{"id":8848,"date":"2015-12-15T12:53:00","date_gmt":"2015-12-15T12:53:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8848"},"modified":"2023-09-19T12:54:28","modified_gmt":"2023-09-19T12:54:28","slug":"why-data-vault-can-have-a-huge-impact-for-companies-doing-mobile-marketing","status":"publish","type":"post","link":"https:\/\/tenjin.com\/pt\/blog\/why-data-vault-can-have-a-huge-impact-for-companies-doing-mobile-marketing\/","title":{"rendered":"Tenjin DataVault: uma infraestrutura de marketing como um servi\u00e7o."},"content":{"rendered":"<p><strong>A Tenjin orgulha-se de anunciar o DataVault, um Data Warehouse SQL profissional, totalmente gerido e de acesso direto, para todas as suas necessidades de marketing. \u00c9 um grande passo para democratizar a infraestrutura de neg\u00f3cios de aplica\u00e7\u00f5es m\u00f3veis.<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/blog.tenjin.io\/why-were-building-tenjin\/?__hstc=105908124.1a56e3730f6f13e43c32fb5b1a8ca535.1695012124209.1695095732931.1695118029670.8&amp;__hssc=105908124.99.1695118029670&amp;__hsfp=2360007836\">Os criadores de aplica\u00e7\u00f5es criam normalmente infra-estruturas comerciais quando a sua aplica\u00e7\u00e3o m\u00f3vel se revela promissora.<\/a>&nbsp;Isto \u00e9 uma distra\u00e7\u00e3o. A Tenjin pode descarregar este trabalho de infraestrutura com o DataVault, permitindo que os programadores se concentrem em melhorar a sua aplica\u00e7\u00e3o sem arriscar qualquer tomada de decis\u00e3o comercial devido a uma falta de compreens\u00e3o do utilizador.<\/p>\n\n\n\n<p>Os parceiros comerciais de an\u00e1lise, atribui\u00e7\u00e3o e redes de an\u00fancios de terceiros definem os seus esquemas de sa\u00edda de forma diferente, obrigando o programador a juntar tipos de dados valiosos por si pr\u00f3prio. Por este motivo, os programadores de aplica\u00e7\u00f5es e os profissionais de marketing arriscam-se a cometer erros de c\u00e1lculo sempre que tentam juntar os dados manualmente no Excel.<\/p>\n\n\n\n<p>Alguma vez associou milhares de campanhas num parceiro de an\u00e1lise, num parceiro de atribui\u00e7\u00e3o e num parceiro de rede de an\u00fancios num determinado&nbsp;<mark>nome_da_campanha<\/mark>&nbsp;no Excel? Alguma vez precisou de executar consultas SQL de utilizadores coortes para juntar dados internos adicionais no Excel?<\/p>\n\n\n\n<p>Com tantas campanhas, \u00e9 melhor acreditar que haver\u00e1 desencontros! \u00c9 de loucos, n\u00e3o \u00e9?<\/p>\n\n\n\n<p>O sistema e a infraestrutura da Tenjin associam as suas carater\u00edsticas de marketing e de n\u00edvel de utilizador com uma precis\u00e3o de 100%, enviando os dados cr\u00edticos unificados para o seu pr\u00f3prio DataVault. Trata-se de uma base de dados SQL (Redshift) que tem todos os dados externos e internos organizados, independentemente de utilizar qualquer um dos&nbsp;<a href=\"https:\/\/blog.tenjin.io\/full-stack-marketing-2\/?__hstc=105908124.1a56e3730f6f13e43c32fb5b1a8ca535.1695012124209.1695095732931.1695118029670.8&amp;__hssc=105908124.99.1695118029670&amp;__hsfp=2360007836\">Servi\u00e7os de software de marketing dispon\u00edveis da Tenjin<\/a>&nbsp;ou externos.<\/p>\n\n\n\n<p>O que significa isto para os utilizadores do Tenjin DataVault?<\/p>\n\n\n\n<p>As suas preciosas informa\u00e7\u00f5es de marketing est\u00e3o limpas, precisas, organizadas e num \u00fanico local, sem qualquer manuten\u00e7\u00e3o! Uma vez que os dados s\u00e3o limpos e precisos, \u00e9 f\u00e1cil efetuar consultas ad-hoc, independentemente da sua origem (por exemplo, Chartboost, Facebook, atribui\u00e7\u00e3o Tenjin, Adjust, etc.), sabendo que tudo est\u00e1 numa compara\u00e7\u00e3o homog\u00e9nea. Os dados provenientes de v\u00e1rias fontes aparecem agora como uma \u00fanica fonte.