{"id":8782,"date":"2017-03-09T12:18:00","date_gmt":"2017-03-09T12:18:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8782"},"modified":"2023-09-20T06:25:09","modified_gmt":"2023-09-20T06:25:09","slug":"choosing-the-right-business-intelligence-software-for-your-needs","status":"publish","type":"post","link":"https:\/\/tenjin.com\/pt\/blog\/choosing-the-right-business-intelligence-software-for-your-needs\/","title":{"rendered":"Como escolher a ferramenta de Business Intelligence correta para a sua empresa"},"content":{"rendered":"


Atualiza\u00e7\u00e3o 25.11.22:<\/strong> Independentemente da ferramenta de BI que escolher, pode sempre contar com Crescimento FullStack<\/a> para configurar os pipelines de dados para ele.<\/p>\n\n\n\n

Para ter uma vantagem no cen\u00e1rio ultra-competitivo atual, a maioria dos programadores de aplica\u00e7\u00f5es passou a depender de algum tipo de software de Business Intelligence (BI). Quer sejam criadas por uma equipa interna ou compradas e licenciadas por um fornecedor externo, as ferramentas de BI s\u00e3o cruciais para recuperar, analisar e transformar dados em informa\u00e7\u00f5es acion\u00e1veis.<\/p>\n\n\n\n

Mas com dezenas de boas ferramentas no mercado, pode ser dif\u00edcil descobrir a ferramenta mais adequada para a sua organiza\u00e7\u00e3o. \u00c9 importante fazer algumas perguntas a si pr\u00f3prio antes de investir centenas ou milhares de d\u00f3lares por m\u00eas. Por exemplo, quem \u00e9 que vai utilizar o software? De que tipo de dados \u00e9 que v\u00e3o precisar? Ser mais espec\u00edfico \u00e9 essencial para ultrapassar o ru\u00eddo de muitas op\u00e7\u00f5es concorrentes.<\/p>\n\n\n\n

Eis sete perguntas que o ajudar\u00e3o a avaliar as ferramentas de BI para a sua equipa:<\/p>\n\n\n\n

Foi concebido para telem\u00f3veis?<\/strong>
Alguns prestadores de servi\u00e7os n\u00e3o s\u00e3o especializados em telem\u00f3veis, utilizando antes uma abordagem baseada em modelos para clientes de diferentes sectores. Enquanto programador de aplica\u00e7\u00f5es, vai querer um software que possa processar os dados espec\u00edficos do seu sector. Por exemplo, os programadores de jogos para telem\u00f3vel precisam de uma ferramenta que possa lidar com actualiza\u00e7\u00f5es seguras e de alta frequ\u00eancia de milhares - se n\u00e3o milh\u00f5es - de utilizadores simult\u00e2neos.<\/p>\n\n\n\n

\u00c9 f\u00e1cil de utilizar?<\/strong>
Uma interface desorganizada, com erros ou contra-intuitiva \u00e9 um sinal de alerta para as ferramentas de BI. Mesmo os utilizadores com conhecimentos b\u00e1sicos de tecnologia devem ser capazes de navegar e filtrar dados, enquanto um fluxo de trabalho simples e bem concebido tamb\u00e9m facilitar\u00e1 a an\u00e1lise dos cientistas de dados. Uma UX complicada \u00e9 sinal de uma ferramenta desactualizada.<\/p>\n\n\n\n

Ser\u00e1 que o or\u00e7amento est\u00e1 comprometido?<\/strong>
Ferramentas de BI costumava ser um privil\u00e9gio de $150.000<\/a> para empresas com bolsos fundos. Mas a cria\u00e7\u00e3o de software self-service cada vez mais potente obrigou os fornecedores a reduzir os pre\u00e7os. Atualmente, o custo para a maioria dos seria uma m\u00e9dia de $1.500 por utilizador e por ano<\/a>. Outras ferramentas fixam o preço por volume, o que pode ser adequado para pequenas empresas em fase de arranque. E, claro <a href="http:\/\/blog.capterra.com\/top-8-free-and-open-source-business-intelligence-software\/”">existem ferramentas gratuitas, embora sejam previsivelmente menos potentes do que as opções pagas.<\/p>\n\n\n\n

