns and channels perform best and therefore minimise your test budgets. For instance, you might look at the chart above and draw the conclusion that \u201cThose Chartboost campaigns are looking good on day 2, with lots of retaining users compared to most of the other campaigns and channels.\u201d<\/p>\n\n\n\n Typically, at this point, you start to get interested not only in driving app installs and retention, but also in what a valuable user does in your game or app. For instance, some of the examples of events you might want to track at this stage include things such as \u201cFinished tutorial,\u201d \u201cReached level 5,\u201d or \u201cPurchased a specific sword IPA.\u201d<\/p>\n\n\n\n![\"\"\/](\"https:\/\/i0.wp.com\/s3.amazonaws.com\/tenjin-marketing\/0cac54e884df67ebdb8670d733f8b8f03f7b7ff5_1_690x482.png?ssl=1\")
<\/figure>\n\n\n\n
![\"\"\/](\"https:\/\/i0.wp.com\/s3.amazonaws.com\/tenjin-marketing\/af3a78227b6e62482b05035c4c4e4c51d4f96118_1_666x499.png?ssl=1\")
<\/figure>\n\n\n\n