<\/p>\n\n\n\n<p>Tamb\u00e9m vimos clientes actuais irem mais longe. Criam modelos preditivos em Python ou R com ele. Criar visualiza\u00e7\u00f5es. Agregar classifica\u00e7\u00f5es e rankings. Utilize a sua ferramenta de BI favorita. Se conseguir ligar-se a uma base de dados, pode ligar-se ao Tenjin DataVault.<\/p>\n\n\n\n<p>Efectue quaisquer an\u00e1lises personalizadas no seu pipeline de BI ou Data Science. Sinta-se \u00e0 vontade para copiar ou ETL os dados para os seus pr\u00f3prios sistemas de dados.<\/p>\n\n\n\n<p>N\u00e3o existe qualquer tempo de arranque ou manuten\u00e7\u00e3o, uma vez que o Data Vault \u00e9 totalmente gerido pela Tenjin.<\/p>\n\n\n\n<p>Os seus dados est\u00e3o totalmente isolados na sua pr\u00f3pria base de dados e esquema. Gerar novamente uma nova palavra-passe, se necess\u00e1rio.<\/p>\n\n\n\n<p>Gostaria de come\u00e7ar? Contacte-nos e teremos todo o gosto em ajudar!<\/p>","protected":false},"excerpt":{"rendered":"<p>Tenjin is proud to announce DataVault, a professional, fully managed, direct access SQL Data Warehouse for all your marketing needs. It\u2019s a big step to democratizing mobile app business infrastructure. App developers commonly build business infrastructure once their mobile app shows promise.&nbsp;This is distracting. Tenjin can offload this infrastructure work with DataVault, allowing developers to&#8230;<\/p>","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-8848","post","type-post","status-publish","format-standard","hentry","category-mobile-marketing-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tenjin DataVault: a marketing infrastructure as a service. - Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/pt\/blog\/why-data-vault-can-have-a-huge-impact-for-companies-doing-mobile-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tenjin DataVault: a marketing infrastructure as a service. - Tenjin\" \/>\n<meta property=\"og:description\" content=\"Tenjin is proud to announce DataVault, a professional, fully managed, direct access SQL Data Warehouse for all your marketing needs. It\u2019s a big step to democratizing mobile app business infrastructure. App developers commonly build business infrastructure once their mobile app shows promise.&nbsp;This is distracting. Tenjin can offload this infrastructure work with DataVault, allowing developers to...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/pt\/blog\/why-data-vault-can-have-a-huge-impact-for-companies-doing-mobile-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2015-12-15T12:53:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-19T12:54:28+00:00\" \/>\n<meta name=\"author\" content=\"Sunny Cha\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sunny Cha\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/tenjin.com\/ja\/blog\/why-data-vault-can-have-a-huge-impact-for-companies-doing-mobile-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/tenjin.com\/ja\/blog\/why-data-vault-can-have-a-huge-impact-for-companies-doing-mobile-marketing\/\"},\"author\":{\"name\":\"Sunny Cha\",\"@id\":\"https:\/\/tenjin.com\/ru\/#\/schema\/person\/f5e66ef1e16354fac8102e0aa356bc52\"},\"headline\":\"Tenjin DataVault: a marketing infrastructure as a service.