{"id":8789,"date":"2017-02-22T12:21:00","date_gmt":"2017-02-22T12:21:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8789"},"modified":"2026-05-19T14:30:41","modified_gmt":"2026-05-19T14:30:41","slug":"reported-installs-vs-tracked-installs","status":"publish","type":"post","link":"https:\/\/tenjin.com\/pt\/blog\/reported-installs-vs-tracked-installs\/","title":{"rendered":"Instala\u00e7\u00f5es registadas vs. instala\u00e7\u00f5es monitorizadas"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Se utilizar a nossa atribui\u00e7\u00e3o para acompanhar as instala\u00e7\u00f5es por fonte de m\u00eddia, poder\u00e1 verificar que existem dois tipos de instala\u00e7\u00f5es descritos nessa sec\u00e7\u00e3o:&nbsp;<strong>Instala\u00e7\u00f5es comunicadas<\/strong>&nbsp;e&nbsp;<strong>Instala\u00e7\u00f5es registadas<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Qual \u00e9 a diferen\u00e7a?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/tenjin.com\/pt\/glossary\/reported-installs\/\">Instala\u00e7\u00f5es comunicadas<\/a><\/strong>\u00a0s\u00e3o as instala\u00e7\u00f5es que uma rede publicit\u00e1ria afirma gerar para as suas campanhas. Trata-se do n\u00famero de instala\u00e7\u00f5es que foram comunicadas por cada rede publicit\u00e1ria com base no seu conceito de atribui\u00e7\u00e3o.<br><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/tenjin.com\/pt\/glossary\/tracked-installs\/\">Instala\u00e7\u00f5es registadas<\/a><\/strong>, por outro lado, s\u00e3o as instala\u00e7\u00f5es que uma entidade terceira imparcial atribui a uma rede publicit\u00e1ria. Trata-se do n\u00famero de instala\u00e7\u00f5es que pode ser monitorizado por uma empresa de medi\u00e7\u00e3o independente.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Por que raz\u00e3o existem diferen\u00e7as entre as \u00abInstala\u00e7\u00f5es Reportadas\u00bb e as \u00abInstala\u00e7\u00f5es Monitorizadas\u00bb? Ser\u00e1 que as redes est\u00e3o a tentar enganar-te, cobrando valores excessivos pelas instala\u00e7\u00f5es? N\u00e3o, provavelmente n\u00e3o. S\u00e3o muito raros os casos em que as redes publicit\u00e1rias est\u00e3o a praticar qualquer tipo de fraude. O problema decorre, antes, da sua incapacidade de aceder aos dados publicit\u00e1rios de campanhas que estejas a realizar simultaneamente noutras redes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As \u00abInstala\u00e7\u00f5es Rastreadas\u00bb representam uma vis\u00e3o global \u2014 esta m\u00e9trica baseia-se em todos os dados simult\u00e2neos das campanhas que est\u00e1 a realizar em v\u00e1rias redes. A m\u00e9trica \u00abInstala\u00e7\u00f5es Reportadas\u00bb, por outro lado, \u00e9 calculada isoladamente por cada uma das redes de publicidade e baseia-se apenas no que estas conseguem observar nos seus pr\u00f3prios dados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vejamos um exemplo concreto. Suponhamos que est\u00e1 a realizar campanhas em duas redes publicit\u00e1rias, o Facebook e o Google, ao mesmo tempo. Definiste os CPIs para $1,00 para cada campanha em cada rede publicit\u00e1ria. Um utilizador \u00fanico clica primeiro na tua campanha do Facebook e, mais tarde, esse mesmo utilizador clica na tua campanha do Google antes de instalar a tua aplica\u00e7\u00e3o. Como \u00e9 que tudo \u00e9 monitorizado para esse utilizador?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uma vez que o Facebook e o Google n\u00e3o comunicam entre si, n\u00e3o h\u00e1 forma de conciliar o utilizador \u00fanico que interage com ambas as campanhas publicit\u00e1rias em redes distintas ao mesmo tempo. Consequentemente, o n\u00famero de instala\u00e7\u00f5es reportadas pelo Facebook seria \u201c1\u201d e o n\u00famero de instala\u00e7\u00f5es reportadas pelo Google tamb\u00e9m seria \u201c1\u201d. N\u00e3o s\u00f3 esta seria uma m\u00e1 forma de comparar o desempenho das redes publicit\u00e1rias, como tamb\u00e9m \u00e9 imposs\u00edvel medir a efic\u00e1cia do investimento publicit\u00e1rio, uma vez que um \u00fanico utilizador s\u00f3 pode ser adquirido uma vez.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ent\u00e3o, qual \u00e9 a solu\u00e7\u00e3o? Ao utilizar um fornecedor de atribui\u00e7\u00e3o de terceiros, como a Tenjin, atribu\u00edmos o utilizador \u00e0 campanha que faz mais sentido com base no hist\u00f3rico de intera\u00e7\u00e3o do utilizador com os seus an\u00fancios. Neste caso, uma vez que a campanha do Google foi a \u00faltima em que se clicou, a \u201cInstala\u00e7\u00e3o Rastreada\u201d seria atribu\u00edda ao Google. Dessa forma, o utilizador \u00fanico que clicou primeiro no Facebook e, posteriormente, no Google, seria associado \u00e0 campanha do Google e N\u00c3O \u00e0 do Facebook. Neste exemplo, a contagem de \u00abInstala\u00e7\u00f5es Rastreadas\u00bb