{"id":8822,"date":"2016-10-18T12:37:00","date_gmt":"2016-10-18T12:37:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8822"},"modified":"2026-04-14T08:01:28","modified_gmt":"2026-04-14T08:01:28","slug":"7-tips-for-optimizing-mobile-app-install-campaigns-from-setup-to-analysis","status":"publish","type":"post","link":"https:\/\/tenjin.com\/pt\/blog\/7-tips-for-optimizing-mobile-app-install-campaigns-from-setup-to-analysis\/","title":{"rendered":"7 dicas para otimizar campanhas de instala\u00e7\u00e3o de aplicativos m\u00f3veis, da configura\u00e7\u00e3o \u00e0 an\u00e1lise"},"content":{"rendered":"<p class=\"wp-block-paragraph\">As campanhas de instala\u00e7\u00e3o de aplica\u00e7\u00f5es m\u00f3veis s\u00e3o como m\u00e1quinas cuidadosamente ajustadas: cada parte precisa de ser otimizada para evitar uma explos\u00e3o (no seu or\u00e7amento publicit\u00e1rio, claro). Desde a compila\u00e7\u00e3o dos criativos at\u00e9 \u00e0 interpreta\u00e7\u00e3o das an\u00e1lises para obter insights \u00fateis, \u00e9 preciso acertar em tudo para ter sucesso.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Elabor\u00e1mos uma lista com sete dicas, desde o in\u00edcio de uma campanha at\u00e9 ao \u00faltimo pormenor, que podem ser \u00fateis para os profissionais de marketing garantirem que tudo corra bem.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Otimize continuamente os seus criativos<\/strong><br>O texto do an\u00fancio \u00e9 ideal para testes A\/B. As palavras s\u00e3o mais baratas e mais f\u00e1ceis de alterar do que qualquer outra parte de um an\u00fancio. Crie um vocabul\u00e1rio com base no que funciona para si: os profissionais de marketing de produtos, por exemplo, transmitem urg\u00eancia com palavras como \u201cagora\u201d, \u201cdepressa\u201d e \u201cr\u00e1pido\u201d. A Tenjin\u2019s\u00a0<a href=\"https:\/\/blog.tenjin.io\/take-advantage-of-google-adwords\/?__hstc=105908124.1a56e3730f6f13e43c32fb5b1a8ca535.1695012124209.1695095732931.1695118029670.8&amp;__hssc=105908124.87.1695118029670&amp;__hsfp=2360007836\">an\u00e1lise de palavras-chave<\/a>\u00a0Esta funcionalidade \u00e9 excelente para monitorizar os cliques, as instala\u00e7\u00f5es e o ROI de palavras espec\u00edficas. Os criativos beneficiam desses mesmos testes, bem como da utiliza\u00e7\u00e3o de ferramentas como\u00a0<a href=\"https:\/\/sensortower.com\/solutions\/ad-intelligence\">Torre do sensor<\/a>, o que pode ajudar-te a manter-te a par das campanhas publicit\u00e1rias dos teus concorrentes.<\/li>\n\n\n\n<li><strong>Identificar segmentos que geram convers\u00f5es<\/strong><br>Ferramentas como o Facebook Audience Insights e o Google Analytics ajudam-no a criar an\u00fancios com base nos h\u00e1bitos e prefer\u00eancias do seu p\u00fablico-alvo principal. Por exemplo, o site de casamentos Bridestory&nbsp;<a href=\"https:\/\/fbcdn-dragon-a.akamaihd.net\/hphotos-ak-xft1\/t39.2365-6\/12995586_1034174629991378_829414156_n.pdf\">escolheu o Instagram<\/a>&nbsp;como plataforma publicit\u00e1ria, depois de conhecer as prefer\u00eancias do seu p\u00fablico em termos de conte\u00fado visual, com criativos baseados no conhecimento dos gostos do seu p\u00fablico-alvo. Atrav\u00e9s de estudos demogr\u00e1ficos, a empresa conseguiu&nbsp;<a href=\"http:\/\/www.appvirality.com\/blog\/instagram-ads-finale-cheaper-cpi-solution-app-marketers\/\">reduzir o IPC em 50%<\/a>&nbsp;em compara\u00e7\u00e3o com outros canais.