\",\"datePublished\":\"2015-12-15T12:53:00+00:00\",\"dateModified\":\"2023-09-19T12:54:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/tenjin.com\/ja\/blog\/why-data-vault-can-have-a-huge-impact-for-companies-doing-mobile-marketing\/\"},\"wordCount\":428,\"articleSection\":[\"Mobile Marketing Trends\"],\"inLanguage\":\"pt-PT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tenjin.com\/ja\/blog\/why-data-vault-can-have-a-huge-impact-for-companies-doing-mobile-marketing\/\",\"url\":\"https:\/\/tenjin.com\/ja\/blog\/why-data-vault-can-have-a-huge-impact-for-companies-doing-mobile-marketing\/\",\"name\":\"Tenjin DataVault: a marketing infrastructure as a service. - Tenjin\",\"isPartOf\":{\"@id\":\"https:\/\/tenjin.com\/ru\/#website\"},\"datePublished\":\"2015-12-15T12:53:00+00:00\",\"dateModified\":\"2023-09-19T12:54:28+00:00\",\"author\":{\"@id\":\"https:\/\/tenjin.com\/ru\/#\/schema\/person\/f5e66ef1e16354fac8102e0aa356bc52\"},\"breadcrumb\":{\"@id\":\"https:\/\/tenjin.com\/ja\/blog\/why-data-vault-can-have-a-huge-impact-for-companies-doing-mobile-marketing\/#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/tenjin.com\/ja\/blog\/why-data-vault-can-have-a-huge-impact-for-companies-doing-mobile-marketing\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/tenjin.com\/ja\/blog\/why-data-vault-can-have-a-huge-impact-for-companies-doing-mobile-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/tenjin.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Tenjin DataVault: a marketing infrastructure as a service.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/tenjin.com\/ru\/#website\",\"url\":\"https:\/\/tenjin.com\/ru\/\",\"name\":\"Tenjin\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/tenjin.com\/ru\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-PT\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/tenjin.com\/ru\/#\/schema\/person\/f5e66ef1e16354fac8102e0aa356bc52\",\"name\":\"Sunny Cha\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\/\/tenjin.com\/ru\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/678aded2662b873a534eb59e485bf95d03d3393b1282391b13ff6d5549c9b6ab?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/678aded2662b873a534eb59e485bf95d03d3393b1282391b13ff6d5549c9b6ab?s=96&d=mm&r=g\",\"caption\":\"Sunny Cha\"},\"url\":\"https:\/\/tenjin.com\/pt\/blog\/author\/sunnycharoman\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Tenjin DataVault: uma infraestrutura de marketing como um servi\u00e7o. - A Tenjin","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/tenjin.com\/pt\/blog\/why-data-vault-can-have-a-huge-impact-for-companies-doing-mobile-marketing\/","og_locale":"pt_PT","og_type":"article","og_title":"Tenjin DataVault: a marketing infrastructure as a service. - Tenjin","og_description":"Tenjin is proud to announce DataVault, a professional, fully managed, direct access SQL Data Warehouse for all your marketing needs. It\u2019s a big step to democratizing mobile app business infrastructure. App developers commonly build business infrastructure once their mobile app shows promise.&nbsp;This is distracting. Tenjin can offload this infrastructure work with DataVault, allowing developers to...","og_url":"https:\/\/tenjin.com\/pt\/blog\/why-data-vault-can-have-a-huge-impact-for-companies-doing-mobile-marketing\/","og_site_name":"Tenjin","article_published_time":"2015-12-15T12:53:00+00:00","article_modified_time":"2023-09-19T12:54:28+00:00","author":"Sunny Cha","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Sunny Cha","Tempo estimado de