Pode ler a partir de qualquer base de dados?<\/strong>
Uma carater\u00edstica obrigat\u00f3ria para qualquer ferramenta de BI \u00e9 a capacidade de aceder a v\u00e1rios tipos de bases de dados, independentemente do sistema de gest\u00e3o utilizado. Por exemplo, os especialistas da cadeia de fornecimento t\u00eam de verificar periodicamente os relat\u00f3rios de vendas m\u00e9dias para prever a procura e definir os n\u00edveis de invent\u00e1rio, que, por sua vez, s\u00e3o acedidos pelos funcion\u00e1rios do fabrico para a produ\u00e7\u00e3o. A fun\u00e7\u00e3o do software de BI \u00e9 unificar todas estas fontes de dados d\u00edspares em visualiza\u00e7\u00f5es simples.<\/p>\n\n\n\n

Pode produzir visualiza\u00e7\u00f5es acion\u00e1veis?<\/strong>
A compila\u00e7\u00e3o de diferentes bases de dados \u00e9 dif\u00edcil, mas muitas das principais ferramentas j\u00e1 o fazem bem. A pr\u00f3xima fronteira para estas ferramentas \u00e9 a expans\u00e3o para visualiza\u00e7\u00f5es como gr\u00e1ficos de dispers\u00e3o ou mapas de calor. As melhores ferramentas centram-se na possibilidade de a\u00e7\u00e3o: esse painel de controlo \u00e9 relevante ou apenas bonito? Por exemplo, as melhores capacidades de mapeamento utilizam atributos de cidade, estado e pa\u00eds facilmente leg\u00edveis, em vez de for\u00e7ar a inclus\u00e3o de vari\u00e1veis desnecess\u00e1rias, como a longitude e a latitude.<\/p>\n\n\n\n

\u00c9 multifuncional?<\/strong>
As ferramentas devem ser transversais a toda a organiza\u00e7\u00e3o. Todos os utilizadores, desde executivos de alto n\u00edvel a representantes de vendas no terreno, devem poder visualizar dados que os ajudem a tomar decis\u00f5es informadas no seu dom\u00ednio. Afinal de contas, quanto mais pessoas puderem utilizar a ferramenta, maior ser\u00e1 o ROI de um software de v\u00e1rios milhares de d\u00f3lares.<\/p>\n\n\n\n

\u00c9 prop\u00edcio \u00e0 partilha?<\/strong>
Os pain\u00e9is de controlo partilh\u00e1veis s\u00e3o tamb\u00e9m importantes para o interc\u00e2mbio de an\u00e1lises entre equipas. Os utilizadores devem poder alternar os filtros de dados em relat\u00f3rios de diferentes departamentos sem guardar essas altera\u00e7\u00f5es. Por exemplo, os gestores de retalho devem poder alternar entre as vendas mensais dos EUA e do Canad\u00e1 sem guardar a sele\u00e7\u00e3o no relat\u00f3rio original.<\/p>\n\n\n\n

Escolher a solu\u00e7\u00e3o de BI mais adequada parece intimidante. Afinal de contas, o mercado de ferramentas de BI expandiu-se enormemente em apenas alguns anos: existem agora muitas op\u00e7\u00f5es que satisfazem a barra de \"bom\". Mas a multiplicidade de ferramentas suficientemente boas n\u00e3o deve ofuscar as melhores: olhe atentamente para cada um dos sete aspectos acima, com as necessidades da sua organiza\u00e7\u00e3o em mente, e a lista n\u00e3o ser\u00e1 assim t\u00e3o dif\u00edcil de reduzir.<\/p>","protected":false},"excerpt":{"rendered":"

Update 25.11.22: Regardless of what BI tool you choose, you can always count on Growth FullStack to set up the data pipelines for it. To get a leg up in today\u2019s ultra competitive landscape, most app developers have come to depend on some type of Business Intelligence (BI) software. Whether built by an in-house team or bought and…<\/p>","protected":false},"author":7,"featured_media":8785,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-8782","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practices"],"acf":[],"yoast_head":"\nHow to choose the right Business Intelligence Tool for your business - Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/pt\/blog\/choosing-the-right-business-intelligence-software-for-your-needs\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to choose the right Business Intelligence Tool for your business - Tenjin\" \/>\n<meta property=\"og:description\" content=\"Update 25.11.22: Regardless of what BI tool you choose, you can always count on Growth FullStack to set up the data pipelines for it. 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