<\/li>\n\n\n\n<li><strong>Escolha redes de publicidade que equilibrem as convers\u00f5es e o CPI<\/strong><br>Os bons profissionais de marketing de instala\u00e7\u00e3o de aplica\u00e7\u00f5es n\u00e3o se concentram exclusivamente em taxas de convers\u00e3o elevadas: as instala\u00e7\u00f5es n\u00e3o significam nada se os utilizadores abandonarem a aplica\u00e7\u00e3o imediatamente. Os profissionais de marketing devem analisar os dados anal\u00edticos dos utilizadores para determinar quais as redes publicit\u00e1rias que atraem utilizadores que se envolvem em atividades p\u00f3s-instala\u00e7\u00e3o, tais como efetuar compras na aplica\u00e7\u00e3o ou interagir com an\u00fancios, e equilibrar esse envolvimento com o CPI.<\/li>\n\n\n\n<li><strong>Seja rigoroso no que diz respeito ao IPC e ao LTV<\/strong><br>Deixar que o teu CPI ultrapasse o valor ao longo da vida dos utilizadores \u00e9 o mesmo que queimar dinheiro. A menos que sejas o Joker, deves certificar-te de que est\u00e1s a calcular o LTV de forma conservadora \u2014 um tema que n\u00f3s&nbsp;<a href=\"https:\/\/blog.tenjin.io\/ltv-101\/?__hstc=105908124.1a56e3730f6f13e43c32fb5b1a8ca535.1695012124209.1695095732931.1695118029670.8&amp;__hssc=105908124.87.1695118029670&amp;__hsfp=2360007836\">abordado recentemente<\/a>. Uma vez que pode ser dif\u00edcil estimar com precis\u00e3o o LTV, a maioria dos profissionais de marketing calcula-o com base num per\u00edodo de tempo durante o qual o utilizador teve, com certeza, a aplica\u00e7\u00e3o, como por exemplo 30 dias ou 180 dias.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/s3.amazonaws.com\/tenjin-marketing\/Screen%20Shot%202016-09-17%20at%2012.17.48%20AM.png?ssl=1\" alt=\"\"\/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Otimize as p\u00e1ginas da sua loja<\/strong><br>Nas listas de aplica\u00e7\u00f5es com um desempenho razo\u00e1vel,&nbsp;<a href=\"https:\/\/www.chartboost.com\/blog\/2016\/04\/mobile-game-devs-guide-app-store-optimization\/\">sobre o 60%<\/a>&nbsp;dos utilizadores decidem instalar logo \u00e0 primeira vista. Menos \u00e9 uma situa\u00e7\u00e3o de emerg\u00eancia; mais \u00e9 uma grande vantagem competitiva. Pense nisto desta forma: se um utilizador que gostou do seu an\u00fancio o suficiente para clicar nele desistir na p\u00e1gina da sua loja, est\u00e1 a perder tanto (ou mais) dinheiro como se ele nunca tivesse clicado. Para melhorar, pode tentar&nbsp;<a href=\"https:\/\/support.google.com\/googleplay\/android-developer\/answer\/6227309?hl=en\">Experi\u00eancias do Google<\/a>, ou utilizar ferramentas pagas como&nbsp;<a href=\"https:\/\/www.storemaven.com\/\">StoreMaven<\/a>&nbsp;ou&nbsp;<a href=\"https:\/\/splitmetrics.com\/\">Splitmetrics<\/a>&nbsp;para otimizar elementos essenciais, como o \u00edcone e a primeira captura de ecr\u00e3.<\/li>\n\n\n\n<li><strong>N\u00e3o se concentre apenas nas atribui\u00e7\u00f5es de \u00abum clique\u00bb<\/strong><br>Os consumidores de hoje podem passar das redes sociais para o site e para a loja de aplica\u00e7\u00f5es na sua busca por mais informa\u00e7\u00f5es, antes de descarregarem uma aplica\u00e7\u00e3o ou fazerem uma compra. O seu or\u00e7amento n\u00e3o deve ser destinado apenas ao primeiro ou ao \u00faltimo ponto de contacto.&nbsp;<a href=\"https:\/\/segment.com\/academy\/collecting-data\/an-introduction-to-multi-touch-attribution\/\">Atribui\u00e7\u00e3o multi-toque<\/a>&nbsp;determina o valor de cada rede, o que ajuda os profissionais de marketing a decidir como distribuir os gastos futuros.