{"id":8898,"date":"2022-09-09T03:33:00","date_gmt":"2022-09-09T03:33:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8898"},"modified":"2026-04-14T09:42:24","modified_gmt":"2026-04-14T09:42:24","slug":"how-yomi-studio-unlocked-hyper-growth-with-tenjins-ad-revenue-callbacks","status":"publish","type":"post","link":"https:\/\/tenjin.com\/pt\/blog\/how-yomi-studio-unlocked-hyper-growth-with-tenjins-ad-revenue-callbacks\/","title":{"rendered":"Callbacks de Receita de An\u00fancios e campanhas ROAS aumentaram o ARPDAU do YOMI Studio em 60% \u2013 Estudo de Caso"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Neste estudo de caso, mostramos a jornada do YOMI Studio ao entrarem em uma fase in\u00e9dita de hiper-crescimento ap\u00f3s incorporar os Callbacks de Receita de An\u00fancios e campanhas ROAS da Tenjin. Aqui est\u00e1 um resumo do que alcan\u00e7aram:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>60 horas por m\u00eas de tempo poupado ao cofundador<\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>60 % Aumento do ARPDAU<\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>O dobro de instala\u00e7\u00f5es<\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>9%: taxa de reten\u00e7\u00e3o no 7.\u00ba dia mais elevada<\/strong><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Sobre o YOMI Studio<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/yomi.studio\/\">Est\u00fadio YOMI<\/a>&nbsp;\u00c9 um pequeno est\u00fadio (com 10 pessoas, neste momento), sediado em Ho Chi Minh, no Vietname, que se dedica exclusivamente ao desenvolvimento de jogos casuais para dispositivos m\u00f3veis. O est\u00fadio YOMI combina tecnologia, arte e trabalho \u00e1rduo para desenvolver jogos bonitos, divertidos e significativos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">O desafio<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O cofundador da YOMI Studio \u00e9 a \u00fanica pessoa que se dedica \u00e0 aquisi\u00e7\u00e3o de utilizadores. Tamb\u00e9m \u00e9 respons\u00e1vel pelo desenvolvimento de produtos e pelas finan\u00e7as. \u00c9 extremamente dif\u00edcil monitorizar tudo ao mesmo tempo e gerir campanhas de aquisi\u00e7\u00e3o de utilizadores. No passado, ele monitorizava cada campanha manualmente num painel de BI e ajustava os lances com base no ROAS reportado. Como pretendia otimizar a v\u00e1rios n\u00edveis \u2014 por exemplo, campanha, pa\u00eds, fonte \u2014, isto rapidamente se tornou imposs\u00edvel de realizar por uma \u00fanica pessoa.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/okySR9dlgmCL02D8b51Q20FdoFnE-Qy4hc3d5G6b9scCtOdSYjb4d2rNdh4QTQUocQwpQekbGtTKjxOpgDkN149ZSUeO2hTtGSvvUB5WW4INQsC9Mu1XTSfkD5uGSw5-2KryWpXYO7B8HGeJ6Ub_hJ_yo2tWKjs6WhVxl2h3oAivtrjOXiz1mrwSdQ\" alt=\"\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">A solu\u00e7\u00e3o<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A YOMI Studio come\u00e7ou a transferir as receitas de media\u00e7\u00e3o publicit\u00e1ria para as redes publicit\u00e1rias atrav\u00e9s da Tenjin. Os dados de receitas ao n\u00edvel da impress\u00e3o (ILRD) s\u00e3o ent\u00e3o utilizados em campanhas de ROAS para detetar automaticamente os utilizadores de elevado valor e apresentar lances em conformidade \u2014 sem o envolvimento do cofundador.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Combina\u00e7\u00e3o de Tenjin&nbsp;<a href=\"https:\/\/docs.tenjin.com\/docs\/callback-setup?highlight=ad%20revenue%20callback\">Callbacks de receitas publicit\u00e1rias<\/a>&nbsp;e as campanhas ROAS fizeram uma enorme diferen\u00e7a para a YOMI Studio \u2013 tanto em termos de poupan\u00e7a de tempo como de desempenho das campanhas. Em m\u00e9dia, a YOMI Studio estimou que poupa agora cerca de 40 a 60 horas por m\u00eas na otimiza\u00e7\u00e3o das campanhas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Exemplos de resultados de campanhas publicit\u00e1rias<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Instalar volume<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">No 12.\u00ba dia ap\u00f3s o lan\u00e7amento das campanhas ROAS, o volume de instala\u00e7\u00f5es come\u00e7ou a aumentar drasticamente.  