{"id":8777,"date":"2017-03-15T12:15:00","date_gmt":"2017-03-15T12:15:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8777"},"modified":"2026-04-14T08:06:08","modified_gmt":"2026-04-14T08:06:08","slug":"growth-analytics-vs-product-analytics-whats-the-difference","status":"publish","type":"post","link":"https:\/\/tenjin.com\/pt\/blog\/growth-analytics-vs-product-analytics-whats-the-difference\/","title":{"rendered":"Growth Analytics vs. Product Analytics: Qual \u00e9 a diferen\u00e7a?"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Muitas vezes perguntam-nos como \u00e9 que a Tenjin se compara a empresas de an\u00e1lise como a Mixpanel, a Amplitude, a deltaDNA e outras. A resposta curta \u00e9 que a melhor forma de descrever essas outras solu\u00e7\u00f5es de an\u00e1lise \u00e9 como ferramentas centradas no produto, enquanto a Tenjin pode ser melhor classificada como uma ferramenta centrada no crescimento.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O que entendemos por \u00aban\u00e1lise de produto\u00bb e \u00aban\u00e1lise de crescimento\u00bb? As ferramentas de an\u00e1lise centradas no produto foram concebidas para o ajudar a aperfei\u00e7oar a sua aplica\u00e7\u00e3o, compreendendo a forma como os utilizadores interagem com ela, enquanto as solu\u00e7\u00f5es de an\u00e1lise centradas no crescimento, como a Tenjin, foram concebidas para o ajudar a expandir a sua aplica\u00e7\u00e3o de forma rent\u00e1vel, identificando e direcionando os esfor\u00e7os para os utilizadores de elevado valor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como poderia utilizar uma ferramenta de an\u00e1lise centrada no produto? Estas ferramentas s\u00e3o \u00fateis para responder a perguntas como \u201cQuais s\u00e3o as funcionalidades que os meus utilizadores mais apreciam?\u201d, \u201cQuantos dos meus utilizadores est\u00e3o a concluir o meu tutorial?\u201d ou \u201cQual foi o teste A\/B que levou mais pessoas a efetuar uma compra dentro da aplica\u00e7\u00e3o?\u201d Basicamente, estas ferramentas s\u00e3o \u00fateis para o ajudar a compreender a jornada do utilizador assim que este entra na sua aplica\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O Tenjin, por outro lado, ajuda-o a compreender a jornada do utilizador, come\u00e7ando uma etapa mais cedo no seu ciclo de vida \u2014 durante a fase de aquisi\u00e7\u00e3o. Como sabemos qual a campanha publicit\u00e1ria e qual a fonte de publica\u00e7\u00e3o que levaram cada novo utilizador a descarregar a sua aplica\u00e7\u00e3o, as nossas an\u00e1lises s\u00e3o utilizadas para responder a perguntas como \u201cQuais foram as fontes publicit\u00e1rias que atra\u00edram os meus utilizadores de maior valor?\u201d, \u201cQuais foram as campanhas que geraram os utilizadores com maior reten\u00e7\u00e3o?\u201d e \u201cQuais foram as fontes publicit\u00e1rias que proporcionaram o maior n\u00famero de compradores?\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Assim, a quest\u00e3o que se coloca agora \u00e9 saber quais os eventos que os desenvolvedores devem monitorizar com ferramentas de an\u00e1lise centradas no produto e quais os eventos que devem monitorizar connosco. A an\u00e1lise de produto \u00e9 excelente para aspetos como a an\u00e1lise de funis e os testes A\/B, mas a Tenjin \u00e9 mais adequada para calcular o ROI das campanhas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vamos analisar isto, em primeiro lugar, na perspetiva do ciclo de vida t\u00edpico de um jogo independente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Numa fase inicial do desenvolvimento de um jogo, os programadores costumam concentrar-se na reten\u00e7\u00e3o. Tentam aperfei\u00e7oar o jogo para que a experi\u00eancia do utilizador melhore cada vez mais a cada atualiza\u00e7\u00e3o. Uma forma de medir este progresso \u00e9 analisar os n\u00fameros de reten\u00e7\u00e3o por coorte semanais e verificar se estes melhoram.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Eis como se apresentam os n\u00fameros das coortes de reten\u00e7\u00e3o semanais no painel de reten\u00e7\u00e3o da Tenjin, com dados de algumas das nossas aplica\u00e7\u00f5es internas que utilizamos:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/s3.amazonaws.com\/tenjin-marketing\/0457b21954372567afc66061d89cbe2d3e7aacf0_1_690x412.png?ssl=1\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">No entanto, estes utilizadores n\u00e3o surgem do nada. Normalmente, nesta fase, o programador independente est\u00e1 a comprar instala\u00e7\u00f5es em pa\u00edses como as Filipinas (com o seu baixo CPI), a Austr\u00e1lia ou o Canad\u00e1. Poder\u00e1 estar a gastar algumas centenas de d\u00f3lares para conseguir mil utilizadores (de teste) por semana, mais ou menos. Nesta fase, come\u00e7ar a analisar alguns dos seus dados de crescimento torna-se valioso. Vamos dar mais uma olhadela ao nosso painel de reten\u00e7\u00e3o, mas agora com o detalhe de analisar campanhas espec\u00edficas.