leitura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/tenjin.com\/ja\/blog\/why-data-vault-can-have-a-huge-impact-for-companies-doing-mobile-marketing\/#article","isPartOf":{"@id":"https:\/\/tenjin.com\/ja\/blog\/why-data-vault-can-have-a-huge-impact-for-companies-doing-mobile-marketing\/"},"author":{"name":"Sunny Cha","@id":"https:\/\/tenjin.com\/ru\/#\/schema\/person\/f5e66ef1e16354fac8102e0aa356bc52"},"headline":"Tenjin DataVault: a marketing infrastructure as a service.","datePublished":"2015-12-15T12:53:00+00:00","dateModified":"2023-09-19T12:54:28+00:00","mainEntityOfPage":{"@id":"https:\/\/tenjin.com\/ja\/blog\/why-data-vault-can-have-a-huge-impact-for-companies-doing-mobile-marketing\/"},"wordCount":428,"articleSection":["Mobile Marketing Trends"],"inLanguage":"pt-PT"},{"@type":"WebPage","@id":"https:\/\/tenjin.com\/ja\/blog\/why-data-vault-can-have-a-huge-impact-for-companies-doing-mobile-marketing\/","url":"https:\/\/tenjin.com\/ja\/blog\/why-data-vault-can-have-a-huge-impact-for-companies-doing-mobile-marketing\/","name":"Tenjin DataVault: uma infraestrutura de marketing como um servi\u00e7o. - A Tenjin","isPartOf":{"@id":"https:\/\/tenjin.com\/ru\/#website"},"datePublished":"2015-12-15T12:53:00+00:00","dateModified":"2023-09-19T12:54:28+00:00","author":{"@id":"https:\/\/tenjin.com\/ru\/#\/schema\/person\/f5e66ef1e16354fac8102e0aa356bc52"},"breadcrumb":{"@id":"https:\/\/tenjin.com\/ja\/blog\/why-data-vault-can-have-a-huge-impact-for-companies-doing-mobile-marketing\/#breadcrumb"},"inLanguage":"pt-PT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/tenjin.com\/ja\/blog\/why-data-vault-can-have-a-huge-impact-for-companies-doing-mobile-marketing\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/tenjin.com\/ja\/blog\/why-data-vault-can-have-a-huge-impact-for-companies-doing-mobile-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/tenjin.com\/"},{"@type":"ListItem","position":2,"name":"Tenjin DataVault: a marketing infrastructure as a service."}]},{"@type":"WebSite","@id":"https:\/\/tenjin.com\/ru\/#website","url":"https:\/\/tenjin.com\/ru\/","name":"Tenjin","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/tenjin.com\/ru\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-PT"},{"@type":"Person","@id":"https:\/\/tenjin.com\/ru\/#\/schema\/person\/f5e66ef1e16354fac8102e0aa356bc52","name":"Sunny Cha","image":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/tenjin.com\/ru\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/678aded2662b873a534eb59e485bf95d03d3393b1282391b13ff6d5549c9b6ab?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/678aded2662b873a534eb59e485bf95d03d3393b1282391b13ff6d5549c9b6ab?s=96&d=mm&r=g","caption":"Sunny Cha"},"url":"https:\/\/tenjin.com\/pt\/blog\/author\/sunnycharoman\/"}]}},"_links":{"self":[{"href":"https:\/\/tenjin.com\/pt\/wp-json\/wp\/v2\/posts\/8848","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tenjin.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tenjin.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tenjin.com\/pt\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/tenjin.com\/pt\/wp-json\/wp\/v2\/comments?post=8848"}],"version-history":[{"count":0,"href":"https:\/\/tenjin.com\/pt\/wp-json\/wp\/v2\/posts\/8848\/revisions"}],"wp:attachment":[{"href":"https:\/\/tenjin.com\/pt\/wp-json\/wp\/v2\/media?parent=8848"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tenjin.com\/pt\/wp-json\/wp\/v2\/categories?post=8848"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tenjin.com\/pt\/wp-json\/wp\/v2\/tags?post=8848"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}