e \u00abInstala\u00e7\u00f5es Reportadas\u00bb ficaria assim:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/s3.amazonaws.com\/tenjin-marketing\/Screen%20Shot%202017-02-22%20at%2011.32.52%20AM.png?ssl=1\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 exatamente para isso que serve a atribui\u00e7\u00e3o. O que se pretende \u00e9 \u201cacompanhar\u201d o utilizador no&nbsp;<strong>adequado<\/strong>&nbsp;campanha publicit\u00e1ria para an\u00e1lise posterior. Desta forma, poder\u00e1 medir o seu ROI numa compara\u00e7\u00e3o equitativa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O objetivo da atribui\u00e7\u00e3o N\u00c3O \u00e9 fazer com que as \u00abInstala\u00e7\u00f5es Rastreadas\u00bb sejam iguais \u00e0s \u00abInstala\u00e7\u00f5es Reportadas\u00bb. Na verdade, por vezes, a atribui\u00e7\u00e3o deve fazer exatamente o contr\u00e1rio. O objetivo da atribui\u00e7\u00e3o, em muitos aspetos, \u00e9 ter uma vis\u00e3o hol\u00edstica dos seus utilizadores e de TODAS as campanhas nas v\u00e1rias redes publicit\u00e1rias que utiliza em simult\u00e2neo \u2014 e garantir que est\u00e1 a pagar pelas instala\u00e7\u00f5es rastreadas, e n\u00e3o pelas instala\u00e7\u00f5es reportadas. S\u00f3 uma entidade terceira imparcial pode fazer isso.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>If you use our attribution to track installs by media source, you might notice that there are two types of installs described there:&nbsp;Reported Installs&nbsp;and&nbsp;Tracked Installs. What\u2019s the difference? Why are there differences between Reported Installs and Tracked Installs? Are the networks trying to scam you by overcharging for installs? No, probably not. In very few&#8230;<\/p>","protected":false},"author":7,"featured_media":8796,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[91],"tags":[],"class_list":["post-8789","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-metrics"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Reported Installs vs. Tracked Installs | Tenjin<\/title>\n<meta name=\"description\" content=\"Gain clarity on Reported Installs vs. Tracked Installs. Discover how each type affects your marketing strategy and analytics.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/pt\/blog\/reported-installs-vs-tracked-installs\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reported Installs vs. Tracked Installs | Tenjin\" \/>\n<meta property=\"og:description\" content=\"Gain clarity on Reported Installs vs. Tracked Installs. Discover how each type affects your marketing strategy and analytics.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/pt\/blog\/reported-installs-vs-tracked-installs\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2017-02-22T12:21:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-19T14:30:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/Reported-Installs-vs.-Tracked-Installs.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"673\" \/>\n\t<meta property=\"og:image:height\" content=\"520\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sunny Cha\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:site\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sunny Cha\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/reported-installs-vs-tracked-installs\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/reported-installs-vs-tracked-installs\\\/\"},\"author\":{\"name\":\"Sunny Cha\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/person\\\/f5e66ef1e16354fac8102e0aa356bc52\"},\"headline\":\"Reported Installs vs. Tracked Installs\",\"datePublished\":\"2017-02-22T12:21:00+00:00\",\"dateModified\":\"2026-05-19T14:30:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/reported-installs-vs-tracked-installs\\\/\"},\"wordCount\":580,\"publisher\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/reported-installs-vs-tracked-installs\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Reported-Installs-vs.-Tracked-Installs.jpeg\",\"articleSection\":[\"Metrics\"],\"inLanguage\":\"pt-PT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/reported-installs-vs-tracked-installs\\\/\",\"url\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/reported-installs-vs-tracked-installs\\\/\",\"name\":\"Reported Installs vs. Tracked Installs | Tenjin\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/reported-installs-vs-tracked-installs\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/reported-installs-vs-tracked-installs\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Reported-Installs-vs.-Tracked-Installs.jpeg\",\"datePublished\":\"2017-02-22T12:21:00+00:00\",\"dateModified\":\"2026-05-19T14:30:41+00:00\",\"description\":\"Gain clarity on Reported Installs vs. Tracked Installs. 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