{"id":8897,"date":"2022-09-27T03:33:00","date_gmt":"2022-09-27T03:33:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8897"},"modified":"2026-04-14T09:42:36","modified_gmt":"2026-04-14T09:42:36","slug":"the-hyper-casual-benchmark-report-for-q3-2022-ad-spend-cpi-retention","status":"publish","type":"post","link":"https:\/\/tenjin.com\/pt\/blog\/the-hyper-casual-benchmark-report-for-q3-2022-ad-spend-cpi-retention\/","title":{"rendered":"O relat\u00f3rio de refer\u00eancia hiper-casual para o terceiro trimestre de 2022 est\u00e1 aqui! Obtenha dados sobre gastos com an\u00fancios, CPI e reten\u00e7\u00e3o"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/hubs.ly\/Q02h-BtX0\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"307\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-5.png?resize=1024%2C307&#038;ssl=1\" alt=\"Do hiper para o h\u00edbrido em 2024 - gastos com publicidade e CPI por plataforma, rede de publicidade e classifica\u00e7\u00f5es por pa\u00eds\" class=\"wp-image-11066\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-5.png?resize=1024%2C307&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-5.png?resize=300%2C90&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-5.png?resize=768%2C230&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-5.png?resize=18%2C5&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-5.png?w=1400&amp;ssl=1 1400w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<p><strong>Lan\u00e7\u00e1mos o nosso \"Hyper-Casual Benchmark Report\" para o terceiro trimestre de 2022. Neste relat\u00f3rio, voc\u00ea obter\u00e1 insights exclusivos sobre gastos com publicidade e CPI em um n\u00edvel de pa\u00eds e plataforma. Al\u00e9m disso, fizemos uma parceria com&nbsp;<\/strong><a href=\"https:\/\/gameanalytics.com\/\"><strong>GameAnalytics<\/strong><\/a><strong>&nbsp;para lhe apresentar uma refer\u00eancia de reten\u00e7\u00e3o do Dia 1 e do Dia 7.<\/strong><\/p>\n\n\n\n<p>Segue-se uma lista completa do que se encontra no relat\u00f3rio:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Principais pa\u00edses por gastos com publicidade e IPC<\/li>\n\n\n\n<li>Principais redes de publicidade por gastos com publicidade e CPI<\/li>\n\n\n\n<li>Reten\u00e7\u00e3o no dia 1 e no dia 7 para os 2% dos melhores jogos por plataforma (por GameAnalytics)<\/li>\n<\/ul>\n\n\n\n<p>Aqui est\u00e1 uma pequena amostra do relat\u00f3rio...<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"IPC e taxas de reten\u00e7\u00e3o para hiper-casuais no terceiro trimestre de 2022\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/BNocvxDffsY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Os dados da Tenjin do terceiro trimestre de 2022 mostram que o Brasil \u00e9 a maior exce\u00e7\u00e3o no relat\u00f3rio, com um CPI muito baixo (0,06 no Android e 0,14 no iOS) em rela\u00e7\u00e3o aos gastos com an\u00fancios (#3 no Android e #10 no iOS).<\/p>\n\n\n\n<p>Descarregue o relat\u00f3rio abaixo e conhe\u00e7a a hist\u00f3ria completa.<\/p>\n\n\n\n<p><strong>Mas a viagem n\u00e3o termina aqui...<\/strong><\/p>\n\n\n\n<p>Temos alguns add-ons para este relat\u00f3rio a serem lan\u00e7ados em breve.  Com o add-on, receber\u00e1 os dados sobre as 5 principais redes de an\u00fancios por CPI em cada mercado.<\/p>\n\n\n\n<p>Se j\u00e1 se inscreveu para receber este relat\u00f3rio, n\u00e3o precisa de fazer nada. N\u00f3s envi\u00e1-lo-emos diretamente para a sua caixa de entrada.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"https:\/\/resources.tenjin.com\/2022-benchmark\" style=\"background-color:#6bb4e1\">Descarregar o relat\u00f3rio<\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>We have released our \u201cHyper-Casual Benchmark Report\u201d for Q3 2022. In this report, you\u2019ll gain exclusive insights on ad spend and CPI on a country and platform level. Additionally, we have partnered with&nbsp;GameAnalytics&nbsp;to bring you a Day 1 and Day 7 retention benchmark. Here is a full list of what you will find in the&#8230;<\/p>","protected":false},"author":5,"featured_media":8900,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8897","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Hyper-Casual Benchmark Report for Q3 2022 is here! 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