Quando comparadas com campanhas normais com os mesmos par\u00e2metros de segmenta\u00e7\u00e3o, as campanhas ROAS conseguiram atrair o dobro de utilizadores nos 30 dias seguintes ao lan\u00e7amento.<img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/mQjqXrKC9gkOsPGuvqN8vYwVrlDmEbDCYyeBjarHw1OJKwrLHHj-b6zp1QQaiuV7lNNa87DUYlHvneaOO_3UoZPymK_ok2MXOQ1_NULr7VA8ulpHEEFUmTlJxnVR-_TYwQI4b7C6I-gNEVWhpIkS4iXX6XwuJ6cP7TNP3d3-ZTYAjprCrH_MF2OS7Q\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Light Nguyen explicou que podem ampliar as campanhas \u00e0 vontade, porque, assim que uma campanha come\u00e7a a dar resultados, ele pode aumentar o or\u00e7amento com confian\u00e7a.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">ARPDAU<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O ARPDAU nas campanhas ROAS \u00e9 60% superior ao das campanhas CPI.&nbsp;<img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/k7yalvlLM_bndkwyZKllByhLi_w9JuBJvEnYMjwxxknt75eiL0I3DizW29niCxuVDy5Vp7ZFK41tfqUcLbDrlhV1o4L6kAA3gxA-TjRgAneApy8UGwog-ekhAtjJvN8kNWN6jqoAp7JrFvVV0Vwx0xnqHnsEHGh80znJUymtf9fGRznGSyH-ed50qQ\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Reten\u00e7\u00e3o no 7.\u00ba dia<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">As campanhas ROAS apresentaram, em m\u00e9dia, uma reten\u00e7\u00e3o 9% superior quando comparadas com as campanhas CPI&nbsp;<img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/Ch8eeoDkxIBde-2g02TCupLvXvUpPSnSTBq7H1NKYMb8U0R_Kp5mSRWjSSlVe5NbgGWAiGk5TUEMpCk7Qfkbj_L5tZ6mx-PA3VruxnsyIeD9q4_b-hS35OzlPy40qgFPHO-QBLNzdGsRID7xyJRZNrIe7CpEWFTUCC4qIfUmvStsmvfcT8Zbh3Z6ug\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Est\u00e1 interessado em come\u00e7ar a utilizar os callbacks de receitas publicit\u00e1rias e as campanhas ROAS da Tenjin?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Contacte-nos atrav\u00e9s de&nbsp;<a href=\"mailto:support@tenjin.com\">support@tenjin.com<\/a>&nbsp;para obter mais informa\u00e7\u00f5es.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"https:\/\/4079671.fs1.hubspotusercontent-na1.net\/hubfs\/4079671\/YOMI%20Studio.pdf\" style=\"background-color:#6bb4e1\">Descarregar estudo de caso<\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>In this case study, we take you through the journey of YOMI Studio as they enter an unprecedented phase of hyper-growth after incorporating Tenjin\u2019s Ad Revenue Callbacks and ROAS Campaigns. Here is a summary of what they achieved: About YOMI Studio YOMI studio&nbsp;is a small studio (10 people at the moment), based in Ho Chi&#8230;<\/p>","protected":false},"author":5,"featured_media":8905,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,6],"tags":[],"class_list":["post-8898","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practices","category-case-studies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Yomi Studio Case Study | Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/pt\/blog\/how-yomi-studio-unlocked-hyper-growth-with-tenjins-ad-revenue-callbacks\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Yomi Studio Case Study | Tenjin\" \/>\n<meta property=\"og:description\" content=\"In this case study, we take you through the journey of YOMI Studio as they enter an unprecedented phase of hyper-growth after incorporating Tenjin\u2019s Ad Revenue Callbacks and ROAS Campaigns. Here is a summary of what they achieved: About YOMI Studio YOMI studio&nbsp;is a small studio (10 people at the moment), based in Ho Chi...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/pt\/blog\/how-yomi-studio-unlocked-hyper-growth-with-tenjins-ad-revenue-callbacks\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-09T03:33:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-14T09:42:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2022\/09\/Ad-Revenue-Callbacks-and-ROAS-campaigns-increased-YOMI@2x-1-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"760\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Roman Garbar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta 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