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/s3.amazonaws.com\/tenjin-marketing\/0cac54e884df67ebdb8670d733f8b8f03f7b7ff5_1_690x482.png?ssl=1\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A partir desta perspetiva, h\u00e1 um primeiro tipo de informa\u00e7\u00e3o que pode obter ao analisar os seus dados de crescimento. Pode come\u00e7ar a identificar quais as campanhas e canais com melhor desempenho e, assim, minimizar os seus or\u00e7amentos para testes. Por exemplo, pode analisar o gr\u00e1fico acima e chegar \u00e0 conclus\u00e3o de que \u201cEssas campanhas da Chartboost parecem estar a ter bons resultados no segundo dia, com uma elevada reten\u00e7\u00e3o de utilizadores em compara\u00e7\u00e3o com a maioria das outras campanhas e canais.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Normalmente, nesta fase, come\u00e7a a interessar-se n\u00e3o s\u00f3 por impulsionar as instala\u00e7\u00f5es da aplica\u00e7\u00e3o e a reten\u00e7\u00e3o, mas tamb\u00e9m pelo que um utilizador valioso faz no seu jogo ou aplica\u00e7\u00e3o. Por exemplo, alguns dos eventos que poder\u00e1 querer monitorizar nesta fase incluem coisas como \u201cConcluiu o tutorial\u201d, \u201cAlcan\u00e7ou o n\u00edvel 5\u201d ou \u201cComprou uma espada espec\u00edfica (IPA)\u201d.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pode encontrar esse tipo de informa\u00e7\u00e3o noutra vista do painel do Tenjin, a vista de eventos personalizados:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/s3.amazonaws.com\/tenjin-marketing\/af3a78227b6e62482b05035c4c4e4c51d4f96118_1_666x499.png?ssl=1\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e3o vais encontrar este tipo de dados nas tuas ferramentas centradas no produto, mas podes encontr\u00e1-los no Tenjin. Portanto, para responder \u00e0 quest\u00e3o sobre quais eventos devem ser monitorizados com o Tenjin nesta fase do desenvolvimento de um jogo: sugerimos que monitorize tudo o que acrescente valor ao seu jogo, seja a conclus\u00e3o de um determinado n\u00edvel, uma determinada mec\u00e2nica viral ou aquela espada super fixe que os jogadores podem comprar no n\u00edvel 7.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Este foi um artigo sobre o tipo de eventos que deve considerar monitorizar no Tenjin durante o lan\u00e7amento preliminar do seu jogo, antes da monetiza\u00e7\u00e3o. Abordaremos o que fazer assim que come\u00e7ar a trabalhar na monetiza\u00e7\u00e3o num artigo posterior.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">J\u00e1 mencion\u00e1mos que o Tenjin \u00e9 gratuito para os programadores independentes nesta fase (desde que n\u00e3o ultrapassem os 12 milh\u00f5es de eventos por m\u00eas)? Para come\u00e7ar, visite&nbsp;<a href=\"https:\/\/www.tenjin.io\/sign_up?__hstc=105908124.1a56e3730f6f13e43c32fb5b1a8ca535.1695012124209.1695095732931.1695118029670.8&amp;__hssc=105908124.58.1695118029670&amp;__hsfp=2360007836\">https:\/\/www.tenjin.io\/sign_up<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>We often get asked how Tenjin compares to analytics companies such as Mixpanel, Amplitude, deltaDNA, and others. The short answer is that the best way to describe those other analytics solutions is as product-centric tools, while Tenjin can best be categorized as a growth-centric tool. What do we mean by product vs. growth analytics? Product-centric&#8230;<\/p>","protected":false},"author":7,"featured_media":8779,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-8777","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-marketing-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Growth vs Product Analytics | Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/pt\/blog\/growth-analytics-vs-product-analytics-whats-the-difference\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Growth vs Product Analytics | Tenjin\" \/>\n<meta property=\"og:description\" content=\"We often get asked how Tenjin compares to analytics companies such as Mixpanel, Amplitude, deltaDNA, and others. 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