<\/li>\n\n\n\n<li><strong>Experimente os an\u00fancios interativos<\/strong><br>Por fim, um olhar para o futuro: os \u201can\u00fancios rich media\u201d s\u00e3o um formato que inclui v\u00eddeo, \u00e1udio ou outros elementos que levam os espectadores a interagir com o conte\u00fado. Embora alguns profissionais de marketing j\u00e1 falem sobre rich media h\u00e1 anos, a tecnologia m\u00f3vel est\u00e1 a aumentar a probabilidade de que este formato venha realmente a ter sucesso. Por exemplo, a marca de vestu\u00e1rio Macy\u2019s revelou que&nbsp;<a href=\"http:\/\/www.inmobi.com\/advertise\/case-studies\/macys\/\">Aumento de 134%<\/a>&nbsp;na inten\u00e7\u00e3o de compra, permitindo que os consumidores explorem produtos e localizem lojas diretamente no an\u00fancio. Tamb\u00e9m observ\u00e1mos que a Machine Zone, l\u00edder no setor dos jogos, est\u00e1 a utilizar estes an\u00fancios para o Mobile Strike. Como sempre, vale a pena experimentar novas redes e formatos inovadores \u2014 nunca se sabe quando se vai encontrar uma mina de ouro.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/s3.amazonaws.com\/tenjin-marketing\/Screen%20Shot%202016-09-17%20at%2012.33.40%20AM.png?ssl=1\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Em cada fase da sua campanha, vai precisar de atribui\u00e7\u00e3o, monitoriza\u00e7\u00e3o e testes A\/B para perceber o que est\u00e1 e o que n\u00e3o est\u00e1 a funcionar. Com a Tenjin, pode consultar o ROI, o LTV e o CPI com facilidade, independentemente do n\u00famero de redes publicit\u00e1rias ou canais que estiver a utilizar. Para mais informa\u00e7\u00f5es, contacte&nbsp;<a href=\"mailto:info@tenjin.io\">info@tenjin.io<\/a>&nbsp;para mais pormenores.<\/p>","protected":false},"excerpt":{"rendered":"<p>Mobile app install campaigns are like carefully tuned machines: every part needs optimization to prevent an explosion (in your ad budget, of course). From compiling the creatives to interpreting analytics into actionable insights, you\u2019ve got to get it all right to succeed. We put together a list of seven tips, from the start of a&#8230;<\/p>","protected":false},"author":7,"featured_media":8798,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,91],"tags":[],"class_list":["post-8822","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practices","category-metrics"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>App Install Campaign Tips | Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/pt\/blog\/7-tips-for-optimizing-mobile-app-install-campaigns-from-setup-to-analysis\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"App Install Campaign Tips | Tenjin\" \/>\n<meta property=\"og:description\" content=\"Mobile app install campaigns are like carefully tuned machines: every part needs optimization to prevent an explosion (in your ad budget, of course). From compiling the creatives to interpreting analytics into actionable insights, you\u2019ve got to get it all right to succeed. We put together a list of seven tips, from the start of a...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/pt\/blog\/7-tips-for-optimizing-mobile-app-install-campaigns-from-setup-to-analysis\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2016-10-18T12:37:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-14T08:01:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/7-Tips-for-Optimizing-Mobile-App-Install-Campaigns-From-Setup-to-Analysis.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"666\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sunny Cha\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TenjinMMP\" \/>\n<meta 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From compiling the creatives to interpreting analytics into actionable insights, you\u2019ve got to get it all right to succeed. 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